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Contact Name
Aslan
Contact Email
aslanalbanjary066@gmail.com
Phone
+6285245268806
Journal Mail Official
aslanalbanjary066@gmail.com
Editorial Address
Jalan. H. Muckhsin Dusun Tanjung Mentawa, Tanjung Mekar Sambas Village, West Kalimantan, Indonesia
Location
Kab. sambas,
Kalimantan barat
INDONESIA
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Published by CV. Adiba Aisha Amira
ISSN : -     EISSN : 30633648     DOI : Zenodo
Core Subject : Economy,
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE) is a scientific journal that publishes articles in the field of Business and finance that contain conceptual ideas in the fields of Economics, Accounting, Management, Business and finance. The scope is Human Resource Management, Marketing Management, Financial Management, Production/Operational Management, Strategic Management, Islamic Business Management, Halal Industry Management, Hajj and Umrah Management, Zakat and Waqf Management / Islamic Philanthropy, Tourism Management, Banking Management, Industrial Management, Agribusiness Management, Business Administration and financial management within the scope of organisations both banking, hospitality, and others.
Articles 444 Documents
DYNAMICS OF DIGITAL MARKETING HR MANAGEMENT AND SUSTAINABLE STRATEGY IN INDONESIA'S DIGITAL ERA BUSINESS: A COMPREHENSIVE REVIEW Kadeni Kadeni; Zahara Tussoleha Rony; Abdul Rosid; Abdul Wahab Syakhrani; Mohammad Ahmad Bani Amer
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 1 No. 6 (2024): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Publisher : CV. Adiba Aisha Amira

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Abstract

In the dynamic landscape of Indonesia's digital-era business environment, the management of Human Resources (HR) within digital marketing has become a critical determinant of success. This comprehensive review offers a holistic examination of the intricate dynamics of HR management in the context of digital marketing and the formulation of sustainable strategies tailored to the Indonesian business ecosystem. It combines qualitative and quantitative research methods to explore HR practices, recruitment, education, training, leadership, motivation, retention, and the role of inclusivity and diversity in the workforce. The findings highlight the evolving skill sets and competencies required of HR professionals in the digital age, emphasizing the need for robust recruitment and selection processes. Education and training are pivotal for keeping digital marketing teams competitive and innovative, with leadership playing a key role in guiding teams through the ever-changing digital landscape. Inclusivity and diversity within digital marketing teams are critical for reflecting the diversity of the digital marketplace and generating innovative ideas. Sustainable strategies are essential for ensuring the longevity and success of businesses in the dynamic digital marketplace of Indonesia.
NAVIGATING THE DIGITAL TALENT ODYSSEY: AN IN-DEPTH EXPLORATION OFRECRUITMENT STRATEGIES, SKILLSET DYNAMICS, AND PERFORMANCE OUTCOMES IN INDONESIAN DIGITAL MARKETING Kosasih Kosasih; Almira Luthfiyanti Kosasih, Imas Siti Masitoh, Grace Angela Philips, Ida Ayu Triana
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 1 No. 6 (2024): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
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Abstract

In the ever-evolving landscape of Indonesian digital marketing, the journey to secure and nurture digital talent is akin to an odyssey. This study delves into the intricate web of recruitment strategies, skillset dynamics, and performance outcomes in this dynamic sector. Recruitment strategies in Indonesian digital marketing are multifaceted, encompassing social media sourcing, headhunting, competency-based assessments, and cultural alignment. These strategies are pivotal in identifying individuals who can thrive in the fast-paced, ever-changing industry. Skillset dynamics are the heart of digital marketing success. Professionals must continuously adapt to evolving skill set requirements, including SEO expertise, data analytics proficiency, and creative marketing skills. Staying updated with industry trends and embracing technology, particularly AI and automation, are essential. Performance outcomes, including ROI, conversion rates, and brand engagement, serve as success metrics. Talent retention is equally critical, involving onboarding, skill development, diversity and inclusion, data privacy, and building talent pools. The interplay between recruitment strategies, skill development, and performance outcomes defines success in Indonesian digital marketing. HR professionals and organizations must navigate this complex terrain,  embracing  multifaceted  recruitment,  cultural  alignment,  soft  skill assessment, agility, continuous learning, and technology adoption. Together, these elements forge a path to digital marketing success.
THE INFLUENCE OF INTEGRATED COMMUNICATION STRATEGIES IN ONLINEBUSINESS IN THE DIGITAL ERA ON BUILDING AND SUSTAINING CORPORATE IMAGE: A CASE STUDY ON THE DYNAMICS OF COMPANIES IN INDONESIA Abdul Rosid; Hery Purnomo; A. Hamid; Megandhi Gusti Wardhana; Yanti Setianti
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 1 No. 6 (2024): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
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Abstract

In the swiftly evolving digital era, the role of integrated communication strategies in online businesses within the Indonesian context is paramount. This research presents a comprehensive case study examining how these strategies wield influence in shaping and sustaining corporate image. With Indonesia as the backdrop, a dynamic landscape where online businesses thrive, our study offers profound insights into this multifaceted relationship. Approximately 82% of the surveyed online businesses actively engage in integrated communication strategies, transcending conventional communication channels. These strategies coalesce to present a coherent narrative that resonates with the audience. Moreover, 75% of respondents perceive a positive impact on their corporate image due to these strategies. Diving deeper, our findings elucidate the significance of coherence, a customer-centric approach, and continuous adaptation in navigating the digital era. Coherence in communication aligns with values, principles, and ethos. A customer-centric approach underscores the importance of customer satisfaction and loyalty in shaping a positive corporate image. Adaptation signifies a dynamic response to challenges, embracing innovation. The implications of this research extend into the broader landscape of corporate communication and image management in the digitally driven environment. It is a realm where perceptions are not static but dynamic, shaped by each communication endeavor and each online interaction. Challenges coexist with opportunities, and innovation thrives. Integrated communication strategies are instrumental in crafting a corporate identity that resonates with stakeholders and fortifying a favorable corporate image. This research offers businesses a compass to navigate the complexities of the digital era, aligning their narratives with their core values and principles to build and sustain a resilient corporate image.
ANALYSIS OF THE IMPACT OF MONETARY POLICY AND TRANSMISSIONMECHANISMS ON ECONOMIC GROWTH IN INDONESIA: AN EMPIRICAL APPROACH USING VAR (VECTOR AUTOREGRESSION) MODEL Loso Judijanto; Caroline; Ahmad Rizani; Umar Kholil Lubis; Zet Abdullah
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 1 No. 6 (2024): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
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Abstract

This research investigates the intricate relationship between monetary policy, transmission mechanisms, and economic growth in Indonesia using an empirical approach employing the Vector Autoregression (VAR) model. In the ever-evolving landscape of global economics, the role of monetary policy in promoting stability and growth is pivotal, especially for emerging economies like Indonesia. The study delves into the specific context of Indonesia, a country that has experienced periods of economic growth amid challenges such as fluctuating inflation rates, exchange rates, and external shocks. The research explores how the central bank, Bank Indonesia, employs monetary policy tools to navigate these challenges and assesses the impact of these policies on the nation's economic growth. Furthermore, it examines the transmission mechanisms propagating these effects, including interest rates, exchange rates, and bank lending. It also scrutinizes the presence of time lags, the magnitude and direction of these effects, and the influence of external factors. The findings of this study are expected to have significant implications for policymakers, central banks, investors, and the broader academic community. Understanding monetary policy dynamics in a globalized world marked by economic volatility is critical for making informed policy decisions.
IT VALUE ANALYSIS : THE CASE STUDY OF PT. BANK TABUNGAN NEGARA, TBk Harvard K. Najoan; Festus Evly R.I. Liow
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 1 No. 6 (2024): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
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Abstract

Information Technology (IT) has significantly influenced the operations and strategies of most organizations and industries now days. Computer, telecommunications and computer based information systems have been taking a major part of business process to increase competitive advantage as a Resource Based View theory purposes. To confirm this theory, a case study is performed for PT. Bank Tabungan Negara, Tbk., one of the largest bank in Indonesia engaged primarily in housing finance. Researched data refer to Bank Tabungan Negara Annual report published between 2011, 2012 and 2013. The study focuses on data that have relationship between IT expenditure and business performance. Result shows that IT spending gave a significant positive result. Bank Tabungan Negara IT resources analyzed in term of IT capability, IT competence and competitive advantage that lead to be the IT value model. In conclusion, the case study resulting that IT value positively affected Bank Tabungan Negara business performance.
ASSESSING THE IMPACT OF TRADE LIBERALIZATION ON ECONOMIC GROWTH: A COMPARATIVE ANALYSIS OF DEVELOPING ECONOMIES IN THE CONTEXT OF GLOBALIZATION AND POLICY IMPLICATIONS Caroline Caroline; Siti Sumiati; Ahmad Rizani; Loso Judijanto; Yamolala Zega
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 1 No. 6 (2024): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
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Abstract

In the context of globalization, this study assessed the impact of trade liberalization on economic growth in developing economies and provided essential policy implications. Utilizing a comparative analysis, historical perspectives, and quantitative measures, we examined case studies of developing nations to understand the dynamic relationship between trade liberalization and economic growth. The results demonstrated that trade liberalization has generally yielded positive outcomes, fostering economic growth and integration into the global economy. Developing countries that actively engaged in trade liberalization experienced increased foreign direct investment, expanded exports, and enhanced economic development. However, the study also identified various factors influencing this relationship, including institutional factors, human capital, investment in infrastructure, and political stability. In the context of globalization, the study highlighted the profound impact of international trade agreements and the need for responsive trade policy reforms. Lessons from the comparative analysis were used to provide practical recommendations for developing economies. These recommendations emphasize the importance of nurturing human capital, promoting sound governance, and investing in critical infrastructure. While acknowledging the potential challenges and risks, this research underlines the significance of carefully crafted trade policies to harness the benefits of trade liberalization and ensure sustainable economic growth.
IMPACTS OF CLIMATE CHANGE ON THE GLOBAL ECONOMY: AN IN-DEPTH ANALYSIS OF ECONOMIC LOSS PROJECTIONS AND MITIGATION STRATEGIES Gunawan Widjaja; Tono Mahmudin; Loso Judijanto; Zainal Arifin; Iyad Abdallah Al- Shreifeen
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 1 No. 6 (2024): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
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Climate change is a defining challenge of our time, with far-reaching consequences for the global economy. This study provides a comprehensive examination of the economic impacts of climate change, focusing on projections of economic losses and the effectiveness of mitigation strategies. Our research combines quantitative analysis, case studies, and policy evaluation to offer a holistic perspective on this critical issue. Key findings of this research include the projection of substantial economic losses, potentially amounting to 2% of the global GDP by mid-century, if decisive measures are not taken. We analyze the vulnerabilities of critical sectors, such as agriculture and energy, and underscore the regional disparities in climate impacts through case studies. Adaptation and mitigation strategies are explored, emphasizing the economic benefits of proactive measures. This study is a vital resource for policymakers, businesses, and researchers, offering actionable insights to navigate the complex interplay between climate change and the global economy. It reiterates the urgency of addressing climate change's economic impacts and presents a roadmap for building resilience and seizing economic opportunities in a changing climate.
THE IMPLEMENTATION OF GOVERNANCE AT THE GUNUNG GAMBIR RUBBER PLANTATION, PTPN NUSANTARA 1 REGIONAL 5: AN ISLAMIC PERSPECTIVE OF KALIGLAGAH VILLAGE, SUMBERBARU DISTRICT, JEMBER REGENCY Siti Nur Fadilah; Mahmudah, Siti Masrohatin
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 1 No. 6 (2024): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
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The purpose of this study is aligned with its research focus, which includes: 1) To describe the implementation of governance through transparency at the Gunung Gambir rubber plantation of PTPN Nusantara 1 Regional 5 in Kaliglagah Village, Sumberbaru District, Jember Regency. 2) To describe the implementation of governance through accountability at the same plantation. 3) To describe the implementation of governance through responsibility at the Gunung Gambir rubber plantation. 4) To describe the implementation of governance through fairness at the plantation. 5) To describe the implementation of governance through sustainability at the Gunung Gambir rubber plantation. 6) To describe governance from an Islamic perspective at the Gunung Gambir rubber plantation. This research uses a qualitative approach to generate descriptive data through written or spoken words, focusing on observable behavior and a holistic understanding of individuals and their environments. The study aims to construct and comprehend social realities through direct interaction with subjects, grounding theories in contextual and historical settings. Field research is employed, with data collected via non- participatory observation and semi-structured interviews at the Gunung Gambir rubber plantation in Kaliglagah Village, Jember Regency, managed by PTPN Nusantara. The study examines governance from an Islamic perspective, emphasizing transparency, accountability, responsibility, fairness, and sustainability. The Gunung Gambir Rubber Plantation applies transparent governance, emphasizing openness, accountability, and fairness in its operations. By adhering to Good Corporate Governance (GCG), it builds stakeholder trust through accurate reports, public Annual General Meetings (AGMs), and clear communication. Despite challenges, the plantation integrates responsible governance practices such as sustainability, stakeholder involvement, and Islamic values like honesty, trustworthiness, and effective communication. Recommendations for improvement include fostering transparency through an ESG team, ensuring accountability with structured reporting and third-party audits, and adopting sustainable practices. This approach enhances the company's reputation, strengthens local partnerships, and supports long-term growth and community welfare
BEST RECRUITMENT AND SELECTION PRACTICES BASED ON HRM LITERATURE REVIEW Loso Judijanto; Hadenan Towpek; Mohd Syahrin
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 1 No. 7 (2025): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
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This research explores recruitment and selection best practices based on a literature review in the field of Human Resource Management (HRM). The main objective of this research is to identify effective approaches in securing the right talent and improving the efficiency of the recruitment process. The method used involved analysing various literatures. The results of the study show that the development of clear and detailed job descriptions is a crucial first step in attracting candidates that match the needs of the organisation. Furthermore, the use of technology such as application tracking systems (ATS) and social media is proven to increase the reach and efficiency of the recruitment process. Assessments through competency-based interview methods, psychometric tests, and practical skills assessments provide comprehensive information on candidates' abilities and cultural fit. Multi-stakeholder participation in the evaluation process helps ensure objectivity and fairness in selection. Implementation of these practices can reduce turnover costs, improve recruitment quality, and support long- term growth through competent and motivated human resources.
DIGITAL COMMUNICATION IN THE WORKPLACE: THE IMPACT OF TECHNOLOGY ON EMPLOYEE AND MANAGEMENT COMMUNICATION PATTERNS Al-Amin; Indah Sulistiani
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 1 No. 7 (2025): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
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The development of digital communication technology has brought significant changes in communication patterns between employees and management in the world of work. This article explores the impact of technology on efficiency, the quality of interpersonal relationships, and employee well-being. Digital communication offers various advantages such as increased efficiency and ease of collaboration across geographies. However, challenges such as information overload, reduced depth of personal interactions, and privacy issues have also emerged as a consequence of the digitalisation of communication. To maximise the benefits and reduce the negative impacts, organisations need to develop balanced communication policies and provide adequate training to employees in the use of technology. With the right approach, digital communication technology can serve as a powerful tool to support productivity and well-being in the modern workplace.