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INDONESIA
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Published by CV. Adiba Aisha Amira
ISSN : -     EISSN : 30633648     DOI : Zenodo
Core Subject : Economy,
Economics, Econometrics & Finance
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE) is a scientific journal that publishes articles in the field of Business and finance that contain conceptual ideas in the fields of Economics, Accounting, Management, Business and finance. The scope is Human Resource Management, Marketing Management, Financial Management, Production/Operational Management, Strategic Management, Islamic Business Management, Halal Industry Management, Hajj and Umrah Management, Zakat and Waqf Management / Islamic Philanthropy, Tourism Management, Banking Management, Industrial Management, Agribusiness Management, Business Administration and financial management within the scope of organisations both banking, hospitality, and others.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 444 Documents
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LOCAL COSMETICS MARKETING STRATEGY BASED ON DIGITIZATION TO BOOST SALES Silvia Ekasari
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 1 No. 12 (2025): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Publisher : CV. Adiba Aisha Amira

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Abstract

In today's digital age, local cosmetics marketing strategies face challenges as well as opportunities. The research aims to develop digitization-based marketing strategies to increase sales of local cosmetic products. This research uses a qualitative approach to the study of literature. The findings show that digital marketing, through the use of social media, search engine optimization (SEO), and content marketing, plays a major role in increasing brand awareness and product sales. Other strategies such as influencer marketing, email campaigns, and affiliate marketing also proved effective in attracting and retaining consumers. Furthermore, personalization and unique customer experiences are key to creating added value for local cosmetic products in a competitive market. The research concluded that integrating comprehensive digital marketing strategies, coupled with an in-depth understanding of consumer preferences and market trends, can significantly boost sales of local cosmetic products.
BORDER AREA ECONOMIC DEVELOPMENT STRATEGY: A SUSTAINABLE APPROACH Indah Sulistiani; Soni Suardi; Syarifuddin
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 1 No. 12 (2025): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Publisher : CV. Adiba Aisha Amira

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Abstract

Border regions are currently entering a new paradigm of regional development. As a region that emerged as a result of globalization and policy decentralization, there has been a shift in the security paradigm towards prosperity. Characteristics that are different from other regions (immobility of production factors, transaction costs and delays, different economic systems, institutional issues, zoning and the role of the informal sector) encourage the economic function of the region on the internal and external side. The economic perspective in border areas tends to improve along with this paradigm change. Facing the challenges of economic development involves identifying the main problems that affect economic growth and progress, as well as formulating appropriate strategies and policies to overcome these problems. This involves cooperation between government, the private sector, civil society, and international institutions to achieve sustainable economic development. The economic development strategy for border areas is related to efforts to stimulate economic growth. This strategy supports existing policies and includes planning strategies in the medium and long term. These strategies include: encouraging conducive and operational regulations in the field of economic development in border areas, compiling a road map for effective and operational spatial planning, improvising infrastructure development that is responsive to needs (hard & soft infrastructure), increasing the role of leading sectors and encouraging sectors others in growth, increasing attention to the sustainability of development and development of Human Resources, facilitating internal and external trade.
INFORMATION SYSTEM FOR SALES OF HIJABS AT ANAK KULIAHAN SHOPS USING THE RAPID APPLICATION DEVELOPMENT METHOD Rima Tamara Aldisa
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 1 No. 12 (2025): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Publisher : CV. Adiba Aisha Amira

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Abstract

This research aims to design and implement a sales information system for hijabs at Anak Kuliahan Shop using the Rapid Application Development (RAD) method. RAD was chosen for its capabilities in rapid software development, allowing continuous iteration and modification based on user feedback. This study adopted a qualitative and quantitative approach, starting with needs analysis through interviews with shop owners and customer surveys to identify desired features and functions in the system. Next, a system prototype is developed and tested over several cycles, with adjustments made based on evaluations from early users. The research results show that the implementation of a RAD based sales information system at the Anak Kuliahan Store has succeeded in increasing operational efficiency, speeding up the sales transaction process, and providing accurate sales analytics for strategic decision making. This system also increases customer satisfaction through a more convenient shopping experience and personalized service. In addition, the system supports more effective inventory management, enabling Toko Anak Kuliahan to respond quickly to market demand and hijab fashion trends. This research concludes that the RAD method is an effective approach in developing sales information systems for small retail businesses such as Toko Anak Kuliahan. The use of RAD facilitates the development of systems that are responsive to business needs and customer preferences.
DIGITAL PARADISE: NAVIGATING THE COMPLEXITY OF TAXATION IN THE ERA OF TECHNOLOGICAL TRANSFORMATION M. Yusuf Bahtiar; Eko Sudarmanto; Sulfianty
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 1 No. 12 (2025): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Publisher : CV. Adiba Aisha Amira

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Abstract

The digital revolution has fundamentally transformed the taxation landscape, necessitating a nuanced understanding of its implications for fiscal governance. This research literature review thoroughly examines the multifaceted dimensions of taxation in the era of technological transformation, drawing insights from a diverse array of scholarly literature, policy documents, and empirical studies. Key themes explored encompass tax governance mechanisms, regulatory responses to cross-border tax evasion and profit shifting, compliance behaviors, and the redistributive impact of taxation in the digital age. By synthesizing existing research, this review provides a holistic understanding of the complexities of navigating contemporary fiscal governance's digital paradise. The literature synthesis reveals the critical role of tax governance mechanisms in addressing the challenges the digital economy poses. Regulatory responses, including proposals for digital taxation frameworks and international tax cooperation agreements, are examined to elucidate their potential efficacy in fostering tax compliance and mitigating tax evasion and avoidance. Furthermore, the review delves into the intricate interplay between taxpayer motivations, compliance drivers, and communication strategies, offering insights into enhancing tax compliance behaviors in the digital era. Additionally, the redistributive effects of taxation policies are analyzed, highlighting their role in addressing income inequality and promoting social equity in digitally-driven economies. This review contributes to the scholarly discourse by providing a comprehensive analysis of taxation in the digital age, offering valuable insights for policymakers, scholars, and practitioners. By unpacking the complexities of taxation amidst technological transformation, it informs efforts to devise effective fiscal policies that promote fairness, efficiency, and sustainability in the digital era.
EFFICIENCY ANALYSIS OF PRODUCTION FACTORS UTILIZATION IN RICE FARMING IN SAWAH LUHUR URBAN VILLAGE KASEMEN SUBDISTRICT Johan Setiawan; Achmad Fauzan Azhar
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 1 No. 12 (2025): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Publisher : CV. Adiba Aisha Amira

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Abstract

Rice plants are an important commodity, particularly in Indonesia, but their productivity often fluctuates. These fluctuations can be attributed to the use of production factors by farmers. This study aims to determine the impact and efficiency of the use of production factors (seeds, labor, pesticides, and fertilizers) in rice farming in Sawah Luhur Urban Village. The type of research conducted is quantitative descriptive research through a survey. The location selection was done intentionally or purposively. The chosen research location is Sawah Luhur Urban Village, Kasemen Subdistrict, in the Municipality of Serang, Banten, which is the largest rice producer in Kasemen Subdistrict. The research instrument used was a questionnaire, and the data collection methods used were interviews and observations. The study involved 90 respondents selected through simple random sampling. Data were processed using the Cobb Douglas production function with multiple regression analysis and price efficiency analysis methods. The results of this study indicate that 1) the simultaneous use of seeds, labor, pesticides, and fertilizers significantly affects production output where it is indicated by the F test statistic which has a value greater than th F critical value. Partially, only the use of fertilizers has a significant impact this is indicated by only the fertilizer having a calculated t test statistic greater than the t critical value. 2) The efficiency of using seeds, labor, and pesticides as production factors is inefficient, while the use of fertilizers is not yet efficient.
CONSIDERING CORPORATE LIQUIDITY MANAGEMENT IN THE CONTEXT OF THE WORLD ECONOMY FAILING Abdul Rosid
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 1 No. 12 (2025): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Publisher : CV. Adiba Aisha Amira

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Abstract

Amid rising global economic uncertainty, corporate liquidity management is emerging as an urgent arena for academic and practical investigation. This study explores how liquidity management systems, as the frontline in mitigating financial pressures, are adjusted by companies to navigate real and potential economic fluctuations. Through the lens of financial analysis and risk management theory, this study can present a comprehensive design that details the adaptive and reactive strategies applied by companies in response to global market dynamics. The research method is literary study. The results of this study show that in the face of uncertainty, companies that manage their liquidity successfully adopt a holistic approach that not only defensively keeps cash sufficient to meet short-term obligations, but also proactively seizes opportunities and risks within the broader risk management framework. This research contributes to existing literature by providing contemporary insights into liquidity management practices, while offering valuable insights to stakeholders in the financial sector on how navigation of liquidity competence can be used as a strategic tool in responding to market instability. Thus, we reinforce the understanding that effective liquidity management is key to corporate sustainability in changing economic conditions.
FINANCIAL STRATEGIES TO INCREASE BUSINESS SUSTAINABILITY Adi Mursalin; Naiyun Untung Utama; Antoni
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 1 No. 12 (2025): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Publisher : CV. Adiba Aisha Amira

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Abstract

A good business financial strategy is one of the main keys to developing a business to be bigger and more sustainable. A successful business not only depends on quality products or services, but also requires efficient and strategic financial management. When business finances are well managed, companies can allocate funds wisely, avoid excessive debt, increase liquidity, and make sound business decisions. By implementing appropriate financial management strategies, businesses can improve their performance, maintain financial stability, and ensure long-term sustainability. That's why understanding and applying these principles is so important to business success. The method used in this article is a literature review. Literature studies can be obtained from various sources, including journals, books, the internet and libraries. This research discusses the definition of business sustainability, the role of financial strategy in business sustainability, and the success of financial strategy in increasing business sustainability.
MARKETING REVOLUTION THROUGH INNOVATION: DEVELOPINGADAPTIVE STRATEGIES TO ADDRESS CHANGING MARKET DYNAMICS: A LITERATURE REVIEW ON MARKETING MANAGEMENT AND CONSUMER THEORIES Nooraisyah; Nina Triolita; Muhamad Risal Tawil
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 1 No. 12 (2025): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Publisher : CV. Adiba Aisha Amira

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Abstract

In the fast-paced landscape of modern business, traditional marketing strategies are being challenged by dynamic market dynamics, technological advancements, and shifting consumer behaviors. This literature review explores the transformative potential of innovation and adaptive strategies in revolutionizing marketing practices. Drawing on an extensive array of marketing management and consumer theories, the review examines the evolution of marketing paradigms toward customer-centric approaches, the significance of innovation in driving competitiveness, and the importance of understanding consumer behavior for effective strategy formulation. Furthermore, it delves into adaptive strategies tailored to navigate the complexities of dynamic markets, emphasizing agility, diversification, and data-driven decision-making. Additionally, the review highlights the pivotal role of digital transformation in enhancing organizational agility, streamlining operations, and fostering innovation. Through a synthesis of these key findings, the review provides insights for businesses seeking to stay competitive and relevant in today's ever-changing marketplace. Overall, it underscores the necessity for organizations to embrace innovation and adaptive strategies to address the challenges posed by changing market dynamics, thereby paving the way for sustained growth and success.
DATA MINING CUSTOMER CLUSTERING USING K-MEANS METHOD Agus Iskandar; Rifqi Aldy Al Hafizh Harahap; Achmad Gilang Ramadhan
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 1 No. 12 (2025): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Publisher : CV. Adiba Aisha Amira

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Abstract

The company recognizes the crucial role of customers in achieving business success and as the main source of revenue. Therefore, it is important for companies to understand the needs and desires of customers in order to build a mutually beneficial relationship. Customers have functional and emotional needs that they want to fulfill through the products or services they buy. Customer experience, both positive and negative, has a significant impact on satisfaction, loyalty and corporate image. This research faces the challenge of decreasing the number of customers who make purchases at these companies or service providers. To overcome this problem, companies need to adopt an effective market strategy to improve operational efficiency and better understand customer needs. One approach used is to understand customer needs through grouping, so that companies can develop products or services that are more suitable for each customer group. This helps improve the product's relationship with customer needs and provides services that match their expectations. Customer grouping was performed using the K-means algorithm, with 47 customers grouped based on relevant attributes. Determining the optimal number of clusters is done by comparing the performance of the clusters that are formed, and the results produce two new clusters with different numbers of customers. The K-means algorithm is implemented using the RapidMiner application to simplify the process. The final analysis shows that the second cluster has more customers than the first cluster. This research confirms the importance of understanding customer needs, classifying them appropriately, and taking effective actions to maintain customer satisfaction. The K-means algorithm and the RapidMiner application prove to be very useful in this process, enabling companies to strengthen customer relationships and create significant added value. The final results of this study indicate that the first cluster (cluster 0) contains 22 customers, while the second cluster (cluster 2) contains 25 customers. Therefore, the second cluster has a larger number of customers compared to the first cluster.
APPLICATION OF MULTI-OBJECTIVE OPTIMIZATION BY RATIO ANALYSIS (MOORA) IN DETERMINING THE LOCATION OF BERKAH TIRTA'S DRINKING WATER BUSINESS Abdul Rahman; Andreas Dwiyanto; Agus Iskandar
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 1 No. 12 (2025): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Publisher : CV. Adiba Aisha Amira

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Abstract

In the workplace environment, competition is a common phenomenon, especially when it comes to determining the location to start a business, namely the selection of the right location. The business of water refill stations is experiencing rapid development, and the success of this business is significantly influenced by the accurate determination of the location. To enhance efficiency in location determination, the MOORA method is employed an analytical tool for decision-making. The use of the MOORA method in this research aims to analyze and compare each potential location based on predetermined criteria such as accessibility, market potential, operational costs, space size, crowd center and other external factors. The implementation of MOORA is expected to serve as an initial step in making strategic decisions related to location determination in various fields of business and provide a foundation for further research to develop more advanced methods in location selection. The results of the MOORA implementation in determining the strategic location indicate that location D or alternative is the preferred choice with a value of 0.323517894.

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