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All Journal EQIEN - JURNAL EKONOMI DAN BISNIS Enrichment : Journal of Management Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences LEGAL BRIEF Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Journal Research of Social Science, Economics, and Management Eduvest - Journal of Universal Studies Indonesian Journal of Education (INJOE) INTERNATIONAL JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (INJOSS)

Adi Mursalin

Fakultas Ekonomi Universitas Panca Bhakti Pontianak

Author-ID : 5706292

Religion Aerospace Engineering Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Law, Crime, Criminology & Criminal Justice Neuroscience Social Sciences Other

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Identification of Legal Aspects of the Environment and Patterns of Citizens' Awareness of Environmental Safety, Sustainability, and Balance Budi Sulistiyo Nugroho; Irma Rachmawati Maruf; Adi Mursalin; B.M.A.S. Anaconda Bangkara; Endang Fatmawati
LEGAL BRIEF Vol. 11 No. 4 (2022): October: Law Science and Field
Publisher : IHSA Institute

Efforts to save the environment have been carried out in various ways, including creating policies and implementing the Law on citizen awareness of the importance of safety, balance, and environmental Sustainability. This study sought to identify several scientific studies that state how critical legal aspects are to environmental occupation and the management of citizens so that the environment can be sustainable. This study utilized secondary data from several books and scientific articles that actively discuss ecological and safety issues. After a series of reviews, we managed to find several important things, including how the definition of environmental Law; then we saw the scientific substance related to how the government should be given to citizens, then the legal aspects and existing systems, then also how the environmental aspects and the role of the government in implementing the Law and also the role of the government. The private sector in saving the environment. It is hoped that these findings will be helpful for future studies.

Understanding the Government's Strategy in Public Policy Making in the Era of Mutikcrisis in Indonesia: Study of Public Policy Analysis Malik Malik; Julinta Paulina; Ade Iskandar; B.M.A.S. Anaconda Bangkara; Adi Mursalin
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 3 (2022): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i3.6166

This study discusses the understanding of public policy-making by the government to respond to the pandemic, which has given rise to many difficulties among citizens because the government has issued various policies during a multi-crisis. The author understands that every policy has taken certainly impacts policies in regular times and government policies in times of crisis; of course, the impact will be different. To strengthen our discussion, we have received support from many scientific publications we have studied in the phenomenological approach, a way to get an exceptional understanding of the existing data. Our literature search was conducted electronically on several journals and book publications that discuss issues of public policy making in response to pandemics in multi-crisis times in many application contexts. Based on the results of the study and discussion, we can summarize that in public policy-making in times of multi-crisis, the government has been faced with a dilemma between the commitment to respond to the pandemic to protect the entire nation from the threat of the COVID-19 pandemic and having to accept the consequences of policies taken in a very precarious atmosphere. Hopefully, these findings will be the subject of discussion in similar studies in the future.

PERANAN BRAND ANTHROPOMORPHISM DALAM MEMBENTUK KECINTAAN MEREK DAN LOYALITAS MEREK (STUDY PADA KONSUMEN MOBIL EROPA DI INDONESIA) Pramatatya Resindra Widya; Adi Mursalin
Eqien - Jurnal Ekonomi dan Bisnis Vol 11 No 04 (2022): EQIEN- JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v11i04.1238

The aim of this study is to examine the influence of brand anthropomorphism on brand love and its impact on brand loyalty. The study used a quantitative approach with survey methods. The sample in this study amounted to 250 European car users spread across Jakarta, Yogyakarta, Central Java, East Java.The analysis Model in this study will be divided into 3 stages of analysis. The first stage of multiple regression analysis, the second stage of simple regression analysis. The third stage of the moderation test with hierarchical moderated regression Brand anthropomorphism has a positive effect on the formation of brand love. Brand love has a positive effect on brand engagement. For further research it is recommended to add subjective norm variables to this research model.

The Role of Brand Anthropomorphism In Shaping Brand Love and Brand Loyalty To European Car Consumers In Indonesia Pramatatya Resindra Widya; Adi Mursalin
Journal Research of Social Science, Economics, and Management Vol. 2 No. 6 (2023): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

This study will examine the influence of brand anthropomorphism and brand experience on brand love and its impact on brand loyalty with perceived price fairness as the moderation variable. The research uses a quantitative approach with a survey method. The sample in this study amounted to 250 European car users spread across DKI Jakarta, DI Yogyakarta, Central Java, East Java. The analysis model in this study will be divided into 3 stages of analysis. The first stage is multiple regression analysis, the second stage is simple regression analysis. The third stage of the moderation test with hierarchical moderated regression Brand anthropomorphism had a positive effect on the formation of brand love. Brand experience also has a positive and significant effect on brand love. Brand love has a positive effect on brand engagement. perceived price fairness does not moderate the relationship between brand love and brand engagement. For further research it is suggested to add subjective norm variables to this research model.

Understand the challenges of using a virtual data room to improve profitable and sustainable business outcomes Ignatius Septo Pramesworo; B.M.A.S. Anaconda Bangkara; Suwandi Ng; Laros Tuhuteru; Adi Mursalin
Enrichment : Journal of Management Vol. 12 No. 6 (2023): February: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v12i6.1077

Understanding the challenges of virtual data and space to increase profitable business is very important in this highly competitive era. For this reason, we have obtained several epidermises that explain the challenges and benefits of a virtual data room so that we can enter the business pot that we obtained electronically from several data sources that were currency ten years ago. We analyze the data under a phenomenological approach which can answer the challenge of this question because the virtual data room is a very innovative and phenomenal matter in supporting business. After collecting data from book and journal sources, we analyze it carefully, involving data coding, data interpretation, and drawing valid and reliable conclusions. After a series of studies and obtaining the discussion results, the challenge of using applications that support business under the virtual data room makes it easy for businesses based on efficiency, safety, flexibility, transparency, and other features. Business people can benefit because they can save and have high productivity following the plan to get a profitable and sustainable business. This Temon will provide a new understanding to support academic activities and other industrial applications.

The Role of Government Policy and Stakeholder Engagement In Improving Performance of MSMEs In North Kayong Regency Adi Mursalin; Windi Pratiwi; Ricola Dewi Rawa; Angga Hendharsa; Aisyah Aisyah
Eduvest - Journal of Universal Studies Vol. 2 No. 11 (2022): Journal Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

This study aims to examine the role of government policies and stakeholder involvement in improving the performance of MSMEs in North Kayong Regency. This research uses a mix method. The population in this study were MSME actors in North Kayong Regency, totaling 7,687 MSME actors. Sample selection using purposive sampling and quota sampling techniques. The data collection techniques used were interviews, questionnaires, documentary studies and literature studies. The analysis method used is multiple regression analysis using statistical software SPSS 26.0. The results showed that for the role of government policy, the funding aspect indicator had a significant value of 0.000 (p-value 0.000 <0.05). The facilities and infrastructure aspect has a significant value of 0.213 (p-value 0.213> 0.05). The business information aspect has a significant value of 0.010 (p-value 0.010 < 0.05). The partnership aspect has a significant value of 0.002, (p-value 0.002 < 0.05). The licensing aspect has a significance value of 0.008 (p-value 0.008 < 0.05). The business opportunity aspect has a significance value of 0.001 (p-value 0.001 <0.05). The trade promotion aspect has a significance value of 0.749 (p-value 0.749 > 0.05). Furthermore, for stakeholder involvement, namely financial institutions have a significance value of 0.034 (p-value 0.034 < 0.05) and business associations have a significance value of 0.110 (p-value 0.110 > 0.05)

EXPLORING THE COMPATIBILITY OF SHARIA LAW AND DEMOCRATIC VALUES IN INDONESIA'S DEMOCRACY Imam Hanafi; Redi Yana Kapisa; Ayi Maulana; Adi Mursalin; Muhammad Nurhisyam Ali Setiawan
SIBATIK JOURNAL: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, dan Pendidikan Vol. 2 No. 10 (2023): September
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sibatik.v2i10.1404

This study explores the compatibility of Sharia law and democratic values in the context of Indonesia's democracy. It examines the interplay between religious traditions and democratic principles, focusing on the legal framework, societal dynamics, and challenges in balancing Sharia law with democratic governance. The study analyzes the constitutional recognition of Islam as the majority religion while upholding democratic principles, the protection of human rights and gender equality, the implementation of Sharia-inspired regulations at the local level, and the role of public opinion in shaping the compatibility between Sharia law and democratic values. Through a qualitative research approach, including interviews, document analysis, and a review of existing literature, this study comprehensively analyzes the complexities and possibilities of reconciling religious traditions with democratic governance in Indonesia. The findings contribute to academic discourse, inform policymakers, and offer insights for promoting inclusive and democratic governance in Indonesia and other contexts with significant Muslim populations.

PUBLIC POLICY APPROACH TO DISASTER RISK ANTICIPATION STRATEGIES IN CIVIL ENGINEERING STUDIES IN INDONESIA B.M.A.S. Anaconda Bangkara; Henry Kristian Siburian; Ani Heryani; Adi Mursalin
INTERNATIONAL JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (INJOSS) Vol. 1 No. 3 (2022): SEPTEMBER
Publisher : ADISAM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/injoss.v1i3.32

This study described a public policy approach to anticipate the impact of natural disasters in Indonesia's civil engineering context. Many studies have reported how public policy approaches anticipate and manage disaster risk strategies. However, few relate to the role of civil engineering, especially the younger generation involved in designing policies and playing their role in natural disaster management. This study has reviewed 50 disaster papers that we analyzed with a phenomenological approach to understanding the role and approach of public policy in dealing with disaster hazards and risks. Our Monalisa system involves data coding, in-depth evaluation, and impotence of data to get the most answers. After a series of studies and discussions, we can conclude that the disaster management policy was originally a policy designed by the state and then directed to the National Disaster Management Agency following presidential regulations so that the law was made an effort to cope with disasters and be responsible to the state. The relationship between civil engineering is that they participate in policy and impact analysis studies closely related to public and private development. We hope that these findings will become an essential friend for further studies.

UNDERSTANDING AI-DRIVEN INFLUENCER MARKETING Adi Mursalin; Yuli Purbaningsih; Surya Fadjar Boediman; Meli Siagawati; Rainier Hendrik Sitaniapessy
INTERNATIONAL JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (INJOSS) Vol. 2 No. 3 (2023): SEPTEMBER
Publisher : ADISAM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/injoss.v2i3.90

AI-driven influencer marketing has emerged as a transformative approach in the digital advertising landscape. This research aimed to explore the efficiency and effectiveness of AI integration in influencer marketing campaigns, comparing it to traditional methods. By employing a mixed-methods approach, including qualitative interviews and quantitative data analysis, the study investigated the impact of AI on influencer selection, campaign performance, and ethical considerations. The findings revealed that AI-driven influencer selection processes significantly outperformed manual methods' accuracy and efficiency. AI algorithms effectively matched influencers with target audiences, increasing engagement rates and brand visibility. The real-time analytics provided by AI tools enabled marketers to make data-driven decisions and optimize campaign strategies on-the-fly. Moreover, AI-optimized influencer campaigns consistently surpassed traditional campaigns in metrics such as reach, impressions, and ROI. The data-backed approach of AI led to more targeted and relevant campaigns, resonating better with the audience and yielding tangible results for businesses. However, ethical considerations regarding algorithmic biases were identified as crucial aspects of AI-driven influencer marketing. Transparent practices and ongoing audits of AI algorithms were emphasized to mitigate biases and ensure ethical influencer selections. Looking ahead, the future of AI for influencer marketing appears promising. Advancements in AI algorithms will lead to even more accurate influencer matches and sophisticated audience insights, fostering hyper-personalized campaigns. By embracing AI technologies responsibly, businesses can connect with their target audiences more effectively and stay ahead in the dynamic realm of digital advertising.

BRIDGING THE FINTECH GENDER GAP: STRATEGIES FOR ENHANCING WOMEN'S ACCESS TO FINANCIAL SERVICES Sudarmo Sudarmo; Adi Mursalin; Meiyanti Widyaningrum; Khasanah Khasanah; Naiyun Untung Utama
INTERNATIONAL JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (INJOSS) Vol. 2 No. 3 (2023): SEPTEMBER
Publisher : ADISAM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar

The fintech gender gap, characterized by a significant disparity in women's access and utilization of financial technology products and services, presents a critical challenge to achieving financial inclusion. This article explores strategies for bridging the fintech gender gap and enhancing women's access to financial services. Through a comprehensive review of existing literature, this study identifies key factors contributing to the gender gap in fintech adoption, including individual-level controls and country characteristics. The article proposes various strategies to address the gap based on these insights. These strategies include promoting digital literacy and financial Education among women, developing user-friendly fintech products tailored to their needs, fostering an inclusive fintech ecosystem, and strengthening policy and regulation to ensure gender equality. The article emphasizes the importance of collaboration between policymakers, financial institutions, and technology providers to implement these strategies effectively. Through the implementation of these measures, it is hoped that the fintech gender gap can be narrowed, thereby promoting financial inclusion and empowering women in the digital economy.

Co-Authors Ade Iskandar Agus Salim Agusthina Siahaya Aisyah Alim Hardiansyah Anggra Hendharsa Ani Heryani Ayi Maulana B.M.A.S. Anaconda Bangkara Budi Sulistiyo Nugroho Eduard. L. Pesiwarissa Endang Fatmawati Henry Kristian Siburian Ignatius Septo Pramesworo Ilona Flora Salhuteru Imam Hanafi Julinta Paulina Khasanah Khasanah Laros Tuhuteru Loso Judijanto Malik Malik Maruf, Irma Rachmawati Meiyanti Widyaningrum Meli Siagawati Mercy Florence Halamury Mohamad Sarip Muhammad Nurhisyam Ali Setiawan Naiyun Untung Utama Nenden Hendayani Ngurah Pandji Mertha Agung Durya Nyi Dewi Puspitasari Pramatatya Resindra Widya Pramatatya Resindra Widya Rainier Hendrik Sitaniapessy Redi Yana Kapisa Ricola Dewi Rawa Sudarmo Sudarmo Surya Fadjar Boediman Suwandi Ng Windi Pratiwi Yuli Purbaningsih

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