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Contact Name
Relita Hayatun Nugraha
Contact Email
igimultidisiplinary@gmail.com
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+6282363007475
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igimultidisiplinary@gmail.com
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Dusun IV Padang Mutung, Desa/Kelurahan Padang Mutung, Kec. Kampar, Kab. Kampar, Provinsi Riau, Indonesia, 28461.
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INDONESIA
INSPIRE Global Insight Journal
ISSN : 31243762     EISSN : 31243762     DOI : https://doi.org/10.53905/igim
INSPIRE Global Insight Journal (Insp. Glob. Insig. J.) is a peer-reviewed, multidisciplinary academic journal published by INSPIRETECH GLOBAL INSIGHT. The journal is committed to advancing scholarly knowledge by providing a rigorous platform for the dissemination of high-quality research across diverse fields, including science, technology, humanities, and social sciences. It aims to foster intellectual dialogue and promote innovative perspectives that contribute to addressing contemporary global challenges. The journal welcomes original research articles, review papers, and conceptual studies that demonstrate methodological rigor, theoretical relevance, and practical significance. Emphasizing interdisciplinary and cross-sectoral approaches, INSPIRE Global Insight Journal encourages contributions that integrate knowledge across disciplines and offer meaningful insights for academia, industry, and policy development at both national and international levels.
Arjuna Subject : Umum - Umum
Articles 21 Documents
Beyond Real and Fake: A Hybrid Visual Authenticity Framework for Generative AI in Creative and Media Ecosystems Moh. Ali Wisudawan Prakarsa; Aliyah Aliyah; Heri Wijayanto; Zulfah Hasanah; Widya Octary Setiawardhani
Inspire Global Insight Journal Vol. 1 No. 03 (2026): July Issue, 2026
Publisher : INSPIRETECH GLOBAL INSIGHT

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53905/igim.v1i03.19

Abstract

The emergence of generative artificial intelligence has radically transformed the production, dissemination, and interpretation of visual media, precipitating a crisis of confidence regarding visual authenticity—a concept historically predicated upon the indexical nature of photography. This research investigates the reconfiguration of visual authenticity within photography, illustration, and packaging design in the age of generative AI, identifying cross-domain thematic regularities to develop a conceptual model of "hybrid visual authenticity." Utilizing an interpretive qualitative methodology and a multiple case study design, this study conducted visual-semiotic analyses of 40 cases and in-depth interviews with 16 practitioners across the fields of photography, illustration, packaging design, and media studies. Analytical procedures incorporated Barthesian semiotic inquiry and Braun and Clarke’s six-stage thematic analysis, employing triangulation of data sources and methodological approaches to ensure rigor. Findings suggest that visual authenticity in the generative AI context transcends the traditional binary of "genuine" versus "fake," manifesting instead as a multifaceted construct shaped by the interplay of creator intent, process transparency, and underlying socio-cultural and regulatory frameworks. Notably, photography and media studies exhibit the strongest emphasis on transparency, whereas illustration and packaging design display greater openness toward human-AI hybrid practices. Accordingly, this study proposes a Hybrid Visual Authenticity Model, synthesizing frameworks of indexicality, aura, and simulacra into a unified analytical lens for diverse creative domains. This research makes both theoretical and practical contributions: it rearticulates classical concepts of visual authenticity for the generative AI paradigm and offers actionable recommendations for design education, professional associations, the packaging sector, and media policymakers.

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