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Majalah Bisnis & IPTEK
Published by Sekolah Tinggi Ilmu Ekonomi Pasundan Bandung
ISSN : -     EISSN : 25021559     DOI : https://doi.org/10.55208/bistek
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Related to the fields of Accounting and Management as well as the Context of Business and Science and Technology in Indonesia, also intended as a medium of communication between academics who are interested in business and science and technology studies from the point of view of accounting and management. Relating to the development of Industry 4.0 towards Industry Society 5.0, which applies high technology to increase efficiency and productivity, reduce negative environmental impacts, achieve sustainable development, human and machine collaboration, and attention to aspects such as the environment and worker welfare.
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Articles 133 Documents
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The Influence of Brand Image and Price on Purchasing Decisions: Study On One of The Red Ginger Companies in Bandung Guruh Dwi Putra; Iwan Sidharta; Jimmy Rusjiana; Kadir Kadir
Majalah Bisnis & IPTEK Vol. 18 No. 1 (2025): Majalah Bisnis & IPTEK
Publisher : Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/reww0070

Abstract

This study examines the impact of brand image and pricing on consumer purchasing decisions at a red ginger company in Bandung.  This study examines the predominant aspects affecting purchasing decisions: brand image and price.  The research methodology employed is route analysis, utilizing a sampling procedure via a questionnaire administered to one hundred consumers who exclusively utilize red ginger goods from the examined company.  The study's findings demonstrate that brand image directly affects purchase decisions and indirectly influences them via the price variable.  Similarly, price directly affects purchasing decisions and indirectly influences them via brand image.  Examining the coefficient of determination demonstrates that brand image and price significantly influence purchasing decisions. However, other external factors beyond the analyzed variables also exert an impact that warrants consideration.  In light of these findings, enterprises should prioritize enhancing brand image and adjusting competitive pricing to bolster customer purchasing decisions.  Companies can enhance brand identity through effective marketing and uphold product quality to meet consumer expectations.  Moreover, establishing pricing that aligns with the product's worth is crucial in sustaining consumer loyalty.  This study's results are anticipated to guide corporate management in developing more effective marketing strategies to enhance competitiveness in the red ginger industry.
The Influence of Current Ratio and Debt to Equity Ratio on Net Profit Margin: Study On One of The Health Service and Hospital Provider Companies for The Period 2018-2022 Rohayati Nursita; Maulana Yusup; Adam Ramdani; Galih Putra Prawiranegara
Majalah Bisnis & IPTEK Vol. 18 No. 1 (2025): Majalah Bisnis & IPTEK
Publisher : Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/9f7k1c57

Abstract

This study examines the impact of the Current Ratio and debt-to-equity ratio on the net profit Margin of a health service and hospital provider, Tbk, throughout the specified period.  Financial ratios are crucial for evaluating a company's financial health, particularly in the healthcare sector, necessitating substantial spending in operational management and facility growth.  The Current Ratio indicates the company's capacity to fulfill short-term liabilities, whereas the debt-equity ratio assesses the debt-to-equity ratio within the capital framework.  The employed research approach is the classical assumption test, which verifies the regression model's precision utilized to examine the relationship between the independent and dependent variables.  The classical assumption test encompasses normality, heteroscedasticity, multicollinearity, and autocorrelation tests to verify that the model is unbiased and yields valid results.  The study's findings reveal that the Equity Ratio exerts a considerable negative impact on the Nett Profit Margin, indicating that an increased proportion of debt relative to equity results in a heightened financial burden for the organization.  This condition adversely affects profitability, as the company must devote most of its income to meet financial obligations.  Conversely, a more balanced capital structure management can enhance net income and the company's financial well-being. This discovery has significance for the management of Tbk enterprises in developing more effective financial strategies, particularly in regulating debt and equity levels to avoid adversely affecting profitability.  Companies must implement measures to diminish reliance on external financing and enhance operational efficiency to bolster competitiveness in the healthcare sector.  Furthermore, optimizing asset utilization and diversifying revenue streams may serve as strategies to enhance profitability sustainably. This study underscores the significance of equilibrium in the financial framework to guarantee sustained long-term growth.  By effectively managing financial ratios, a healthcare and hospital service provider can enhance financial stability and sustain higher profitability in confronting future business issues.
The Influence of the Finished Goods Inventory Accounting Information System on Internal Control of Finished Goods Inventory: Study Of One of The Companies Providing Explosives and Mining Blasting Services in Indonesia Ananda Hilda Fadillah; Indah Damayanti; Indri Ayu Tansar; Lungguh Jatmika
Majalah Bisnis & IPTEK Vol. 18 No. 1 (2025): Majalah Bisnis & IPTEK
Publisher : Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/2zet4r05

Abstract

This study aims to assess and analyze the impact of the Finished Goods Inventory Accounting Information System on the internal control of finished goods inventory at a company offering explosives and mining blasting services in Indonesia. Implementing an appropriate Finished Goods Inventory Accounting Information System and its practical utilization is anticipated to enhance the internal control of finished goods inventory inside the organization. The employed research method is descriptive verification, with data analyzed through simple linear regression to elucidate the relationship or influence between the two variables concerning a company that offers explosives and mining blasting services in Indonesia. To support this research, the author gathered secondary data using questionnaires from 35 employees at the company. The study's findings yield the linear regression equation Y = 10.891 + 0.777X, which indicates a significant favorable impact on Y. The Finished Goods Inventory Accounting Information System accounts for 65.7% of the Internal Control of Finished Goods Inventory in a company offering explosives and mining blasting services in Indonesia. In comparison, the remaining 34.3% is attributed to other unexamined variables.
Determinants of Economic Growth: A Review of Local Governments in Sumatera Island Rahma Putri Yandari; Fitrian Rizky
Majalah Bisnis & IPTEK Vol. 18 No. 1 (2025): Majalah Bisnis & IPTEK
Publisher : Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/y4fvxj12

Abstract

This study seeks to analyze the impact of health expenditure, education expenditure, capital expenditure, the Human Development Index, and the unemployment rate on economic growth in the local governments of regencies and cities on the island of Sumatera. Economic growth serves as a significant metric for assessing the economic vitality of a nation or region. Factors impacting this may encompass health expenditure, education expenditure, capital expenditure, the Human Development Index, and the unemployment rate. This study's population comprises 154 local governments from regencies and cities on the island of Sumatra. It utilized a saturated sampling strategy and a panel data approach during a four-year observation period, yielding 616 research samples from 2020 to 2023. The employed data analysis technique is panel data regression, with a significance threshold of 5%. The study's findings reveal that health expenditure does not significantly influence economic growth, indicating that health spending has not effectively enhanced labor productivity through improvements in public health. Moreover, educational expenditure positively impacts economic growth, suggesting that education can improve skills and labor productivity, thus augmenting economic production. The study concludes that capital expenditure adversely impacts economic growth, suggesting that it diminishes economic growth despite proper allocation, demonstrating inefficiency and lack of productivity in its execution. The Human Development Index (HDI) does not influence economic growth, indicating that the HDI, which includes factors like education, health, and living standards, has not evolved adequately to impact economic growth. The unemployment rate does not affect economic growth, indicating that labor market conditions and structural variables, such as the alignment of skills and knowledge, may impede economic growth in a region. Not all governmental expenditure or socio-economic metrics yield the anticipated effect on economic growth. The effectiveness of resource distribution, policy emphasis, and the overarching economic environment significantly influence the effects of these diverse elements. Additional investigation may be necessary to comprehend the dynamics behind these findings.
The Effect of Applying the Eligibility Principle in Credit Distribution to Business Actors on MSME Performance: Case Study of MSME Actors in Malang City, Indonesia Barli Novirin
Majalah Bisnis & IPTEK Vol. 18 No. 1 (2025): Majalah Bisnis & IPTEK
Publisher : Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/zhafbn73

Abstract

The study titled The Impact of Applying the 5C Principle in Credit Allocation to Entrepreneurs on Business Performance (Case Study of Entrepreneurs in Malang City). This study aims to analyze and identify the application of the 5C principle (Character, Capacity, Capital, Guarantee, and Conditions) in credit distribution to debtors and its impact on business performance in Malang City. This research is a quantitative analysis of the characteristics of loan distribution (5C) to entrepreneurs and their company performance. Observation, interviews gathered data, and the distribution of questionnaires to 30 respondents utilizing purposeful random sampling methods. The analysis employed linear regression and hypothesis testing. This study's findings demonstrate that credit distribution (5C) to entrepreneurs positively influences business success in Malang City. The analysis and results obtained in this study indicate several significant findings warrant attention. Specifically, credit distribution may serve as a foundation for enhancing business performance in Malang City. Recommendations for business operators in Malang City include implementing a transparent evaluation process, providing training and education, and fostering long-term relationships with Micro, Small, and Medium Enterprises (MSMEs).
Cash Recording Information System For Receipts and Expenditures: Study At One Of The Schools In Bandung Windy Wiandiny Wulandari; Ramlan Ramlan; Ganjar Nurul Fajar; Isbandi Isbandi
Majalah Bisnis & IPTEK Vol. 18 No. 1 (2025): Majalah Bisnis & IPTEK
Publisher : Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/s249ae05

Abstract

This study aims to develop and execute a web-based cash receipt and disbursement information system to address financial management issues in a school in Bandung.  Before the system's development, cash transaction recording was conducted manually with notebooks and spreadsheets, susceptible to inaccuracies, reporting delays, and inefficiencies in time and effort.  An information system was built to address these issues by streamlining transaction recording, accelerating the reporting process, and enhancing the accuracy and efficiency of cash management. This study employs data-gathering methods such as interviews, observations, literature reviews, and documentation analysis.  The system was developed utilizing a prototyping methodology, facilitating extensive contact between engineers and users to create a solution that meets their requirements.  This system was constructed utilizing the PHP programming language alongside the Laravel framework, employing a MySQL database operated via XAMPP and written with the Visual Studio Code editor. The findings of this study demonstrate that the developed cash receipt and disbursement information system can enhance schools' ability to record and manage cash transactions with greater efficiency, accuracy, and organization.  This technology facilitates the generation of rapid cash reports that are accessible at any time, thereby enhancing the decision-making process and ensuring transparent financial reporting.  Consequently, this system serves as an appropriate solution for facilitating the digitalization of financial administration within the educational setting.
Effective Strategy: The Influence of Brand Image and Service on Expedition Service Purchase Decisions Aliisa Zanuba Aripah Chavsoh; Irena Larashati; Imelda Megawati; Haris Nurdiansyah
Majalah Bisnis & IPTEK Vol. 18 No. 1 (2025): Majalah Bisnis & IPTEK
Publisher : Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/vs078c06

Abstract

This research is driven by issues faced by an expedition company in Bandung. The company is characterized by subpar service and brand image, which are attributed to various factors stemming from human error that impact purchasing decisions. This study seeks to ascertain the impact of brand image and service quality on service purchasing decisions.  The employed study methodology is quantitative, utilizing a descriptive and verification technique. The sample includes 100 respondents who are consumers of excursion services. Primary data, namely data collected directly from consumers of an excursion company in Bandung, is utilized to get supporting information. The employed data analysis method is multiple linear regression.  The findings of this study demonstrate that partial Service Quality exerts a positive and substantial influence on the independent variable (X1), with a p-value of 0.000, which is below the significance threshold of 0.05. Brand Image and Service Quality positively and substantially influence Service Purchase Decisions, with a significance value of 0.000, below the 0.05 threshold.
Improving Employee Performance in Business Process Outsourcing: The Role of Motivation and Competence in a Bandung Property Company Asep Sazidin Wijaya; Nita Yura Roslina; Djadjun Djuhara; Adang Adang
Majalah Bisnis & IPTEK Vol. 18 No. 1 (2025): Majalah Bisnis & IPTEK
Publisher : Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/sgywzk25

Abstract

With technological advancement, companies must adhere to digital progress in business rivalry.  Enhancing human resources is a method to augment competitiveness.  This study seeks to assess the impact of motivation and competence on employee performance inside a property company in Bandung. The employed methodology is descriptive and verification analysis involving 62 respondents, all employees.  The analysis utilized correlation, path analysis, and the coefficient of determination (Kd) employing SPSS version 24, Microsoft Excel 2019, and Microsoft Word 2019. The study indicated that employee motivation, competence, and performance yielded favorable outcomes.  A positive correlation exists between motivation and competence, with a coefficient of 0.400 and a % of determination of 82%.  The direct influence of motivation on employee performance is 18%, but the influence of competence is 50%.  The cumulative impact of motivation and competence is 68%, whereas 32% is affected by other variables.
Design Of E-Wallet And Loyalty Application Using Aes Model On Coffee Terminal Hafiza Siraj Abshar; Heri Wahyudi; Asep Sudrajat; Muhammad Syukri
Majalah Bisnis & IPTEK Vol. 18 No. 1 (2025): Majalah Bisnis & IPTEK
Publisher : Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/rq2hg108

Abstract

This research seeks to tackle the issues of transaction efficiency, payment convenience, transaction security, and minimal consumer involvement encountered by "Terminal Coffee" Coffee Shop. These concerns stem from the sluggish traditional payment system, the lack of ease in transactions, and the need for enhanced transaction security. Furthermore, insufficient client interaction is a significant issue. This research employs application development utilizing Android Studio, JavaScript, Java, and Kotlin. This application seeks to enhance transaction efficiency by facilitating quicker and more convenient payments for Terminal Coffee patrons. The app will use enhanced transaction security mechanisms to safeguard client data and mitigate fraud. The research will focus on enhancing customer engagement through the development of an interactive and compelling loyalty program. The app will enable customers to engage with the coffee shop in a more personalized way, enhancing their overall experience through technology. The research will deliver a comprehensive financial management system that facilitates clients in overseeing their finances about purchases and expenditures at Terminal Coffee. This program will enhance spending visibility, facilitate financial planning, and optimize client financial management efficiency. This research is anticipated to significantly enhance Terminal Coffee's transaction efficiency, security, consumer engagement, and financial management. Moreover, the built application enhances customer experience and facilitates the growth of Terminal Coffee's business.
Implementation Of Forward Chaining Method In Expert System For Dengue Hemorrhagic Fever Diagnosis: Case Study In One Of General Practitioner And Dental Clinics In Bandung Vina Nur’alpiah; Feri Alpiyasin; Haris Supriatna; Adi Suwarno
Majalah Bisnis & IPTEK Vol. 18 No. 1 (2025): Majalah Bisnis & IPTEK
Publisher : Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/e6rf4s33

Abstract

Dengue Hemorrhagic Fever (DHF) is a significant health issue in Indonesia, particularly in the city of Bandung.  This condition necessitates prompt intervention and precise diagnosis to ensure patients receive timely and suitable treatment.  The insufficient number of medical workers, particularly physicians, in various clinics, including the Healthy Life Clinic, constitutes a significant impediment to the early diagnosis of DHF.  This project aims to develop and apply an expert system for diagnosing DHF using the forward chaining method.  This approach operates by tracing data from user-inputted facts or symptoms to derive diagnostic conclusions.  This expert system is designed to replicate a physician's cognitive process in evaluating symptoms and providing guidance for the early diagnosis of DHF.  The study's results indicated that the created method achieved a diagnosis with high accuracy and strong consistency with the test data. Furthermore, the system demonstrated superior performance in terms of response speed and user-friendliness.  Validation tests and simulations based on actual cases managed by the clinic were conducted for testing purposes.  The system's efficacy is significantly contingent upon the quality and comprehensiveness of the data input by the user.  A further deficiency identified was the need for regular updates to the knowledge base to ensure the system's relevance to the latest advancements in the medical field.  Despite several constraints, this expert system has demonstrated its efficacy as a practical and effective diagnostic tool, particularly for clinics with limited medical staff.  The incorporation of artificial intelligence through the forward chaining method is anticipated to serve as a strategic solution for enhancing the quality of health services and expediting the management of DHF cases at primary healthcare facilities.

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