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Lenny Yusrini, S.E., M.Si
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Kampus B Asa Indonesia (ASAINDO) University Jl. H. Ahmad R, Pahlawan Revolusi - Pondok Bambu, Jakarta Timur 13430
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INDONESIA
Eduturisma Journal of Social Science
Published by Universitas Asa Indonesia
ISSN : 25490672     EISSN : 28075358     DOI : doi.org/10.70157/eduturisma
Core Subject :
EDUTURISMA Journal is a peer-reviewed journal published by Lembaga Penelitian dan Pengabdian Masyarakat Universitas Asa Indonesia Jakarta. EDUTURISMA Journal provides a scientific forum for researchers to publish research manuscripts aligned with the journal scopes in social sciences. The journal anchors both research and review articles with the current issues of social sciences. Published articles are original works that have not been published in other journals. The journal publishes binually, in May and November. Focus and Scope Social Science Tourism Entrepreneurship Management Education
Arjuna Subject : -
Articles 105 Documents
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PENGARUH KUALITAS LAYANAN DAN LOKASI TERHADAP KEPUASAN PENGUNJUNG MUSEUM FATAHILLAH JAKARTA Rieke Rahardjo; Sinton Siahaan; Nova Eviana
Eduturisma Vol 2 No 1 (2017): Eduturisma
Publisher : LPPM and Travel Operation Department Universitas Asa Indonesia

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Abstract

The purpose of this research is to analyze effect of quality of service and location toward the visitors’ satisfaction of the Museum Fatahillah, both partially and simultaneously. The data were collected by distributing questionnaires to 100 Fatahillah Museum, using accidental sampling technique. The analysis used for this research is multiple linear regression. The result of the research shows that those variables partially and simultaneously affect toward satisfaction of museum visitors and also contribute 61.20% for it. Among variables, tourist attraction also becomes the most dominant variable to affect tourists satisfaction.
ANALISIS PENGARUH INDUSTRI PERHOTELAN DAN RESTORAN KOTA BOGOR TERHADAP PENDAPATAN ASLI DAERAH 2007-2016 Sekti Rahardjo; Dina Mayasari Soeswoyo
Eduturisma Vol 2 No 1 (2017): Eduturisma
Publisher : LPPM and Travel Operation Department Universitas Asa Indonesia

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Abstract

This study aims to determine the influence of the hospitality industry and restaurants Bogor City against Local Revenue (PAD). Research method using quantitative approach with multiple linear regression analysis backward method. Technique of collecting data by observation, interview, documentation and literature study. The research subjects are the Regional Revenue Service and the Bogor City Tourism Office with the object of Tax Hotel and Restaurant Tax Data and the Bogor City PAD data. The result of this research is restaurant industry of Bogor City with its restaurant tax by partially positive and significant influence to PAD. Hotel industry through tax contribution does not affect the PAD of Bogor City, but simultaneously the hospitality industry and restaurants Bogor Citypositively and significantly affect the PAD Bogor City.
PENGARUH KUALITAS PELAYANAN DAN NILAI PRODUK TERHADAP KEPUASAN PENGUNJUNG DI MUSEUM POS INDONESIA BANDUNG Liliana Dewi
Eduturisma Vol 1 No 2 (2017): Eduturisma
Publisher : LPPM and Travel Operation Department Universitas Asa Indonesia

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Abstract

This research is about the influence of service quality and product value on customer satisfaction at Museum Pos Indonesia Bandung. There are two indicators, service quality and product value as independent variables, and customer satisfaction as dependent variable. Using quantitative descriptive method to know the influence of service quality and product value on customer satisfaction. Through primer data, observation, questionnaire and theories support for achieving this research’s goal. Conclusion of this research is there is influence of service quality and product value on customer satisfaction at Museum Pos Indonesia Bandung. Coefficient correlation shows there is a strong correlation between these variables. Significant test F Test shows there are significant coefficient multiple correlation.
POTENSI WISATA EDUKASI BUDAYA DI MUSEUM LAYANG-LAYANG INDONESIA JAKARTA Chanirunnisa; Lenny Yusrini
Eduturisma Vol 1 No 2 (2017): Eduturisma
Publisher : LPPM and Travel Operation Department Universitas Asa Indonesia

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Abstract

This research’s aim is to know the potency of the cultural education tour of the Museum LayangLayang Indonesia Jakarta Selatan. The method used to obtain the potency is the SWOT analysis by identifying the potential components of Museum Layang-Layang Indonesia using the 5As theory. .The result of this research shows that the internal and external factors are all in the first quadrant, or in other words, the potency can be developed using agrressive strategy.
Pengaruh Daya Tarik Objek Wisata, Akomodasi, dan Motif Wisata Terhadap Kepuasan Wisatawan di Pulau Tidung Kepulauan Seribu Jakarta Ruhil Easoci; Parlagutan Silitonga; Nova Eviana
Eduturisma Vol 1 No 2 (2017): Eduturisma
Publisher : LPPM and Travel Operation Department Universitas Asa Indonesia

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Abstract

The purpose of this research is to analyze the influences of tourist attraction, accommodation and tourist motive toward tourists satisfaction in Tidung of Thousand Islands Jakarta. It also aims to determine the most dominant variabel contribute to tourist satisfaction. The data were collected by distributing questionnaires to 100 respondents in Tidung Island, using accidental sampling technique. The analysis used for this research is multiple linear regression. The result of the research shows that those variabels partially and simultaneously affect toward tourists satisfaction and also contribute 37.45% for it. Among variabels, tourist attraction also becomes the most dominant variabel to affect tourists satisfaction.
TINGKAT KEPUASAN PELANGGAN TERHADAP LAYANAN AKPINDO (Studi Kasus Terhadap Mahasiswa Kepeminatan Kuliner) Rudhi Achmadi
Eduturisma Vol 1 No 2 (2017): Eduturisma
Publisher : LPPM and Travel Operation Department Universitas Asa Indonesia

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Abstract

The quality of service provided by Akpindo to its customers is one of the important aspects for the company's marketing. This will affect the sustainable competitiveness of the business as one of the famous vocational school in Indonesia to compete with others. This study discusses three important issues: a) expectations of the students on the performance of Akpindo in conducting the learning process. The level of satisfaction of the students on the performance of Akpindo, and c) what steps need to be done to meet the expectations of students in the learning process. The purpose of this study is to determine a). expectations of the students on the performance of Akpindo in in conducting the learning process b). the level of satisfaction of the students on the performance of Akpindo, and c) what steps need to be done to meet the expectations of the students. The method of analysis used in this research is the analysis of quadrant (quadrant analysis), whereas the data obtained from questionnaires to a sample, interview and observation. Based on the research results, it can be concluded that there is gap between the expectations of the students and the performance of Akpindo. It can be seen from the level of interest/ expectations by 43,25% while the value of contentment only amounted to 34,16%, the difference is 9,09%. In addition, management has not yet implemented some attributes that are considered to be factors that affect customers’ satisfaction, including the elements that are considered important, such as: equipment for practical class, arrangement of equipment for practical class, comfort of practical classroom, quick services, and capability to answer problems.Based on the conclusion, the author then gives advice namely: management on future occasions should further improve the quality of service in all aspects to the students due to the persistence of the gaps between expectations and satisfaction levels. The need to continue to get feedback from customers (students) or desire to know the expectations of the students and also the need to build a shared commitment throughout the human resources available for the provision of excellent service to the students. Thus, knowing the deficiency in the management and other services, this step also serves to maintain the satisfaction of students and also to enhance the corporate image.
PENGARUH LOKASI, KUALITAS PRODUK DAN EVENT TERHADAP KEPUTUSAN BERWISATA KE MUSEUM BANK INDONESIA JAKARTA Syiar Fatiara; Parlagutan Silitonga; Nova Eviana
Eduturisma Vol 1 No 2 (2017): Eduturisma
Publisher : LPPM and Travel Operation Department Universitas Asa Indonesia

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Abstract

This research aims to analyze the effect of location (X1), quality of product (X2), and event (X3) toward the decision of travelling (Y) partially and simultaneously. Using Slovin formula, samples used in this research are 100 of the visitors of Bank Indonesia Museum Jakarta, with accidental sampling technique. Data analysis uses multiple linear regression with the assistance of SPSS ver. 20 software. The research shows that location, quality of product, and event have significant influences partially and simultaneously, and contribute 52.41% toward the decision of traveling (Y) as well.
PENGELOLAAN KOMPETENSI PEMILIK USAHA RUMAH MAKAN TRADISIONAL KELAS C DI KAWASAN WISATA PANTAI ANYER DAN PANTAI CARITA PROVINSI BANTEN Maria BF Manalu
Eduturisma Vol 1 No 1 (2016): Eduturisma
Publisher : LPPM and Travel Operation Department Universitas Asa Indonesia

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Abstract

The restaurant business in the district of Serang and Pandeglang is very potential to develop, especially for supporting culinary tourism. The presence of C-class traditional restaurant business’ owners (abbreviated to PURMT / C) are needed to accommodate the customers’ needs of foods. Mostly, PURMT / C in the district of Serang and Pandeglang still adopt traditional way of cooking as a legacy of the their ancestor and self sorted kinds of meals. Customers, on the contrary, expect more deverse foods, better food service and more sanitary environment. Efforts to improve the competencies have not shown optimal results due to lack of supports from government, culinary organizations and tourism counselling. This study aims to describe the profile of PURMT / C and their level of competence in the coastal resort area of ​​Anyer and Carita beaches of Banten Province. Data analysis used descriptive statistics. The results show that: (1) The majority of PURMT / C are in productive ages (28-35 years) and have high motivation to support a household. Their strong motivation encourage the development of competence by themselves. (2) Lack of supports from governments, culinary organizations and tourism counselling were considered. It effects that the development of culinary competence of PURMT/C hasn’t got the maximum results. The role of government support, the organization of culinary and tourism counseling is, therefore, needed.
PENILAIAN KEPUASAN MAHASISWA PADA PELAKSANAAN PEMBELAJARAN MELALUI IMPORTANCE PERFORMANCE ANALYSIS DI AKADEMI PARIWISATA INDONESIA JAKARTA Nova Eviana
Eduturisma Vol 1 No 1 (2016): Eduturisma
Publisher : LPPM and Travel Operation Department Universitas Asa Indonesia

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Abstract

This study aims to measure student satisfaction towards the implementation of the learning process in AKPINDO. The learning components include as follows (1). lecturers, (2). facilities and infrastructure management, and (3). the procedure, which are developed into 13 indicators. Respondents are 100 of AKPINDO’s students who are determined based on the Slovin‘s formula, using simple random technique. Data analysis technique use Importance Performace Analysis with assistance of SPSS ver. 20. The results show that of the three dimensions measured, the highest satisfaction is the implementation of the procedure, while the lowest is the management of facilities and infrastructure.
PENGARUH KUALITAS PRODUK DAN KUALITAS LAYANAN TERHADAP KEPUASAN DAN LOYALITAS PENGUNJUNG DI DAYA TARIK WISATA TAMAN BUAH MEKARSARI BOGOR Nova Eviana; Lenny Yusrini
Eduturisma Vol 1 No 1 (2016): Eduturisma
Publisher : LPPM and Travel Operation Department Universitas Asa Indonesia

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Abstract

The purpose of this study is to determine the effect of product quality and service quality on satisfaction and loyalty of visitors in Mekarsari tourist attractions Bogor. The study is a survey using a questionnaire developed by the underlying theories of quality product, quality service, customer satisfaction and customer loyalty. In the early stages, theoretical validation is conducted toward 30 respondents. Validity and reliability test results show there are 6 items declared invalid and should be eliminated. Data is collected using simple random sampling technique involving 175 respondents by theory of Slovin based on the reasonable population of 300 people. Testing is done using path analysis with the assistance of SPSS ver. 20. The results show that both variables of product quality and service quality influence simultaneously and contribute 43.4% toward visitors’ satisfaction. The contribution of exogenous variables, namely product quality, service quality and visitors’ satisfaction toward of visitors’ loyalty as endogenous variable is 46.6%. Partially only variables of quality products and quality services significantly affect the visitors’ loyalty.

Page 5 of 11 | Total Record : 105

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