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Lenny Yusrini, S.E., M.Si
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Kampus B Asa Indonesia (ASAINDO) University Jl. H. Ahmad R, Pahlawan Revolusi - Pondok Bambu, Jakarta Timur 13430
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INDONESIA
Eduturisma Journal of Social Science
Published by Universitas Asa Indonesia
ISSN : 25490672     EISSN : 28075358     DOI : doi.org/10.70157/eduturisma
Core Subject :
EDUTURISMA Journal is a peer-reviewed journal published by Lembaga Penelitian dan Pengabdian Masyarakat Universitas Asa Indonesia Jakarta. EDUTURISMA Journal provides a scientific forum for researchers to publish research manuscripts aligned with the journal scopes in social sciences. The journal anchors both research and review articles with the current issues of social sciences. Published articles are original works that have not been published in other journals. The journal publishes binually, in May and November. Focus and Scope Social Science Tourism Entrepreneurship Management Education
Arjuna Subject : -
Articles 105 Documents
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PENGARUH HARGA PROMOSI DAN KUALITAS LAYANAN TERHADAP KEPUASAN PELANGGAN KM. DOROLONDA PT.PELNI ( JAKARTA-MAKASSAR ) Salman Paludi; Pamuji Gesang Raharjo; Ekaningtyas Saefani Sholekhah
Eduturisma Vol 2 No 2 (2018): EDUTURISMA
Publisher : LPPM and Travel Operation Department Universitas Asa Indonesia

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Abstract

The research was conducted on passenger of PT.Pelni KM.Dorolonda (JakartaMakassar. The purpose of the research is to determine how the price, promotion, and service quality are able to influence to customer satisfaction in ship PT.Pelni KM.Dorolonda. The data used in this study are primary with technique of determining samples with certain considerations given to a sample of 100 passengers PT.Pelni KM.Dorolonda with purposivesampling method. The variable in this study is the price (X1), promotion(X2), service quality(X3) and customer satisfaction(Y).In this study the authors used quantitative methods, by analyzing the data with the help of statistical software SPSS version 20.00. The analytical method used is multiple linear regression. The result of this analysis states that the price, promotion and service quality simultaneously have a significant influence on customer satisfaction at KM.Dorolonda. partially the price (X1), promotion(X2), and the service quality (X3) have a significant influence on customers satisfaction (Y) of PT.Pelni KM.Dorolonda. Based on the coefficient of determination value R of 0,806 or 64,96% of customer satisfaction (Y) can be explained by the variable price (X1), promotion(X2), service quality (X3) the remaining 35,04% are influenced by other variables that are not used in this research
PENGARUH PRODUK WISATA, MOTIVASI WISATA, CITRA DAYA TARIK WISATA DAN KEPUTUSAN BERWISATA TERHADAP KEPUASAN WISATAWAN DI DAYA TARIK WISATA TAMAN BUAH MEKARSARI Rudhi Achmadi; Nova Eviana
Eduturisma Vol 2 No 2 (2018): EDUTURISMA
Publisher : LPPM and Travel Operation Department Universitas Asa Indonesia

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Abstract

This study aims to determine both direct and indirect effects of tourism products, travel motivation, destination image, and travel decision on tourist satisfaction on the TB Mekarsari tourist attraction. The method used in this research is descriptive quantitative method and uses path analysis techniques. The result of the study shows that tourism products, motivation, and destination image have a simultaneous effect on travel decisions, but only tourist motivation and destination image have a partial effect on travel decisions. The effect of the three independent variables simultaneously on the independent variable is 0.555. The contribution of the three independent variables to travel decisions as the dependent variable is 27.2%. The contribution of tourism product variables, travel motivation, destination image, and simultaneous travel decisions that directly affect tourist satisfaction is 0.467 or 46.7%, while the remaining 53.3% is influenced by other variables not used in this study.
PENGARUH KEPEMIMPINAN TRANSFORMASIONAL DAN MOTIVASI TERHADAP KINERJA KARYAWAN MELALUI KEPUASAN KERJA (Studi Kasus Pada Kampus Pariwisata X di Jakarta) Soerjanto
Eduturisma Vol 2 No 2 (2018): EDUTURISMA
Publisher : LPPM and Travel Operation Department Universitas Asa Indonesia

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Abstract

This study aims to analyze the influence of transformational leadership and motivation on employees’ performance through job satisfaction (a case study in X Tourism Academy). Respondents of this study include 52 employees of X Tourism Academy. The sampling is saturation sampling, and the analysis is Path Analysis. Results of the study show that transformational leadership has positive and significant influences on employees’ performance. Transformational leadership indirectly influences employees’ performance through job satisfaction. Motivation has positive and direct influence on employees’ performance. Motivation indirectly and positively influences employees performance through job satisfaction. Job satisfaction positively and significantly influences employees’ performance. The direct influences of transformational leadership and motivation on employees’ performance are greater than those of indirect influences through job satisfaction. This suggests that job satisfaction is not an intervening variable for transformational leadership and motivation on employees’ performance in X Tourism Academy, Jakarta.
FAKTOR – FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN PAKET WISATA KE TAMAN NASIONAL GUNUNG MERBABU – JAWA TENGAH Meylani Tuti; Al Agus Kristiadi; Devi Nurhasanah
Eduturisma Vol 2 No 2 (2018): EDUTURISMA
Publisher : LPPM and Travel Operation Department Universitas Asa Indonesia

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Abstract

This study aims to determine the factors that influence decision making partially and simultaneously influence the decision to visit Mount Merbabu National Park. The population in this study is visitors in the Mount Merbabu National Park, with the sample used in this study as many as 90 people. The sampling technique used is accidental sampling. Data analysis method used in this research is validity test, reliability test, classic assumption test (normality test, multicollinearity test, heteroscedasticity test and linearity test). While hypothesis testing includes F test, t test and partial correlation analysis and coefficient of determination (R²). From the results of the analysis it can be seen that Tourist Characteristics (X1), Travel Benefits (X2), Travel Descriptions (X3) and Tourism Destination Areas (X4) have an influence on Visiting Decisions (Y) both partially and simultaneously.
ANALISA KERJA SAMA PT. MEDIATAMA BINAKREASI DENGAN MEDIA PARTNER DALAM PENYELENGGARAAN PAMERAN INACRAFT 2018 DI JAKARTA CONVENTION CENTER Gilang Ramadhan; Lenny Yusrini
Eduturisma Vol 2 No 2 (2018): EDUTURISMA
Publisher : LPPM and Travel Operation Department Universitas Asa Indonesia

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Abstract

This research aims to analyze the partnership between PT. Mediatama Binakreasi and the media partners in the Inacraft Exhibition 2018. The method used is the SWOT analysis by identifying the potential components of the agreement stated at the Letter of Agreement (LoA) between PT. Mediatama Binakreasi and the media partners. The result of this research shows that the SWOT components identified are all in the first quadrant, or in other words, the agreement has a strong internal position and can be developed further using agrressive strategy.
ANALISIS KUALITAS PELAYANAN TAMU PADA HOTEL CABIN CABANG SUTOMO YOGYAKARTA Sugiyah; Suparman HL
Eduturisma Vol 2 No 2 (2018): EDUTURISMA
Publisher : LPPM and Travel Operation Department Universitas Asa Indonesia

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Abstract

Hotels are important facilities that cannot be separated from the tourism sector. The roleof the hotel is not only a place to stay for tourists, but also as a place to carry out officeand educational activities such as meetings, seminars, marketing presentations, so that thegrowth of hotel development is increasing. Quality of service in the field of hospitalityservices is one of the considerations that are often used by guests in choosing hotels. Goodservice quality is closely related to the implementation of SOPs as a basis for carrying outtasks.This qualitative descriptive study begins with the implementation of the StandardOperating Procedure (SOP) for guest services at the Sutomo Hotel Yogyakarta branch,the quality of guest services at the Yogyakarta Branch Sutomo Hotel, constraints facedand how to overcome them in providing guest services. Guest SOP services frompredetermined reservations, check-in until guests check out fully. Quality of service hasan impact on the sale of rooms sold. The results of the data show that during the periodJanuary - August 2018 the average number of rooms sold was 519 rooms / month.Based on the results of the SWOT analysis with IFAS and EFAS matrices obtained strengthvalues (Streghts) - Weaknesses (weakness) = 2.24 -1.43 = 0.81 and opportunity values(Opportunity) - Threats (Treaths) = 2.21 - 0.99 = 1, 22. Thus Cabin Sutomo Hotel has aQuadrant I position so the strategy that needs to be done to increase the number of hotelguests is an aggressive strategy. This is a situation that benefits Cabin Sutomo Hotelbecause it has the power and opportunity, so that it can make the most of the opportunitiesavailable and support aggressive improvement policies. In the SWOT matrix, it was foundthat the right strategy was the S-O strategy, namely by increasing friendly and fast serviceand continuing to innovate hotel products, this was supported by the increasing numberof domestic and foreign tourists, so that they were potential guests at Cabin Sutomo hotel.
KREATIFITAS SENI MELIPAT HANDUK DI KAMAR HOTEL BERBINTANG Anjas Hasbullah Komara; Yanti Nirmal
Eduturisma Vol 2 No 2 (2018): EDUTURISMA
Publisher : LPPM and Travel Operation Department Universitas Asa Indonesia

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Abstract

Towel art is one of hotel intangible services provided to guests as part of fulfilling excellentservice. This study aims to explain the various forms of towel art creativity and the makingprocess as well. The study was conducted using descriptive method with observation technique. The results of the study indicates that guests responded positively (both in impression and attitude) toward this service. The towel art manual guidance is stronglyneeded as ref
PENGARUH PRODUK DAN SAPTA PESONA TERHADAP KEPUASAN PENGUNJUNG DI KAWASAN KOTA TUA JAKARTA Etty Nurwati; Lailatul Fitri
Eduturisma Vol 2 No 1 (2017): Eduturisma
Publisher : LPPM and Travel Operation Department Universitas Asa Indonesia

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Abstract

The purpose of this research is to know the influence of product and Sapta Pesona (“sevencharming points”) on visitor satisfaction both partially or simultaneously at Kawasan Kota Tua ofJakarta. The sample used in this research are visitors of Kawasan Kota Tua of Jakarta amounting 100respondens using accidental sampling technique. The analysis used for this research is multiple linearregression, validity test, reliability test, classical assumption test (normality, heteroscedasticity,multicolinearity, linearity tests) including F and t tests, correlation coefficient and coefficient ofdetermination (R2). From this analysis we can see that product and the Sapta Pesona (“sevencharming points”) influence the customer satisfaction both partially and simultaneously.
POTENSI DAYA TARIK WISATA GODONG IJO SEBAGAI WISATA EDUKASI DI DEPOK JAWA BARAT Veronika Br. Butar; Nova Eviana
Eduturisma Vol 2 No 1 (2017): Eduturisma
Publisher : LPPM and Travel Operation Department Universitas Asa Indonesia

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Abstract

This research aims to analyze the potency of Godong Ijo as educational tourist object of West Java,by using SWOT analysis. The analysis identifies its strengths, weaknesses, threats, and opportunitiesas well. The result of the study shows that Godong Ijo needs to implement the aggressive strategy,whereas both strengths and opportunities are important elements to exaggerated
PENGARUH METODE PEMBELAJARAN DAN MINAT BELAJAR TERHADAP HASIL BELAJAR SISWA PADA MATA PELAJARAN PENDIDIKAN KEWARGANEGARAAN Wulandari Asri
Eduturisma Vol 2 No 1 (2017): Eduturisma
Publisher : LPPM and Travel Operation Department Universitas Asa Indonesia

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Abstract

To determine effect the interaction methods of learning and interest in learning outcomes civic. Theresearch method was experimental. The sample size 50 students selected at random. The datacollection includes data on learning outcomes civic (Y), effect of methods of learning (X1) and theinterest in learning (X2). Data on learning outcomes civic (Y) using an objective test which consistedof your choices, with a scoring technique in the form of correct answer were given a score of 1 andincorrect answer were given a score of 0. For interest in learning (X2) using the Likert scoring withfive alternative answers. There is a significant interaction effect of learning method and interests ofthe student learning outcomes civics. From the results of calculations using ANOVA show that Fhitung= 11,270 which was higher than the value of Ftabel = 3,94 (Fh = 11,270 > Ft = 3,94). This means thatH0 refused and H1 accepted, so there is a significant interaction effect of learning method and interest

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