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Lenny Yusrini, S.E., M.Si
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Kampus B Asa Indonesia (ASAINDO) University Jl. H. Ahmad R, Pahlawan Revolusi - Pondok Bambu, Jakarta Timur 13430
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INDONESIA
Eduturisma Journal of Social Science
Published by Universitas Asa Indonesia
ISSN : 25490672     EISSN : 28075358     DOI : doi.org/10.70157/eduturisma
Core Subject :
EDUTURISMA Journal is a peer-reviewed journal published by Lembaga Penelitian dan Pengabdian Masyarakat Universitas Asa Indonesia Jakarta. EDUTURISMA Journal provides a scientific forum for researchers to publish research manuscripts aligned with the journal scopes in social sciences. The journal anchors both research and review articles with the current issues of social sciences. Published articles are original works that have not been published in other journals. The journal publishes binually, in May and November. Focus and Scope Social Science Tourism Entrepreneurship Management Education
Arjuna Subject : -
Articles 105 Documents
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PENGARUH KUALITAS PRODUK, PERSEPSI HARGA DAN DIGITAL MARKETING TERHADAP KEPUASAN PELANGGAN DI PIZZA MARZANO PONDOK INDAH MALL 2 Achmad Fadjri; Parlagutan Silitonga
Eduturisma Vol 3 No 2 (2019): Eduturisma
Publisher : LPPM and Travel Operation Department Universitas Asa Indonesia

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Abstract

This research aims is to analyze the impact of product quality price perception and digital marketing. The research done in Restaurant Pizza Marzano Pondok Indah Mall 2, South Jakarta, as many as 200 respondents. Methode used is multiple regression . Based on the analysis, it can be concluded that, there is a real effect of product quality variables to the customer satisfaction with a contribution of 3,42%. There is a real influence of bundling price variable to customer satisfaction with contribution equal to 13,69%. There is a real influence of digital marketing variable to customer satisfaction with contribution equal to 16%. If the variables are combined together it is found that there is a concrete influence of the three variables together to determine the customer satisfaction with a contribution of 45,83%, where other factors are influential but not discussed in this research that is equal to 54.17%.
PENGARUH EKUITAS MEREK TERHADAP KEPUTUSAN PEMBELIAN DI RESTORAN CEPAT SAJI KENTUCKY FRIED CHICKEN JAKARTA UTARA Yati Kusmawati; Bonifasius MH Nainggolan; Verry Cyasmoro
Eduturisma Vol 3 No 2 (2019): Eduturisma
Publisher : LPPM and Travel Operation Department Universitas Asa Indonesia

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Abstract

This study analyzes the effect of Brand Equity on purchasing decisions at fast food restaurants Kentucky Fried Chicken North Jakarta. The basic concepts of Brand Equity which are variables in this study are Brand Awareness (X1) Quality Perception (X2), Brand Association (X3) and Brand Loyalty (X4). Whereas the Purchase Decision is denoted as Y variable. The data used in this study are primary data and secondary data. Primary data was collected using a study questionnaire and five measurements of variables examined on five levels of Likert scale. Respondents were taken from 120 consumers of the KFC restaurant in North Jakarta with the requirement to have made purchases at the restaurant more than twice. The method used in this study is quantitative statistics, using multiple linear regression analysis. The results showed that there were significant influences between Brand Awareness, Quality Perception, Brand Association, Brand Loyalty on Purchase Decisions partially and simultaneous
PENGARUH PUBLISITAS, KUALITAS PRODUK DAN HARGA TERHADAP LOYALITAS PELANGGAN PADA CYCLO COFFEE & APPAREL Novia Anggraini; Parlagutan Silitonga
Eduturisma Vol 3 No 2 (2019): Eduturisma
Publisher : LPPM and Travel Operation Department Universitas Asa Indonesia

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Abstract

This research aims to analyze the impact of publicity, product quality, and price on customer loyality at Cyclo Coffee & Apparel. The population are buyers at Cyclo Coffee & Apparel. Samples were taken of 100 respondens by accidental sampling technique. Data were collected after quantitive. The quantitive analysis by classic assumption test (normality test, multicollinearity test, heteroscedasticity test and linierity test), then by multiple regression. While hypotheses testing by the F test and t-test, and analysis correlations and determination (R2). The results found that Publicity, Product Quality, and Price have affected Customer Loyality (Y), significantly both by partially and simultaneously.
PENGARUH PRODUK WISATA DAN HARGA TERHADAP KEPUASAN WISATAWAN DI TAMAN MINI INDONESIA INDAH JAKARTA TIMUR Nova Eviana; Afridah Intan
Eduturisma Vol 3 No 1 (2018): EDUTURISMA
Publisher : LPPM and Travel Operation Department Universitas Asa Indonesia

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Abstract

Tourists satisfaction is a post-purchase behavior towards the product or image associated with a particular tourist attraction. It is an important variable that has been studied widely in the tourism sector. In the concept of marketing mix, tourism products and prices are two variables that affect tourists satisfaction after visiting a tourist attraction. In the midst of the emergence of various new tourist attractions, it encourages competition. Therefore, it is important for tourist attraction managers to formulate strategic policies to manage tourism products and set competitive prices. This study aims to determine the effect of tourism product variables and prices on tourist satisfaction at Beautiful Indonesia in Miniature Park, as one of the leading tourist attractions in Jakarta. The research analysis was carried out using multiple linear regression. The results of the study indicated that the price variable solely has an effect on tourist satisfaction, as well as the variable contribution of tourism products and the price variable of 13.5% on tourist satisfaction.
ANALYSING THE LEVEL OF DIFFICULTIES IN LISTENING QUESTION AND RESPONSES ON “Taking the TOEIC: Skills and Strategies” written by Wendi Shin Karta Atmaja
Eduturisma Vol 3 No 1 (2018): EDUTURISMA
Publisher : LPPM and Travel Operation Department Universitas Asa Indonesia

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Abstract

Tujuan penelitian mengetahui tingkat kesukaran dalam Listening Questions and Responses pada buku “Taking the TOEIC: Skills and Strategies” ditulis oleh Wendi Shin. Metode yang dipakai dalam penelitian ini adalah metode kualitatif deskriptif. Penelitian membuktikan bahwa tingkat kesukaran atas pertanyaan yang tidak ada WH-Questions sebesar 31.75% yang terdiri dari 23.81% untuk tingkat kesukaran sedang, dan 7.94% untuk tingkat kesukaran sulit. Kesukaran 7.94% berasal dari aspek masalah“Be - verb Question” menanyakan tentang jawaban ya atau tidak dari sebuah situasi, “Do – verb Question” menanyakan tentang jawaban Yes/No, tentang sebuah kebiasaan “Auxiliary Verbs” seperti “Could” menanyakan suatu permohonan, “Have” menanyakan tentang sebuah peristiwa yang telah dilakukan atau belum dilakukan. Tingkat kesukaran dari pertanyaan yang menggunakan WH-Questions sebesar 30.61% yang terdiri dari 3.63% untuk tingkat kesukaran mudah, 14.06% untuk tingkat kesukaran sedang, dan 12.93% untuk tingkat kesukaran sulit. Tingkat kesukaran sulit dari 12.93% berasal dari aspek masalah bagaimana mengenali kata-kata yang dipakai dalam pertanyaan atau question words. Tingkat kesukaran terhadap bentuk pertanyaan lain sebesar 47.62% yang terdiri dari 14.06% untuk tingkat kesukaran mudah, 31.52% untuk tingkat kesukaran sedang, dan 2.04% untuk tingkat kesukaran sulit. Tingkat kesukaran sulit dari 2.04% berasal dari aspek masalah bagaimana mengenali bentuk-bentuk pertanyaan lain seperti “Indirect Question” serta “Alternative Questions” yang menggunakan kata penghubung berpasangan untuk bentuk negative seperti “Neither” – “nor
PENGARUH LOKASI DAN FASILITAS TERHADAP KEPUASAN PENGUNJUNG DI PANORAMA PABANGBON LEUWILIANG BOGOR Lenny Yusrini; Rizmaulida Triandini
Eduturisma Vol 3 No 1 (2018): EDUTURISMA
Publisher : LPPM and Travel Operation Department Universitas Asa Indonesia

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Abstract

The purpose of this study was to know and analyze the influence of the location and facili­ties of the tourist attraction towards visitor’s satisfaction. The study is a survey using a questionnaire developed by the underlying theories of location and facilities of tourist attraction. In the early stage, validity and reliability tests were conducted and the test results showed all items are valid. The questionnaires then were distributed to the respondents using simple random sampling technique involving 100 respondents. The analytical method used is multiple linear regression with the help of the SPSS version 20.00 software. The result showed the significance score is 0,000 < 0,05 which means that both location and facilities have significant influence towards customer satisfaction
PENGARUH LOKASI DAN MOTIVASI WISATA TERHADAP KEPUTUSAN BERKUNJUNG DI ALAM CURUG GONGSENG KUNINGAN JAWA BARAT Rudhi Achmadi; Gys Dominggos Joshua Nendissa
Eduturisma Vol 3 No 1 (2018): EDUTURISMA
Publisher : LPPM and Travel Operation Department Universitas Asa Indonesia

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Abstract

As we know that the decision of tourists to decide to visit a tourist attraction is influenced by many factors. Two of them are location and visiting motivation. Thus the manager of tourist attraction needs to pay close attention to these two factors to increase the number of tourist visits to the tourist attractions they manage. This study aims to determine the effect of location and tourist motivation on tourists to make decision to visit Curug Gongseng, Kuningan West Java. The research analysis was carried out using multiple linear regression. The result of the study indicated that simultaneously location variables and tourist motivation influence the visiting decision. Location variable and tourist motivation contribute 22.7% on tourist decision to do a visit
PENGARUH KOMPENSASI DAN MOTIVASI TERHADAP KINERJA KARYAWAN PADA AKADEMI PARIWISATA X Setyo Widiarto; Sulih Wahyudiono
Eduturisma Vol 3 No 1 (2018): EDUTURISMA
Publisher : LPPM and Travel Operation Department Universitas Asa Indonesia

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Abstract

This study aimed to determine the effects of compensation and motivation on employees’ performance in Akademi Pariwisata X. Compensation and motivation are dependent variables denoted as X1 and X2, while performance is independent variable denoted as Y. Data are collected through questionaire which are then analyzed using SPSS (Statistical Product and service Solution) version 20. Respondents of this study are 25 employees of Akademi Pariwisata X. The method used in this study is Multiple Linear Regression test. The results of this study show that independent variables (compensation and motivation) are simultaneously capable to explaining the diversity of the dependent variables (employees’ performance) of 28.009%, while the rest, 71.991% are affected by other variables which are not discussed in this research such as leadership, coordination, organization, tools, work condition and work climate.
PENGARUH PERSEPSI PUBLIK DALAM WEB TERHADAP IDENTITAS PERUSAHAAN (KASUS INDUSTRI PENERBANGAN NASIONAL) Jeffry Sudirja
Eduturisma Vol 2 No 2 (2018): EDUTURISMA
Publisher : LPPM and Travel Operation Department Universitas Asa Indonesia

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Abstract

This study aims to determine the effect of corporate identity displayed on airlines websites simultaneously on public perceptions of national airlines in Indonesia. The theory used in this study is the perception theory related to the world of service industry. The approach used in this study is a survey and the type of research is quantitative descriptive. The technique of collecting data uses as many questionnaires 200 respondents. To test the hypothesis, correlation analysis is used. The results of the study show that the corporate identity is displayed on the website has a significant effect on public perception for national airlines in Indonesia. The dominant variable that has a significant influence is reliability.
PERSEPSI DAN PERILAKU PENGUNJUNG DALAM MENDUKUNG KEBERLANJUTAN TAMAN WISATA ALAM MANGROVE ANGKE KAPUK JAKARTA Lenny Yusrini
Eduturisma Vol 2 No 2 (2018): EDUTURISMA
Publisher : LPPM and Travel Operation Department Universitas Asa Indonesia

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Abstract

In the context of natural tourist attraction, the sustainability principles is a must-implemented attitude. One of the nature-based tourist attractions that Jakarta has is the Taman Wisata Alam (TWA) Mangrove Angke Kapuk in the coast of North Jakarta. This study is aimed to analyze the perception and behaviour of the visitors in supporting the sustainability of the area. A survey was conducted using a questionnaire developed by the underlying theories of perceptions and the five ecotourism principles. Validity and reliability tests were conducted towards 30 respondents and the results showed 3 of 21 items were not valid and were dropped. Data was collected using simple random sampling technique involving 110 respondents. The measurement of the perception and behaviour used mean score and the result was then described qualitatively. The results showed that both visitors perception and behaviour are in the category of “very positive”, which means that the perception and the behaviour of the visitors are supporting the sustainability of the TWA Mangrove Angke Kapuk

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