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Interaksi Online
Published by Universitas Diponegoro
ISSN : -     EISSN : -     DOI : -
Core Subject : Science, Social,
Library & Information Science Social Sciences
Jurnal Interaksi Online adalah jurnal yang memuat karya ilmiah mahasiswa S1 Jurusan Ilmu Komunikasi, FISIP Undip. Interaksi Online menerima artikel-artikel yang berfokus pada topik yang ada dalam ranah kajian Ilmu Komunikasi dan Ilmu Sosial
Arjuna Subject : -
Articles 1,563 Documents
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Pengelolaan Hubungan Antara Dokter Dan Pasien Dalam Konteks Komunikasi Terapeutik Kevin Purba; Turnomo Rahardjo
Interaksi Online Vol 8, No 4: Oktober 2020
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Basically, the therapeutic relationship between doctor and patient must be managed in such a way as to provide good health outcomes to patients. To make it happen, good communication competence is needed by doctors besides only relying on their knowledge to treat. This research is motivated by the existence of communication problems found in the scope of health, such as cases of malpractice due to a lack of explanation for the provision of health information by doctors, lack of humanist character of doctors to unidirectional communication models by doctors which ultimately lead to bad perceptions regarding communication services provided by doctors. doctors in Indonesia. This study aims to understand how the patterns of interaction in the therapeutic relationship between doctors and patients and to understand what are the obstacles that often occur in the therapeutic relationship between doctors and patients. This research refers to an interpretive paradigm with a phenomenological approach. The theory used in this research is the (Expectacy Violation Theory / EVT) theory by Judee Burgoon and the theory of Relational Dialetics by Lexlie Baxter and Barbara Montgomery. The data collection technique used in this study was indepth interviews with research subjects doctors and patients. The results of this study revealed that there are four stages in the therapeutic tangle between doctor and patient that is, pre-interaction, orientation, work(working)and termination, where the stages of working is at the core of the fabric of the therapeutic. The relationship between doctors and patients is created because of the attraction so that the pattern of therapeutic interactions in this study refers to the principle of complementarity. In this study, there are 5 main aspects that are the key to how the relationship between doctor and patient can be managed properly, namely empathy, trust, openness or openness, unconditional positive attention and also equality. Meanwhile, the obstacles to the therapeutic relationship felt by doctors and patients in this study were in certain contexts and situations, such as when discussing complaints and during the doctor's visit.
STRATEGI TRAX FM SEMARANG DALAM MEMPERTAHANKAN BRAND ENGAGEMENT DIKALANGAN PENDENGARNYA Sarah Indah Putri; Turnomo Rahardjo
Interaksi Online Vol 9, No 1: Januari 2021
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Radio is already in danger of dying out due to its disability to keep up with digitalization. In 2019, radio penetration is decreased from 37.6 percent to 34.3 percent in Semarang. People today are tend to use digital devices and leave radio to fulfil their needs. This change resulted in decreased public interest in listening to radio. However, in the midst of the decline in radio's existence, there are still radios that are actively broadcasting and still exist among their listeners, one of it is Trax FM Semarang which has a good brand engagement and maintains its existence among listeners. This study aims to determine the Trax FM Semarang strategy in maintaining brand engagement among listeners. This research refers to the interpretive paradigm with a single case study method. The data collection technique used was in-depth interviews and collecting research results in document form. This study uses Customer Relationship Management Theory. This study also uses the concept of Radio Broadcasting Programming and Brand Engagement. The results of this study explain that the strategies used by Trax FM Semarang in maintaining its brand engagement include always making broadcasting programs that are appropriate and “connecting” with its target market. In keeping up with technological developments, Trax FM Semarang is always active in creating content on its social media, developing radio access on streaming websites and mobile applications. For relations with external stakeholders, Trax FM Semarang always maintains good relationships and also moves to become an Event Organizer according to client needs and for Trax FM's own needs.
¬¬Pengaruh Terpaan Berita Kebocoran Data Pengguna Tokopedia dan Terpaan E-Word of Mouth Terhadap Citra Tokopedia Abigail Betsy Eliasta Roos; Djoko Setyabudi; Joyo Nur Suryanto Gono
Interaksi Online Vol 9, No 2: April 2021
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

In early March 2020, there was a leak of data on Tokopedia users, with 91 million Tokopedia user data leaked and traded on the Dark Web. User data is sold for 5,000 US dollars (amounting to Rp74 million). The Tokopedia data leak event had a big impact on consumers whose data had been leaked to the dark web site. Successfully collected customer data includes names, e-mails, and passwords in one database. This news can have a big effect on consumer attitudes towards Tokopedia. Various responses from the public regarding the leakage of Tokopedia user data are quite large on social media. One of them social media is twitter. This study aims to determine the effect of news exposure of Tokopedia users' data leakage and word of mouth on the Tokopedia image. The theory used in this research is Uses and Effect Theory. To determine the sample, this study uses a non-probability sampling technique. The number of samples studied was 50 people with male / female characteristics, aged 18-40 years, in Indonesia and had received news of data leakage from Tokopedia users. The results showed that Tokopedia user data leakage exposure to Tokopedia's image had a significance value of 0.220 which means there is no significant relationship. Furthermore, e-word of mouth exposure with Tokopedia image has a significance value of 0.381 which means there is no significant relationship.
Pengaruh Terpaan Promosi Penjualan, Citra Merek dan Nilai Pelanggan terhadap Loyalitas Konsumen Aplikasi OVO di Semarang Ichsan Wahyu Pratama; Tandiyo Pradekso
Interaksi Online Vol 8, No 4: Oktober 2020
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

This study aims to determine the effect of each variable, sales promotion exposure (X1), brand image (X2) and customer value (X3) on consumer loyalty in the OVO application (Y). In this study using quantitative research methods. The sampling technique used non-probability sampling with a total sample of 50 respondents using the OVO application in Semarang. The analysis used to test the hypothesis is a simple linear regression test. Hypothesis testing shows sales promotion exposure to consumer loyalty is 0.000 (<0.05), so there is an effect of sales exposure on consumer loyalty. The result of the significant value of brand image on consumer loyalty is 0.001 (<0.05), so there is an effect of brand image on consumer loyalty. While the significant value of customer value on customer loyalty is 0.037 (<0.05), so there is an effect of customer value on customer loyalty.
Hubungan Terpaan Berita Covid-19 Di Media Massa Dan Tingkat Kecemasan Dengan Perilaku Hidup Bersih Dan Sehat Pada Remaja Muhammad Rizki Nugraha; Sri Widowati Herieningsih
Interaksi Online Vol 9, No 1: Januari 2021
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

At the beginning of 2020, the World Health Organization (WHO) stated that the world condition is currently very threatened by the emergence of a new outbreak, namely COVID-19 due to the spread of the Corona Virus so fast that it has infected all countries around the world. The development of COVID-19 information that tends to be negative has never escaped the coverage of all the mass media so that it gives enough anxiety in the midst of people's lives, especially for adolescents with unstable mental conditions. This has led to an intention for the government to make policies for the community in an effort to reduce the number of cases as well as a form of preventive action with the obligation to comply with health protocols with PHBS indicators that have been made by the Indonesian Ministry of Health. This study aims to determine the relationship between news exposure COVID-19 in Mass Media and Anxiety Levels with Clean and Healthy Living Behaviors in Adolescents, using the Non-Probability Sampling technique in the form of Quota Sampling with a total sample of 60 teenage respondents with the provisions being 15-24 years old in Semarang City, and consuming news COVID-19 in the last three months. The type of research used is explanatory, and this research uses the Theory of Dependence on the Effects of Mass Communication and the Theory of Motivation Protection. The results showed that there was no relationship between COVID-19 News Exposure in Mass Media with Clean and Healthy Living Behavior in Adolescents. This was obtained from the results of Kendall's Tau_b correlation analysis test which showed a significance value of 0.531 and a coefficient value of -0.059 It was concluded that the mass media provided little knowledge or cognitive effects but had not yet reached the decision and attitude stage. Besides, there is also no relationship between Anxiety Levels and a Clean and Healthy Lifestyle in Adolescents. This is obtained from the test results of Kendall's Tau_b correlation analysis which shows a significance value of 0.148 and a coefficient value of 0.139 so that it can be concluded that the respondent's behavior in daily life is not influenced by feelings of anxiety that the respondent has.
Hubungan Antara Iklan Shopee di Televisi dan Daya Tarik Brand Ambassador Shopee Terhadap Minat Unduh Aplikasi Shopee Petrus Orseola Rosarianto; Djoko Setyabudi
Interaksi Online Vol 9, No 1: Januari 2021
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

This study aims to determine the relationship between Shopee television ads exposure and Shopee brand ambassador attractiveness with download interest of Shopee application. It is hoped that the implementation of this research will be beneficial for the development of communication study both theoretically and practically. This study will use elaboration likelihood model theory and cognitive communication theory to examine relationship between advertisement exposure and brand ambassador to the shopee application download interest. As practical matter, it is hoped that this research can be a suggestion in preparing a marketing communication plans for e-commerce. For further research, researcher suggest examining using integrated marketing approach to find out the most effective marketing communication strategies in this digital age.
Pengaruh Terpaan Iklan Televisi dan Daya Tarik Celebrity Endorser dalam Kampanye #RambutAkuKataAku terhadap Keputusan Pemebelian Shampo Dove Fidella Nala Sani; Sri Widowati Herieningsih
Interaksi Online Vol 9, No 2: April 2021
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Currently, the development of shampoo in Indonesia is increasingly diverse with a large variety of existing shampoos aimed to various groups. The shampoo sales market in Indonesia continues to develop, accompanied by the emergence of various new brands and new innovations. To keep improving and maintaining their shampoo products in the Indonesian market, Dove communicates their shampoo through the "Rambut Aku Kata Aku" campaign using advertisements on television and celebrity endorsers. This study aims to determine the effect of television advertisements exposure and the attractiveness of celebrity endorsers in #RambutAkuKataAku campaign on Dove shampoo buying decisions. The theories used are management function theory, strong advertising theory and cognitive response theory. The sampling technique used nonprobability sampling technique with a sample size of 100 people. Tests are carried out using multiple linear regression analysis and simple linear regression. The results of the study indicate that television advertisements exposure and the attractiveness of celebrity endorsers together have a very significant and positive effect on Dove shampoo buying decisions. Then based on the results of further analysis, television advertisements exposure has a positive effect on buying decisions, as well as attractiveness of celebrity endorser has a positive effect on Dove shampoo buying decisions. With these results, it is suggested to show the advertised products more clearly, not only at the end of the advertisement, and also that celebrity endorsers should explain in detail about the advertised products.
Analisis Wacana Kritis Resistensi LGBT Menggunakan Akun Pseudonim Melalui Media Sosial Twitter Ester Elisabeth Aspin N; Sunarto .
Interaksi Online Vol 9, No 1: Januari 2021
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

The development of technology nowadays is impacting to all aspects in society life. One of the aspect that experiences the development is how the movement and resistance that are done by the minority groups to achieve their agenda. As technology advances, the resistance activity is not only done by conventional way but also using social media role as the medium. This research is aimed to see the reality about the resistance pattern that is done with pseudonym account through Twitter. This research uses qualitative method and critical discourse analysis as the research design by reffering to critical approach. The data collection method that is used in this research is divided into three steps which are Micro, Meso and Macro. In Micro, the data is collected by doing critical lingustic analysis to the text that is produced in the social media. In Meso, the data is gathered by doing indepth interview to the user of the pseudonym account and the consumer of the text. The last step is Macro which is done by analyzing the status quo in Indonesia that is related with the existance of LGBT in Indonesia. The teories which are used in this research are Resistance Theory and Queer Theory. The result of this research shows the journey of deciding to have the pseudonym account to do their resistance activity started when they experienced bad treatments from their environment when their identity was revealed. Therefore they use the pseudonym account as the response from people reaction toward their existance. By using that account, the agenda that they wish to achieve is to see more people know everything about LGBT better by consuming the text that is produced directly by the LGBT individual itself.
Hubungan antara Intensitas Komunikasi Keluarga dan Tingkat Interaksi Teman Sebaya dengan Sikap Remaja Disabilitas Mental tentang Perilaku Seksual Pranikah Maghfira Ainun F.; Agus Naryoso
Interaksi Online Vol 9, No 1: Januari 2021
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

The research has a purpose determines if there is a relations between The Intensity of Family Communication and The Level of Peer Interaction with Teenage Disability About Premarital Sexual Behavior. This research is a quantitative research using Reasoned Action Theory by Ajzen dan Fishbein and Reference Group Theory by Francis Bourne. Sampel this research is students with mental disabilities aged 10 to 19 years at SLBN Semarang. The sample was examined by 30 respondents. Based on the hypothetical analysis carried out by rank Kendall analysis, it shows that an intensity of family communication has to do with teenage disability attitudes on premarital sexuality behavior. It was based on a controlled correlation analysis. Significance by 0.025 < 0.05 and hypothesis accepted. And the value of 0.381 has the sense that an intensity of family communication with a teenage disability about premarital sexuality behavior has enough relationships. While on the variable level of peer interactions has a bearing on youth's mental disability attitude about premarital sexuality behavior. It was based on a controlled correlation analysis. The significance of 0,000 < 0.05 means an acceptable hypothesis. And the r value of 0.657 has the sense that increased family communication with teenage disability regarding premarital sexuality behavior has a strong relationship
Segmen Berita Feature Pada Program Berita Jawa Tengah Hari Ini di TVRI Stasiun Jawa Tengah Abimanyu Satriyo Wicaksono; Lintang Ratri Rahmiaji
Interaksi Online Vol 9, No 2: April 2021
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Television is still one of the media with the highest number of access currently in Indonesia. The presentation of shows that are increasingly diverse and entertaining has made many television stations now compete with each other. No exception in presenting news broadcasts. One of the television stations, namely TVRI Stasiun Jawa Tengah, tries to present a broadcast in the form of a feature news segment as one of the steps to support the rebranding that is being carried out. The implementation of rebranding targeting the millennial generation certainly makes TVRI Central Java Station have to provide interesting news shows. One of them is the feature news segment which was produced by the Communication Science Team of Diponegoro University. The feature news segment is produced according to the interests of the millennial generation, which provides information, entertainment, and education about tourism, culinary, and communities, especially in areas around Central Java. During the production process the roles of producer, reporter, scriptwriter, cameraman, voice-over, and editor are very important, in order to present complete information supported by delivery and attractive visuals. Of course it is not easy to do each of these roles. Idea selection, crew distribution, news angle determination, shooting techniques, and editing in accordance with the script and standard operating procedures must be done maximally in order to produce news worthy of broadcast on television. The feature news segment airs on the Central Java program Today on TVRI Central Java Station at 16.00-17.00 WIB every Monday to Thursday with a total of 48 news segments. Aired from 26 July 2020 to 2 November 2020.

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