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Interaksi Online
Published by Universitas Diponegoro
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Core Subject : Science, Social,
Library & Information Science Social Sciences
Jurnal Interaksi Online adalah jurnal yang memuat karya ilmiah mahasiswa S1 Jurusan Ilmu Komunikasi, FISIP Undip. Interaksi Online menerima artikel-artikel yang berfokus pada topik yang ada dalam ranah kajian Ilmu Komunikasi dan Ilmu Sosial
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Articles 1,563 Documents
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Pengaruh Terpaan Promosi Penjualan dan Terpaan E-Word of Mouth #ShopeeHaul di TikTok terhadap Perilaku Impulse Buying Gabby Aurelia; Djoko Setyabudi; S. Rouli Manalu
Interaksi Online Vol 9, No 4: Oktober 2021
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

This study aims to see the effect of exposure to sales promotions (X1) and exposure to e-Word of Mouth #ShopeeHaul on TikTok (X2) on impulsive buying behavior (Y). With the emergence of the Covid-19 pandemic, 61% claimed to have experienced a decrease in income, but on the other hand, online shopping and e-commerce sales increased by 91%, the majority is dominated by Shopee. The success of e-commerce in the Indonesian online store requires a strategy, one of which is to spread product information on social media in the form of sales promotion and electronic word of mouth, one of which is TikTok. However, it turns out that these two things can affect consumer behavior in shopping and even trigger impulsive buying behavior. This study uses previous research as the basis for deriving hypotheses and uses simple linear regression analysis with non-probability sampling technique with the convenience sampling method. The sample is 100 people with the characteristics of social media users aged 18-40 years in Indonesia. The hypothesis test results of sales promotion exposure (X1) on impulsive buying behavior (Y) show a significance value of 0.007 which means there is a significant effect, and the hypothesis is accepted. The significance value of the e-WOM #ShopeeHaul TikTok exposure test (X2) on impulsive buying behavior (Y) is 0.031, which means there is a significant effect, and the hypothesis is accepted. This study hopes that related parties, especially Shopee consumers and sellers, can better understand impulse buying due to sales promotions exposure and e-WOM #ShopeeHaul exposure which has a negative impact. Therefore, consumers must be more careful in using their money, so they are not used to living extravagantly, especially during this pandemic. However, impulse buying behavior can benefit the seller and Shopee, so this research is also expected to create new ideas for Shopee sellers to increase their sales
Terpaan Promosi Cashback dan Intensitas Komunikasi Peer Group Terhadap Minat Menggunakan OVO Inayah Setia Azzahra; Djoko Setyabudi; Hedi Pudjo Santosa
Interaksi Online Vol 9, No 4: Oktober 2021
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

The increasing development of online transactions has led to various digital wallet service applications currently aiming to provide convenience for users in conducting various payment transactions. This study was conducted with the aim of knowing how much influence OVO cashback promotion and peer group communication intensity had on the interest in using OVO. Competition that occurs between e-wallets at this time makes various companies engaged in digital wallets vying to provide the best innovations for their users. In this case, OVO as one of the most widely known as a digital wallet by society also strives to provide attractive services, features, and promotional offers to encourage people to use their service. The theory used in this study is Cognitive Response and Reference Group with a sampling technique in the form of non-probability sampling, with a total sample of 50 people, male and female, aged 18-35 years, and has been exposed with OVO cashback promotions in the last three months. The results of hypothesis, tested by using a simple linear regression technique show that there is an influence between OVO cashback promotion and the intensity of peer group communication to having an interest in using OVO, with a significance value of 0.000 for both hypothesis, which means it is very significant.
Hubungan Persepsi Kecantikan Tradisional, Persepsi Kecantikan Ideal dan Citra Merek Kosmetik Sariayu dengan Minat Beli Produk Kosmetik Sariayu Aike Ingget Pratiwi; Tandiyo Pradekso; Djoko Setyabudi
Interaksi Online Vol 9, No 4: Oktober 2021
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Although Sariayu cosmetic products have been established for a long time, in 2016 until 2020, Sariayu’s cosmetic products have a lower Top Brand Index (TBI) than its 2 competitors, Wardah and Viva. Furthermore in the last 2 years, some of the products are not included in the Top Brand. This result is not in accordance with the previous and current efforts done by Sariayu to promote its produtcs and values. Starts with being main sponsor at Miss Indonesia, Miss Earth Indonesia, launched some innovations, and created web-series. Researcher presumes that Top Brand Index (TBI) drop is not solely caused by the communication strategy made by Sariayu but the shifting meaning of beauty and value carried by Sariayu with what beauty mean in today's society. This research aims to explain the linkages between traditional beauty perceptions, ideal beauty perceptions, and Sariayu cosmetics brand image with Sariayu cosmetics purchase intention. This research uses quantitative research with explanatory research type. The population in this study is women who lives in Semarang City, aged 17-35 years, and know Sariayu’s cosmetic products. This study uses non-probabililty sampling techniques with 100 respondents. Chi Square is used as statistical test. The theories used as references are the Self Congruity Theory by Sirgy and The Consumer Decision-Making Theory by George E. Belch and Michael A. Belch. The result showed that there is no linkages between traditional beauty perception with Sariayu cosmetics purchase intention (significance value 0.098 > 0.05), there is linkages between the ideal beauty perceptions with Sariayu cosmetics purchase intention (significant value 0.000 < 0.05), as well as there is no linkages between Sariayu cosmetic brand image with Sariayu cosmetics purchase intention (significance value 0.077 > 0.05.).
Pengaruh Terpaan Iklan Media Luar Ruang dan Frekuensi Diskusi Antar Tetangga Terhadap Perilaku Disiplin Protokol Kesehatan (Studi Deskriptif Kuantitatif Pada Masyarakat Kecamatan Pedurungan Kota Semarang) Ayu Emilia Kurniawati; Adi Nugroho; Agus Naryoso
Interaksi Online Vol 9, No 4: Oktober 2021
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

One of the regions in Indonesia that recorded the highest positive cases of COVID-19 from January to March 2021 is Semarang City, especially in Pedurungan District. The government has made efforts to suppress the increase in COVID-19 cases by formulating health protocol behavioral policies such as washing hands, wearing masks, maintaining distance, staying away from crowds, and limiting mobility. Various forms of policy socialization have been carried out to provide knowledge to the public about the urgency of this disciplined behavior, such as by disseminating information through outdoor media advertisements and cooperation between neighbors in the form of discussions about COVID-19. However, the Covid-19 case is still not sloping due to the fact that there are still violations of health protocols carried out by the community. Therefore, this study was conducted with the aim of analyzing how the influence of exposure to outdoor media advertising and the frequency of discussions between neighbors on the disciplinary behavior of health protocols. This type of research is quantitative explanatory with sampling technique in the form of non-probability sampling technique. The number of samples in this study were 68 respondents with all gender criteria, domiciled in Pedurungan District, aged 20-54 years, had been exposed to outdoor media advertisements about covid-19 in the last 8 months (August 2020-March 2021), and have had discussions between neighbors regarding covid-19 in the last 8 months. The theory used is Elaboration Likelihood Theory and Theory of Reasoned Action. Meanwhile, data analysis was performed using a simple linear regression test. The results in this study indicate that there is no significant effect between exposure to outdoor media advertising on the disciplinary behavior of health protocols because the hypothesis significance value of 0.501 is greater than 0.05. Meanwhile, the frequency of discussions between neighbors can have a significant effect on the disciplinary behavior of health protocols with a significance value of 0.015 which is smaller than 0.05.
Hubungan Terpaan Informasi Rokok Elektrik Lebih Aman 95% dari Rokok Konvensional dan Tingkat Pengetahuan Tentang Rokok Elektrik dengan Minat Menggunakan Rokok Elektrik Abilangga .; Hedi Pudjo Santosa; Joyo Nur Suryanto Gono
Interaksi Online Vol 9, No 4: Oktober 2021
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

This research is motivated by the use of e-cigarettes in Indonesia. E-cigarettes contain substances that are harmful to the body, but recently there has been information about e-cigarettes being 95% safer than conventional cigarettes and the lack of public knowledge about e-cigarettes. This study aims to determine the relationship between exposure to information that e-cigarettes are 95% safer than conventional cigarettes and the level of knowledge about e-cigarettes and interest in using e-cigarettes. The theory used in this research is the theory of Diffusion of Innovation and the theory of Cognitive Response. The sample in this study found 100 people with an age range of 18 – 39 years who had been exposed to information that e-cigarettes were safer than conventional cigarettes and knew that e-cigarettes were. This sample uses non-probability sampling with a random sampling technique. The results showed that exposure to information on electric cigarettes was 95% safer than conventional cigarettes with an interest in using e-cigarettes had a significance value of 0.004 which exceeded the significance value of 0.01 which means that there is a very significant relationship, the correlation coefficient of 0.234 means that it has a weak and weak relationship strength. So that if the exposure to information about e-cigarettes is 95% safer, then the interest in using e-cigarettes is also high. The results of the research on the level of knowledge about e-cigarettes with interest in using e-cigarettes have a significant value of 0.026 which means a significant relationship, a correlation coefficient of 0.169 means that the strength of the relationship is very weak and positive. So if the level of knowledge about e-cigarettes is high, the interest in using e-cigarettes is also high. Therefore, researchers suggest to multiply clear information about e-cigarettes so that people do not experience confusion and marketers are more aggressive in promoting e-cigarettes so that people are more aware of the presence of e-cigarettes.
Hubungan Antara Intensitas Menonton Tayangan Sinetron Kekerasan di Televisi dan Pola Komunikasi Keluarga dengan Tingkat Agresivitas oleh Anak Pungkas Dwitanto; Tandiyo Pradekso
Interaksi Online Vol 9, No 4: Oktober 2021
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

This study aims to determine the relationship between the intensity of watching violent soap operas on television and family communication patterns with the level of aggressiveness by children. This research uses explanatory quantitative method. The data collection technique used is non-probability sampling with a sample of 50 respondents. The theory used in this research is social learning and relationship schemes in the family. Hypothesis testing using Kendall's Tau_b analysis and Chi-Square Tests. The results of the hypothesis test show that the significance value for the variable intensity of watching violent soap operas on television is 0.278, which means that there is a relationship between the intensity of watching violent soap operas on television (X1) and the level of aggressiveness by children (Y). Meanwhile, the results of the hypothesis test for the family communication pattern variable show that the significance value is 0.000, which means that there is a relationship between the parent's communication pattern (X2) and the child's level of aggressiveness (Y).
Komunikasi Antarbudaya dalam Kancah Global: Kompetensi Komunikasi Antarbudaya Pelajar Indonesia di Amerika Naomi Uli Quanti Siahaan; Turnomo Rahardjo; Yanuar Luqman
Interaksi Online Vol 9, No 4: Oktober 2021
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

In the era of globalization, competition and competition between countries is unavoidable. Every individual is competing to prepare themselves in global competition. Studying abroad is one of the chosen ways to equip oneself. However, in cultural activities there will be intercultural conflicts, culture shock, as evidenced by various cases, such as cases of resignation due to not being able to adapt to the new culture. Intercultural conflicts are also seen in the enthusiasm of Indonesian students to America which has decreased by 3.4%. This study aims to describe the intercultural communication of Indonesian students in America with a qualitative research method, which refers to the interpretive paradigm and phenomenological approach and uses in-depth interviews as a data collection technique. The theories used as a reference are the theory of Intercultural Communication Competence and Anxiety & Uncertainty Management. The results of the study revealed that the competence of the students who were characterized by motivation, knowledge and skills did not only talk about results and realization, but also about the process, from nothing to something and a little to more. It was called dynamic capabilities, where students are able to continue to move, accept and adapt to circumstances. All three were shown from before starting to starting college in America. Motivation was also not enough to carry out cross-cultural activities, but motivation to continue to communicate with other students and differences and new habits. And it doesn't stop at knowledge, the most important competency was the application of knowledge through and daily implementation with other people.
Busana Pengantin Muslim Sebagai Media Komunikasi Dakwah di Kalangan Para Wanita Muslimah Endivi Reksi Novrinta Reksi Novrinta; Agus Naryoso; Hedi Pudjo Santosa
Interaksi Online Vol 9, No 4: Oktober 2021
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

There are many things that can be used as a medium for preaching, one of which is preaching through Muslim wedding clothing. Unfortunately, currently there are many models of Muslim wedding dresses that have come out of their essence, thus obscuring the values and mission of da'wah. The existence of Muslim wedding dresses that are not in accordance with the Shari'ah are trying to be minimized by Muslim designers, they are trying to present and reintroduce Muslim wedding dresses that are in accordance with Islamic rules. This study aims to determine the use of Muslim wedding attire as a medium of da'wah communication and to examine the meaning of the use of Muslim wedding attire. This research is a qualitative research that uses non-verbal theory and cultural hermeneutic theory with a phenomenological approach. The data collection method used was in-depth interviews, with a total of 4 informants. Based on the results of the study, it was found that (1) Muslim wedding dress is a wedding dress whose model is adapted to the dress code in the Qur'an and Sunnah. With the criteria of a loose dress, not tight, not wasting material, not using excessive accessories, and wearing a long hijab that covers the chest. This is what distinguishes it from ordinary Muslim wedding dresses in general. (2) The non-verbal message contained in the Muslim wedding dress implies that a woman who wears a syar'i dress in her marriage is a woman who is obedient to her religious orders, a woman who is closed, always takes care of herself, and tries to get the title of a pious woman. (3) The more obedient a person carries out religious orders, especially in wearing clothes according to the rules they have, the more visible the quality of that person's religion will be. (4) Muslim bridal clothing can be used as a medium of da'wah communication. Da'wah with the media of Muslim bridal clothing is included in the da'wah bil haal, namely preaching through morals, namely exemplifying good behavior to someone. Its existence is often the center of public attention and is used in front of many audiences, making it easier to carry out da'wah missions to introduce Muslim wedding dress models to the public
Terpaan YouTube Series dan Persepsi Pemasaran Interaktif di Twitter terhadap Keputusan Pembelian Layanan Subscriptions Video on Demand (SVOD) Netflix Yuan Stephanie; Djoko Setyabudi; Tandiyo Pradekso
Interaksi Online Vol 9, No 4: Oktober 2021
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Although Netflix has become a pioneer of SVOD services in Indonesia, a report released by Media Partners Asia (MPA) as of January 2021 shows Netflix in fourth position with a total of 850,000 subscribers after Disney+ Hostar, Viu, and Vidio. This study aims to determine the influence of YouTube series “Pensi Netflix” exposure and the perception of interactive marketing on Twitter towards purchase decision of Netflix's subscriptions video-on-demand (SVOD) service. The sampling technique used in this research is non-probability sampling with accidental sampling technique. The theory used is Cognitive Response Theory and Elaboration Likelihood Model. The results of hypothesis testing using simple linear regression analysis show that the research is not significant or there is no influence between the X1 variable (YouTube series exposure) on Y (purchase decision) with a significance value of 0.155. Then, based on the results of the H2 test using simple linear regression analysis, a significance value of 0.135 was obtained, which means that it is not significant between the variables X2 (perception of interactive marketing) and Y (purchase decisions).
Memahami Ekspresi Pengalaman Tarian Tubuh Perempuan Dalam Aplikasi TikTok Deta Indira Puspita; Hapsari Dwiningtyas Sulistyani
Interaksi Online Vol 9, No 4: Oktober 2021
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

The problem that women face when expressing their bodies through dance on the TikTok application is getting negative comments from the public without the public understanding about the experiences that women go through when dancing on TikTok. The purpose of this study was to determine the meaning of body expression for women. The method used is qualitative research with Interpretative Phenomenological Analysis technique and uses Theory of Gender and Nonverbal Communication, Theory of Self-Objectification, and Theory of Existentialist Feminism. From this study it was found that the meaning of body expression for women is (1) body expression as a form of self-freedom; (2) body expressions to show sexiness; (3) body expressions to show the beauty of the face and the beauty of the body; (4) expression of the body as self-actualization. The pattern formed from women's experiences concludes that if the freedom and desires that women want to achieve have unconsciously made women objects and subjects. Women can turn things around through full control over their bodies and show their talents, although in the process women become objects by following the wishes of the audience to look attractive.

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