cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
-
Contact Email
-
Phone
-
Journal Mail Official
-
Editorial Address
-
Location
Kota semarang,
Jawa tengah
INDONESIA
Interaksi Online
Published by Universitas Diponegoro
ISSN : -     EISSN : -     DOI : -
Core Subject : Science, Social,
Library & Information Science Social Sciences
Jurnal Interaksi Online adalah jurnal yang memuat karya ilmiah mahasiswa S1 Jurusan Ilmu Komunikasi, FISIP Undip. Interaksi Online menerima artikel-artikel yang berfokus pada topik yang ada dalam ranah kajian Ilmu Komunikasi dan Ilmu Sosial
Arjuna Subject : -
Articles 1,563 Documents
 106   107   108   109   110 
Hubungan Citra Merek dan Terpaan Brand Ambassador Dengan Keputusan Pembelian di Blibli Tasya Nadia; Tandiyo Pradekso
Interaksi Online Vol 9, No 4: Oktober 2021
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The increasing numbers of e-commerce in Indonesia makes competition in marketing activities is getting tougher. Blibli as one of the e-commerce companies in Indonesia that continues to strive to be the first choices e-commerce in the minds of Indonesian consumers. Although it has been established for 10 years, Blibli only placed the fifth position as e-commerce with the highest number of monthly visitors. In order to realize its vision, which is “to become the number one e-commerce company with the largest number of loyal customers”, Blibli continues to build a good image and appoint its newest brand ambassador, Park Seo Jun. This study aims to determine the relationship between brand image and brand ambassador exposure with purchasing decisions at Blibli. This study uses quantitative research methods with an explanatory approach. The data collection technique that used in this study is non-probability sampling with a sample size of 80 respondents. The theory used in this study is the theory of brand image according to Halbheer and Theory of Meaning Transfer. Hypothesis testing using Pearson Correlation with the help of SPSS program. The results of the hypothesis test show that the significance value between brand image (X1) and purchasing decisions in Blibli (Y) is 0.029 and the correlation coefficient value is 0.244, this value indicates that there is a positive relationship between variables. This can be interpreted that the better the brand image owned by Blibli, the higher the purchasing decision at Blibli. While the results of the hypothesis test for the brand ambassador exposure (X2) with the purchase decision at Blibli (Y) is 0.005 and the correlation coefficient value is 0.311. This shows that there is a very significant positive correlation or relationship between the brand ambassador exposure (X2) and the purchasing decision at Blibli (Y).
Aktivisme Digital Fandom ARMY Indonesia dalam Menanggapi Isu RUU Cipta Kerja (Omnibus Law) di Twitter Bianca Abigail Lasut; Hedi Pudjo Santosa; Nurul Hasfi
Interaksi Online Vol 9, No 4: Oktober 2021
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

K-Pop fandom, especially the Indonesian ARMY fandom, is known as a network that is quite barbaric and destructive. They often show their behavior that often posts with negative words if someone has a problem with their idol or fandom. This study aims to find out what themes are displayed by fans to criticize the issue of the Job Creation Bill, how the fandom process responds to or criticizes the issue of the Job Creation Bill, as well as knowing the process or way they gather power in responding to the issue (resistance). The method used is descriptive qualitative with an interpretive approach. The theory used in this research is the theory of digital activism and participatory culture. The data obtained using the interview method with several informants and observations made online. The theme formed by the ARMY fandom to criticize the issue of the Job Creation Bill is on digital activism: activism planning, mass mobilization on Twitter, and the process of forming public opinion. Themes in participatory culture include: message consumption, participation, and content production. This research shows that K-Pop ARMY fandom is not apolitical and cares about political issues in Indonesia. The use of theory in this study still needs to be studied more deeply by further studies so as to get more varied results. The solidarity factor and the wealth of knowledge are important factors in the digital activism of a fandom.
Keterbukaan Komunikasi Penderita HIV/AIDS (ODHA) Terhadap Keluarga Tivany Okta Dhaniswar; Hedi Pudjo Santosa
Interaksi Online Vol 9, No 4: Oktober 2021
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Disclosing about the status of PLWHs needs to be done to get support in order to survive. There is a lot of bad stigma about HIV/AIDS, causing PLWHs to feel anxious about revealing their status. The family has a function as a protector and supporter of each member. Unfortunately, there are still many families who cannot accept the existence of PLWHs so that it can strain the relationship between them. In disclosing or concealing their status, PLWHs need to consider several criteria and strategies to gain acceptance from their families. This study aims to determine the strategies used by PLWHs in revealing or hiding their status and gaining acceptance from their families and the obstacles they experience. This study uses Privacy Communication Management theory by Sandra Petonio and Social Penetration theory by Irwin Altman & Dalmas Taylor as a theoretical framework. This study uses qualitative content analysis with a phenomenological approach. The data collection method used was in-depth interview, with a total of 3 informants who were PLWHs in Semarang who had already made disclosures and had good relations with their families. The results showed that there were several criteria and strategies used in revealing and hiding status and obtaining acceptance from the family. The criteria used are gender, culture, contextual, motivation, and risk-benefit. The strategies used are selecting people and sharing information, shifting the topic of discussion, providing education, and arguing. Different criteria and strategies are used according to the relationship between PLWHs and each family member. In addition, some informants managed to go through all stages of social penetration, where openness and acceptance from the family can create a closer/intimate relationship.
Terpaan Berita Tentang Gangguan Jaringan IndiHome dan Brand Image di Twitter Terhadap Tingkat Kepercayaan Konsumen Mengenai Layanan IndiHome Georgina Inessa Zephira; Djoko Setyabudi; Muchamad Yuliyanto
Interaksi Online Vol 9, No 4: Oktober 2021
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The arrival of the Covid-19 pandemic has had a negative impact on society in various fields, but not for the digital service industry. During the pandemic, all residents are urged by the government to reduce all activities outside home, including work and study purposes. The term Work From Home (WFH) is often mentioned in the news and among the public. During the Work From Home era, the need for digital services such as wi-fi increased. However, IndiHome unfortunately experiences network disruptions for several times within a certain period of time wich provokes negative comments and complaints from consumers on Twitter. This study was conducted with the aim of knowing how much influence the news exposure about IndiHome’s network disruptions and brand image on Twitter had on the level of consumer’s confidence in IndiHome’s services. When the need for internet is increasing rapidly. The theory used in this research is New Media Theory and e-Word of Mouth Theory with a non-probability sampling technique, a sample of 100 people, male and female, aged 16-64 years and have been exposed to the news about IndiHome’s network disruptions during the pandemic. The test for both hypothesis show that there is an influence between news exposure about IndiHome’s network disruption and brand image on Twitter on the level of consumer’s confidence in IndiHome’s services with a significance value of 0,000.
Pemeliharaan Komitmen pada Pasangan Pernikahan Dini Kurnia Primareta; Joyo Nur Suryanto Gono
Interaksi Online Vol 9, No 4: Oktober 2021
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study sees that early marriage is still prevalent in Indonesia with various backgrounds, even though early marriage has many risks such as domestic violence or divorce caused by differences in forms of communication between husband and wife that cannot be managed due to immature age or other things. Others, leading to divorce. The purpose of this study is to analyze the management of the communication process between married couples in early marriage, when there are contradictions in the different forms of communication that occur in everyday household life with the aim of maintaining and maintaining the commitments that have been built. This research is a descriptive study using relational dialectical theory, commitment theory, and naturalistic paradigm. The data collection technique used by the researcher is indepth interviews. The results of the study prove that early marriage couples who marry with various backgrounds experience relational dialectical contradictions due to different forms of communication. The three pairs experience three main contradictions in relational dialectics, namely integration and separation, stability and change, and expression and non-expression. In managing different forms of communication, the three early married couples feel that age affects them to overcome prestige, influences to listen to their partner's opinions and requires the intervention of others. However, this can be done by taking a special time that is fun so that the couple can express their feelings to each other and understand each other in a relaxed atmosphere.
Hubungan Intensitas Bermain Game Online PUBG Mobile dan Konformitas Teman Sebaya Dengan Perilaku Agresif pada Remaja Bagoes Praswanda, Yusrizal; Pudjo Santosa, Hedi; Pradekso, Tandiyo
Interaksi Online Vol 9, No 4: Oktober 2021
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the relationship between the intensity of playing PUBG Mobile online games and peer conformity with aggressive behaviour in adolescents. PUBG Mobile (Player Unknown's Battleground) is currently one of the most popular online games played by teenagers. According to data, as many as 555 million people worldwide downloaded PUBG mobile online game and Indonesia itself ranks as the second most active PUBG mobile player every month with 100 million active players every month. The number of players with the intensity of playing PUBG players will cause these players to behave aggressively. Aggressive behaviour itself occurs due to several factors, one of which is peer conformity. Teenagers will imitate the behaviour of their group friends with the aim of being accepted in the group. If the group friends behave aggressively, the teenager will imitate and also behave aggressively. The theory used in this study is the General Aggression Model (GAM) Theory and Social Learning Theory. To determine the sample, this study uses a non-probability sampling technique. The number of samples studied amounted to 100 respondents with active characteristics of playing PUBG mobile online games with ages 18-22 years. Tests in this study used the Pearson Product Moment Correlation Test. The results of this study indicate that the relationship between the intensity of playing PUBG mobile online games with aggressive behaviour has a significance value of 0.000 which means it is very significant with a correlation coefficient value of 0.342. Then, the relationship between peer conformity and aggressive behaviour in adolescents has a significance value of 0.000. which means it is significant with a correlation coefficient value of 0.481.
Hubungan Aktivitas Komunikasi Electronic Word Of Mouth dan Citra Merek dengan Loyalitas Pelanggan IndiHome Radika Oktavianti, Dina; Pradekso, Tandiyo; Setyabudi, Djoko
Interaksi Online Vol 9, No 4: Oktober 2021
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Since the COVID-19 pandemic, majority of teaching and learning activities have been conducted online. Batam itself also follows this policy, so that the demand for home internet services highly increases. IndiHome is one of the largest internet service providers in Batam. Unfortunately, IndiHome Batam customers are indicated to have a high tendency to switch providers. In addition, since August 2020 IndiHome has received negative attention on social media because of its declining internet quality. Conditions like this certainly have the potential to reduce the public's positive perception of IndiHome, whereas a positive perception of the brand can encourage consumer loyalty. IndiHome is the first and largest provider that has many regular customers in Batam, but the negative spotlight about IndiHome was entered and discussed by the Batam community in regional forums. The spread of this negative spotlight can certainly affect loyalty, because negative WOM can gradually encourage consumers to become disloyal to the product or service of the related brand. This research aims to determine the relationship between electronic word of mouth communication activities and brand image with IndiHome customer loyalty in Batam. There is two theory used in this research which is social cognitive theory and brand image theory. The test was carried out using the Kendall tau b correlation analysis test with a non-probability sampling technique. This study uses a sample of 70 people with characteristics aged 17-34 years, are IndiHome customers, domiciled in Batam, and actively use social media. The results showed that eWOM communication activity (X1) with customer loyalty IndiHome (Y) obtained a significance value of 0.870 which means it is not significant. Furthermore, brand image (X2) with IndiHome customer loyalty (Y) obtained a significance value of 0.000 which means it is very significant with a correlation coefficient of 0.540 and a positive relationship direction.
PEMAKNAAN KHALAYAK TERHADAP KEBEBASAN PERS DALAM FILM THE POST Bela Nagari, Kaninda; Dwiningtyas Sulistyani, Hapsari
Interaksi Online Vol 9, No 4: Oktober 2021
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In watching film, the audience actively produces the meaning of the texts in the film. The audience's active interpretation of film texts makes the meanings diverse. This is because each audience has a different background, experience and daily life. The Post is a film featuring press freedom based on United States history. This film presents a picture of the media and newspaper reporters in carrying out their duties when faced with realities on the ground. Reporters are described as not always running smoothly when carrying out their journalistic duties, they are faced with challenges and obstacles both from within the media company and from outside. However, the meaning of the audience is not necessarily in accordance with the meaning offered by the media text in the film The Post. This study aims to describe the audience's meaning of press freedom in the film The Post. This study uses a qualitative-descriptive approach, and the Stuart Hall reception analysis method. The subjects of this research are journalists, press workers and media observers who have watched The Post film. The paradigm of this research is interpretive and the theory used is the Encoding-Decoding Model, Audience Meaning Theory and Four Theories of The Press. This study aims to describe the audience's meaning of press freedom in The Post film. This study uses a qualitative-descriptive approach, and the Stuart Hall reception analysis method. The subjects of this research are journalists, press workers and media observers who have watched The Post film. The paradigm of this research is interpretive and the theory used is Four Theories of The Press, Audience Meaning Theory, and Encoding-Decoding Model. The results of this study succeeded selected sixteen preferred readings that featured press freedom in the text in The Post film. From the results of the research, it shows that the informants have different meanings. However, on the whole, informants have a tendency to interpret media texts in a negotiation. Informants interpret media texts in a negotiated position on the element of intervention freedom, there are it is natural that there is intervention in the political economy of the media because they think about the impact but if the impact of news is not greater than the interests of the community then there should be no prevention, the redaction does not have to ask the media owner's approval when publishing but in general the redaction ask the media owner's approval, and it doesn't matter the redaction ask for the media owner's approval but the news must contain confirmation from the parties concerned. On element of publication freedom, there are the media are free to publish news but must include sources of information, the sources must be clear and competent, and still refers to journalistic principles and Journalistic Code of Ethics. On element of judicial independence, there is the publication of the Pentagon Papers news does not violate the Espionage Act so it should not be brought to justice. On element of public broadcasting institutions, there are when the news has a large impact then the media people must discuss first not immediately publish news and it doesn't matter the source is the same as other media but the most important thing is different on the presentation. On element of criminalization and intimidation of the press, there are accommodative media are loved and critical media are silenced, censorship is not in accordance with press freedom but the presentation of news must be balanced, news publications can violate the rule of law but from a journalistic perspective it does not violate the rule of law, the rule of law can indeed curb but writing remain accountable, the thought of journalists when writing but in writing remains according to journalistic principles, and news publications remain in accordance to Journalistic Code of Ethics. Informants interpret media texts based on the context and situation of a media as well as from their knowledge and everyday experiences.
Hubungan antara Intensitas Penggunaan Aplikasi Streaming Berbayar dan Tingkat Kekayaan Konten (content richness) yang Ditawarkan dengan Loyalitas Konsumsi Aplikasi Streaming Berbayar GoPlay Hutauruk, Bagas; Pudjo Santosa, Hedi; Naryoso, Agus
Interaksi Online Vol 9, No 4: Oktober 2021
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

GoPlay, which is a streaming application from Gojek, has several exclusive series, the majority of which are Indonesian films or series, which are unique and different from their competitors. GoPlay has several livestream content which is also filled by Indonesian content creators. In the midst of the high streaming flow that occurs in Indonesia with 3 billion hours per month, but in fact GoPlay is only ranked 10th out of the 10 most used streaming applications list, as of January 2021 the GoPlay application on the AppStore only ranked 86th in the Top Chart Entertainment App Store. This study aims to determine the correlation among intensity of paid streaming application usage and the level of content richness offered with the consumption loyalty of GoPlay paid streaming application. Uses and Gratification theory is used in this study with a sampling technique in the form of non-probability sampling. The sample used is 50 respondents with female and male characteristics, aged 20-34 years, active and passive users of the GoPlay paid streaming application. In testing this study using the Multiple Correlation test. The results of the study prove that there is a relationship between the intensity of the use of paid streaming applications and the level of content richness offered with the loyalty of consumption of the paid streaming application GoPlay has a significance value of 0.000 which means it is very significant with a correlation coefficient value of 0.585, which is a strong relationship and direction positive relationship occurs between variables.
PENGARUH TERPAAN KAMPANYE DIET PLASTIK DAN BERITA KERUSAKAN LINGKUNGAN TERHADAP PERILAKU PENGGUNAAN PLASTIK Ayu Wulan Primasari, Dyah; Pudjo Santosa, Hedi
Interaksi Online Vol 10, No 1: Januari 2022
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Impacts of plastic use have been acknowledged as an essential and worrying issue for so many countries—including Indonesia. As the second most-producing plastic waste country globally, Indonesia needs various specific handlings to manage its massive waste. Action adjustments for each problem are applied to achieve the goals of collective change. All parties are required to participate. This study aims to reveal the influence of plastic diet campaign exposure and environmental damage news on plastic use behaviour. The theories applied were health behaviour change and media effect. One hundred respondents were taken as the sample. The characteristics are male or female, living in Semarang City, ranging from 19-34 years old—exposed to plastic diet campaigns and environmental damage news. The simple linear regression test results point out that plastic diet campaign exposure on the use of plastic results in a significance value of 0.688. The regression coefficient value is 0.006. This means that the plastic diet campaign exposure variable does not affect plastic use behaviour. Meanwhile, environmental damage news exposure on plastic use behaviour results in a significance value of 0.055. Its correlation coefficient value is 0.092. This means that no effect exists on the plastic use behaviour caused by the variable of environmental damage news exposure.

Page 108 of 157 | Total Record : 1563

 106   107   108   109   110 

Filter by Year

2013 2024


Reset
Filter By Issues
All Issue Vol 12, No 4: Oktober 2024 Vol 12, No 3: Juli 2024 Vol 12, No 2: April 2024 Vol 12, No 1: Januari 2024 Vol 11, No 4: Oktober 2023 Vol 11, No 3: Juli 2023 Vol 11, No 2: April 2023 Vol 11, No 1: Januari 2023 Vol 10, No 4: Oktober 2022 Vol 10, No 3: Juli 2022 Vol 10, No 2: April 2022 Vol 10, No 1: Januari 2022 Vol 9, No 4: Oktober 2021 Vol 9, No 3: Juli 2021 Vol 9, No 2: April 2021 Vol 9, No 1: Januari 2021 Vol 8, No 4: Oktober 2020 Vol 8, No 3: Juli 2020 Vol 8, No 2: April 2020 Vol 8, No 1: Januari 2020 Vol 7, No 4: Oktober 2019 Vol 7, No 3: Agustus 2019 Vol 7, No 2: April 2019 Vol 7, No 1: Januari 2019 Vol 6, No 4: Oktober 2018 Vol 6, No 3: Juli 2018 Vol 6, No 2: April 2018 Vol 6, No 1: Januari 2018 Vol 5, No 4: Oktober 2017 Vol 5, No 3: Agustus 2017 Vol 5, No 2: April 2017 Vol 5, No 1: Januari 2017 Vol 4, No 4: Oktober 2016 Vol 4, No 3: Agustus 2016 Vol 4, No 2: April 2016 Vol 4, No 1: Januari 2016 Vol 3, No 4: Oktober 2015 Vol 3, No 3: Agustus 2015 Vol 3, No 2: April 2015 Vol 3, No 1: Januari 2015 Vol 2, No 4: Oktober 2014 Vol 2, No 3: Agustus 2014 Vol 2, No 2: April 2014 Vol 2, No 1: Januari 2014 Vol 2, No 2: April 2013 Vol 1, No 4: Oktober 2013 Vol 1, No 3: Agustus 2013 Vol 1, No 1: Januari 2013 More Issue