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Interaksi Online
Published by Universitas Diponegoro
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Core Subject : Science, Social,
Library & Information Science Social Sciences
Jurnal Interaksi Online adalah jurnal yang memuat karya ilmiah mahasiswa S1 Jurusan Ilmu Komunikasi, FISIP Undip. Interaksi Online menerima artikel-artikel yang berfokus pada topik yang ada dalam ranah kajian Ilmu Komunikasi dan Ilmu Sosial
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Articles 1,563 Documents
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MANAJEMEN KOMUNIKASI MRT STARS SURABAYA DALAM MEMPERTAHANKAN KOMITMEN AGEN ASURANSI Michael Lucky Ananda; Agus Naryoso; Yanuar Luqman
Interaksi Online Vol 11, No 4: Oktober 2023
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Komitmen agen asuransi sangat penting dalam mendorong kantor pemasaran mandiri mencapai tujuan organisasi. Namun, kebebasan agen untuk berhenti dan keluar dari profesi sebagai agen asuransi, akibat tidak adanya kontrak kerja dan kewajiban yang harus dipenuhi kepada kantor pemasaran mandiri dan leader yang merekrut mereka, menjadi tantangan dalam menjaga komitmen tersebut. Industri asuransi di Indonesia juga menghadapi masalah tingginya tingkat turnover agen, yang didukung oleh data AAJI pada tahun 2022 yang menunjukkan penurunan jumlah agen sebesar 3,5% pada tahun tersebut. Penelitian ini dilakukan di MRT Stars Surabaya, yang merupakan salah satu kantor pemasaran mandiri PT Prudential Life Assurance terbesar di Indonesia. Penelitian ini bertujuan menganalisis proses manajemen komunikasi dalam mempertahankan komitmen agen asuransi di MRT Stars Surabaya. MRT Stars Surabaya mengimplementasikan manajemen komunikasi dengan efektif dalam menyatukan seluruh stakeholder internal yang terdiri dari berbagai bisnis unit. Peran penting juga dimiliki oleh leader dalam meningkatkan kinerja dan komitmen agen untuk berproduksi, yang berkontribusi pada jumlah penjualan polis di MRT Stars Surabaya. Metode penelitian yang digunakan adalah metode kualitatif dengan pendekatan studi kasus. Pendekatan ini memungkinkan peneliti memahami secara holistik dan bermakna tentang kehidupan nyata dalam berbagai konteks seperti siklus hidup individu, perilaku kelompok kecil, proses organisasi, dan perubahan manajerial dalam lingkungan tersebut. Temuan penelitian dianalisis menggunakan pattern matching, yaitu membandingkan pola yang berbasis empiris dengan pola yang telah diprediksi. Teori yang digunakan dalam penelitian ini terdiri dari Teori Kontigensi, Teori Ekuitas, dan Model Manajemen Komunikasi Michael Kaye. Hasil penelitian menunjukkan bahwa proses manajemen komunikasi di MRT Stars Surabaya berjalan efektif. Pada aspek komunikasi intrapersonal, dilakukan dengan menanamkan pemahaman yang benar terkait peran agen dan bisnis asuransi. Aspek komunikasi interpersonal menjadi pondasi utama pendukung bisnis. Sementara penerapan sistem keagenan mendorong iklim komunikasi yang konstruktif Aspek kompetensi dapat telihat dari patisipasi aktif dalam kegiatan di komunitas MRT Stars. Temuan penelian juga menunjukkan bahwa agen yang memiliki komitmen di bisnis asuransi adalah agen yang memiliki keinginan yang lebih besar daripada hambatan penolakan yang dialaminya. Hasil penelitian juga mendukung Teori Keadilan dan menemukan bahwa kepuasan agen akan meningkat jika mereka merasa diperlakukan secara adil. Komunitas MRT Stars dirasakan membantu dalam meningkatkan kemampuan bisnis asuransi, dan komitmen terhadap organisasi dapat meningkat jika organisasi tersebut membantu anggotanya meningkatkan kualitas hidup mereka. Namun, masih terdapat masalah terkait ketidakmerataan alur informasi keagenan, sehingga tidak semua agen memiliki akses yang sama terhadap informasi pelaksanaan sistem keagenan yang di selenggarakan oleh MRT Stars Surabaya. Kesimpulam dalam penelitian ini menyatakan bahwa sistem keagenan yang diterapkan oleh MRT Stars Surabaya membentuk iklim komunikasi yang konstruktif di dalam komunitas MRT Stars SurabayaSistem keageann juga menjadi faktor utama yang mempengaruhi komitmen agen di MRT Stars Surabaya untuk bertahan dan meraih kesuksesan pada bisnis asuransi.
KOMUNIKASI KETERBUKAAN DIRI ORANG DENGAN HIV/AIDS (ODHA) MELALUI PLATFORM MEDIA SOSIAL YOUTUBE Daniel Panogari; Yanuar Luqman; Nurul Hasfi
Interaksi Online Vol 11, No 4: Oktober 2023
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

The issue of HIV/AIDS continues to be discussed in Indonesia. Especially with the stigma that attacks people living with HIV/AIDS (PLWHA) one-sidedly, many of them limit communication and close themselves off from interacting with society that discriminates against them. In fact, good relationships enable the social acceptance and support that PLWHA need from the community. In the midst of this negative stigma, there are a number of PLWHA who are able and successful to open themselves up at the community level on YouTube social media on third party channels which already have a large audience so that they are able to reach a wide and diverse society and challenge this negative stigma. For this reason, this research was conducted with the aim of describing PLWHA's communication of self-disclosure through third party YouTube channel videos based on their personal experiences. This research uses a qualitative research method with a phenomenological approach, an interpretive paradigm through data collection techniques in depth interviews with 3 informants with different personal backgrounds and experiences. The results of this research reveal a description of how communication strategies are prepared, considerations for managing and disclosing personal information, and the boundaries applied to this personal information, along with the turbulence experienced. The research uses the Communication Privacy Management theory by Sandra Petronio, which shows the results that there are differences in the communication strategies prepared by each PLWHA, and how they manage disclosure and personal boundaries based on various considerations related to cultural criteria, gender, motivation, context , and benefit-risk. The research also revealed new findings related to the responses received by PLWHA based on comparisons of intentions and self-disclosure activities that had previously been carried out. This self-disclosure activity provided results showing that the communication carried out was considered satisfactory because the positive response was in accordance with the initial goals and hopes of PLWHA, namely building relationships with the community; fighting stigma, educating the public, and motivating other PLWHA.
PENGARUH INTENSITAS MENGAKSES AKUN TWITTER @FWBESS DAN INTENSITAS KOMUNIKASI ANTAR TEMAN TENTANG SEKS TERHADAP TINGKAT PENERIMAAN SEKS PRANIKAH DI KALANGAN MAHASISWA Raihan Atha Naufal Wardhana; Sunarto Sunarto; S. Rouli Manalu
Interaksi Online Vol 11, No 4: Oktober 2023
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

The presence of peers and social media tends to shape respondents' more positive views regarding premarital sexual behavior. This study aims to see the effect of the intensity of accessing the @FWBESS Twitter account and the intensity of communication between friends about sex towards the level of acceptance of student premarital sex. The theory used is uses and gratification explained by Palmgreen with multiple linear regression as the data analysis tool. This type of research is explanatory research with a quantitative approach. The sampling technique used non probability sampling using purposive sampling. The population in the study were active students in Semarang City who accessed the @FWBESS Twitter account and actively communicated with their friends about sex. The results of the study of 141 respondents showed that there was a positive influence between the intensity of accessing the @FWBESS Twitter account and the intensity of communication between friends about sex towards the level of acceptance of premarital sex. The variety of information on the @FWBESS Twitter account is one of the reasons why premarital sexual behavior can be accepted by respondents. Communication with friends about sex also has an influence in shaping the acceptance of respondents' premarital sex. The absence of binding rules in communicating with friends causes the content of discussions to vary, one of which discusses sex.
The Influence of Brand Loyalty and Price Perception on NCT Photocard Purchase Intention (Case of Indonesian Sell-buy-trade Community) Dameria Cathrine; Djoko Setyabudi; Hapsari Dwiningtyas Sulistyani
Interaksi Online Vol 11, No 4: Oktober 2023
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

With the advancement of the digital age, online entertainment and commerce have become even more enmeshed in daily activities. The influence of South Korean entertainment is obvious across many sectors, including consumer purchases of Korean items and services. NCT, like every other group, draws a crowd in the form of musical works as well as diverse goods. The primary object of this study, photocards, is among the most valuable collectibles and is just as significant as albums. Utilising idol worship to increase the pleasant perception that a certain brand has in consumers’ thoughts and convince them to choose that brand has evolved into a crucial marketing strategy for many businesses. Price is also the main factor influencing consumers intention to make a purchase. The purpose of this study is to shed light on how brand loyalty and price perception influence the interest of purchasing NCT photocards. This research is a quantitative research with explanatory method. The theory applied in this study is the Theory of Reasoned Action, and non-probability sampling was employed as the sampling method. One hundred NCT fans who fit the profile of the sample are between the ages of 18 and 23. All validity, reliability, and classical assumption tests were deemed to be valid. Using 2 multilinear regression, result shows that the hypothesis is accepted with significance value of 0.000.
STRATEGI PUBLIC RELATIONS PT. TELEKOMUNIKASI INDONESIA TBK DALAM MEMPERTAHANKAN REPUTASI PERUSAHAAN DAN MENCIPTAKAN EKOSISTEM DIGITAL YANG SEHAR SERTA INOVATIF MELALUI INDONESIA TELECOMMUNICATION AND DIGITAL RESEARCH INSTITUTE (ITDRI) Felisitas Yolandita Suryo Kinasih; Agus Naryoso; Yanuar Luqman
Interaksi Online Vol 11, No 4: Oktober 2023
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Designing a public relations strategy by a company is important in the process of achieving a company’s goals and ideals. This research aims to determine the process of PT. Telekomunikasi Indonesia Tbk carries out a public relations strategy to maintain reputation and create a healthy an innovative digital ecosystem through the Indonesia Telecommunication and Digital Research Institute (ITDRI). This research applies a descriptive case study method, a qualitative approach, and a constructivism paradigm. The techniques used are in-depth interview and pattern matching analysis techniques based on Institutional Theory, General Support Theory, 10 Steps Public Relations, and Relationship Management Theory. Pattern matching is carried out based on the company as a system, institutional formation, designing-implementation-evaluation strategy, and relationship management within the company. Analysis of the research results shows that there is an institutional process through ITDRI which is driven by community conditions and support from the government and the BUMN ministry. Through ITDRI, PT Telekomunikasi Indonesia designs and implements public relations strategies by implementing programs that can create a healthy and innovative digital ecosystem in Indonesia. This research states that companies and the community or surrounding environment have relationships that mutually influence each other and are often taken into consideration in decision making.
PENGALAMAN KONSELOR ADIKSI DALAM IMPLEMENTASI KOMUNIKASI TERAPEUTIK DALAM PROGRAM REHABILITASI LEMBAGA BRSKPN “GALIH PAKUAN” BOGOR Fariz Dewanto; Tandiyo Pradekso; Turnomo Rahardjo
Interaksi Online Vol 11, No 4: Oktober 2023
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Dalam proses berjalannya program rehabilitasi, peranan seorang konselor adiksi sebagai seorang pendamping bagi warga binaan menjadi hal yang penting untuk diperhatikan. Bagaimana seorang konselor adiksi secara tidak langsung akan menghasilkan sebuah kedekatan hubungan antara konselor adiksi dengan warga binaan dalam keberhasilan pulihnya kondisi warga binaan setelah menjalani program rehabilitasi. Kedekatan tersebut dapat terwujud melalui komunkasi terapeutik yang dilakukan oleh konselor adiksi dalam menjalankan program rehabilitasi kepada warga binaan. Melalui komunikasi terapeutik tersebut seorang konselor adiksi dapat mengetahui kondisi warga binaan. Penelitian ini bertujuan untuk menjelaskan pengalaman komunikasi terapeutik konselor adiksi dengan warga binaan dalam lembaga BRSKPN “Galih Pakuan” Bogor, dengan metode kualitatif dan pendekatan fenomenologi. Teori yang digunakan dalam penelitian ini, menggunakan komunikasi terapeutik, teori dialektika relasional dan teori pemeliharaan hubungan. Metode pengumpulan data dilakukan melalui observasi dan wawancara kepada tujuh orang informan, yang terdiri dari empat orang konselor adiksi dan tiga orang warga binaan dalam lemabga BRSKPN “Galih Pakuan” Bogor. Hasil pada penelitian ini ditemukan bahwa konselor adiksi dalam melakukan komunikasi terapeutik dengan warga binaan dalam lembaga BRSKPN “Galih Pakuan” Bogor, kedekatan hubungan antara konselor adiksi dengan warga binaan menjadi hal yang begitu penting dalam mencapai keberhasilan pulihnya warga binaan setelah menjalani program rehabilitasi. Selain itu, ditemukan juga jika intensitas komunikasi terapeutik antara konselor adiksi dengan warga binaan diperlukan juga dalam keberhasilan pulihnya kondisi warga binaan. Namun konselor adiksi dalam temuan data lapangan menunjukan melakukan upaya dalam melakukan komunikasi terapeutik dengan warga binaan melalui tiga tema, yaitu persiapan pengetahuan, persiapan pendekatan hubungan, dan juga persiapan dalam pemeliharaan hubungan kepada warga binaan.
Memahami Strategi Perlawanan Seksualitas Perempuan dalam Film “Yuni” Bethsheba Graciella Jacinda; Hapsari Dwiningtyas Sulistyani; Amida Yusriana
Interaksi Online Vol 11, No 4: Oktober 2023
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Women and men should have equal opportunities to communicate and express their sexualities. However, the reality shows that women’s body and sexuality are still bridled from disciplining rules. “Yuni” is a film that tells the story of a society that still holds a tight disciplining rule over female sexuality. This research aims to understand how sexuality resistance strategy and the logic of sexuality perspective are represented in the film “Yuni”. This research uses representation theory, feminist standpoint theory, Luce Irigaray’s resistance strategy, and elements of sexuality. This is a descriptive qualitative research, under critical paradigm, and uses John Fiske’s semiotics method to analyze data findings. The result of this research found that “Yuni” represented resistance strategies through creating female sexuality, creating female language, and intensifying female sexuality. Through these strategies this research discovers that “Yuni” represented female expression of sexuality as a form of resistance, naturalizing the depiction of the female body, female language as a form of resistance, and resistance to the construction virginity. The perspective dominantly seen in “Yuni” is the female perspective, that appeared as the female director’s position towards the issues discussed in the film. However, this research also found that there is still a usage of the known dominant perspective in the effort of female sexuality resistance through the representation of a lesbian relationship that was formed because of trauma, heteronormative construction, and objectification of the female body.
REPRESENTASI KEKERASAN KULTURAL PADA WANITA DALAM FILM SI DOEL THE MOVIE 2 Anissa Meiriam Swastinastiti; Sunarto Sunarto; Lintang Ratri Rahmiaji
Interaksi Online Vol 11, No 4: Oktober 2023
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Films are a product of human thought, making films effective mass media because it can be explained that film themes are very important in media semiotics. The form of violence against women that is often applied in Indonesia is an important social discourse because understanding violence in films can always influence society. The film Si Doel The Movie 2, which is taken from Aman's novel, was chosen as the research subject because the narrative depicts a character who is culturally oppressed because she is a woman and has the status of a wife. This study uses a critical paradigm to critically dismantle the meanings and ideas contained in film texts. Using a qualitative approach and Roland Barthes’ semiotic research method, the researcher wants to know how the film text of Si Doel The Movie 2 represents cultural violence against women that appears through the audio and visual aspects of the film. The selected lexia is analyzed through two meanings, which are denotative (literal) and connotative. The author applies data collection techniques in the form of observation and documentation to analyze the text in the film Si Doel The Movie 2. The theory used is Stuart Hall's representation theory and Simone De Beaviour's Feminist Existentialism Theory. The results of this research are that the film Si Doel The Movie 2 presents a false representation of cultural violence, there are several indicators regarding signs that refer to the existence of feminism itself, namely women's equality, so that this film strengthens and justifies the shackles of women based on violence that occurs continuously. cultural events such as fear, intolerance and satire where the dominance of masculine elements is seen in this film and this is a motif of patriarchal ideology which is reflected in scenes in the film that erode equality
PENGARUH TERPAAN SALES PROMOTION DAN INTENSITAS MELIHAT ONLINE CUSTOMER REVIEW PADA MEDIA SOSIAL TIKTOK TERHADAP KEPUTUSAN PEMBELIAN PRODUK SKINTIFIC Yoshita Rindha Anggraini; Muhammad Bayu Widagdo; Lintang Ratri Rahmiaji
Interaksi Online Vol 11, No 4: Oktober 2023
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

The continued increase in demand for beauty products in Indonesia makes many brand beauty began to intensively carry out marketing communication strategies, one of which is Skintific. With these conditions, this study aims to see the effect of exposure sales promotion and viewing intensity online customer review on social media TikTok on purchasing decisions for Skintific products in the city of Semarang. This study uses Advertising Exposure Theory and Buyer Information Environment Theory. Data collection used a questionnaire with a sample size of 100 respondents with the criteria of Semarang city residents who have purchased Skintific products at least once in the last 3 months and have an active TikTok social media account. Retrieval of data using non-probability sampling technique by purposive sampling method and processed using a simple linear regression analysis technique with the SPSS 23 program. From this study it was found that Sales Promotion Exposure has a positive and significant influence on the Purchasing Decision of Skintific Products. These results prove that the Advertising Exposure Theory relevant to this research. Likewise with the Intensity of Seeing Online Customer Review on TikTok Social Media which also has a significant and positive effect on Purchasing Decisions of Skintific Products. These results prove the existence of relevance to the Buyer Information Environment theory. Based on these results, it can be concluded that the higher the sales promotion exposure and intensity of seeing online
The Influence of Social Media Marketing Exposure and Email Blast Exposure on Brand Loyalty of Grab Application Safira Nurin Aghnia; Tandiyo Pradekso; Lintang Ratri Rahmiaji
Interaksi Online Vol 11, No 4: Oktober 2023
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

This study aims to explain the influence of social media marketing exposure and email blast exposure on brand loyalty of Grab application. This research is quantitative studies, with the theory that it used are Honeycomb Model and Theory of Flow that combines a non-probability sampling method with accidental sampling. The total of the respondents around 166, who lived in Indonesia's big cities and use email and social media to receive, see, and experience updated campaign information from Grab application. The results of the hypothesis tests using simple linear regression technique shows that there is no influence of social media marketing exposure on brand loyalty, meanwhile the second hypothesis shows that there is an influence of email blast exposure on brand loyalty with the significance value of (0,050). The result suggest that Grab Indonesia can implements this marketing communication ways specifically in using email blast exposure in strengthening their brand loyalty.

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