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INDONESIA
Interaksi Online
Published by Universitas Diponegoro
ISSN : -     EISSN : -     DOI : -
Core Subject : Science, Social,
Library & Information Science Social Sciences
Jurnal Interaksi Online adalah jurnal yang memuat karya ilmiah mahasiswa S1 Jurusan Ilmu Komunikasi, FISIP Undip. Interaksi Online menerima artikel-artikel yang berfokus pada topik yang ada dalam ranah kajian Ilmu Komunikasi dan Ilmu Sosial
Arjuna Subject : -
Articles 1,563 Documents
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MEMAHAMI PEMAKNAAN KELUARGA ALTERNATIF DALAM ANIME SPY X FAMILY Nandya Finandika; Hapsari Dwiningtyas Sulistyani; Primada Qurrota Ayun
Interaksi Online Vol 11, No 4: Oktober 2023
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Family is often used as a topic of discussion in the media, especially movies. So that it will indirectly form a dominant ideology regarding the concept of family represented in the film. The conception of family in films generally emphasizes the concept of a nuclear family based on heterosexual couples with dominant attributes attached to it so that families outside of this thinking can be marginalized. This research will examine how alternative families in the anime Spy x Family that have been contextualized in a queer context are represented. The purpose of this research is to see how this anime depicts alternative families. This research uses Roland Barthes' semiotic analysis method. The analysis consists of two levels, namely denotative, connotative, and myth, which are used to see the meaning in the Spy x Family anime scene. This research uses queer theory as a framework but in order to show the form of heterosexual performativity in families that offer alternatives beyond that. The results of this study indicate that the alternative family shown in the Spy x Family anime is a form of family that is classified as queer because the family in this anime is formed on the basis of bonds of interest and the division of family roles that are not based on gender or sexuality. However, the alternative family is not fully categorized as queer. The family in the Spy x Family anime still contains some dominant concepts such as the gradual growth of emotional bonds and the division of roles that slowly follow heteronormative rules. The father's role is shown as a superior figure so that the father has an important role in almost every aspect of the family. Meanwhile, the mother's role tends to be shown in a more passive manner where this anime displays the mother's fear and worry of not being able to meet the standards of mothers in general who are known to be feminine. Through this, it also indirectly shows that this alternative family still contains a deep-rooted patriarchal culture in it. The role of children is also still in the dominant thinking where children are tasked with learning and helping parents. The existence of pets that are considered as family also still shows that the family in the Spy x Family anime is still in the dominant concept because it carries the humanization of animals which is normal in today's families. So, it can be concluded that the alternative family in the Spy x Family anime is still trapped in the thinking of the dominant family so that the family's alternativeness begins to fade and follows the rules of the dominant family.
POLA KOMUNIKASI KELUARGA BERCERAI DALAM PEMBENTUKAN KONSEP DIRI ANAK Bethania Swasti Akmarani; Triyono Lukmantoro; Lintang Ratri Rahmiaji
Interaksi Online Vol 11, No 4: Oktober 2023
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

The impact of family divorce is felt by parents and children, including loss of emotional support, the emergence of conflict, and changes in aspects of the family. Post-divorce conflict and negative interactions between parents that are exposed to the child's daily life can reflect negative expressions and emotions in the family, while interactions around the child can be internalized and shape how the child sees themselves (self-concept). This research was conducted to find out how communication patterns within the family influence the formation of children's self-concept. The theories used in this research are family communication pattern theory and social self-construction theory. The method used in this research is descriptive qualitative with a phenomenological approach. The subjects in this study were children from divorced families who lived with one parent aged 15-21 years. The research results showed that one informant adhered to a consensual family communication pattern and two informants adhered to a protective family communication pattern. Both family communication patterns have a high conformity orientation, so that children are the ones who adapt and obey the parents' wishes, opinions and regulations. Furthermore, the results of this research also show that the formation of the informants' self-concept tends to be negative, characterized by low self-esteem, caused by the habit of comparing themselves with those around them, children see themselves as not comparable or equal to other people. Associated with a negative self-image from their own interpretation and evaluation, shown by a pessimistic and insecure attitude.
HUBUNGAN TERPAAN KAMPANYE #WEAREMORE DAN TERPAAN ONLINE CUSTOMER REVIEW PADA KOLOM KOMENTAR INSTAGRAM @Myxl TERHADAP LOYALITAS PELANGGAN XL Putri Febrianti; Yanuar Luqman; Djoko Setyabudi
Interaksi Online Vol 11, No 4: Oktober 2023
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

XL is a company engaged in cellular telecommunication which was founded on October 6, 1989 with the initial name PT Grahametropolitan Lestari. XL has done many ways to carry out sales promotions, one of which is through the #WeAreMore campaign. On the other hand, XL also conducts sales promotions through Instagram @Myxl. Currently, Instagram @Myxl has 218k followers. On instagram @Myxl, you can often see bad or good reviews about the performance of the XL brand. Therefore, this study aims to determine the correlation between #WeAreMore campaign exposure and online customer review (0CR) exposure to XL customer loyalty. This study uses the theory of Behavioral Learning and Social Cognitive Theory, the sample is 100 respondents with age criteria 18 - 34 years who have seen the #WeAreMore campaign and follow instagram @Myxl. This research uses non-probability sampling with accidental sampling technique.  This study looks at the results of the significance value between the #WeAreMore campaign exposure to XL Customer Loyalty of 0.000. These results are said to be significant if the results obtained have a significance value of <0.05 and a pearson product moment correlation coefficient of 0.376, which means that the two variables have a weak and positive relationship. This means that if exposure to the #WeAreMore campaign increases, then XL’s customer loyalty level also increases. Then, in the second hypothesis correlation test, there is a positive relationship in the instargam @Myxl comments column and XL customer loyalty showing a significance value of 0.000. These results also show a significant and pearson product moment correlation coefficient value of 0.431, which means that the two variables have a moderate and positive relationship. This means that if the Online Customer Reviews in the @Myxl Instagram comment column have increased, then XL customer loyalty has also increased
PENGARUH DAYA TARIK DAN KUALITAS INFORMASI BERBASIS NARASI TERHADAP TINGKAT PENGETAHUAN KESEHATAN MENTAL Vina Aulia Maharani; Yanuar Luqman; Djoko Setyabudi
Interaksi Online Vol 11, No 4: Oktober 2023
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Penelitian ini dilatarbelakangi oleh masalah minimnya pengetahuan masyarakat mengenai kesehatan mental yang mana berdasarkan riset dari Universitas Gajah Mada pada Oktober 2022 menyatakan bahwa hanya 4,3% penduduk Indonesia yang menyadari tentang gangguan mental, sedangkan sisanya tidak mengetahui sama sekali. Hal tersebut tidak sejalan dengan tujuan salah satu Channel Youtube “Menjadi Manusia” yang mana ingin menyebarkan informasi tentang arti penting kesehatan mental. Tujuan dari penelitian ini yaitu untuk mengetahui pengaruh daya tarik dan kualitas informasi berbasis narasi pada konten Channel Youtube “Menjadi Manusia” pada segmen “Saat Pertama Kali Pergi ke Psikolog” terhadap tingkat pengetahuan kesehatan mental. Penelitian ini merupakan penelitian kuantitatif dengan metode eksplanatori dan teknik pengambilan sampel non probability sampling dengan secara khusus menggunakan metode accidental sampling. Pengumpulan data dilakukan dengan menyebarkan kuesioner kepada 100 responden dengan karakteristik laki-laki atau perempuan, Usia 16-24 tahun, pengguna aktif sosial media terutama Youtube, serta pernah menonton konten Youtube “Menjadi Manusia” segmen “Cerita Mereka Episode : Saat Pertama Kali ke Psikolog” setidaknya sekali. Hasil penelitian ini menunjukkan bahwa daya tarik informasi secara parsial berpengaruh terhadap tingkat pengetahuan. Sedangkan kualitas informasi berbasis narasi tidak berpengaruh terhadap tingkat pengetahuan. Sementara itu, daya tarik dan kualitas informasi berbasis narasi secara simultan berpengaruh terhadap tingkat pengetahuan yang mana sejalan dengan teori dependensi mengenai efek komunikasi massa. Dengan demikian, untuk meningkatkan daya tarik informasi perlu mengembangkan ide baru dalam menyampaikan informasi melalui konten. Hal tersebut dapat dilakukan dengan menggaet narasumber ahli untuk meyakinkan audiens tentang topik yang dibahas, serta dengan melalui mini web series untuk lebih menarik perhatian audiens tentang informasi yang disampaikan kepada target audiens.
PENGARUH TERPAAN PROMOSI PENJUALAN DAN TERPAAN ONLINE CUSTOMER REVIEW DI INSTAGRAM TERHADAP MINAT MENGGUNAKAN BRT TRANS SEMARANG Iqbal Aulia Ahsan; Muhammad Bayu Widagdo; Yanuar Luqman
Interaksi Online Vol 11, No 4: Oktober 2023
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

During the COVID-19 pandemic, BRT Trans Semarang experienced a significant decrease in passenger numbers. As they entered the new normal phase, BRT Trans Semarang actively promoted sales through discounts, cashbacks, and special day promotions. Ideally, intensifying these sales promotions can stimulate interest in using BRT Trans Semarang. On the other hand, there were also online customer reviews on Instagram based on passenger experiences after using BRT Trans Semarang. These consumer reviews could be positive or negative, relating to the service quality. This research aims to determine the influence of exposure to sales promotions and exposure to online customer reviews on Instagram on the intent to use BRT Trans Semarang.The research follows an explanatory type with non-probability sampling techniques. The total number of respondents was 50 people, including both males and females aged 14-27 years, residing in Semarang City, who had seen, heard, or read about the sales promotions and consumer reviews on Instagram for BRT Trans Semarang. The analysis used ordinal regression, and the results indicated that exposure to sales promotions significantly affects the intent to use BRT Trans Semarang, with a significance value of 0.000 (<0.05). Additionally, exposure to online customer reviews on Instagram also significantly influences the intent to use BRT Trans Semarang, with a significance value of 0.000 (<0.05).
REPRESENTASI PERILAKU MASYARAKAT INDONESIA DALAM IKLAN GRAB X OVO VERSI ‘MODAL PERCAYA – ASLI TJAP INDONESIA’ DI INSTAGRAM Fandi Razan Fadhila; Hedi Pudjo Santosa; Amida Yusriana
Interaksi Online Vol 11, No 4: Oktober 2023
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

As a service provider company, Grab always publishes advertisements containing about its products. In taking advantage of the momentum of Indonesian independence, Grab collaborated with OVO to produce an advertisement entitled 'Capital Beli-Asli Tjap Indonesia' which displays a portrait of the behavior of Indonesian people in solving everyday problems. In this advertisement, there is no visible persuasive message conveyed at all. So, this advertisement is unique and differentiates it from previous versions of advertisements. This research aims to find out and describe how the behavior of Indonesian people is represented in these advertisements. This research uses Representation theory and the concept of Advertising - the magic of meaning as a basis for explaining the findings. The method used in this research is Semiotic analysis with data analysis techniques using two orders of significance. The results of the research show that Grab represents the behavior of Indonesian society through figures who have a fighting spirit, such as fathers, buskers, and manual field workers, represented as people who are persistent and optimistic, represented through several symbols such as sharpened bamboo, kerokan marks, areca nut climbing activities. , billboards for political officials, and superhero costumes. Grab inserts a message in the representation displayed, Grab is here as a practical solution in meeting needs and solving daily problems. Grab also inserts myths about celebrating poverty.
INISIATIF KETERBUKAAN DIRI GENERASI Z DENGAN SINDROM FEAR OF MISSING OUT (FOMO) Khalwah Nabilah Ustushfia; Agus Naryoso; Adi Nugroho
Interaksi Online Vol 11, No 4: Oktober 2023
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Generasi Z merupakan kelompok masyarakat yang tumbuh dan dibesarkan dalam era digitalisasi dan banyak terpapar media sosial serta melakukan interaksi di dalamnya. Pengalaman fear of missing out yang dialami memiliki penyebab dan dampak yang berbeda pada masing-masing individu. Penelitian ini membahas terkait cara yang dilakukan individu untuk terbuka kepada lawan bicara terkait permasalahan mengalami fear of missing out yang dianggap sebagai persoalan pribadi dan bersifat privasi karena dampak yang ditimbulkan berkaitan dengan aspek fisik dan psikis individu. Penelitian ini menggunakan pendekatan kualitatif dengan wawancara mendalam sebagai metode untuk yang digunakan untuk mengumpulkan data dengan metode fenomenologi yang memahami fenomena dari kehidupan para pelakunya. Teori yang digunakan yaitu Communication Privacy Management Theory dan Social Exchange Theory. Hasil penelitian ini menjelaskan bahwa setiap informan melakukan inisiatif keterbukaan diri atau self-disclosure kepada lawan bicara tertentu yang dipercayainya dimana tidak semua orang mengetahui informasi tersebut. Dalam membagikan informasi, para informan melakukan manajemen privasi dalam mengatur informasi apa saja yang dapat ia bagikan kepada lawan bicaranya. Dengan keterbukaan tersebut, hubungan yang terjalin antara informan dengan lawan bicara menjadi lebih dekat karena terjadi pertukaran informasi yang bersifat privasi di antara kedunya.
PENGALAMAN SHARENTING DI INSTAGRAM SEBAGAI UPAYA PRESENTASI DIRI PADA IBU MILENIAL Devina Meidy Fidelia Putri Pangudi; Triyono Lukmantoro; Amida Yusriana
Interaksi Online Vol 11, No 4: Oktober 2023
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

This study aims to explore how millennial mothers perceive and engage in sharenting, specifically on the Instagram platform, focusing on self-presentation. Drawing on symbolic interaction theory and self-presentation theory, in-depth interviews were conducted with eligible millennial mothers. The data was analyzed using Interpretative Phenomenological Analysis (IPA). The findings highlight that millennial mothers intentionally select and present symbolic elements through Instagram features like editing tools, feed, story, filter, caption, and background music to convey aspects of self-identity. This process is closely intertwined with audience interaction. Furthermore, mothers place significant emphasis on the content they share, prioritizing positivity and educational value. This selective approach aligns with self-presentation strategies, including ingratiation, self-promotion, and exemplification. These strategies collectively contribute to positive audience impressions, portraying harmonious family dynamics, demonstrating parental competence, and reflecting integrity and moral values. The research suggests that millennial mothers find value in utilizing Instagram for sharenting, strategically creating positive impressions to support their roles as parents. While sharenting offers numerous benefits, it is important to acknowledge potential emotional impacts on mothers. This study also indicates that sharenting will continue to be a significant aspect of millennial motherhood. This underscores the importance of deeper understanding and digital literacy education in the community.
HUBUNGAN TERPAAN KAMPANYE EARTH HOUR INDONESIA DAN TINGKAT SELF EFFICACY TERHADAP PENERAPAN GAYA HIDUP HEMAT ENERGI Rifqah Nailah; Yanuar Luqman; Tandiyo Pradekso
Interaksi Online Vol 11, No 4: Oktober 2023
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Climate change is caused by high concentrations of greenhouse gases produced by humans from energy produced by burning fossil fuels as an energy source. High electricity consumption in Indonesia results in high greenhouse gas emissions. Therefore, efforts are needed from society to prevent the negative impacts of high levels of greenhouse gases such as climate change and rising earth temperatures. The Earth Hour campaign, as one of the pro-environment campaigns, promotes a lifestyle shift to energy saving as an effort to tackle climate change. The aim of the research is to see whether there is a positive relationship between exposure to the Earth Hour campaign and the adoption of an energy-saving lifestyle, based on the Theory of Reasoned Action. The second objective is to see whether there is a positive relationship between an individual's level of self-efficacy towards implementing an energy-saving lifestyle on the basis of Social Cognitive Theory. Research data was collected from 100 respondents who were exposed to the Earth Hour campaign, then the data was analyzed using the Kendall Tau_b correlation equation. The research results show that there is no relationship at all between exposure to the Earth Hour campaign and adopting an energy-saving lifestyle. On the other hand, the level of self-efficacy and the adoption of an energy-saving lifestyle have a very significant value so that there is a positive relationship with a correlation efficiency of 0.269. Based on the research results, it is recommended that parties interested in supporting the implementation of an energy-saving lifestyle can look for other supporting factors besides the Earth Hour campaign and the level of self-efficacy.
HUBUNGAN DAYA TARIK JINGLE IKLAN DAN DAYA TARIK CELEBRITY ENDORSER SAL PRIADI DENGAN BRAND IMAGE IM3 OOREDOO (STUDI EKSPERIMEN PADA IKLAN “BULAN YANG BAIK”) Nanda Immanuella; Agus Naryoso; Amida Yusriana
Interaksi Online Vol 11, No 4: Oktober 2023
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Advertising is an important element of a series of product promotions that has an impact on how the brand image is perceived in the consumer's brain. IM3 Ooredoo uses advertising jingle and celebrity endorser Sal Priadi entitled "Bulan Yang Baik " in its advertising. IM3 Ooredoo continues to improve network quality from August 2021 until the end of 2022. However, the data shows IM3 Ooredoo's Top Brand Index has decreased and IM3 Ooredoo is in second place under Telkomsel as well as the number of subscribers. This study aims to determine whether there is a correlation between the attractiveness of advertising jingles and the attractiveness of celebrity endorser Sal Priadi with IM3 Ooredoo's brand image. Advertising Exposure Theory and Source Attractiveness Model Theory are used to explain the influence between variables. The sample is 30 respondents aged 15-25 years who actively use internet services based on nonprobability sampling and purposive sampling techniques. The type of research used is quantitative with the experimental research method pre-experimental design with one group pretest and posttest design.The results of the Wilcoxon Signed-Rank Test stated that there was a correlation between the attractiveness of advertising jingles and the attractiveness of celebrity endorser Sal Priadi with IM3 Ooredoo's brand image with Asymp. Sig (2-tailed) is 0.002 which is below 0.005.

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