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Interaksi Online
Published by Universitas Diponegoro
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Core Subject : Science, Social,
Library & Information Science Social Sciences
Jurnal Interaksi Online adalah jurnal yang memuat karya ilmiah mahasiswa S1 Jurusan Ilmu Komunikasi, FISIP Undip. Interaksi Online menerima artikel-artikel yang berfokus pada topik yang ada dalam ranah kajian Ilmu Komunikasi dan Ilmu Sosial
Arjuna Subject : -
Articles 1,563 Documents
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Hubungan Tingkat Pengetahuan Tentang Program Sosialisasi Pemberantasan Jentik Nyamuk dan Sikap Tentang Sosialisasi dengan Tindakan Masyarakat untuk Memberantas Nyamuk Aedes aegypti dan Penyakit DBD Rachma Fitriani, Areta; Manalu, S. Rouli; Suryanto Gono, Joyo Nur
Interaksi Online Vol 12, No 4: Oktober 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Dengue hemorrhagic fever (DHF) cases, caused by mosquito-borne dengue virus infections, particularly Aedes aegypti, remain endemic in many countries, especially in tropical countries like Indonesia. The number of DHF cases fluctuates from year to year. Even though DHF cases have decreased this year, there is no guarantee that they will continue to decline in the following years. Semarang is no exception, as it is one of the areas experiencing a dengue outbreak. The Semarang City Government, along with various sectors, has made efforts to reduce the spread of Aedes aegypti and dengue through public awareness and education programs, as well as mosquito larvae eradication activities. Despite the implementation of programs to control the mosquitoes that cause DHF, there has been no significant progress in reducing the number of DHF cases. This research aims to clarify the relationship between knowledge, attitudes, and behaviors in efforts to eradicate mosquito larvae, particularly in the Semarang area. An explanatory research type and survey method were used in this study. The study population consists of residents in Meteseh Village who have received and participated in the socialization activities on mosquito larvae eradication (MLE). This research employed a non-probability sampling technique, and the sampling method used was accidental sampling. The data collection process was conducted by distributing questionnaires. The research results showed that the relationship between the level of knowledge about the socialization program on mosquito larvae eradication (X₁) and attitudes toward socialization (X₂) with community based Aedes aegypti mosquito eradication activities and dengue fever (Y) indicates a relationship. This was demonstrated by the results of Kendall’s tau (????) analysis, based on calculations using SPSS version 26, which produced a significance value of 0.00 and < 0.05, thus confirming the existence of a significant relationship.
THE INFLUENCE OF EXPOSURE TO GREEN ADVERTISING AND PERCEIVED RISK ON SMOOT PURCHASE INTENTION Nisa Safitri, Aiko; Surayya Ulfa, Nurist; Ratri Rahmiaji, Lintang
Interaksi Online Vol 12, No 3: Juli 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Smoot is a smart electric motorcycle brand that aims to tackle the air pollution issue in Indonesia. Smoot applies green advertising tactic on their Instagram (@smootmotor), which is targeted to Indonesians who are found to care about the environment. However, Smoot sales are still fluctuating and way under its target. It is found that there is a number of risks that is perceived by Indonesian citizens toward the usage of electric motorcycle. This study aims to find the influence of exposure to green advertising and perceived risk on Smoot purchase intention by applying Cognitive Response Approach and Theory of Planned Behavior. Using explanatory quantitative method and simple linear regression analysis technique, this study found that there is a positive significant influence of exposure to green advertising on Smoot purchase intention and there is a negative significant influence of exposure to green advertising on Smoot purchase intention
CORPORATE SOCIAL RESPONSIBILITY (CSR) UNTUK PENINGKATAN PENDIDIKAN FORMAL MASYARAKAT PAPUA DI KABUPATEN MIMIKA SEBAGAI UPAYA PEMBANGUNAN REPUTASI PT FREEPORT INDONESIA Pinondang Caroline, Andrea; Naryoso, Agus; NS Gono, Joyo
Interaksi Online Vol 12, No 1: Januari 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Pendidikan merupakan faktor penting dalam meningkatkan kualitas Sumber Daya Manusia (SDM). Melalui SDM yang berkualitas mampu menjadi pendorong bagi pembangunan suatu daerah. Oleh karena itu, kualitas pendidikan masyarakat Papua di Kabupaten Mimika menjadi perhatian bagi PT Freeport Indonesia dalam melaksanakan kegiatan Corporate Social Responsibility (CSR). Melalui program pendidikan formal yang dilaksanakan melalui kerja sama dengan lembaga pengelola dana kemitraan diproyeksikan mampu meningkatkan kualitas pendidikan bagi masyarakat Papua di Kabupaten Mimika. Tujuan dari penelitian ini adalah untuk mengetahui bagaimana pelaksanaan program CSR di sektor pendidikan formal yang dilakukan oleh PT Freeport Indonesia dengan menggunakan metode penelitian kualitatif. Penelitian ini merujuk pada paradigma postpositivisme. Pengumpulan data penelitian dilakukan melalui teknik indepth interview, observasi, dan studi pustaka. Teori yang digunakan dalam pelaksanaan penelitian ini adalah teori stakeholders, teori situasional publik, dan teori sistem. Hasil penelitian yang diperoleh menunjukkan bahwa PT Freeport Indonesia melaksanakan kegiatan CSR untuk meningkatkan pendidikan formal masyarakat Papua di Kabupaten Mimika melalui program beasiswa dan pembangunan asrama. Dalam pelaksanaan program tersebut, PT Freeport Indonesia sangat menekankan komitmennya untuk senantiasa berkontribusi secara positif bagi kemajuan pendidikan di Kabupaten Mimika. Dari kegiatan ini mampu menghasilkan reputasi yang baik bagi perusahaan. Reputasi baik tersebut dibentuk melalui penilaian dan pandangan para pemangku kepentingan atas komitmen yang dilakukan oleh PT Freeport Indonesia selama beroperasi di Papua. Namun, pemberitaan atau publikasi yang terlambat dilakukan oleh PT Freeport Indonesia berdampak pada pandangan masyarakat Indonesia secara umum, di mana dinilai perusahaan belum atau kurang dalam melakukan memberikan tanggung jawab atas dampak negatif yang ditimbulkan dari kegiatan operasional perusahaan.
ANALISIS FRAMING PEMBERITAAN GLORIFIKASI KEBEBASAN SAIPUL JAMIL DI TRIBUNNEWS.COM Asti Amalia, Fatiha; Noor Rakhmad, wiwid; Nugroho, Adi
Interaksi Online Vol 12, No 3: Juli 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Saipul Jamil was officially released from prison for child sexual abuse and bribery. This moment drew controversy because the media violated ethics by glorifying the freedom of child sexual abuse perpetrators without thinking about the victims’s trauma. Mass media need to pay attention to journalistic ethics as a guideline in directing the behavior of journalists in carrying out their duties. This study aims to reveal how Tribunnews.com framed the news of Saipul Jamil's freedom. Media frequently have perspectives, ideologies, and media agendas in creating certain frames that influences the audience's perception. The researcher selected 10 news articles from Tribunnews.com from September 2 until 3, 2021. This study's research approach was the framing analysis developed by Zhongdang Pan and M. Kosicki which is classified into two concepts, psychological and sociological. The results of this study found that Tribunnews.com tends to use psychological framing. Journalists can accentuate the more favorable aspects and hide the detrimental aspects. The framing structure in the form of syntax, script, thematic, and rhetoric leads to glorification by highlighting the artist Saipul Jamil, indicated by photos and details of Saipul Jamil's freedom. Tribunnews.com emphasizes Saipul Jamil's freedom, ranging from ceremonies, activities to be carried out, career plans after release, to his experience in prison. This is influenced by capitalistic ideology and celebrity culture to attract audiences and generate as much profit as possible. Because, celebrity life is still a favored topic for the general public. The news of Saipul Jamil's freedom caused pros and cons from various parties and offended Saipul Jamil's victims. Therefore, Tribunnews.com violated article 2, which states that journalists are obliged to consider whether the news should be delivered, so as not to trigger social unrest or offend certain parties. In addition, Tribunnews.com also violated article 5, which state that journalists should be balanced and fair as much as possible, and prioritize accuracy over speed in presenting news. Tribunnews.com tends to present events from one party in order to deliver news quickly to the public
PENGARUH TERPAAN KOMUNIKASI PEMASARAN MEDIA SOSIAL DAN CITRA MEREK TERHADAP MINAT MENGGUNAKAN DOMPET DIGITAL DANA Afi Sultan Ramadhan, Muhammad; Setyabudi, Djoko; Ratri Rahmiaji, Lintang
Interaksi Online Vol 12, No 1: Januari 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Penelitian ini bertujuan untuk mengetahui dan menjelaskan pengaruh terpaan komunikasi pemasaran media sosial dan citra merek terhadap minat menggunakan dompet digital Dana. Metode penelitian menggunakan pendekatan kuantitatif eksplanatori dengan populasi individu pengguna dompet digital Dana berusia 17-34 tahun di Kota Semarang. Sampel sebanyak 100 responden dipilih dengan teknik nonprobability sampling, dan data primer dikumpulkan melalui kuesioner. Analisis data menggunakan regresi linier sederhana untuk mengukur hubungan antara terpaan komunikasi pemasaran media sosial, citra merek, dan minat menggunakan dompet digital Dana. Hasil penelitian menunjukkan bahwa terpaan komunikasi pemasaran media sosial dan citra merek memiliki pengaruh positif dan signifikan terhadap minat menggunakan dompet digital Dana. Hal ini dibuktikan melalui nilai signifikansi pada uji regresi linier sederhana yang masing-masing memperoleh nilai 0.017 dan 0.00. Berdasarkan hasil penelitian, dapat disimpulkan bahwa terpaan komunikasi pemasaran media sosial dan citra merek merupakan faktor yang penting dalam mempengaruhi minat menggunakan dompet digital Dana. Oleh karena itu, dompet digital Dana perlu meningkatkan terpaan komunikasi pemasaran media sosialnya agar dapat meningkatkan citra merek dan minat menggunakan dompet digital Dana.
PENGARUH PERSEPSI KEMUDAHAN (PERCEIVED EASE OF USE) DAN TINGKAT KEPERCAYAAN TERHADAP PARTISIPASI BERDONASI GEN-Z MENGGUNAKAN PLATFORM CROWDFUNDING DIGITAL TANPA UANG Nisrina Aulianovanda, Althafa; Ratri Rahmiaji, Lintang; Luqman, Yanuar
Interaksi Online Vol 12, No 4: Oktober 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Generation Z or iGeneration grew up with the internet and made this generation become a cashless society that often uses non-cash systems, one of which is in donating through digital crowdfunding platforms. However, in fact, Generation Z's donation participation still tends to be minimal compared to other generations due to financial problems and trust issues regarding the use of certain donation allocations. Therefore, this study aims to examine whether the perceived ease of use and level of trust affect Gen-Z's donation participation through digital crowdfunding platforms without money. This study is a type of explanatory quantitative research using simple linear regression analysis techniques and non-probability sampling methods, namely purposive sampling with 95 respondents. The results of the study indicate that there is a positive influence between perceived ease of use and the level of trust in Gen-Z donation participation using a digital crowdfunding platform without money. The results and theories used indicate that the influence of variable perceived ease of use on donation participation using the Technology Acceptance Model and Participatory Culture theories shows a moderate influence so that the theory used is quite valid. While the influence of variable level of trust on donation participation using the Fully Functional Society and Participatory Culture theories has a weak effect or the theory is considered invalid to explain its influence. So it can be concluded that the hypothesis tests H1 and H2 are accepted and in line with the Technology Acceptance Model and Participatory Culture theories, but not in line with the Fully Functional Society theory.
HUBUNGAN INTENSITAS PENGGUNAAN MEDIA SOSIAL DENGAN TINGKAT STRES Nabila Rezki, Anisa; Naryoso, Agus; Pradekso, Tandiyo
Interaksi Online Vol 12, No 2: April 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Social media is an online platform that allows users to share content, interact and connect virtually. Global social media usage in 2022 reached more than 4.59 billion and is expected to grow to 6 billion by 2027. However, the rapid growth of social media has raised concerns about its impact on psychological well-being. Currently, there are many cases of depression and suicides due to mental health in various regions. Therefore, this study aims to determine whether there is a relationship between the intensity of social media use (Youtube, Facebook, Tiktok, and Instagram) and stress levels. The sample set amounted to 120 respondents with the criteria of age 18-34 years who actively use social media (Youtube, Facebook, Tiktok, and Instagram) and live in Semarang City.  This study used non-probability sampling. The results of this study indicate that there is a positive relationship between the intensity of social media use and stress levels. The hypothesis is proven by the results of multiple correlation tests with a significance value <0.05, namely 0.026, which means that the value is significant and the correlation coefficient between the two variables is 0.302, which means that the relationship between the two variables is positive and falls into the weak category.
PENGARUH KREDIBILITAS BRAND AMBASSADOR DAN TERPAAN PROMOSI PENJUALAN PRODUK FASHION DI SHOPEE TERHADAP IMPULSIVE BUYING GENERASI Z PADA ERIGO DI SHOPEE Putra Aditya, Yudha; Bayu Widagdo, Muhammad
Interaksi Online Vol 12, No 4: Oktober 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

This study aims to examine the influence of brand ambassador credibility and sales promotion exposure on impulse purchases of Erigo products on Shopee by Generation Z, using the Source Credibility Theory and CIFE Model. Using a quantitative method with 100 respondents, the results show that brand ambassador credibility contributes 76.2% (coefficient 0.803) and sales promotion exposure 64% (coefficient 1.764) to impulse buying. The higher the credibility of the brand ambassador and exposure to sales promotions, the higher the impulse buying behavior. Both variables are proven to influence impulse purchases of Erigo products on Shopee by Generation Z. This study recommends further research to investigate other variables that influence impulse buying.
NARASI KOMUNIKASI PEREMPUAN YANG MENGALAMI KDRT (KEKERASAN DALAM RUMAH TANGGA) DALAM MEMUTUSKAN HUBUNGAN PERNIKAHAN Aqila Nur Iswahyudi, Shima; Dwiningtyas Sulistyani, Hapsari; Suryanto Gono, Joyo Nur
Interaksi Online Vol 12, No 4: Oktober 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Until now, many cases of domestic violence (domestic violence) still occur among women in Indonesia. According to CATAHU Komnas Perempuan and KemenPPA, violence against women most often occurs in the domestic sphere or in the household. Abused women often find it difficult to end the relationship even though they know and feel the impact of the violence that their spouses do to them. Therefore, this research aims to analyze the stories of women who experience domestic violence in overcoming obstacles and difficulties in breaking off a marriage relationship until successfully leaving the relationship. This research is a qualitative research that utilizes Todorov's narrative method by conducting interview upon three women who experienced domestic abuse and had left the marriage. The results of this study reveal that since before marriage, every partner of the informants used destructive aggressive communication that caused informants to receive emotional and physical abuse when they did not do things as their partners told them to. However, the informants decided to stay and get married because three things, they already felt in love with their partners, did not want to fail again in a relationship, and got pushed by their parents who were already fond of the partner's background. Aggressive communication patterns recurred in the informants' marriages. Moreover, the violence they experienced also escalated. However, they still decided to stay in the marriage. At this point, the informants had entered a cycle of domestic violence because the informants eventually normalized the abuse that they received, had a positive perception of marriage after having a discussion with a friend and received repeated persuasion efforts from their spouses. The process of dissoluting the relationship began after the informants felt dissatisfied towards the communication proccess in a conflict with their partner that caused relationship dissatisfaction. Informants then reported the domestic violence to the police, took care of the divorce, and asked the husband to leave the house. Then, two informants will experience dialectical proccess which resulted in tension and negotiations to fix the relationship. When two informants' spouses did not fulfill the negotiation condition, the process of relationship dissolution finally continued. One informant used avoidance and manipulation strategies when her husband refused to end the relationship. This informant eventually continued the divorce process. The other two informants who were initially still waiting for their husbands' resolution efforts tried to fight the urge to stay and finally take care of the divorce. The other two informants used negative identity management strategies to communicate their desire to divorce and end their marriage. After the divorce process was completed, the three informants finally focused on building a better life by doing positive activities.
PENGARUH TERPAAN INFORMASI APLIKASI LUNPIA DAN CITRA DESTINASI TERHADAP MINAT BERKUNJUNG KE KOTA SEMARANG Putri Susiandi, Alya; Setyabudi, Djoko; Naryoso, Agus
Interaksi Online Vol 12, No 3: Juli 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Semarang City, as an important center of trade and tourism, utilizes destination image and information technology to develop its tourism sector. The "Lunpia" application serves as the main information center for tourism in Semarang City, offering features such as transportation access, tourist attractions, local cuisine, and audio guides, making it easier for tourists to explore the city. In addition to digital marketing communication, destination image that promotes natural beauty and satisfying tourism experiences influences tourists' interest to visit. Effective digital marketing communication utilizing the Lunpia Application and building a positive destination image can influence tourists' interest to visit Semarang. However, despite being identified as a popular tourist destination, Semarang faces difficulty in attracting tourists, as evidenced by fluctuations and a decrease in tourist visitation rates from 2018 to 2021. Therefore, this research aims to investigate the influence of the Lunpia Application and destination image on tourists' interest to visit Semarang. This research uses a quantitative method with an explanatory approach. The sampling technique uses Non-probability Sampling with 100 respondents. The theories employed in this research are technological determinism theory and Theory of Reasoned Action. Hypothesis testing uses simple regression analysis assisted by SPSS. The hypothesis results show a sig. value of information exposure from the Lunpia application to interest in visiting Semarang of 0.103, which means there is no influence of Lunpia application information exposure on interest in visiting Semarang City. Meanwhile, the hypothesis test results show a Sig. value of destination image on interest in visiting Semarang City of 0.001, indicating there is an influence of destination image on interest in visiting Semarang City.

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