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Interaksi Online
Published by Universitas Diponegoro
ISSN : -     EISSN : -     DOI : -
Core Subject : Science, Social,
Library & Information Science Social Sciences
Jurnal Interaksi Online adalah jurnal yang memuat karya ilmiah mahasiswa S1 Jurusan Ilmu Komunikasi, FISIP Undip. Interaksi Online menerima artikel-artikel yang berfokus pada topik yang ada dalam ranah kajian Ilmu Komunikasi dan Ilmu Sosial
Arjuna Subject : -
Articles 1,563 Documents
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PENGARUH PERCEIVED CONTENT ENTERTAINMENT, PERCEIVED PRODUCT INFORMATIVENESS, DAN PERCEIVED SOURCE CREDIBILITY DALAM KONTEN TIKTOK AFFILIATE TERHADAP MINAT BELI DI SOCIAL COMMERCE TIKTOK SHOP Permata Ayuning Mulia, Catharina; Surayya Ulfa, Nurist
Interaksi Online Vol 12, No 4: Oktober 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Affiliate marketing on TikTok has the potential to be an effective strategy for increasing consumer purchase intention. Products or brands can achieve broad promotion by involving third parties such as content creators through TikTok Affiliate programs. Despite numerous successes, not all affiliates manage to enhance purchase intention effectively. This study aims to investigate the impact of perceived content entertainment, perceived product informativeness, and perceived source credibility in TikTok Affiliate content on purchase intention in social commerce via TikTok Shop. The theoretical framework employed is the Theory of Reasoned Action (TRA). The research involves 100 respondents who meet the criteria of being male and female, aged 18-25 years, and active TikTok users. Hypothesis testing using F-tests in multiple linear regression indicates a positive influence of perceived content entertainment, perceived product informativeness, and perceived source credibility in TikTok Affiliate content on purchase intention in social commerce via TikTok Shop, with significance levels at 0.000 < 0.05. This study highlights the importance of information, entertainment, and credibility in affiliate content to enhance purchase intention in social commerce on TikTok Shop.
ADAPTASI NILAI-NILAI BUDAYA MASYARAKAT MIGRAN PERMANEN DENGAN MASYARAKAT LOKAL DI KECAMATAN TAMPAKSIRING KABUPATEN GIANYAR Elbert Adinugraha Christianto, Anthony; Naryoso, Agus; Rahardjo, Turnomo
Interaksi Online Vol 12, No 3: Juli 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Each person carries cultural values that are inherent to them and will take them wherever they go, including when they migrate to new areas with different cultures. On the other hand, Tampaksiring District is known for its deeply rooted cultural values, which are implemented in the social and religious life of the community. The purpose of this study is to analyze how the cultural values adaptation process occurs between permanent migrant communities and local communities in Tampaksiring District, Gianyar Regency. The theories used include Adaptation Theory, Communication Accommodation, Acculturation, Conflict, and Ethnocentrism. This study uses an interpretive paradigm with a phenomenological approach and data collection techniques involving in-depth interviews with six individuals. The results of the study indicate that aligning cultural values through adaptation and communication processes is crucial for creating harmony and avoiding conflicts in multicultural communities. Challenges faced by permanent migrant communities include discrimination, value clashes, and pressure to maintain their original cultural identity in an environment that may not be supportive. However, an appropriate adaptation process can enhance social harmony. Intercultural conflicts are often triggered by ethnocentrism and cultural value discrepancies, but familial approaches and mediation have proven in resolving these conflicts. The study concludes that intercultural communication, openness to differences, and mutual respect are key for permanent migrant communities and local communities to adapt to differing cultural values. For future research, the author hopes that subsequent studies will discover strategies or ways to enhance social familiarity within communities. Social familiarity is essential for creating strong social integration, which ultimately reduces tensions and conflicts that may arise from cultural differences.
Analisis Framing Politik Identitas Pasangan Anies Baswedan - Muhaimin Iskandar dalam Pemberitaan Pilpres 2024 di Media Indonesia Rifat Farihi, Haikal; Lukmantoro, Triyono; Hasfi, Nurul
Interaksi Online Vol 12, No 4: Oktober 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

The results of this research reveal that Media Indonesia has framed identity politics in 60 articles within the structure of straight news, specifically in the title, lead, and body of the articles. The titles feature topics related to religion at 58.3% and social groups at 31.7%. Images displayed symbols of SARA with activities comprising 36.7%, objects at 20.0%, symbols at 13.3%, and locations at 5.0%. The diction supporting SARA policies accounted for 13.3%, while identity-related diction reached 76.6%. The highlighting of support from identity figures was noted at 53.3%, and the mention of SARA attributes also stood at 53.3%. In the lead section, diction supporting SARA policies was at 5.0%, while identity related diction surged to 85.0%. The highlighting of support from identity figures was recorded at 55.0%, and the mention of SARA attributes reached 61.7%. In the body of the articles, supporting diction for SARA policies was at 13.3%, while identity-related diction reached 90.0%. Support from identity figures was noted at 53.3%, and SARA attributes were mentioned at 70.0%. The news sources supporting the narrative of identity politics included political leaders at 51.7%, religious figures at 18.3%, and leaders of religious organizations at 16.7%.
CODIFYING GENDER COMMUNICATION: A QUASI-EXPERIMENTAL APPROACH TOWARDS IDENTIFYING DIFFERENCES IN EMOTIONAL EXPRESSIVITY Raihan Muhammad, Athar; Dwiningtyas Sulistyani, Hapsari; Manalu, Rouli
Interaksi Online Vol 12, No 3: Juli 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Two studies were conducted in order to contribute to diversifying the pillars of understanding on the interaction of gender to the concepts of emotional expression. Designed to understand both its key differences, this study utilizes a quasi-experimental method, with a mix of both controlled stimulant testings by an emotionally-inducing advertisement on populations of highly educated females and males. This study measures emotional expressivity in 6 dimensions, namely Sadness, Fear, Anger, Happiness, Surprise, and Disgusted, the results inhibit that the performative value of gender influences how emotional messages are captured.
PENGARUH PENGETAHUAN HIJAU, NORMA SUBJEKTIF, DAN KEPEDULIAN LINGKUNGAN TERHADAP NIAT BELI PRODUK RAMAH LINGKUNGAN Puspa Ningrum, Kumala; Manalu, S. Rouli; Setyabudi, Djoko
Interaksi Online Vol 12, No 3: Juli 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

The emergence of environmentally friendly lifestyle trends and environmentally conscious consumption patterns increases people's purchasing intentions or desires to purchase environmentally friendly products. This research aims to determine the influence of the variables green knowledge, subjective norms, and environmental concern on the variable intention to purchase environmentally friendly products. The theory used in this research is the Theory of Reasoned Action. The population used in this research is Generation Z and Millennials in the age range 17 – 40 years. Hypothesis testing was carried out using multiple linear regression analysis using SPSS software. The research results show that green knowledge, subjective norms, and environmental concern simultaneously influence the intention to purchase environmentally friendly products with a significance value of 0.000 <0.05, which means very significant. Apart from that, the coefficient of determination (R Square) shows a value of 0.537, which means that green knowledge, subjective norms and environmental concern have a 53.7% influence on the intention to buy environmentally friendly products. Therefore, the research results are in line with the theory used in this research that attitudes or behavior and subjective norms can predict the emergence of buying intentions in a person
ANALISIS FRAMING PEMBERITAAN PERMENDIKBUD TENTANG PENCEGAHAN DAN PENANGANAN KEKERASAN SEKSUAL DI LINGKUNGAN PERGURUAN TINGGI DI MEDIA ONLINE Avian Savitri, Lulu; Manalu, S. Rouli; Hasfi, Nurul
Interaksi Online Vol 12, No 1: Januari 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Permendikbud No. 30 of 2021 reflects the government's commitment to preventing and handling sexual violence in universities. However, its implementation triggered debates in various aspects such as religion, socio-culture, and law. Detik.com and Kumparan.com are examples of online media that provide a forum for public discussion on controversial issues related to the regulation. By applying constructivist framing analysis, this study reveals three frames used by online media Detik.com and Kumparan.com, namely "Permendikbud No. 30 of 2021 Upholding Human Rights", "Permendikbud No. 30 of 2021 is a Rudimentary Legal Provision", and "Legalization of Free Sex and increasing the number of LGBT in Permendikbud No. 30 of 2021". Research finds that the media has divided public opinion into three groups such as opponents, moderates, and supporters based on their respective ideological differences. The analysis also highlights the media's dominant focus on religious and legal themes, emphasizing the views of religious figures and referring to Islamic concept and legal prohibitions related to sex outside marriage.
REPRESENTASI VIKTIMISASI PEREMPUAN DALAM HUBUNGAN ROMANTIS PADA FILM LIKE & SHARE (2022) Adrian Budynata, Johan; Sunarto, Sunarto; Bayu Widagdo, Muhammad
Interaksi Online Vol 12, No 3: Juli 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

The high incidence of dating violence and the higher number of women as victims serve as the background for this research. This study aims to examine how the film "Like & Share" (2022) represents the victimization of women in romantic relationships. Using standpoint theory, the research seeks to explore the depiction and uncover the ideologies and messages that the filmmakers intend to convey. The findings show that the film "Like & Share" represents the victimization of women through the interactions and actions of the characters in the film, depicted in various forms such as primary, secondary, and structural victimization. The portrayal of women's victimization in romantic relationships in this film demonstrates efforts to subjugate women by men or third parties driven by men who want to assert their superiority in the relationship. Additionally, the stereotypes and stigmas of women as victims in this film are also highlighted as representations of women's victimization in romantic relationships because they can cause additional suffering, especially from a psychological aspect. Through this film, the reinforcement of women's position as the subordinate group and men in the superior position can occur. It is hoped that society, especially men, will become more wise in addressing this issue of victimization.
PENGARUH SIKAP PEDULI LINGKUNGAN, NORMA SUBJEKTIF, DAN KONTROL PERILAKU PEMBELIAN TERHADAP INTENSI MEMBELI PRODUK PAKAIAN Alya Husni, Asyifa; Manalu, S. Rouli; Luqman, Yanuar
Interaksi Online Vol 12, No 1: Januari 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Pertumbuhan industri pakaian yang sangat cepat telah menyebabkan perubahan pada perilaku masyarakat dan juga pada keadaan lingkungan. Perubahan perilaku masyarakat mendorong kebiasaan untuk membeli pakaian secara terus menerus melebihi kebutuhannya yang memicu terbentuknya perilaku konsumtif. Penelitian ini akan dikaji menggunakan Theory of Planned Behavior dengan menganalisis pengaruh antara sikap peduli lingkungan, norma subjektif, dan kontrol perilaku terhadap intensi membeli. Metode yang digunakan pada penelitian ini adalah kuantitatif eksplanatori dengan teknik non-probability sampling khususnya convenience sampling. Partisipan penelitian berjumlah sebanyak 300 orang yang berasal dari kalangan Generasi Z dan Milenial. Pengujian hipotesis dilakukan dengan menggunakan analisis regresi linier berganda dengan menggunakan SPSS versi 23. Hasil penelitian menunjukkan bahwa seluruh yariabel yaitu sikap peduli lingkungan, norma subjektif dan kontrol perilaku pembelian memiliki pengaruh yang siginifikan terhadap intensi membeli produk pakaian yaitu sebesar 0,000. Dapat diketahui pula besaran persentase pengaruh yang dihasilkan dari variabel sikap peduli lingkungan, norma subjektif, dan kontrol perilaku pembelian tehadap intensi membeli produk pakaian adalah sebesar 10,7%. Hasil temuan penelitian ini mendukung keabsahan teori yang digunakan bahwa sikap, norma subjektif, dan kontrol perilaku dapat memprediksi munculnya intensi pada suatu perilaku. Penelitian ini dikontekstualisasikan pada perilaku pembelian pakaian yang ditinjau melalui faktor sikap kepedulian seseorang pada isu-isu lingkungan, norma subjektif seperti orang-orang yang berada di sekitar, dan juga kontrol perilaku pembelian atau kemampuan pengendalian diri yang dirasakan untuk membeli atau tidak membeli produk pakaian.
STRATEGI KOMUNIKASI ORGANISASI INKLUSIF CAFE ONNI HOUSE SURABAYA DALAM MELIBATKAN PENYANDANG DOWN SYNDROME UNTUK MAGANG SEBAGAI WAITRESS Conny Brilliant Dwikananda, Kartika; Sunarto, Sunarto; Rahardjo, Turnomo
Interaksi Online Vol 12, No 4: Oktober 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Organizations require effective communication strategies to achieve their missions and goals. By involving individuals with Down syndrome in a waitress internship program, organizations need to redefine their communication strategies and policies throughout the program to create an inclusive work environment for people with disabilities. Through statements from ten informants involved in the implementation of the collaborative program involving individuals with Down syndrome for a waitress internship, this qualitative research uses an intrinsic case study method within a post-positivist paradigm to find pattern matching from. Karl Weick and James Taylor's Theory of Organizational Sensemaking, Widhawati's Concept of Inclusive Environment, and Fred R. David's Strategic Communication Planning are chosen to help explore the theoretical review. Through research, show the stages of communication strategies carried out by ONNI House Surabaya in implementing an inclusive work environment. Through communication strategies starting from planning, implementation, and evaluation, ONNI House Surabaya successfully completed the program to involve Down syndrome trainees as waitresses.
INSTAGRAM SEBAGAI MEDIA EKSPRESI HASRAT SEKSUAL PEREMPUAN Widya Hapsari, Arinta; Lukmantoro, Triyono; Hasfi, Nurul
Interaksi Online Vol 12, No 2: April 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

This research discusses the social media Instagram as a medium for women to express their sexual desires. The aim of this research is to describe and understand the experiences of women who express their sexual desires on Instagram. This type of research is descriptive qualitative and the method used in this research is in-depth interviews with informants.The results of research from in-depth interviews with informants show that when they first expressed their sexual desires they felt attracted to, curious about Prince Abdul Mateen and the influence of the surrounding environment. Women still hide behind anonymous accounts and are brave because fellow women have the same thoughts. This is not in line with the Existentialist Feminism Theory put forward by Simone de Beauvoir. The impact is that they only get satisfaction in expressing their opinions and expressing their sexual desires, giving appreciation to Prince Abdul Mateen. Apart from that, the response given by the informants regarding the news circulating on the internet was an attitude of ignorance and only following the response of the individual who was the 'object'. While the space provided by Instagram has provided satisfactory expression and adequate features, although some still feel that there are restrictions on expression on Instagram.

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