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INDONESIA
Interaksi Online
Published by Universitas Diponegoro
ISSN : -     EISSN : -     DOI : -
Core Subject : Science, Social,
Library & Information Science Social Sciences
Jurnal Interaksi Online adalah jurnal yang memuat karya ilmiah mahasiswa S1 Jurusan Ilmu Komunikasi, FISIP Undip. Interaksi Online menerima artikel-artikel yang berfokus pada topik yang ada dalam ranah kajian Ilmu Komunikasi dan Ilmu Sosial
Arjuna Subject : -
Articles 1,563 Documents
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PENGALAMAN POSITIF INTERAKSI KOMUNITAS GAME ONLINE DAN ARTI PENTINGNYA DALAM MENINGKATKAN KOMPETENSI SOSIAL OFFLINE PADA REMAJA Helmi Bayuputra, Rafli; Surayya Ulfa, Nurist; Setyabudi, Djoko
Interaksi Online Vol 12, No 4: Oktober 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Online games are an important part of the lives of Indonesian teenagers today. This research also shows that online games have a positive effect also in the aspect of friendship, this cannot be separated from the sharpening of social interactions so that they can provide important meaning to teenagers' social competence. This research uses the Miles and Huberman model. The results of the research show that the social skills model, appreciation/giving rewards, social intelligence and problem solving, assertiveness, non-verbal and verbal communication and personal perception are included in the Interaction-Process Analysis theory by Robert Bales in Little John (1983), namely social interaction and individual roles. In this theory of social interaction, it emphasizes how important it is to understand the dynamics of social interaction. Meanwhile, the Personal Perception aspect was included in Robert Bales in Little John (1983), namely individual interaction. This theory highlights the role of individuals in social interactions. In the context of research, researchers can explore the roles played by online game players in their games and how these roles can influence their interactions outside the game or in their real lives as teenagers
PENGARUH CITRA MEREK DAN TERPAAN IKLAN MEDIA LUAR RUANG GOJEK TERHADAP TINGKAT AWARENESS GOJEK DI MAHASISWA UNDIP Rahmadianto, Rizky; Luqman, Yanuar; Setyabudi, Djoko
Interaksi Online Vol 12, No 3: Juli 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

This research aims to examine and understand the influence of Gojek's brand image and outdoor media exposure on the level of Gojek awareness among students of Diponegoro University (Undip). The research method utilizes an explanatory quantitative approach with the population of individual Gojek application users and active Undip students. A sample of 124 people was selected using nonprobability sampling techniques, and primary data was collected through questionnaires. Data analysis employed simple linearregression to measure the relationship between brand image, outdoor media exposure, and Gojek awareness level among Undip students. In conclusion, this research has successfully demonstrated the significant influence of Gojek'sbrand image and outdoor media exposure on the level of Gojek awareness among Undip students. The research findings, with significance values in the simple linearregression test of 0.030 and <0.01 for each variable, underscore the importance of brand image and outdoor advertising exposure in shaping Gojek awareness among Undip students. Therefore, it is recommended that Gojek enhance its outdoor media exposure to improve its brand image andGojek awareness among Undip students
ANALISIS KETIDAKSETARAAN GENDER PADA PEREMPUAN DALAM SERIES GADIS KRETEK (2023) Maharani Harris, Marsya; Nur Suryanto Gono, Joyo; Naryoso, Agus
Interaksi Online Vol 12, No 4: Oktober 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Gender inequality between men and women still occurs frequently across various aspects such as social, political, economic, cultural, and industrial spheres, particularly in terms of accessibility. Discrimination against women remains widespread and pervasive in many areas of their lives. The Gadis Kretek series, which premiered on Netflix in November 2023, highlights the importance of understanding gender inequality. Gadis Kretek delivers a social critique on the patriarchal culture and discrimination against women in Indonesia. This study employs a qualitative approach with descriptive methods to analyze and deeply identify the interpretation of gender inequality as experienced by women in the series Gadis Kretek, using hermeneutic analysis. The study draws upon organizational communication theory, standpoint theory, and liberal feminism. Data collection techniques include document observation. The findings reveal discrimination in various aspects of women's lives in the 1960s, particularly in the kretek industry. The main character, Dasiyah, faces obstacles when attempting to continue her family’s business but is not given the same opportunities as men. This inequality is evident in entrenched gender stereotypes and limited access to opportunities and resources for women. A grammatical hermeneutic approach uncovers the historical and narrative context, highlighting workplace gender discrimination, where women like Dasiyah must fight against patriarchal culture to pursue their rights and aspirations. Organizational communication theory and standpoint feminism explain how power structures and gender hierarchies influence social and professional interactions in the series' narrative. Ultimately, Gadis Kretek reflects women's ongoing struggle against gender inequality, a theme that persists into the modern era
PENGALAMAN KOMUNIKASI ORANG TUA DALAM MENDIDIK KARAKTER ANAK DI ERA GLOBAL ( STUDI FENOMENOLOGI PADA ORANG TUA GENERASI MILENIAL DI KOTA PEKALONGAN ) Arham Syarif, Muhamad; Noor Rakhmad, wiwid; Ratri Rahmiaji, Lintang
Interaksi Online Vol 12, No 3: Juli 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Child's moral education is very important in the era of technological battles, different from the character education whose nature is more diverse depending on the nature of the environment.The impact of globalization has become very diverse especially on the pattern of communication between generations namely millennial generation and alpha generation.The most felt impact is that these two generations often choose a way of communicating indirectly i.e. by using gadgets that then make the relationship between both as a child and parents impressed far away. The presence of gadgets as a means of communication also makes these two generations have different communication experiences with other generations, This research aims to know the communication of parents in educating children's character in a global era that focuses on millennial generation parents in shelter cities. The research results show that there are two characters that can be implemented through communication between parents and children. These two characters are a religious character and an honest character. Intense and open communication is carried out by parents to implement religious character and honest character. The communication carried out is realized in communicating directly and indirectly using gadgets. The task of parents in implementing character education is to try to build good communication with their children so that the advice given can be accepted and implemented by their children. The process of giving advice is carried out through direct communication or indirect communication using a cellphone to make it easier to communicate anytime, anywhere. The process of providing advice through communication is also carried out using a special method for one of the informants. The method used is a way of communicating that tends to be full of laughter, not tense and adapted to the family's conditions at that time so that the message or advice conveyed through the communication process can be digested optimally and without coercion. The communication process in an effort to instill character education is also carried out by providing continuous advice when communicating with children. Parents also provide direct examples to their children to support the advice they have been given regarding practicing worship, and telling the truth which can be used as a habit for children to continue to have a positive attitude.
HUBUNGAN TERPAAN PROMOSI PENJUALAN PADA AKUN INSTAGRAM @CIRCLEANDCOFFEE DAN CITRA MEREK DENGAN MINAT BELI PRODUK DI CIRCLE AND COFFEE Kurniandy, Yody; Bayu Widagdo, Muhammad; Surayya Ulfa, Nurist
Interaksi Online Vol 12, No 3: Juli 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

This study investigates the relationship between sales promotion exposure and brand image perception through the Instagram account @circleandcoffee with purchase intention at Circle and Coffee. Circle and Coffee employs various marketing strategies including sales promotions and branding content to attract customer interest. However, their sales results exhibit fluctuations. This research aims to examine whether exposure to sales promotions and brand image perception positively correlate with product purchase intention. The research methodology employs correlation analysis to link data on sales promotion exposure, brand image perception, and purchase intention. The analysis reveals that exposure to sales promotions through the @circleandcoffee Instagram account has a significant positive relationship with product purchase intention at Circle and Coffee. Additionally, positive perceptions of the Circle and Coffee brand formed through this account also correlate positively with purchase intention. These findings suggest that marketing efforts focused on increasing sales promotion exposure and enhancing brand image through social media platforms can positively impact consumer purchase interest. The practical implications highlight the importance of relevant and engaging content in sales promotions, as well as cultivating a positive brand image to enhance Circle and Coffee sales performance.
Cyberbullying pada Remaja di TikTok Official Account @Cimoycantik12 Nur Hidayati, Ayuk; Noor Rakhmad, wiwid; Hasfi, Nurul
Interaksi Online Vol 12, No 1: Januari 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

TikTok is media that currently popular among teenagers. The convenience and freedom in accessing TikTok provide teenagers with the freedom to be creative and expressive. In addition to being creative and expressive, the convenience and freedom offered by TikTok also make it a place for cyberbullying. Cyberbullying is an issue and a social phenomenon resulting from misuse of TikTok. One of the cases of cyberbullying on TikTok was experienced by the account @Cimoycantik12, who received insulting comments, taunts, and insults from teenagers through her comments section. In that case, this research aimed to describe what forms of cyberbullying are given by the perpetrators on the official TikTok account @Cimoycantik12 and analyze the various reasons for the perpetrators in cyberbullying on the official TikTok account @Cimoycantik12.The research utilized Alfred Schutz's phenomenological approach and the General affective aggression model (GAAM) by involving 5 teenagers (aged 18-24 years) who had committed cyberbullying on TikTok account @Cimoycantik12. It is qualitative research with a phenomenological approach. The results of this study indicate that the form of cyberbullying that occurs is carried out by teenagers as perpetrators is an action that they consciously take because of the personal experience of the perpetrator who has also been a victim of cyberbullying and the factor of the victim in this study, @Cimoycantik12, which provokes the perpetrators to commit acts of cyberbullying against him. The form of cyberbullying found in the official TikTok @Cimoycantik12 is a form of flaming and harassment carried out through the TikTok @Cimoycantik12 comment column. The reason for teenagers as perpetrators of cyberbullying on the official TikTok @Cimoycantik12 account is because the perpetrators consider that the TikTok @Cimoycantik12 content is less educational, not in accordance with the ethics of social media in adolescence which should trigger the perpetrators to carry out cyberbullies.
PENGGUNAAN MESSAGE APPEALS PADA AKUN INSTAGRAM @PRABOWO (ANALISIS ISI KUANTITATIF DESKRIPTIF MESSAGE APPEALS DALAM MASA KAMPANYE 10 JANUARI 2024 - 10 FEBRUARI 2024) Lutvia Anjani, Erlin; Surayya Ulfa, Nurist; Nugroho, Adi
Interaksi Online Vol 12, No 3: Juli 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Along with the development of information technology, politicians have begun to campaign themselves through social media, one of which is Instagram. This study aims to identify the use of message appeals or message appeals on the Instagram account @prabowo during the campaign period of January 10 - February 10, 2024. This study categorizes uploads based on the object of the upload and the type of message appeals used. The analysis is seen from the photos or videos and captions or information contained in the upload. The reliability test in this study uses the Holsti Formula and is then described quantitatively. The data used is documentation of uploads on the Instagram account @prabowo during January 10 - February 10, 2024. In terms of upload objects during the campaign period of January 10 - February 10, 2024, the account is dominated by informational appeals in the information subcategory of 98% and education by 1.4%. In the emotional appeals category, the dominant theme is happiness at 78%, followed by romance at 10.3%, and humor at 6.6%. In the uploaded object, the Instagram account @prabowo does not bring up the theme of sadness and fear. From the writing of the description or caption, informational appeals were found as much as 56% and emotional appeals as much as 44%. The informational appeals category is dominated by information 78% then education 21.9%. Meanwhile, the emotional appeals category is dominated by happiness 77.7%, followed by concern 18.5%, and humor 3.7%.
PENGALAMAN REMAJA DALAM MEMPRESENTASIKAN MULTI IDENTITAS PERSONAL DI AKUN ALTER INSTAGRAM Hanifah Widyadhana, Nastiti; Ratri Rahmiaji, Lintang; Sunarto, Sunarto
Interaksi Online Vol 12, No 1: Januari 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Hadirnya fitur account switching di Instagram yang memungkinkan penggunanya untuk menggunakan lebih dari satu akun sekaligus melatarbelakangi maraknya penggunaan akun alter di Instagram. Meski begitu, penggunaan akun alter dapat menimbulkan dampak negatif, khususnya bagi remaja. Kemampuan penalaran remaja yang belum sempurna dapat membuat mereka kesulitan dalam memanfaatkan kebebasan untuk menampilkan diri di akun alter dengan baik. Penelitian ini bertujuan untuk memahami pengalaman remaja dalam mempresentasikan multi identitas personal di akun alter Instagram melalui metode fenomenologi dengan teknik pengambilan data dalam bentuk wawancara. Dalam penelitian ini, ditemukan bahwa remaja menggunakan beberapa identitas yang berbeda di Instagram. Pada akun utama yang menampilkan diri yang ideal, remaja menyusun yang menunjukkan identitas asli mereka secara jelas. Sementara, pada akun alter yang menampilkan diri yang sebenarnya, remaja menyusun profil dengan membangun identitas baru yang tidak menampilkan identitas asli mereka secara jelas. Untuk menjaga identitas yang telah merka bentuk, terdapat strategi pengelolaan akun yang diterapkan oleh remaja untuk setiap akun milik mereka, anatra lain terdiri dari pengaturan privasi, pemilihan following dan followers, serta penyaringan konten. Strategi pengelolaan akun yang diterapkan oleh remaja ini tidak hanya dapat meminimalisir munculnya penilaian negatif, namun juga terbukti dapat mencegah terjadinya konflik.
PENGARUH TERPAAN SALES PROMOTION SHOPEE DAN INTENSITAS KOMUNIKASI PEER GROUP TERHADAP PERILAKU IMPULSE BUYING PRODUK FASHION DI PLATFORM SHOPEE PADA GEN Z DI KOTA SEMARANG Febriandani, Anisa; Setyabudi, Djoko; Pradekso, Tandiyo
Interaksi Online Vol 12, No 3: Juli 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

The surge in purchasing Gen Z fashion products is evidenced by Gen Z holding the highest rank in fashion transactions on e-commerce platforms. These purchases often lead to impulse buying behavior. From a consumer perspective, impulse buying is viewed negatively, yet it positively impacts sellers. Accordingly, fashion stores strive to enhance impulse buying through marketing strategies, including increased exposure to sales promotions and intensified peer group communication. By using this strategy, ideally it can be effective in encouraging impulse buying behavior, but in reality the widespread exposure to sales promotions and peer group communication has not consistently driven impulse buying. This study aims to investigate the influence of Shopee's sales promotion exposure and peer group communication intensity on impulse buying behavior of fashion products among Gen Z on the Shopee platform in Semarang. The research builds on previous studies, using simple linear regression analysis with non-probability convenience sampling of 100 participants aged 18-26 years in Semarang. The hypothesis results show that there is no effect of exposure sales promotion Shopee towards impulse buying behavior fashion product Shopee for Gen Z in the city of Semarang with a sig value. amounting to 0.399. Meanwhile, regarding the intensity of communication peer group there is influence with behavior impulse buying product fashion Shopee for Gen Z in the city of Semarang with a sig value of 0.019.
Young Woman’s Learning of Taste in Fashion Style Through Their Engagements With TikTok Influencer Eririan Kloer, Latissya; Surayya Ulfa, Nurist; Yusriana, Amida
Interaksi Online Vol 12, No 1: Januari 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Over the last ten years, fashion shopping in Indonesia has become more popular and important for the country's economy. Especially among young women, social media like TikTok is a big part of how they learn about and choose their clothes. People follow influencers on TikTok who shows them what's cool and helps them decide what to wear. This study wants to understand how these influencers on TikTok affect what young women like and buy when it comes to fashion. By employing the Taste Regime Theory by Zeynep Arsel and Jonathan Bean and integrating the concept of consumer identity projects. This research utilizes the a qualitative research method that uses the Interpretative Phenomenological Analysis (IPA) method. In this study, the researcher conducted in-depth interviews with three young woman aged 17-25 who are active users of the TikTok application. This study seeks to uncover how people develop their fashion taste through TikTok influencers and the resulting impact on their personal style preferences. The findings also show that fashion choices are not solely based on trends but also reflect personal beliefs and societal perceptions. The study contributes to Zeynep Arsel and Jonathan Bean concept by emphasizing the impact of digital platforms and influencers on personal expression and societal norms. The research reveals fashion taste among young women and how fashion serves as a medium for personal expression and meaningful decision-making. Overall, the study suggests that developing fashion taste is a complex process influenced by personal expression, societal influence, social media impact and guidance form influential figures.

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