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INDONESIA
Interaksi Online
Published by Universitas Diponegoro
ISSN : -     EISSN : -     DOI : -
Core Subject : Science, Social,
Library & Information Science Social Sciences
Jurnal Interaksi Online adalah jurnal yang memuat karya ilmiah mahasiswa S1 Jurusan Ilmu Komunikasi, FISIP Undip. Interaksi Online menerima artikel-artikel yang berfokus pada topik yang ada dalam ranah kajian Ilmu Komunikasi dan Ilmu Sosial
Arjuna Subject : -
Articles 1,563 Documents
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PEMAKNAAN PENGGEMAR TERHADAP KODE-KODE FEMININ PADA VIDEO KLIP JKT48 Nur Fauzi, Fikrii; Dwiningtyas Sulistyani, Hapsari; Nugroho, Adi
Interaksi Online Vol 12, No 4: Oktober 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

This study investigates JKT48 fans' reception of feminine codes in a music video, using John Fiske's semiotic analysis and Ien Ang's reception theory. The research offers insights into how fans interpret media texts. Four feminine codes, based on Angela McRobbie's framework, are identified: romance, domestic life, fashion and beauty, and the pop star persona. The romance code depicts women concealing relationships, while the domestic life code portrays them as passive partners. The fashion and beauty code highlights sexualized appearances, and the pop star code presents JKT48 members as glamorous figures. Fan interpretations vary according to their background, knowledge, and media exposure, with some seeing gestures as seductive, while others perceive them as familial. Same-sex relationships are viewed through a heteronormative lens, with fans identifying dominant-passive roles. Future research could adopt a positivist paradigm to examine the broader influence of JKT48 content on regional fandom's attitudes and behaviors.
PENGARUH TERPAAN PROMOSI PENJUALAN “HARI BANGGA BUATAN INDONESIA” DAN CITRA MEREK “ERIGO” TERHADAP MINAT BELI Dinda Salsabella, Anisa; Sunarto, Sunarto; Luqman, Yanuar
Interaksi Online Vol 12, No 2: April 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Through the "Hari Bangga Buatan Indonesia" program, the government projects online shopping transactions on BBI Day to exceed IDR 11.6 trillion. However, based on NielsenIQ research, the sales contribution for local products was recorded at only IDR 8.5 trillion out of total transactions of IDR 18.1 trillion in 2021. Even though the implementation of national online shopping which coincides with "Hari Bangga Buatan Indonesia", it was held over a longer period, namely for nine days, compared to the previous year which was only held for two days (11 - 12 December). This research aims to determine the effect of exposure to the sales promotion "Hari Bangga Buatan Indonesia" and the brand image of "Erigo" on purchasing interest. The theory used in this research is the Elaboration Likelihood Model. The number of samples in this study was 100 people aged 18-28 years who lived in Indonesia and were aware of the sales promotion for Proudly Made in Indonesia Day. The sampling technique in this research is non-probability sampling. The results of the research show that there is an influence of exposure to the sales promotion "Proudly Made in Indonesia Day" on purchasing interest with a significance value of 0.000 and an influence size of 15.64%. Second, there is an influence of the "Erigo" brand image on purchase intention with a significance value of 0.000 and an influence size of 44.58%. Third, exposure to the sales promotion "Proudly Made in Indonesia Day" and the brand image "Erigo" simultaneously (together) had a significant positive effect on purchase intention with an influence size of 60.2%.
Pemaknaan Fanbase Terhadap Isu-Isu Politik Dalam Lagu Bergenre Indie Rock Ijlal Hibatullah, Alif; Dwiningtyas Sulistyani, Hapsari; Rahardjo, Turnomo
Interaksi Online Vol 12, No 2: April 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

This research aims to understand how the fanbase of .Feast, an Indonesian indie rock band, interprets political issues conveyed through their songs. Employing a qualitative approach with ethnography of communication method, this study examines the interactions and interpretations of the "Kelelawar" fanbase towards lyrics containing political and social messages. Through content analysis and in-depth interviews, this study reveals that the .Feast fanbase perceives these songs not just as artistic expressions but also as means for political education and empowerment. This perception is reflected in various interpretive codes identified, including codes of political awareness, social responsibility, and artistic expression. The findings demonstrate that .Feast's indie rock music serves as a medium for the fanbase to express and reinforce their collective identity that is critical of the political and social conditions. This research provides new insights into the role of music in shaping political and social consciousness, particularly among the young generation in Indonesia.
Running Event “Trackpresso: 5K Color Run 2024 di Kota Semarang, Jawa Tengah” sebagai Event Manager dan Sponsorship Manager Rahmanuz Zidan, Aimar; Naryoso, Agus; Manalu, S. Rouli
Interaksi Online Vol 12, No 4: Oktober 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

This project focuses on the comprehensive preparation and execution of the Trackpresso: 5k Color Run 2024 event. Anak Panah Kopi, as the client, collaborated with the project team due to a desire to create an event that aligned with recent popular trends. This project report is based on the event management framework outlined in Joe Goldblatt's book "Special Events," which details the five stages of event planning, from research to evaluation. The Trackpresso: 5k Color Run aimed to attract 150 participants on August 24th in Semarang. The results of this report demonstrate that the event was executed in accordance with the predefined targets. A total of 150 participants joined the Trackpresso: 5k Color Run. As the Event Manager and Sponsorship Manager, we successfully achieved the set targets, including the participation of 150 participants and securing sponsorship worth Rp 35,682,500.Additionally, other targets such as the number of volunteers, government permits, the Strava challenge program, and sponsorship achievements were met. This report recommends that the Trackpresso: 5k Color Run project can contribute academically to the preparation of similar events.
PENGARUH INTENSITAS KOMUNIKASI PEER GROUP DAN TERPAAN CELEBRITY ENDORSER DI MEDIA SOSIAL TERHADAP MINAT MENGGUNAKAN ROKOK ELEKTRIK (VAPE) PADA REMAJA Aldiansyah, Duvit; Pradekso, Tandiyo; Naryoso, Agus
Interaksi Online Vol 12, No 3: Juli 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

E-cigarettes (electronic cigarettes) or vape have become a new consumption trend by teenagers, supported by the latest data where the highest number of vape users in Indonesia, around 22 percent, are teenagers aged 15 to 19 years. Studies show that if you have friends who smoke, over time they tend to become people who intend to, experiment, or become regular smokers. Apart from that, the presence of celebrity endorsers who support a brand can also increase purchase intentions. This research is a type of explanatory quantitative research. Social Learning Theory is used to explain the relevance of peer group communication to interest in using. Meanwhile, when exposed to celebrity endorsers, the Source Credibility Model is used as a theoretical basis. A simple linear regression test on the intensity of peer group communication on interest in using electronic cigarettes (vape) shows a significance value of 0.000, which means it is very significant or there is an influence so the hypothesis can be accepted. The significance value of exposure to celebrity endorsers on interest in using electronic cigarettes (vape) is 0.000, which means it is very significant because 0.000 ≤ 0.01 so the hypothesis is accepted where there is an influence.
INVESTIGATING HEALTHBELIEFSANDINTENTIONFORSMOKING CESSATIONBASEDONTHEHEALTHBELIEFMODEL Christy Ofeelia, Meyndi; Manalu, S. Rouli; Luqman, Yanuar
Interaksi Online Vol 12, No 4: Oktober 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

This study investigates the relationship between perceived health belief factors and the intention for smoking cessation in utilizing the Health Belief Model (HBM) as the theoretical framework. HBM identifies health components— Perceived Susceptibility, Perceived Severity, Self-Efficacy, Perceived Benefits, Perceived Barriers, and Cues to Action—that influences an individual's decision-making to engage with a health-promoting behavior, such as smoking cessation. The research objective focuses on determining significant correlations between HBM determinants towards the active smokers' intentions in quitting. A cross-sectional survey examined a sample of 200 smokers classified between ages 18-60 years residing in Indonesia, which was selected through a non-probability sampling to participate in the questionnaire. Kendall's Tau-B correlation coefficient was employed within the study to analyze the correlations between the health belief components towards the intention to quit smoking. Results showed that Perceived Susceptibility (P=.000), Perceived Severity (P=.000), Self-Efficacy (P= .000), Perceived Benefits (P=.000), and Cues to Action (P=.014) had significant positive correlations with the Intention for Smoking Cessation. Research findings emphasized the importance in addressing smokers’ beliefs regarding the health consequences and risks, self-efficacy in quitting, and perception towards challenges within smoking cessation as a health promoting behavior. Tailoring public health awareness and prevention programs with deeper insights to the beliefs and perceptions among smokers is suggested to reduce perceived barriers and enhance cues to action as a more effective strategy in promoting smoking cessation
KOMUNIKASI KELUARGA UNTUK MENGATASI KONFLIK INTERPERSONAL ANTARA REMAJA DAN ORANG TUA SAMBUNG Shinta Maheswari, Irene; Naryoso, Agus; Qurrota Ayun, Primada
Interaksi Online Vol 12, No 3: Juli 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Divorce and remarriage within a family often lead to interpersonal conflicts because the adjustment process for a teenager is not easy, especially when they have to communicate with stepparents. A teenager must adapt to life with a new family. This study aims to understand how family communication can resolve interpersonal conflicts and the strategies for resolving them between teenagers and stepparents. The theories used in this research are Family Relationship Schema Theory, Relationship Maintenance Theory, and Interpersonal Conflict Management Theory. This study uses an interpretive paradigm with a phenomenological approach and in-depth interview data collection techniques conducted with six individuals from three sets of teenage families and their stepparents. The results of this study indicate the importance of establishing dialogue between teenagers and stepparents to build trust within a blended family. Trust is formed through repeated shared experiences, such as daily family activities. Additionally, financial dependence of a teenager is also a reason to build trust. The variation in relationship schemas and family types in blended families is caused by different experiences determined by the communication patterns within each family. Relationship maintenance strategies, including openness, understanding, and involvement of third parties, are important to prevent conflicts in blended families. Withdrawal and exit response strategies are often used in conflict resolution, although they can create new conflicts due to unresolved feelings. This study emphasizes the importance of communication patterns in the dynamics and relationships of blended families
PENGARUH TERPAAN MEDIA SOSIAL INSTAGRAM MENGENAI PRODUK BOIKOT DAN KONFLIK PALESTINA – ISRAEL TERHADAP KEPUTUSAN PEMBELIAN PRODUK BOIKOT Nur Hasanah, Anisa; Luqman, Yanuar; Dwiningtyas Sulistyani, Hapsari
Interaksi Online Vol 12, No 4: Oktober 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

The conflict between Palestine and Israel has been ongoing for a long time and flared up again in October 2023. This conflict has been widely discussed on social media, including Instagram. The escalation in 2023 led to a resurgence of the BDS (Boycott, Divestment, Sanctions) movement as a response to policies and practices deemed to violate human rights and international law. One consequence of the Palestine-Israel conflict is that the public has increasingly voiced support for boycotts through Instagram, resulting in decreased sales for companies affiliated with Israel. This study aims to examine whether there is an influence of Instagram social media exposure regarding boycott products and the Palestine-Israel conflict on the decision to purchase boycott products. This research is an explanatory type of study using a non-probability sampling technique involving 100 respondents. The theory used is the Cognitive Response Theory and the Cognitive Response Model as a foundation to understand the influence of Instagram social media exposure regarding boycott products and the Palestine-Israel conflict on the decision to purchase boycott products. The research utilizes multiple regression analysis techniques, based on hypothesis testing of the exposure to boycott products and the Palestine-Israel conflict on the decision to purchase boycott products, which yielded 0.007 > 0.05. Simultaneously, both independent variables (X) do not have an influence on the dependent variable (Y), thus the hypothesis is rejected. Furthermore, the R square result in the study is 9.6%, indicating a small effect. The results of this study are not significant due to other factors influencing the independent variables that were not included in the research, and the theory used is not sufficient to thoroughly explain the research results.
REPRESENTASI SUARA PEREMPUAN TERHADAP KEKERASAN SEKSUAL DI FILM LIKE & SHARE (2022) Estadista Herdini, Reyna; Ratri Rahmiaji, Lintang; Lestari, Sri Budi
Interaksi Online Vol 12, No 3: Juli 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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The film Like & Share (2022) written and directed by Gina S Noer, is a film that discusses sexual violence experienced by women, especially teenagers. The aim of this research is to describe how women's voices are represented regarding sexual violence and to find out the dominant ideology contained in the film Like & Share (2022). The theory used is Standpoint Theory which is supported by radical feminism. In this research, the application of John Fiske's semiotic analysis is carried out through 3 levels of coding, namely the level of reality, representation and ideology. From the research results, it was found that there were female voices in the film Like & Share (2022). Women's voices can be seen at the level of reality in aspects of appearance, behavior, expression, gestures, speech, make-up and environment. Then the woman's voice at the level of reality is emphasized by the level of representation which contains elements of camera, editing, music, sound effects and lighting. So from the reality level and representation level, it is found that there is a feminist ideology, namely radical feminism. However, of the total of 66 scenes, only 13 scenes in this film show female voices. This shows that this film is still lacking in presenting women's voices even though the initial aim of making Like & Share was as a campaign to eliminate violence against women. This film still shows the existence of patriarchal ideology and the use of a male perspective in the film.
SOSOK LAKI-LAKI DALAM IKLAN MS GLOW FOR MEN “SEMUA JUGA BISA” Fillmore Galih Wibisana, Kuirinus; Hasfi, Nurul; Lukmantoro, Triyono
Interaksi Online Vol 12, No 1: Januari 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Male facial care advertisement has the aim of offering products as a solution to men's facial problems through the talent presented as the image of the product. Current facial care advertisements feature a metrosexual figure, but researchers found a different figure through the MS Glow For Men "Semua Juga Bisa" advertisement arguing that all men are capable of looking good without having to follow beauty standards. This research aims to describe the representation of the male figure and understand why MS Glow For Men presents the figure in the product advertisement with the tagline "Semua Juga Bisa". This research was conducted using qualitative method with semiotic analysis of Roland Barthes model. Researchers use various theories to describe the male figure in advertisements, namely the theory of social construction of reality, superiority/disparagement theory, and incongruity theory. Representation is seen with a constructionist approach that interprets symbols and language based on cultural and social meanings. The research resulted in the finding that the representation of the male figure displayed in the MS Glow For Men "Semua Juga Bisa" advertisement is the figure of a worker (working-class men as target consumers), risk takers (men are willing to do anything to achieve their dreams), violent figure (men use violence to solve problems), leader, loyal, and responsible (assertive male, decision-maker, obedient, and responsible for him and the group), facialist (men are interested in body care), and narcissist (men have high self-confidence and success comes from appearance). The male figure in the MS Glow For Men “Semua Juga Bisa” advertisement is an illusion that is presented with humor, but contains content that degrades the lower middle economic group, finally this advertisement persuades target consumers to follow the beauty standard

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