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Interaksi Online
Published by Universitas Diponegoro
ISSN : -     EISSN : -     DOI : -
Core Subject : Science, Social,
Library & Information Science Social Sciences
Jurnal Interaksi Online adalah jurnal yang memuat karya ilmiah mahasiswa S1 Jurusan Ilmu Komunikasi, FISIP Undip. Interaksi Online menerima artikel-artikel yang berfokus pada topik yang ada dalam ranah kajian Ilmu Komunikasi dan Ilmu Sosial
Arjuna Subject : -
Articles 1,714 Documents
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PENGARUH CONSUMER ATTITUDE DAN SUBJECTIVE NORM TERHADAP INTENTION TO BUY SAAT KRISIS MEREK Gusti Belo Limbong; wiwid Noor Rakhmad
Interaksi Online Vol 14, No 3: Juli 2026
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

This study analyzes the effect of consumer attitude and subjective norm on intention to buy Aqua products amid the water source crisis. Using a quantitative survey of 100 bottled water consumers and multiple linear regression, the results show that consumer attitude positively and significantly affects intention to buy (t = 9.657, sig < 0.001), as does subjective norm (t = 5.606, sig < 0.001). Simultaneously, both variables explain 66.8% of the variance in purchase intention (F = 97.569, R² = 0.668). These findings reinforce the Theory of Reasoned Action (TRA), with consumer attitude proving more dominant than subjective norm in the context of a brand reputation crisis.
PENGALAMAN PROJECT MANAGER DALAM MENGELOLA KONFLIK PROYEK TIMBUNAN MELALUI STRATEGI NEGOSIASI: STUDI FENOMENOLOGI PADA PT ADINATA GRAHA RAYA KABUPATEN KENDAL Boby Delaroy Oktana; Agus Naryoso
Interaksi Online Vol 14, No 3: Juli 2026
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

The construction industry is characterized by a high level of complexity due to the involvement of multiple stakeholders with diverse interests, objectives, and backgrounds. This complexity makes conflict an inevitable phenomenon throughout project implementation. In this context, the Project Manager plays a crucial role in managing conflicts through communication and negotiation to maintain stakeholder relationships while ensuring project objectives are achieved. This study aims to explore the experiences of a Project Manager at PT Adinata Graha Raya in dealing with conflicts during an embankment construction project and to understand how conflict negotiation is carried out through the perspective of Face Negotiation Theory. This research employed a constructivist paradigm using a qualitative phenomenological approach. The participant was selected through purposive sampling, consisting of a Project Manager at PT Adinata Graha Raya with extensive experience in managing project conflicts. Data were collected through in-depth interviews, documentation, and literature review, and were analyzed using Interpretative Phenomenological Analysis (IPA). The findings reveal that conflicts in embankment construction projects arise from differences in interests, communication breakdowns, limited resources, changing field conditions, and interactions among both internal and external stakeholders. In managing these conflicts, the Project Manager applied situational conflict management strategies, including problem solving, compromising, yielding, avoiding, and forcing, depending on the characteristics of each conflict. From the perspective of Face Negotiation Theory, the negotiation process was predominantly characterized by other-face and mutual-face orientations, reflected in efforts to maintain professional relationships, respect others, and achieve mutual understanding without compromising project goals. Furthermore, the Javanese cultural value of ngawulo influenced the Project Manager's communication style by emphasizing politeness, persuasion, and long-term relationship building. This study concludes that successful conflict management in construction projects depends not only on technical competence but also on communication skills, negotiation abilities, and an understanding of the socio-cultural values that shape interactions among project stakeholders. The findings are expected to contribute to the development of organizational communication, conflict communication, and construction project management studies.
PENGALAMAN PENGELOLAAN KONFLIK DALAM HUBUNGAN ROMANTIS PENGGUNA CYBER ACCOUNT DI TWITTER Afriella Damafarditta Afriella Damafarditta; Agus Naryoso
Interaksi Online Vol 14, No 3: Juli 2026
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

This study examines the lived experiences of Twitter cyber account users in managing conflict within romantic relationships formed and maintained in digital spaces. Romantic relationships through cyber accounts have distinctive dynamics because emotional intimacy is built through text-based communication, partially concealed identities, and partners' visible digital activities. This research uses a qualitative phenomenological approach with Moustakas' analytical procedures. Data were collected through text-based in-depth interviews with four informants who had been or were currently involved in romantic relationships with other cyber account users. The findings show that conflicts often emerge from misinterpretation of messages, delayed responses, changes in chat tone, partners' activities on timelines or Discord servers, the use of other accounts, and different boundaries regarding real-life information. Anonymity provides a sense of safety for self-expression, yet it also creates uncertainty when relationships become more personal. Conflict is handled through avoidance, accommodation, taking distance, clarification, compromise, and direct expression of feelings. The essence of the experience lies in negotiating emotional closeness and personal boundaries within anonymous relationships. The study also indicates the need for awareness and advocacy regarding healthy digital relationships so that users can recognize emotional risks such as overthinking, insecurity, excessive jealousy, and emotional dependence.
Reproduksi Budaya Patriarki dalam Komentar Netizen Terhadap Kasus Pembunuhan Tiara di Media Sosial TikTok Kenia Tsabita Ramadhanti; Nuriyatul Lailiyah
Interaksi Online Vol 14, No 3: Juli 2026
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

The Reproduction of Patriarchal Culture in Netizens' Comments on Tiara's Case on TikTok. Violence against women remains a persistent issue in Indonesia. One case that attracted public attention was the murder of Tiara by her partner, Alvi, which was widely discussed on TikTok. Responses from TikTok users revealed tendencies toward victim blaming and justification of the perpetrator, indicating the reproduction of patriarchal culture in digital spaces. This study aims to identify the representation of female victims and male perpetrators and to analyze the reproduction of patriarchal culture in users' responses to Tiara's murder case. The study employed a descriptive qualitative approach using Sara Mills' Critical Discourse Analysis. Data were collected through documentation of TikTok users' responses and analyzed using the concepts of subject-object position and reader position. The findings show that the female victim was represented as partly responsible for the violence she experienced, while the male perpetrator was represented as someone whose actions could be understood or justified. Patriarchal culture was reproduced through victim blaming, moral surveillance of women, moral legitimization of the perpetrator, and the normalization of male aggression.
STUDI PERILAKU KONSUMEN: FAKTOR INTERNAL DAN TEKANAN SOSIAL TERHADAP MINAT BELI MEREK GLOBAL SENSITIF Mouren Ghina Deswita; Nurist Surayya Ulfa
Interaksi Online Vol 14, No 3: Juli 2026
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

This research investigates the impact of consumer resentment, brand image perception, social influence, and consumer attitude on the willingness to buy boycott-targeted global brands within Indonesia's food and beverage sector. The analysis captures the post-boycott cool-down period, characterized by declining public emotional intensity alongside unrecovered purchasing levels. Utilizing an online survey of 200 Indonesian Generation Z respondents, data were processed via multiple linear regression using SPSS. Simultaneous testing confirms that all four determinants significantly dictate buying propensity. Individually, however, only social influence exerts a significant effect. These insights demonstrate that interpersonal pressure from the immediate environment serves as the primary driver suppressing consumer buying willingness toward brands linked to international humanitarian crises.
Pengaruh Paparan Issue Boikot AQUA Pro Israel di CNBC News dan Intensitas Electronic Word of Mouth Pada Media Sosial Terhadap Tingkat Kepercayaan Pada Produk AQUA Azkananda Wijaya Rahman Azkananda Wijaya Rahman; Agus Naryoso
Interaksi Online Vol 14, No 3: Juli 2026
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

The boycott issue of products perceived to be linked to Israel has attracted significant attention from the Indonesian public. AQUA, one of the largest bottled water brands in Indonesia, has also been the target of the boycott issue due to public sentiment linking its parent company to support for Israel. The spread of this issue occurs not only through mass media but also through electronic word of mouth (e-WOM) on social media, which allows people to quickly and widely disseminate opinions, comments, and information. This situation has the potential to impact consumer trust in AQUA products. The study used a quantitative approach with an explanatory research style. Data were obtained by distributing questionnaires to 100 respondents who had been exposed to news about the AQUA boycott and had seen or read discussions about AQUA on social media. Data analysis was performed using multiple linear regression with the aid of SPSS software. The results showed that exposure to the AQUA Pro Israel boycott issue on CNBC News and the intensity of electronic word of mouth on social media influenced trust in AQUA products. The intensity of electronic word of mouth has a stronger influence than exposure to mass media coverage in shaping consumer trust levels. These findings suggest that communication on social media plays a significant role in influencing consumer perceptions and trust in a brand, particularly when the brand is in a crisis or the subject of public controversy.
Pengaruh Terpaan Iklan dan Kredibilitas Brand Amabssador Raditya Dika terhadap Minat Mengunduh Aplikasi Game Last War: Survival Adila Salsabila; Yanuar Luqman
Interaksi Online Vol 14, No 3: Juli 2026
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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The mobile gaming industry in Indonesia has experienced rapid growth, triggering intense competition and compelling app developers to implement aggressive marketing strategis. This study aims to examine and analyze the influence of advertising exposure and the credibility of brand ambassador Raditya Dika on the download intention for the mobile game Last War: Survival. The theoretical framework utilized in this research includes mere exposure theory to explain the advertising exposure variable and source credibility theory for the brand ambassador credibility variable. This study employs a quantitative approach with an explanatory research design. Data were collected through a questionnaire survey of 167 respondents from Generation Z (aged 18-27) in Indonesia who had been exposed to Last War: Survival advertisements featuring Raditya Dika. The results show that both advertising exposure and brand ambassador credibility have a positive and significant influence on download intention, both partially and simlutaneously. However, brand ambassador credibility demonstrates a more dominant influence than advertising exposure, indicating that a credible message source is more effective in shaping audience intention than advertising frequency alone. Audience download intention was also found to be strong across transactional, referential, preferential and explanatory dimensions. These findings indicate that the effectiveness of digital marketing is determined not only by the intensity of advertising exposure, but also by the credibility of the public figure delivering the advertising message.
PERAN MARKETING COMMUNICATION, SOCIAL MEDIA SPECIALIST, DAN DATA ANALYST DALAM STRATEGI BRAND COMMUNICATION UNTUK MENINGKATKAN BRAND AWARENESS DAN BRAND ENGAGEMENT MAMI AYAM POP MELALUI KAMPANYE "FLAVOR AND TUNES POP" Nevi Aulia Agatha Rasjid; Adi Nugroho
Interaksi Online Vol 14, No 3: Juli 2026
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Mami Ayam Pop is a culinary MSME in Semarang City specializing in Ayam Pop. However, a survey involving 202 respondents showed that brand awareness and understanding of the brand positioning remained low. This study aims to analyze the implementation of a brand communication strategy through the "Flavor and Tunes Pop" campaign in increasing brand awareness and brand engagement. The study employed a descriptive approach through a practical communication project by implementing Integrated Marketing Communication (IMC), social media management, collaboration with micro influencers, and interactive programs such as Vote Your Iftar Flavor and Ramadhan Satnight Tunes. The author served as Marketing Communication, Social Media Specialist, and Data Analyst. The results showed an increase in social media reach, audience interaction, and consumer participation. Overall, the campaign successfully increased brand awareness and brand engagement while strengthening Mami Ayam Pop's positioning as an Ayam Pop specialist in Semarang City.
DIGITAL RELIGION PADA INSTITUSI MASJID DI ERA MEDIA DIGITAL Alya Jasmine; Nurist Surayya Ulfa
Interaksi Online Vol 14, No 3: Juli 2026
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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The rapid expansion of digital media has opened new possibilities for religious institutions to extend their reach beyond physical boundaries. This study examines how Jogokariyan Mosque in Yogyakarta navigates the digital media landscape as a case of how an Islamic institution engages with digital religion. Using a qualitative case study approach, this paper describes how the mosque has situated itself in the digital media environment while preserving its core religious functions. The study finds that the mosque's engagement with digital media operates as an extension of its physical mission rather than a departure from it. These findings contribute to the broader discourse on how local Islamic institutions position themselves within the evolving digital media ecosystem.
REPRESENTASI PERSAHABATAN DALAM FILM AGAK LAEN Felita Irham Rachman; Muhammad Bayu Widagdo
Interaksi Online Vol 14, No 3: Juli 2026
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Film Agak Laen (2024) emerged as one of the most phenomenal Indonesian films, attracting over 9 million viewers. Beyond its horror-comedy appeal, the film constructs a deep representation of friendship through the characters of Bene, Boris, Oki, and Jegel who navigate urban economic pressures. This study aims to analyze how the reality of friendship is represented in the film Agak Laen, and to uncover the denotative, connotative, and mythological meanings hidden behind those representations. Using a qualitative approach with a critical paradigm, this research applies Roland Barthes' semiotic analysis to examine 17 selected lexia comprising visual signs, dialogue, and symbolic elements. The analysis uses both syntagmatic and paradigmatic methods, specifically Barthes' five reading codes (hermeneutic, proairetic, symbolic, cultural, and semic). The findings reveal that friendship among the four main characters is constructed as a profound moral commitment that transcends formal social relations. At the denotative level, the film records physical actions, panic, and cooperation among characters in managing a haunted house business and concealing a visitor's death. At the connotative level, these absurd actions signify loyalty, group solidarity, moral support, and psychological defense mechanisms using humor to ease fear amid economic crisis. At the mythological level, the film naturalizes the idea that unconditional loyalty and collective cooperation (gotong royong) are the ideal moral standards for lower-class Indonesian society facing systemic inequality. The film also implicitly critiques modern society's culture of sensation that commodifies fear and tragedy for economic virality.

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