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INDONESIA
Interaksi Online
Published by Universitas Diponegoro
ISSN : -     EISSN : -     DOI : -
Core Subject : Science, Social,
Library & Information Science Social Sciences
Jurnal Interaksi Online adalah jurnal yang memuat karya ilmiah mahasiswa S1 Jurusan Ilmu Komunikasi, FISIP Undip. Interaksi Online menerima artikel-artikel yang berfokus pada topik yang ada dalam ranah kajian Ilmu Komunikasi dan Ilmu Sosial
Arjuna Subject : -
Articles 1,714 Documents
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REPRESENTASI BODY POSITIVITY DALAM KONTEN INSTAGRAM INFLUENCER TARA BASRO Dinda Ayu Permatasari; Nuriyatul Lailiyah
Interaksi Online Vol 14, No 3: Juli 2026
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

The dominance of beauty standards on social media, which portray slim bodies, fair skin, and flawless appearances as the ideal for women, remains a serious issue in Indonesia. This study aims to describe the denotative and connotative meanings of body positivity and to analyze biases in the representation of women’s bodies in Tara Basro’s content. Using a descriptive qualitative approach with a critical paradigm and Roland Barthes’s semiotic method, the research object consists of Tara Basro’s Instagram posts containing messages of body positivity. The analysis was conducted by examining the denotative, connotative, and mythical meanings of the visual and textual elements in the posts. The results indicate that body positivity is represented through the natural appearance of women’s bodies, dark brown skin tones, skin textures, body contours, and narratives of self-acceptance. These representations signify courage, authenticity, and resistance to dominant beauty standards. However, this study also found an ambivalence because these representations still contain aesthetic biases, commercial biases, and social class biases. This study concludes that the representation of body positivity in Tara Basro’s Instagram content serves as a space for a battle of meanings between resistance to beauty standards and negotiation with the logic of social media.
KAMPANYE KOMUNIKASI PEMASARAN DALAM MENINGKATKAN PERFORMA MEDIA DIGITAL JATENG POS SEBAGAI PUBLIC RELATIONS MANAGER DAN ADMINISTRATIVE MANAGER Sekar Arum; S. Rouli Manalu
Interaksi Online Vol 14, No 3: Juli 2026
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

This fieldwork study examines the implementation of a marketing communication campaign designed to improve Jateng Pos’s digital media performance and strengthen its image as a media outlet close to Generation Z. The campaign was developed in response to low content reach, limited audience engagement, and the need to enhance Jateng Pos’s digital visibility. The campaign integrated the Integrated Marketing Communication (IMC) approach and Curated Flow Theory through several programs, including the Jangan Cuma Klik Judulnya campaign, Creative News Challenge, Jateng Pos Goes to School, media partnerships, and Instagram Ads. The author contributed to the campaign as the Public Relations Manager and Administrative Manager, with responsibilities including managing media relations, coordinating external partnerships, handling administrative documents, and overseeing financial administration. Based on the evaluation results, the campaign successfully improved Jateng Pos’s digital media performance by increasing audience reach, engagement, and information distribution. The campaign also contributed to strengthening Jateng Pos’s image and increasing brand awareness and brand activation among students in Central Java. These findings indicate that an integrated marketing communication strategy supported by multiple communication channels can effectively enhance digital media performance while building stronger relationships with the target audience.
PENGARUH KREDIBILITAS BRAND AMBASSADOR DINO SEVENTEEN DAN FREKUENSI KOMUNIKASI KELOMPOK RUJUKAN TERHADAP BRAND IMAGE AZARINE DI KALANGAN GENERASI Z PADA MEDIA SOSIAL TWITTER (X) Felicia Putri Ardelia; Agus Naryoso
Interaksi Online Vol 14, No 3: Juli 2026
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

This study was motivated by the rapid growth of the beauty industry in Indonesia, particularly in the skincare segment, which has intensified competition among brands. Azarine, a growing local skincare brand, appointed Dino of SEVENTEEN as its first international brand ambassador, generating significant engagement on Twitter (X) especially among Generation Z consumers within fan communities. Beyond the brand ambassador's presence, communication within reference groups also plays a key role in shaping consumers' brand perceptions. Therefore, this study aims to examine the effect of Dino SEVENTEEN's credibility as brand ambassador and the frequency of reference group communication on Azarine's brand image among Generation Z on Twitter (X). This study employed a quantitative approach involving 207 Generation Z respondents who are active Twitter (X) users and are aware of Dino SEVENTEEN as Azarine's brand ambassador. The collected data were analyzed using simple linear regression through SPSS. The results indicate that Dino SEVENTEEN's credibility as brand ambassador has a positive and significant effect on Azarine's brand image, with a significance value of 0.000 and an R Square value of 0.375. The frequency of reference group communication also has a positive and significant effect on Azarine's brand image, with a significance value of 0.000 and an R Square value of 0.617. These findings confirm that the frequency of reference group communication is a more dominant factor than the brand ambassador in shaping Azarine's brand image. This means that recommendations, shared experiences, and social conversations within consumers' reference groups exert a stronger influence on brand image than the mere presence of a brand ambassador. Therefore, it is important for Azarine to not only focus on selecting the right brand ambassador, but also to optimize community communication and reference group engagement as a primary strategy for strengthening its brand image.
REPRESENTASI ISU QUEER PADA MATERI KOMEDI POPON KEROK DALAM STAND-UP COMEDY TAYANGAN SOMASI CLOSE THE DOOR Sudanta Wigas Hernawa; Hapsari Dwiningtyas Sulistyani
Interaksi Online Vol 14, No 3: Juli 2026
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

This study aims to describe and analyze the various sign systems containing queer issues within Popon Kerok’s stand-up comedy material, specifically examining the discourse on queer issues constructed during his performance on the Somasi Close The Door program, while also exploring how Popon Kerok assigns meaning to queer issues within his comedy. Utilizing a qualitative approach, this study employs Roland Barthes’ semiotic analysis method to evaluate Popon Kerok’s comedy material on Somasi Close The Door. The results of this study reveal that the signs presented by Popon Kerok, both visually and verbatim in his comedy material, contain severe violations against the queer community. By utilizing a "close minded" persona, Popon's comedy material is accepted by audiences who share a heteronormative background.
ANALISIS FRAMING: KASUS FEMISIDA DALAM MEDIA MASSA DARING KOMPAS.COM PERIODE JANUARI-OKTOBER 2025 Ridha Ayu Andini; Sunarto Sunarto
Interaksi Online Vol 14, No 3: Juli 2026
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

The mass media should be able to apply the guidelines of the journalistic code of ethics and the principle of feminist journalism in their reporting on the issue of femicide. However, in reality, there are still many news reports that are discriminative toward women. This study was conducted with the aim of describing the framing constructed by the online media Kompas.com in its reporting on the issue of femicide. It used descriptive-qualitative approach with critical paradigm and second-level agenda-setting theory, this study also employed Robert M. Entman’s framing analysis model, which involves four elements of analysis: problem definition; diagnosis of causes; moral judgment; and recommendations for solutions. Based on the analysis of 10 news articles on femicide published between January and October 2025, it was found that Kompas.com employed feminist journalism framing only to a limited extent, while predominantly relying on conventional journalism framing, including the use of clickbait tactics to generate sensationalist narration. The results showed that cases of femicide are attributed to emotional issues and conflicts in the romantic relationship between the victim and the perpetrator. However, the perpetrator’s actions tend to be justified as a response to the victim’s behavior, which is perceived as violating gender roles. This is influenced by Kompas.com’s masculine standpoint, meaning that the resulting news coverage remains shaped by patriarchal ideology.
PENGALAMAN KOMUNIKASI ANAK DALAM INTERAKSI ROLEPLAY DI GAME ROBLOX Weni Prilia; Hapsari Dwiningtyas Sulistyani
Interaksi Online Vol 14, No 3: Juli 2026
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Roblox is an online game platform based on user-generated content that allows children to build avatars, create stories, and interact in virtual spaces. This study focuses on children's communication experiences in roleplay interactions in Roblox. The main issue is not only how children play, but how they use symbols, roles, language, feedback, and virtual relationships to build shared meaning. This study uses an interpretive paradigm, a qualitative method, and narrative analysis based on Todorov's narrative flow. Data were collected through in-depth interviews with eight child informants who had experience playing roleplay in Roblox, especially in Metro Life, Brookhaven, and Adopt Me. The findings show that roleplay in Roblox becomes a virtual communication space where children build social relationships, express virtual identity, and negotiate shared stories. Children's experiences move through five narrative stages: initial equilibrium, disruption, recognition of disruption, attempt to repair, and new equilibrium. The disruption appears through toxic interaction, ignored messages, avatar mockery, chat censorship, and conflict in storylines. Children respond by staying silent, leaving the map, changing servers, apologizing, following group rules, or choosing safer friends. The study concludes that children are not passive users. They actively manage communication, build selective openness, and create symbolic convergence through avatars, roleplay families, circles, shared terms, and repeated stories.
PEMAKNAAN KHALAYAK ANAK TERHADAP HOMOSEKSUALITAS DALAM FILM MONSTER (2023) Nefribia Mulia Fatika Nefribia Mulia Fatika; Agus Naryoso
Interaksi Online Vol 14, No 3: Juli 2026
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Monster (2023) is a collaboration film by director Hirokazu Koreeda and script writer Yuji Sakamoto. The film presents a representation of homosexuality within child characters through an implicit and symbolic multi-perspective narrative, set within a society that still very much upholds heteronormatives values. This study aims to identify and describe meaning-making of child audiences aged 13–15 towards the message of homosexuality conveyed in the film. The research employs a descriptive qualitative approach with Stuart Hall’s reception analysis as its primary method, supported by Roland Barthes’ semiotic analysis theory to identify the film’s preferred reading. The research subjects consist of six informants selected through purposive sampling method, with the criteria of being 13–15 years old and having watched the film Monster (2023) in full at least once. Data were collected through in-depth interviews and literature study. The findings reveal that child audiences interpret the representation of homosexuality heterogenously, falling into three decoding positions according to Hall’s reception theories: one informant in the hegemonic-dominant position, three informants in the negotiated position, and two informants in oppositional position. Most informants were able to perceive the distinctive emotional closeness between the characters Minato and Yori; however, their readings diverged when required to name that closeness as romantic attraction indicating homosexuality. This act of naming becomes the crucial point that distinguish the three final positions of six informants. The differences are most strongly influenced by four interacting factors, namely religious values, media literacy, social environment, and personal experience. This study affirms that children are active audiences whose reception is dynamic and contextual rather than passive. Their socio-cultural background influences rather big part of their interpretation but does not determine it entirely.
PENGARUH RESPONSIVITAS STREAMER DAN INTERAKSI LIVE STREAMING TERHADAP PARTISIPASI DONASI AUDIENS MAHASISWA PADA TIKTOK LIVE GAMING Samantha Rebecca S. Silalahi; Nuriyatul Lailiyah
Interaksi Online Vol 14, No 3: Juli 2026
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

The growth of gaming live streaming on TikTok has encouraged digital donation practices through Saweria as a form of audience participation. This study analyzes the influence of streamer responsiveness and live streaming interaction on audience participation in Saweria donations among student audiences watching TikTok Live Gaming, using a quantitative explanatory approach through a survey of 106 active Diponegoro University students, analyzed with multiple linear regression. The results show that streamer responsiveness and live streaming interaction have a positive and significant effect on donation participation, both partially and simultaneously (Sig. = 0.000), with streamer responsiveness as the more dominant predictor (Beta = 0.594) compared to live streaming interaction (Beta = 0.367), and a coefficient of determination (R²) of 0.902, indicating that higher streamer responsiveness and stronger interaction are associated with greater audience intention to donate via Saweria.
PENGARUH TERPAAN KONTEN TIKTOK DAN PEMBERITAAN PORTAL NEWS TERHADAP LOYALITAS KONSUMEN KAI COMMUTERLINE JABODETABEK Muhammad Ananfal Zauhair; Agus Naryoso
Interaksi Online Vol 14, No 3: Juli 2026
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

The lost tumbler case involving KAI Commuterline developed into a digital issue after gaining public attention through TikTok content and online news coverage. This study aims to analyze the influence of TikTok content exposure regarding the lost tumbler case and portal news exposure regarding crisis handling on consumer loyalty toward KAI Commuterline Jabodetabek. This research applies a quantitative approach with a descriptive-explanatory design. The sample consisted of 54 respondents selected through purposive sampling. Data were collected using an online questionnaire and analyzed through multiple linear regression with SPSS. The findings show that TikTok content exposure has a positive and significant effect on consumer loyalty. Portal news exposure has a positive direction, but it is not statistically significant as a partial predictor. Simultaneously, TikTok content exposure and portal news exposure significantly influence consumer loyalty, with an R Square value of 0.533. These findings indicate that digital information exposure contributes to consumer loyalty in public transportation services, although direct service experience and mobility needs may also shape consumer loyalty.
PROSES PEMBENTUKAN MAKNA ATAS PELECEHAN SEKSUAL VERBAL DALAM INTERAKSI KOMUNIKASI GAMERS PEREMPUAN DI ROBLOX Geneva Faradilla Hermar; Joyo Nur Suryanto Gono
Interaksi Online Vol 14, No 3: Juli 2026
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Verbal sexual harassment is a common experience among female gamers in Roblox through voice chat and public chat features, creating a gender unequal interaction space. This study aims to understand how female gamers construct meanings of verbal sexual harassment experienced in Roblox. Using an interpretive paradigm, this descriptive qualitative study involved seven female gamers aged 18–22 who had experienced verbal sexual harassment in Roblox. Data were collected through in depth interviews and analyzed using thematic analysis, guided by the Coordinated Management of Meaning (CMM) theory and Ziyu Deng’s concept of reluctance in recognition. The findings reveal that meaning coordination occurs through four stages: responding to harassment, interpreting others’ reactions, discussing the experience, and establishing a final meaning. Different constitutive and regulative rules at various levels of the hierarchy of meaning lead participants to interpret similar situations differently. The resulting meanings include verbal sexual harassment, ragebaiting, joking, trolling, and hate speech, shaped by prior experiences, situational contexts, and dialogue with others.

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