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INDONESIA
Interaksi Online
Published by Universitas Diponegoro
ISSN : -     EISSN : -     DOI : -
Core Subject : Science, Social,
Library & Information Science Social Sciences
Jurnal Interaksi Online adalah jurnal yang memuat karya ilmiah mahasiswa S1 Jurusan Ilmu Komunikasi, FISIP Undip. Interaksi Online menerima artikel-artikel yang berfokus pada topik yang ada dalam ranah kajian Ilmu Komunikasi dan Ilmu Sosial
Arjuna Subject : -
Articles 1,714 Documents
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Peran Media Planner, Content Planner, dan Copywriter dalam Brand Communication “Bercerita Di Bu Lurah” sebagai Upaya Penguatan Brand Image Kopi Susu Bu Lurah Semarang Agatha Nuansa Natnesia Daniswara; Lintang Ratri Rahmiaji
Interaksi Online Vol 14, No 2: April 2026
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

This study aims to analyze the effectiveness of the “Bercerita di Bu Lurah” campaign in strengthening the brand image of Kopi Susu Bu Lurah through the roles of Media Planner, Content Planner, and Copywriter. The research employs a qualitative descriptive approach supported by quantitative data using a pretest posttest method with 300 respondents. The campaign integrates online and offline activities, including the “Ditraktir Bu Lurah” program and human connection based social media content. Survey findings reveal a shift in audience perception, from viewing the brand as a regular coffee shop to recognizing it as a warm and inclusive social space
Kampanye Peningkatan Pengetahuan Mahasiswa Undip, Udinus, dan Unika terhadap Bus Wisata Kota Semarang sebagai Alternatif Stress Relief dalam Peran sebagai Creative/Copywriter, Finance Manager, Dan Video Editor Thiara Virgietha Putri; Agus Naryoso
Interaksi Online Vol 14, No 2: April 2026
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Students are a group that is vulnerable to academic and social pressures, making recreationalactivities important as a form of stress relief. One of the recreational alternatives available inSemarang City is the Semarang City Tour Bus, which provides a free and educational city tourservice. However, preliminary research shows that the level of student awareness of this service isstill relatively low. Based on a survey of 115 students from Diponegoro University Pleburan, DianNuswantoro University, and Soegijapranata Catholic University, only around 20% of respondentswere aware of the existence of the Semarang City Tour Bus. Therefore, this field project aims toincrease students’ knowledge of the Semarang City Tour Bus as an alternative form of stress reliefthrough the implementation of an integrated communication campaign. The campaign was carriedout from December 2025 to March 2026 using communication strategies that combine cyber publicrelations, advertising, event and experiences, and collaboration with Key Opinion Leaders (KOL). Inthis field project, the author took roles as Creative/Copywriter, Finance Manager, and Video Editor,responsible for developing visual concepts, managing the campaign budget, and editing onboardinfotainment videos. The results show that the implemented communication strategies were able toincrease students’ knowledge and encourage their interest in utilizing the Semarang City Tour Bus asa recreational facility and an alternative means of stress relief.
DAMPAK TERPAAN TAGAR #NOVIRALNOJUSTICE TERHADAP REPUTASI POLRI DENGAN PERSEPSI GENERASI Z PENGGUNA MEDIA SOSIAL X SEBAGAI VARIABEL MEDIASI Rumaisa Himmatu Sholihah; wiwid Noor Rakhmad
Interaksi Online Vol 14, No 2: April 2026
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Law No. 2 of 2002 reflects the government’s efforts to ensure public safety and order through the role of the Indonesian National Police in preventing and addressing all forms of legal violations. However, in practice, certain actions by the Indonesian National Police remain inconsistent with the principles enshrined in the 1945 Constitution. The #NoViralNoJustice hashtag phenomenon on social media represents the escalation of public criticism regarding the Indonesian National Police’s performance in law enforcement. The high intensity of this information exposure shapes Generation Z’s cognitive construction in interpreting and evaluating the institution. The study employed a quantitative approach with a positivist paradigm and utilized Partial Least Squares (PLS) analysis. The results indicate that exposure to the hashtag does not have a significant direct effect on reputation but does have a significant effect on perception. Furthermore, perception influences reputation and acts as a full mediator in the relationship between exposure and reputation. These findings confirm that institutional reputation is not formed instantly through media exposure, but rather through an evaluative process mediated by the construction of perceptions as a result of cognitive processing of the information received.
Pola Komunikasi Anak Perempuan Tionghoa di Kota Dumai dalam Struktur Keluarga Patriarki Chalvin Weslee; Agus Naryoso
Interaksi Online Vol 14, No 2: April 2026
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Communication discrimination frequently occurs in Chinese ethnic families thatcontinue to perpetuate a patriarchal system. This study aims to examine the forms ofcommunication discrimination and analyze the communication patterns of Chinesedaughters dominated by a patriarchal family structure. This research employs a qualitativemethod with an ethnographic approach. Data collection was conducted through semistructuredin-depth interviews with five daughters of Chinese descent. Data analysisutilized thematic analysis to interpret patterns of meaning. The results indicate thatcommunication discrimination manifests through epistemic injustice and symbolic violence,where the voices and capacities of daughters are underestimated due to gender bias. Theresulting communication pattern operates within a high power distance structure,rendering the father's authority absolute and indisputable. In response to this repression,daughters employ self-silencing strategies to avoid conflict and practice covert resistance.It is concluded that these gender-biased cultural practices place daughters in a subordinateposition that silences their agency, highlighting the need for reconstruction towards anegalitarian family communication pattern.
STRATEGI KAMPANYE “TILIK JIWA” DALAM MENINGKATKAN AWARENESS DAN PARTISIPASI LAYANAN SKRINING KESEHATAN MENTAL OLEH DINAS KESEHATAN KOTA SEMARANG Sonia Nazwa Auranti; Nurul Hasfi
Interaksi Online Vol 14, No 2: April 2026
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Mental health remains a taboo topic, especially among young people aged 18–25 in theBanyumanik and Tembalang districts of Semarang City. This is due to low awareness,knowledge, and increased negative stigma towards mental health screening services. The lowlevels of these three indicators have resulted in low community participation in mental healthscreening services. Therefore, in collaboration with the Semarang City Health Office, wedesigned the Tilik Jiwa campaign using a social marketing approach through an integratedcommunication strategy developed through a survey of 236 people. This campaign combinesonline and offline communication strategies, such as digital campaigns on Instagram and aseries of offline activities, including mental health screening events and roadshows in 15 publicspaces. The campaign involves media planners and social media specialists to determineeffective media and design content for digital campaigns. The Tilik Jiwa campaign significantlyincreased awareness, improved knowledge, and reduced negative stigma regarding mentalhealth screening services, resulting in a 36% increase in participation with 86 more peopleinvolved in mental health screening services. These successful results highlight theeffectiveness of the communication strategies used in the Tilik Jiwa campaign.
PERAN ACCOUNT EXECUTIVE DAN FINANCE MANAGER DALAM KAMPANYE KOMUNIKASI PEMASARAN DEBIURYN COSMETICS SEBAGAI PENGUATAN BRAND POSITIONING PADA KALANGAN REMAJA USIA 12–19 TAHUN DI KOTA SEMARANG Agatha Samuella; Hapsari Dwiningtyas Sulistyani
Interaksi Online Vol 14, No 2: April 2026
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

This project analyzes the “Stay Bright, Stay Youth” marketing communication campaign implemented by DeBiuryn Cosmetics, a skincare brand targeting teenagers. The campaign was designed to reinforce brand positioning, enhance brand awareness, and stimulate sales among adolescents aged 12–19 in Semarang City. An integrated communication approach was applied by combining digital marketing activities on Instagram and TikTok with offline initiatives, including the DeBiuryn Class Out event and Glow On the Booth DeBiuryn. In this project, the author assumed the roles of Account Executive and Finance Manager, acting as a liaison between the internal team, clients, and external stakeholders, preparing meeting documentation, and managing financial responsibilities. These responsibilities included budgeting, financial reporting, discount calculations, sales target planning, and the compilation of product sales data. The evaluation results reveal a substantial improvement in brand awareness, increasing from 14% to 84.8%. Moreover, the campaign exceeded the sales targets for the Youth Series products, with Youth The Better Cleanser recording sales of 112 units against a target of 90 units, while Youth Go Away Sun SPF 30+++ reached 92 units from a target of 90 units. These results indicate that a well-executed integrated marketing communication strategy can effectively strengthen brand pMositioning and drive sales growth. Furthermore, this campaign demonstrates potential for long-term development as a sustainable program to foster consumer loyalty and strengthen brand equity within the teenage skincare market.
PERAN SOCIAL MEDIA SPECIALIST DAN CREATIVE STAFF DALAM KAMPANYE KOMUNIKASI PEMASARAN DEBIURYN DERMACOSMETICS SEBAGAI PENGUATAN BRAND POSITIONING PADA KALANGAN REMAJA PRIA DAN WANITA USIA 12–19 TAHUN DI KOTA SEMARANG Greta Gabrielle Carl; Djoko Setyabudi
Interaksi Online Vol 14, No 2: April 2026
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

The rapid expansion of the skincare industry has intensified market competition, requiring brands to implement more strategic and effective communication approaches. DeBiuryn Cosmetics faces challenges in the form of low brand awareness (14.6%) and suboptimal product sales among teenage consumers in Semarang. This study aims to examine the implementation of the integrated marketing communication campaign “Stay Bright, Stay Youth” in strengthening brand positioning and enhancing consumer engagement through both digital and offline channels. The campaign adopts an Integrated Marketing Communication (IMC) framework by combining digital activation on social media platforms, particularly Instagram and TikTok, with experiential marketing initiatives such as DeBiuryn Class Out. The findings indicate a significant improvement in digital performance, with Instagram followers increasing by 24% (from 485 to 600) and TikTok followers rising from 69 to 85. Furthermore, audience engagement grew by approximately 20%, as reflected in the increased number of views, likes, and comments across both platforms. In addition, brand awareness increased substantially from 14.6% to 84.8%, accompanied by product sales that exceeded the initial targets. These findings demonstrate that an integrated communication strategy, supported by effective social media management, plays a critical role in enhancing brand visibility, strengthening brand positioning, and driving consumer engagement among teenage audiences.
PENGARUH BRAND REPUTATION DAN ONLINE CUSTOMER REVIEW PADA MEDIA SOSIAL TIKTOK TERHADAP KEPUTUSAN PEMBELIAN PRODUK KECANTIKAN MS GLOW PADA MAHASISWA Risna Salsa Sabila; Adi Nugroho
Interaksi Online Vol 14, No 2: April 2026
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

The issue of the MS Glow split has become a hot topic on social media, particularly TikTok,potentially influencing consumer perceptions of brand reputation and product purchasingdecisions. Furthermore, consumer reviews shared on these digital platforms are often usedas primary sources of information before consumers make purchasing decisions. This studyaims to determine the influence of brand reputation and online customer reviews on TikTokon purchasing decisions for MS Glow beauty products among college students. The studyemployed a quantitative explanatory approach with a survey method by distributingquestionnaires to 101 TikTok-using student respondents who had purchased MS Glowproducts, selected using a purposive sampling technique. This study employed consumerbehavior theory and data analysis techniques were conducted through validity tests,reliability tests, and simple linear regression using SPSS software. The results showed thatbrand reputation had a positive and significant effect on purchasing decisions. Meanwhile,online customer reviews were also shown to have a positive and significant effect onpurchasing decisions with a significant value.
AKTIVISME DIGITAL & RUANG PUBLIK: ANALISIS PERCAKAPAN KOMUNIKASI PADA TAGAR #RESETINDONESIA DI PLATFORM X Fathiya Nisrina Athari; Nuriyatul Lailiyah
Interaksi Online Vol 14, No 2: April 2026
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

The development of digital technology has transformed patterns of political participation in society through the practice of digital activism on social media. The #ResetIndonesia hashtag on platform X emerged during the August 2025 political demonstrations as a symbol of digital resistance against government policies. The objective of this study is to identify the themes of public conversations formed within the digital activism of #ResetIndonesia and to examine the forms of emotions expressed in these conversations. This research employs a qualitative approach with a descriptive research type using Braun dan Clarke’s thematic analysis method. The data were collected from tweets containing the #ResetIndonesia hashtag on platform X during the period of August 28 to September 11, 2025 through a web scraping technique. Findings reveal five dominant themes: sentiment toward government institutions, the crisis of justice in Indonesia, reflections on national conditions, acts of resistance, and public solidarity. The discourse manifests intense affective engagement through emotions such as anger, hatred, and hope. Grounded in theories of digital activism, connective action, and affective publics, this research explains how personal emotions in digital spaces can form networks of collective political participation on social media.
PERAN PROJECT MANAGER DAN ACCOUNT EXECUTIVE DALAM PROGRAM GOVERNMENT PUBLIC RELATIONS UNTUK MENINGKATKAN PARTISIPASI MASYARAKAT MELALUI LAPOR SEMAR SOLUSI AWP Shara Meilisa Ardini; Nurist Surayya Ulfa
Interaksi Online Vol 14, No 2: April 2026
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Lapor Semar Solusi AWP is a digital public complaint service under the Department of Communication and Informatics (DISKOMINFO) of Semarang City, formerly known as Sapa Mbak Ita. The rebranding on April 8, 2025 led to decreased awareness, trust, and public participation toward the new identity. This study aims to evaluate the role of Government Public Relations in improving these aspects through the campaign “Cipta Seni Bahana Aspirasi #NgadudiLaporSemar.” The Project Manager is responsible for planning and monitoring the campaign, while the Account Executive handles coordination, stakeholder relations, and content management. The results show increased public awareness, improved trust, and a rise in new users. These findings indicate that structured Government Public Relations strategies are effective in enhancing the use of digital public complaint services.

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