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Interaksi Online
Published by Universitas Diponegoro
ISSN : -     EISSN : -     DOI : -
Core Subject : Science, Social,
Library & Information Science Social Sciences
Jurnal Interaksi Online adalah jurnal yang memuat karya ilmiah mahasiswa S1 Jurusan Ilmu Komunikasi, FISIP Undip. Interaksi Online menerima artikel-artikel yang berfokus pada topik yang ada dalam ranah kajian Ilmu Komunikasi dan Ilmu Sosial
Arjuna Subject : -
Articles 1,714 Documents
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KAMPANYE PENINGKATAN PENGETAHUAN MAHASISWA UNDIP, UDINUS, DAN UNIKA SOEGIJAPRANATA TERHADAP BUS WISATA KOTA SEMARANG SEBAGAI ALTERNATIF STRESS RELIEF DALAM PERSPEKTIF MEDIA PLANNER, LOGISTIK, DAN VIDEOGRAFER Aliyyanda Bulan putri; Adi Nugroho
Interaksi Online Vol 14, No 2: April 2026
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

This study aims to analyze the effectiveness of the Bus Wisata Kota Semarang program as an alternative stress relief for university students. The research focuses on strategiesemployed by the media planner, logistics/production team, and videographer to enhancestudent awareness and engagement. Data were collected through surveys, social mediaanalytics, and direct observation of events such as Roadshow to Campus, Car Free Day preevents,special holiday events, and theTreasure Hunt main event.Findings show that integrated offlineand online communication strategies, including collaboration with media partners,Instagram Ads, and Key Opinion Leaders (KOLs), successfully increased student knowledgeand participation. Specifically, 84.2% of students answered mini-game questions correctlyduring campus roadshows, while social media engagement grew with 28 content posts,follower increase from 2,718 to 3,806, reach of 99,142, and an engagement rate rise from4.41% to 5.89%. The results indicate that a structured, consistent, and multimedia-basedcampaign can effectively promote the Bus Wisata Kota Semarang program, supportingstudents’ stress relief while strengthening public awareness of local tourism.
PERANCANGAN STRATEGI KOMUNIKASI PEMASARAN TERPADU (IMC) DALAM MENDORONG KONVERSI PENGGUNAAN PRODUK BY.U BY TELKOMSEL SEBAGAI COPYWRITER Nadya Syafiqa; Yohanes Thianika Budiarsa
Interaksi Online Vol 14, No 2: April 2026
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

by.U is a digital mobile service launched by Telkomsel, primarily targeting Generation Z andyoung, digitally active users. However, by.U usage among high school and vocational schoolstudents in Semarang remains relatively low. A survey of 814 students from four schoolsaffiliated with Telkomsel's educational platform, Skul.id, found that only 46 students, orapproximately 5.7%, were active by.U SIM card users. Furthermore, the survey also showedthat the perceived risk of the service remains quite high, at 52.2%, while purchase intentionremains at 20.8%. To address these issues, an integrated marketing communications campaignwas designed through the "by.U On The Move" and "by.U Inter-School Digital Challenge"programs. This campaign employed an Integrated Marketing Communication (IMC) approach,utilizing various communication channels such as media relations, social media marketing,influencer marketing, and event marketing. The communication strategy aimed to driveaudiences through the stages of attention, interest, desire, and action, in accordance with theHierarchy of Effects model in marketing communications.The campaign implementationdemonstrated a change in audience response. Perceived risk decreased from 52.2% to 19.5%,while purchase intention increased from 46 to 118 students at the target schools. During thecampaign, the author served as a copywriter responsible for crafting communication messagesand developing campaign content.
Peran Data Analyst, Administration & Finance, dan Event Strategist Dalam Strategi Pemasaran Sosial Yayasan Setara Melalui Aktivasi Media Sosial, Sosialisasi Orang Tua, Rekrutmen Relawan, Main Event, dan Pendampingan Anak Indah Zuzaharani; Yanuar Luqman
Interaksi Online Vol 14, No 2: April 2026
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Yayasan Setara faced the challenge of low brand awareness which hindered public participation and the effectiveness of its social programs. To address this, the program was designed utilizing a Social Marketing Theory approach combined with an Integrated Marketing Communication (IMC) strategy, encompassing public relations, direct marketing, and event marketing. All activities were focused on integrating community socialization, volunteer recruitment, and child advocacy programs to ensure consistent messaging that effectively influenced the audience’s social behavior. The campaign implementation involved the crucial roles of Data Analyst, Administration & Finance, and Event Strategist. The results of the implementation demonstrated significant achievements across both reach and engagement metrics. The primary impacts were an increase in information reach and the successful expansion of collaboration networks, proving a strengthened community commitment to child protection. Furthermore, the rise in public participation and awareness confirmed that the integrated communication strategy was well-received and processed effectively by the target audience in Semarang.
DISEMINASI PENGETAHUAN TOKOH KI NARTOSABDHO MELALUI EVENT FESTIVAL SEABAD NADA DAN WARISAN KI NARTOSABDHO KEPADA PEGIAT SENI MAHASISWA DI KOTA SEMARANG SEBAGAI EVENT MANAGER, EVENT CONCEPTOR, EVENT EXECUTOR, PRODUCTION LOGISTICS, EVENT PRODUCTION GRAPHIC DESIGNER Muhammad Raihan Tambunan; Yohanes Thianika Budiarsa
Interaksi Online Vol 14, No 2: April 2026
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

This study examines the dissemination of knowledge about Ki Nartosabdho through thecultural event “Festival Seabad Nada dan Warisan Ki Nartosabdho” targeting student artcommunities in Semarang. The dominance of global popular culture has reduced youngpeople’s awareness of local cultural figures, requiring more relevant communicationapproaches. This research uses a qualitative approach with an implementation-based methodand the Integrated Marketing Communication (IMC) framework, integrating advertising,public relations, and experiential events. The findings show that the program increasedparticipation, knowledge, and cultural appreciation among participants. This study concludesthat cultural festivals with integrated communication strategies effectively bridge the gapbetween interest and understanding in cultural preservation.
PROGRAM KOMUNIKASI PEMASARAN UNTUK MENINGKATKAN REVENUE FOOD & BEVERAGE 11/12 ROOFTOP BAR SEMARANG SEBAGAI DESIGN & CREATIVE MANAGER Irvinda Rafii Zharfansyah; S Rouli Manalu
Interaksi Online Vol 14, No 2: April 2026
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

The food and beverage (F&B) industry in Semarang is marked by intense competition,resulting in fluctuating revenue at 11/12 Rooftop Bar due to promotional strategies that arenot yet fully effective. This study aims to implement an Integrated Marketing Communication(IMC) program with a focus on event marketing and sales promotion to improve revenueperformance. By integrating elements such as social media marketing, public relations, andadvertising, several programs including themed events and promotional offers were carriedout. The results show that these integrated activities were able to attract more visitors andcontribute to increased revenue during the program period. This study concludes that an IMCstrategy based on event marketing and sales promotion can effectively enhance businessperformance, especially in improving F&B revenue.
PENGARUH TINGKAT KONFORMITAS KELOMPOK DAN KONSEP DIRI TERHADAP PERSEPSI PERNIKAHAN PADA GENERASI MILENIAL Ramadhani Putri Utami; wiwid Noor Rakhmad
Interaksi Online Vol 14, No 2: April 2026
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

This study analyzes the influence of group conformity level and self-concept on marriage perception among millennials in Semarang City. The rising trend of marriage postponement among millennials underlies the urgency of this research. A quantitative approach was applied to millennial respondents (born 1981–1996) delaying marriage via purposive sampling, analyzed using multiple linear regression. Results show that group conformity has a significant negative influence on marriage perception, meaning stronger conformity to marriage-delaying group norms leads to more negative marriage perception. Conversely, self-concept has a significant positive influence, where individuals with stronger self-esteem and self-confidence tend to hold more positive marriage perceptions. Together, both variables contribute significantly in explaining the variation in marriage perception among millennials. The study recommends strengthening self-concept and developing critical attitudes toward group norms to form a more balanced marriage perception.
PENGARUH INTENSITAS MENONTON KONTEN SKETSA KOMEDI DI TIKTOK DAN BRAND IMAGE TERHADAP KREDIBILITAS SUMBER PADA OWN MEDIA BANK MEGA Reynard Aureliano; Agus Naryoso
Interaksi Online Vol 14, No 2: April 2026
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

This study analyzes the influence of comedy sketch viewing intensity and brand image on the credibility of Bank Mega's communication sources on TikTok. Using a quantitative approach, a survey was conducted among 353 TikTok users who had watched the bank's comedy content. Data were analyzed using multiple linear regression via SPSS. The results indicate that, both simultaneously and partially, viewing intensity and brand image have a positive and significant effect on source credibility. An Adjusted R Square value of 0.220 shows that these variables account for 22% of the variance in source credibility. These findings suggest that light entertainment content is an effective strategy for banking institutions to build trust and engagement with digital audiences, moving beyond traditional formal communication.
MEMAHAMI NEGOSIASI IDENTITAS KEAGAMAAN PEREMPUAN MUSLIM DALAM PERNIKAHAN BEDA AGAMA DENGAN LAKI-LAKI KATOLIK Andrei Seven Manuel Sirait; Hapsari Dwiningtyas Sulistyani
Interaksi Online Vol 14, No 2: April 2026
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Interfaith marriage presents complex communication dynamics, particularly regardinghow individuals maintain and negotiate their religious identities within marital life. This studyaims to understand the experiences of Muslim women in negotiating their religious identitiesin marriages with Catholic men. This research employs a phenomenological approachinvolving seven Muslim women who are married to Catholic spouses. Data were collectedthrough in-depth interviews and analyzed using phenomenological analysis to uncover themeaning of participants’ lived experiences. The findings reveal that religious identitynegotiation does not occur through open conflict but through everyday practices that arepersonal, contextual, and relational. Negotiation is carried out by positioning religioussymbols as personal needs within the domestic space, meaning that such symbols are notnecessarily displayed as public identity markers but are adjusted based on relational comfortwithin the family. In addition, religious practices are treated as private domains that areperformed in parallel without mutual interference, allowing differences in belief to coexistwithout escalating into conflict. In terms of food consumption, negotiation takes place throughthe management of halal and non-halal boundaries using practical adaptation strategies, suchas separating food or adjusting shared eating practices. Meanwhile, religious celebrations areredefined as social and familial moments rather than ritual participation, enabling involvementwithout compromising individual religious identities. Regarding children’s religiousupbringing, negotiation occurs through discussion and mutual agreement between partners,taking into account family values as well as the child’s individual autonomy. These findingsindicate that religious identity negotiation in interfaith marriage operates through theformation of personal boundaries, everyday adaptive strategies, and relational adjustmentsthat allow differing beliefs to coexist within the household.
PERENCANAAN STRATEGI KOMUNIKASI PEMASARAN TERPADU (IMC) DALAM MENDORONG KONVERSI PENGGUNAAN PRODUK BY.U BY TELKOMSEL SEBAGAI PROJECT MANAGER Nayyara Aisyah Mahdiya; Djoko Setyabudi
Interaksi Online Vol 14, No 2: April 2026
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

By.U is a digital cellular service launched by Telkomsel that specifically targets Generation Z andyoung digital users. Despite its positioning as a youth-oriented digital provider, the level of by.U usageamong high school and vocational school students in Semarang remains relatively low. A preliminarysurvey conducted among 814 students from four schools affiliated with Telkomsel’s educationalplatform, Skul.id, revealed that only 5,7% or 46 students were active users of the by.U SIM card. Inaddition, the survey indicated a relatively high level of perceived risk toward the service at 52,2%,accompanied by low purchase intention of only 20,8%. To address this issue, an Integrated MarketingCommunication (IMC) campaign was designed and implemented through two main programs, namelythe “by.U On The Move” and the “by.U Inter-School Digital Challenge.” The campaign utilized acombination of offline activation and digital communication strategies, including media relations,social media marketing, influencer marketing, and event marketing. These activities were designed toencourage students to move through the stages of attention, interest, desire, and action, following theHierarchy of Effects model in marketing communication. The implementation of the campaigndemonstrated significant results. The perceived risk among students decreased from 52,2% to 19,5%,indicating improved trust toward the service. Meanwhile, purchase intention increased from 20,8% to72,8%. In addition, the number of active by.U users increased from 46 students to 118 students acrossthe targeted schools.As a Project Manager, the author was responsible for planning, coordinating, and supervising theentire campaign process, from the planning stage to implementation and evaluation. This reportdocuments the effectiveness of the implemented communication strategies and provides practicalinsights for future integrated marketing communication campaigns targeting youth audiences.
PROGRAM KOMUNIKASI PEMASARAN UNTUK MENINGKATKAN REVENUE FOOD & BEVERAGE 11/12 ROOFTOP BAR SEMARANG SEBAGAI PROGRAM MANAGER Rafi Oktafiandi Akbar; Djoko Setyabudi
Interaksi Online Vol 14, No 2: April 2026
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

The food and beverage industry in Semarang faces tight competition, causingfluctuating revenue at 11/12 Rooftop Bar due to sub-optimal promotional strategies. Thisstudy aims to implement an Integrated Marketing Communication (IMC) program focusingon event marketing and sales promotion to increase revenue. By combining elements likesocial media marketing, public relations, and advertising, various programs such as KorokkeHalloween Night, Sunset Rooftop Yoga, and targeted discounts were executed. The resultsindicate that these integrated activities successfully increased visitor numbers and revenueduring the program period. The study concludes that an IMC strategy based on eventmarketing and sales promotion effectively improves business performance and increases F&Brevenue.

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