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INDRA IRYANTO NUR HIDAYAT
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Bero RT 002 / RW 006, Desa Kebondalem Kidul, Prambanan, Klaten, Jawa Tengah, Indonesia. Kode Pos: 57454
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INDONESIA
International Journal of Economic and Tourism Research
Published by PT Hidayat Muda Intelektual
ISSN : -     EISSN : 31634974     DOI : -
Core Subject :
International Journal of Economic and Tourism Research (ECOTOUR) is a peer-review journal published fourth a year (January, April, June and October) by PT. Hidayat Muda Intelektual, Indonesia. ECOTOUR addresses the broad area of management and tourism applied and its practices in industry, business and tourism. It is particularly receptive to research relevant to the practice of management within the emerging Worldwide and its effects beyond. It covers studies on how management work is done (descriptive) and/or should be done (normative) in diverse organizational forms, either in profit or non-profit firms, private or public sector institutions, or formal or informal social networks. We welcome qualitative case studies with high-quality, rigorous methods, and a strong impact on the field.
Arjuna Subject : -
Articles 30 Documents
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Exploring the Socio-Economic Dynamics of Batik Giriwangi Artisans: A Study on Local Wisdom and Challenges Indra Iryanto Nur Hidayat; Wahyu Purnomo; Guntur Andi Pamungkas
International Journal of Economic and Tourism Research Vol. 1 No. 1 (2025): April 2025
Publisher : PT. Hidayat Muda Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.0000/ECOTOUR.v1.i1.a2

Abstract

This study examines the socioeconomic dynamics of Batik Giriwangi artisans in Kebondalem Kidul, Prambanan, focusing on how they adapt to industrial challenges while preserving traditional knowledge. This study investigates how craftspeople adjust to cultural, technical, and economic shifts using qualitative methods and a case study methodology. Participatory observations, in-depth interviews, and document analysis were used to gather data. According to the results, artisans persevere via creativity in goods and community cooperation despite obstacles in the areas of workforce regeneration, digital advertising, and growing raw material costs. This study emphasizes how crucial internet marketing tactics, vocational training, and government assistance are to bolstering the Batik Giriwangi sector.
The Dynamics of Work Quality, Supervision, and Work Environment on Employee Productivity in Barukan Village: A Qualitative Approach Wahyu Purnomo; Cakra Hidayat; Melinda Astuti
International Journal of Economic and Tourism Research Vol. 1 No. 1 (2025): April 2025
Publisher : PT. Hidayat Muda Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.0000/ECOTOUR.v1.i1.a3

Abstract

Employee productivity is an important predictor of organizational performance, especially in rural administrative settings where human resources are minimal. Using a qualitative method, this study investigates the influence of job quality, supervision, and working conditions on employee productivity in Barukan Village. In-depth interviews and theme analysis were used to gather data on the important elements impacting productivity. According to the findings, employees' access to training and resources has a major impact on job quality, but supervision is critical in motivating and improving performance outcomes. Furthermore, the work environment, including infrastructure and culture, has a direct impact on employee engagement and productivity. The report emphasizes the need for better training programs, systematic monitoring, and workplace improvements in order to promote a more productive workforce. Theoretical implications correlate with transformational leadership and Herzberg's Two-Factor Theory, which emphasize intrinsic motivation and participatory leadership as major productivity drivers. Practical ideas include digital transformation, leadership development, and infrastructural improvements to improve rural worker efficiency. This study adds to the greater discussion of rural human resource management and offers policymakers and administrators practical insights. Future research should look at the long-term effects of digitization and leadership techniques on rural workforce performance.
Analysis of Employee Work Motivation at BAPPEDA Sleman District Guntur Andi; Nadia Azkal Uyun; Herlina Nur Rahma Sari
International Journal of Economic and Tourism Research Vol. 1 No. 1 (2025): April 2025
Publisher : PT. Hidayat Muda Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.0000/ECOTOUR.v1.i1.a4

Abstract

Employee motivation is a critical determinant of organizational effectiveness, particularly in public sector institutions such as BAPPEDA Sleman. This study examines the factors influencing employee motivation by analyzing intrinsic and extrinsic motivational drivers. Using a qualitative approach, data were collected through in-depth interviews with employees and management personnel. The findings indicate that public service motivation remains a strong intrinsic driver, fostering employee commitment and engagement. However, extrinsic factors, including leadership style, work environment, career advancement opportunities, and reward systems, also significantly impact motivation levels. Transformational leadership was found to enhance motivation by providing employees with a clear vision, recognition, and support. Conversely, bureaucratic constraints and excessive administrative burdens were identified as demotivating factors. The study highlights the importance of balancing intrinsic and extrinsic motivation through structured human resource policies, leadership development programs, and workplace improvements. The implications suggest that government institutions should adopt comprehensive strategies that integrate psychological and structural aspects of motivation to enhance employee satisfaction and productivity. Future research should explore the long-term effects of motivational strategies and compare public and private sector approaches to motivation. By addressing the identified motivational challenges, public institutions can improve employee performance and contribute more effectively to regional development.
Integration of AI, Big Data, and Cultural Heritage in Tourism Marketing: A Case Study of Klaten Eneng Nuraeni; Wahyu Purnomo; Indra Iryanto Nur Hidayat
International Journal of Economic and Tourism Research Vol. 1 No. 1 (2025): April 2025
Publisher : PT. Hidayat Muda Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.0000/ECOTOUR.v1.i1.a11

Abstract

This study investigates the use of artificial intelligence, big data, and cultural heritage in tourism marketing in Klaten Regency. The study looks at how AI-driven customisation, data analytics, and cultural authenticity help to boost tourist engagement and destination competitiveness. The study uses qualitative methodologies, including interviews with tourism stakeholders and content analysis, to identify significant themes such as AI-driven recommendation systems, data-driven decision-making, and cultural storytelling. The findings indicate that AI-powered solutions considerably improve consumer experiences, and Big Data analytics boost strategic planning and market segmentation. Furthermore, cultural heritage remains an important aspect in attracting tourists, with digital storytelling and immersive technology helping to preserve and promote Klaten's cultural treasures. AI-powered interactive experiences, such as augmented reality (AR) and virtual reality (VR), enhance visitor engagement, making cultural institutions more accessible and desirable. The study emphasizes the importance of predictive analytics in studying visitor behavior and customizing marketing techniques to enhance destination branding. Despite these benefits, issues such as technology infrastructure, data protection concerns, and the digital gap between enterprises remain. Addressing these issues needs collaboration among local governments, tourist stakeholders, and technology suppliers to promote inclusive and ethical AI deployment. The study has theoretical and managerial implications, underlining the importance of sustainable digital strategy and responsible AI implementation. Future research should focus on building AI-powered smart tourism ecosystems in order to promote ethical and culturally sensitive tourist development.
Tourism Marketing Strategies and Cultural Approach of BUMDes Murakabi Using TOWS Analysis Guntur Andi; Sutopo; Tri Hartanto; Teresa Freitas Belo; Ashok Aima
International Journal of Economic and Tourism Research Vol. 2 No. 2 (2026): June 2026
Publisher : PT. Hidayat Muda Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.0000/ECOTOUR.v2.i2.a12

Abstract

This research looks into BUMDes Murakabi's tourist marketing techniques in Kebondalem Kidul, with a focus on the importance of cultural integration in tourism growth. The study takes a qualitative approach, relying on interviews and document analysis to identify the strengths, weaknesses, opportunities, and threats (TOWS) influencing tourist marketing. The data show that BUMDes Murakabi employs a combination of digital and conventional marketing methods, such as social media promotions, influencer partnerships, and local cultural events. Despite these attempts, problems such as inadequate digital marketing knowledge, budget limits, and infrastructural limitations impede tourist growth. The report uses a TOWS analysis to make strategic suggestions. Key assets include a rich cultural past and active community engagement, but drawbacks such as limited promotional reach and dependency on seasonal tourists pose challenges. The increased interest in cultural and sustainable tourism creates opportunities, but problems such as competition and shifting visitor tastes represent considerable hazards. The strategy proposals focus on utilizing cultural heritage, improving digital marketing skills, procuring finance, and enhancing crisis management frameworks. This study adds to the theoretical framework of sustainable tourism marketing and offers practical insights to policymakers and tourism stakeholders. The findings emphasize the significance of balancing commercialization with cultural authenticity in order to achieve long-term viability. Future research should investigate the long-term impact of these initiatives on community resilience and economic growth. BUMDes Murakabi can strengthen its tourist competitiveness by combining cultural preservation with creative marketing strategies.
Facing Challenges: Strategies of Female Farmers in Rokan Hulu Regency in Balancing Work and Family Life Hendry Kurniawan; Erik Estrada; Defidelwina
International Journal of Economic and Tourism Research Vol. 1 No. 1 (2025): April 2025
Publisher : PT. Hidayat Muda Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.0000/ECOTOUR.v1.i1.a15

Abstract

This study explores the strategies employed by female farmers in Rokan Hulu Regency, Indonesia, in balancing dual roles as agricultural workers and homemakers. Using a qualitative phenomenological approach, in-depth interviews were conducted with 16 female farmers across 13 villages and 1 urban ward in Rambah District. The research identifies the underlying motivations for assuming dual roles, including economic necessity, family tradition, and personal identity, while also examining the types of work-family conflict experienced. Findings reveal that the most common conflicts are time-based, emotional, and behavioral, where women struggle to manage domestic duties alongside physically demanding agricultural work. To address these challenges, participants adopt adaptive strategies such as strict time management, role negotiation within the household, utilization of labor-saving tools, and reliance on community support networks. The study is grounded in Role Theory and the Work-Life Balance framework, highlighting how female farmers constantly negotiate conflicting demands in socio-economically constrained environments. The findings underscore the importance of gender-sensitive agricultural policy, particularly in providing support services such as childcare, flexible work arrangements, and psychosocial assistance. This research contributes to broader discourses on gender, rural labor, and agrarian resilience, and emphasizes the urgent need for structural interventions to alleviate the burden of work-family conflict faced by women in traditional agricultural systems.
Business Feasibility Study of Nindi Tempe Factory Based on Production and Financial Aspects Aisyah Fahrenzo; Andi Afrizal; Hendry Kurniawan
International Journal of Economic and Tourism Research Vol. 1 No. 2 (2025): June 2025
Publisher : PT. Hidayat Muda Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.0000/ECOTOUR.v1.i2.a16

Abstract

The purpose of this study is to analyze the progress of the tempeh factory which is analyzed in terms of technical aspects of production and financial aspects. Analysis of technical and production aspects is a critical stage in assessing a company's readiness to run a business. In line with the technical aspects, financial analysis plays a fundamental role in determining the feasibility of a business so that business actors can make strategic decisions based on accurate calculations, to minimize the risk of loss and maximize potential profits. This study uses a qualitative method through a descriptive approach. carried out in order to see the prospects and feasibility of the Nindi tempeh factory business in Pasar Baru Village, Ujung Batu District. This study was conducted at the Nindi tempeh factory business in Pasar Baru Village, precisely in Ujung Batu District. With a business feasibility study analysis based on technical and production aspects and financial aspects.
Systematic Literature Review: The Influence of Ratings and Reviews on Purchasing Decisions for Dried Fruit Snacks Wahyuni Zahra Hidayah; Imay Delin Sabtha Dewi; Putri Ayu Salsabillah
International Journal of Economic and Tourism Research Vol. 1 No. 2 (2025): June 2025
Publisher : PT. Hidayat Muda Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.0000/ECOTOUR.v1.i2.a17

Abstract

This study has undergone a systematic review of the purchase decision of dried fruit snacks on the shopee e-commerce platform. Digital transformation in the modern era makes changes in consumer behavior in shopping. By conducting a literature search on Google Scholar, we have selected 20 relevant articles. New findings show that the number of publications continues to increase from 2020 to 2025. This research uses the Systematic Literature Review (SLR) method. Through the Systematic Literature Review (SLR) method, this research identifies ten selected journals that are relevant to the topic, published between 2020 and 2025, and discuss specifically the influence of online customer reviews (OCR) and online customer ratings (OCRt) on purchasing decisions. From the results of the analysis, it can be concluded that OCR and OCRt have a positive and significant influence on purchasing decisions, especially in the context of marketplaces such as Shopee. This research shows that public awareness of healthy lifestyles has led to an increase in fruit consumption, including in the form of snacks such as dried fruit snacks. Demand for dried fruit products increases along with practicality, longer shelf life, and nutritional content that is maintained. Based on the analysis of sales data, ratings, and reviews of dried fruit snack products on the Shopee platform, it was found that ratings and reviews have a significant influence on consumer purchasing decisions. Products with high ratings tend to be more trusted by potential buyers, especially if supported by relevant and informative positive reviews.
The Influence of Social Media on the Marketing of Home-Based Bread MSME Products Nanang Supriyadi; Gilang Ramadhan
International Journal of Economic and Tourism Research Vol. 1 No. 2 (2025): June 2025
Publisher : PT. Hidayat Muda Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.0000/ECOTOUR.v1.i2.a19

Abstract

This study aims to analyze the impact of social media usage on the marketing effectiveness of homemade bread MSMEs in the digital era. Micro, Small, and Medium Enterprises (MSMEs), as the backbone of Indonesia's national economy, are currently facing significant challenges amid global competition and shifting consumer behavior. Marketing through social media platforms such as Instagram, Facebook, WhatsApp Business, and TikTok is considered an effective solution, offering low operational costs, broad market reach, and direct interaction with consumers. This research adopts a descriptive qualitative approach based on literature reviews and secondary data analysis to comprehensively understand this phenomenon. The analysis reveals that social media utilization has a positive influence on brand visibility, sales volume growth, and customer loyalty among homemade bread MSMEs. However, several challenges remain, including limited digital literacy, inconsistency in content creation, and underutilization of paid advertising features. These findings underscore the importance of strengthening the digital capacity of MSME actors through continuous training and multi-stakeholder collaboration to optimize social media-based marketing strategies. By leveraging social media effectively, homemade bread MSMEs have the potential to expand their market reach, enhance competitiveness, and reinforce business resilience in the face of an increasingly digitalized market landscape.
The Influence of Price and Vegetable Quality on Purchase Decisions in the Market: A Systematic Literature Review Nur Fauziah; Desviana Safitri; Erlina
International Journal of Economic and Tourism Research Vol. 1 No. 4 (2026): January 2026
Publisher : PT. Hidayat Muda Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.0000/ECOTOUR.v1.i4.a21

Abstract

This study aims to analyze the influence of price and vegetable quality on consumers' purchasing decisions. Vegetables are a basic necessity for humans and are consumed daily, making factors such as price and quality key considerations in purchasing decisions. The vegetables sold in the market are harvested by farmers and collected by vegetable distributors. The demand for vegetables continues to increase along with public awareness of healthy lifestyles. However, higher vegetable prices can reduce consumers' purchasing power and potentially affect food security. Conversely, stable and affordable prices can increase vegetable consumption, support healthy eating habits, and strengthen household-level food security.The research method used is qualitative descriptive through a literature review. This study analyzes various previous relevant literature, both from national and international journals, totaling 20 journals, to identify patterns and common findings regarding the relationship between price, quality, and purchasing decisions. The review results show that price plays an important role in attracting initial consumer interest, while product quality plays a key role in maintaining consumer satisfaction and loyalty. This study provides a theoretical contribution by summarizing previous research findings and offers direction for future studies. Moreover, traders and market managers need to maintain price stability and improve product quality in order to sustain consumer loyalty.

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