cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Sari Listyorini
Contact Email
sariadbis96@gmail.com
Phone
+6283848898843
Journal Mail Official
jiabundip@gmail.com
Editorial Address
Departemen Administrasi Bisnis, Fakultas Ilmu Sosial & Ilmu Politik, Universitas Diponegoro, Jl. Prof. H. Soedarto, S.H. Tembalang, Semarang, Jawa Tengah, Indonesia
Location
Kota semarang,
Jawa tengah
INDONESIA
Jurnal Ilmu Administrasi Bisnis
Published by Universitas Diponegoro
ISSN : -     EISSN : 27461297     DOI : 10.14710/jiab
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Ilmu Administrasi Bisnis diterbitkan oleh Jurusan Ilmu Administrasi Bisnis Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Diponegoro.
Arjuna Subject : -
Articles 16 Documents
 1   2 
Search results for , issue "Volume 3, Nomor 4, Tahun 2014" : 16 Documents clear
PENGARUH KUALITAS PELAYANAN DAN HARGA TERHADAP KEPUASAN KONSUMEN PADA RUMAH MAKAN KAMPOENG DJOWO SEKATUL KABUPATEN KENDAL Sebrica, Della; Suryoko, Sri; Prihartini, Apriatni Endang
Jurnal Ilmu Administrasi Bisnis Volume 3, Nomor 4, Tahun 2014
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (124.817 KB)

Abstract

Costumer satisfaction is influenced by several factors, including the quality of service and price. This study establishes the service quality and price as a benchmark for customer satisfaction at Kampoeng Djowo Sekatul restaurant. This type of research is explanatory research, by using a self questionnaire administrator as the data collection technique. The tool used was a questionnaire. The population in this study is the food costumers Kampoeng Djowo Sekatul. Calculation of the sample using non-probability sampling technique, the type used is accidental sampling by respondents as many as 100 people. The data analysis technique used is the linear regression analysis. The conclusion from this study is that there are significant between service quality and price on consumer satisfaction Kampoeng Djowo Sekatul Kendal, partially affect service quality by 28.8% to customer satisfaction, and prices by 34.9% on customer satisfaction. Mutual influence the quality of service and price to customer satisfaction by 36.3%, while 63.7% is influenced by other factors. Advice: the company must conduct periodic evaluation and improvement of the quality of service that is better in the eyes of costumers, Kampoeng Djowo Sekatul restaurant must still maintain a decent price for the costumer based on their level of income, a place of comfort and quality of food as well as other competitors.
PENGARUH MOTIVASI DAN DISIPLIN KERJA TERHADAP KINERJA KARYAWAN PT. NEW RATNA MOTOR SEMARANG Putra, Hutama Dhyanto; Nugraha, Hari Susanta; Widiartanto, Widiartanto
Jurnal Ilmu Administrasi Bisnis Volume 3, Nomor 4, Tahun 2014
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (86.089 KB)

Abstract

Business activities are required to be alert to the global economy. The Fact as a motivation for people who engage in business activities, work and be able to create more advanced economies are better able to compete with other countries. Motivation is an important subject for managers because managers work through and with others. act as the driving motivation willingness and desire to work according to measurements and the desired limits. In addition to motivation, employee performance is also influenced by the work discipline. Where discipline is a person's awareness and willingness to comply with all company regulations and social norms in force. But in fact a high motivation to work without being followed with discipline can interfere with the performance of the employee in the employee productivity. This research intended to find out the effect of motivation and discipline on the performance of employees of PT. New Ratna Motor Semarang. This research used random sampling proporsionate techniques with 63 respondents.Analysis is conducted cross tabulation analysis, correlation, multiple regression, testing the coefficient of determination and tests of significance. From the regression analysis equation Y = 2.821 + + 0,142X2 0,339X1. Where the performance variable (Y), motivation (X1), and the Discipline of Work (X2). Hypothesis testing using a significance test showed that the two independent veriabel studied was shown to significantly affect the performance dependent variable.Respondents said about performance of employee it’s good and some employee having a mistake to finish the job and  they don’t have inisiatif to solve it. The company have a solution to complete the target and finishing a job in overtime. Motivation and discipline are high enough to have effect on the performance of employees of PT. New Ratna Motor Semarang. In addition to these two factors it is worth reviewing the company concerned and the factors or other variables related and significant effect on the performance of employees such as leadership, compensation, organizational culture, work environment, and work productivity. These factors are calculated can improve the performance of employees, so that the quality and quantity of work expected of employees in accordance with the company.
PENGARUH KUALITAS PELAYANAN DAN TARIF TERHADAP LOYALITAS PELANGGAN MELALUI KEPUASAN PELANGGAN FAMILY FUN KARAOKE KELUARGA OUTLET SMG-03 SEMARANG Zulfa, Nur Amalia; Lubis, Nawazirul; Ngatno, Ngatno
Jurnal Ilmu Administrasi Bisnis Volume 3, Nomor 4, Tahun 2014
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (418.51 KB)

Abstract

As the development of the economy, companies in the services sector has increased rapidly, especially in entertainment services. This is due to the entertainment services has become people needs to relieve their fatigue and boredom from daily activities. In serving the customers, Family Fun Karaoke Keluarga Outlet SMG-03 Semarang is one of the karaoke company growing in Semarang, but the number of visitors has decreased from year 2011 – 2013 is accompanied by an increasing number of incoming complaints.This study aimed to know the effect of service quality and rate on customer loyalty through customer satisfaction Family Fun Karaoke Keluarga Outlet SMG-03 Semarang. Type of research is used explanatory. The population in this study is the customer Family Fun Karaoke Keluarga Outlet SMG-03 Semarang, by using the theory of Cooper and Emory then taken 100 respondents to be sampled and the sampling technique used a combination of incidental sampling and purposive sampling. Metohods of data collection using questionnaires, interviews, and documentation. Measurement scale used a Likert scale. The data analysis used validity test, reliability test, correlation coefficient, analysis of simple and multiple linear regression, determinant coefficient, significance test (t test and F test) and path analysis.The study concluded that the quality of service and rate altogether (simultaneously) or individually affect the dependent variable of customer satisfaction and customer loyalty. Based on the results of path analysis, the direct effect of service quality on customer loyalty smaller than the indirect effect, whereas the direct effect of rate on customer loyalty greater than the indirect effect.Suggestion of this study is Family Fun Karaoke Keluarga Outlet SMG-03 Semarang should be able to improve the quality of its services such as equipment provide, uniforms provide a more polite to work for employee and increase the ability of employees to serve customers and determine the relevant rate in order to continue to survive in the midst of intense competition at this time.
PENGARUH EKUITAS MEREK, KUALITAS PELAYANAN, DAN SWITCHING COST TERHADAP LOYALITAS PELANGGAN DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING Studi Kasus Pada PT Garuda Indonesia (Persero) Tbk Branch Office Semarang Mahendra, Muhammad Habib; Waluyo, Handoyo Djoko; Prabawani, Bulan
Jurnal Ilmu Administrasi Bisnis Volume 3, Nomor 4, Tahun 2014
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (107.763 KB)

Abstract

This research is motivated by the increasingly fierce competition as it is today. PT Garuda Indonesia, which is one of the airline companies in Indonesia today is also very aggressively to improve the quality of service that customer satisfaction is increased. For the initial step Garuda Indonesia to improve services to the customers ie rearranging operations and management of PT Garuda Indonesia flight to be on time and make Garuda Indonesia has the quality and service excellence. In particular, this study discusses the Garuda Indonesia service users who have not yet reached the target from year to year. From the data analysis it can be conclude that there is positive and significant correlation between the variables of brand equity, service quality, and the cost of switching to variable customer satisfaction partially and simultaneously, and there is a positive and significant effect among variables of customer satisfaction on customer loyalty variables.
PENGARUH STRATEGI CO-BRANDING, BRAND EQUITY TERHADAP PURCHASE INTENTION MELALUI BRAND PREFERENCE Kurniawan, Arif; Suryoko, Sri; Listyorini, Sari
Jurnal Ilmu Administrasi Bisnis Volume 3, Nomor 4, Tahun 2014
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (102.428 KB)

Abstract

In 2003 Daihatsu doing Co-Branding with Toyota to produce two identical products, namely Daihatsu Xenia and Toyota Avanza. Results of Co-Branding makes Daihatsu got many achievements. Daihatsu Xenia including three best-selling MPV in Indonesia, contributing to the Daihatsu Xenia reach above 56% and the contribution make Daihatsu get ranked the two acquisition of the car market in Indonesia. In 2012 Daihtsu Xenia awarded a top brand. This study aims to determine the effect of co-branding strategies, brand equity toward purchase intention through the Brand Preference. This study is included in the explanatory research. Data collection techniques with accidental sampling method with a sample of 100 analyzes conducted qualitatively and quantitatively. Quantitative analysis using validity, reliability test, crosstab, product moment correlation, simple linear regression, coefficient of determination, multiple regression, t test, and path analysis. The results of this study indicate that the strategy of Co-Branding positive effect on brand equity, co-branding strategy positive effect on Brand Preference, Brand Equity positive effect on Brand Preference, Brand Equity positive effect on Brand Preference and Brand Preference positive effect on Purchase Intention. Based on path analysis get information that to improve the Purchase Intention must be done by increasing the effectiveness of co-branding strategy and followed by efforts to increase the brand equity that is able to increase the Brand Preference. Communicate and provide information about products Daihatsu Xenia is interesting as Co-Brand Product Daihatsu-Toyota and innovation should be done so that consumers want to buy, reuse, do not switch to another brand and make the Daihatsu Xenia first choice when buying a MPV.
Pengaruh Tingkat Bagi Hasil Dan Komunikasi Pemasaran Terpadu (Integrated Marketing Communication) Terhadap Keputusan Nasabah Untuk Menabung Pada Bank Muamalat Indonesia Cabang Semarang Sumarlina, Sumarlina; Rodhiyah, Rodhiyah; Saryadi, Saryadi
Jurnal Ilmu Administrasi Bisnis Volume 3, Nomor 4, Tahun 2014
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (131.101 KB)

Abstract

Today the growth of Islamic banking services is growing in Indonesia. Bank Muamalat Indonesia as a provider of Sharia-compliant banking services in Indonesia seeks to meet the needs of its customers with a wide range of attractive savings products.            The aim of the research is to find out the influence of the profit-sharing and integrated marketing communication to customers for savings. The population this research is all of our customers Bank Muamalat Indonesia branch Semarang, with 100 respondents as sample. The type of this research is explanatory research with primary data collection through questionnaires using purposive sampling technique.Analysis techniques used linier regression with SPSS version 15.            Results of research partially shows the extent influence the profit-sharing against the ruling customers of 51.6 percent, test result T 10.230 > 1.9845, and a simple regression Y = 12.823 1.807 X1. There is a degree of influence to the profit-sharing of the decision of the customer to saving. While integrated marketing communications to customers of 52.1 percent, test result T 10.315 > 1.9845 and a simple regression Y = 5.061 0.590 X2. There is a degree of  integrated marketing communication to customers for savings. Simultaneously great the influence high for the result and integrated marketing communications to customers of 61.8 percent, test result F 78.398 > 3.09 and multiple regression Y = 4.178 1.067 X1 0.354 X2. There is a degree of the profit-sharing and integrated marketing communication to customers for savings.            Based on the results of the study concluded the level of profit-sharing and integrated marketing communications has a positive and significant influence on the decision of the customer to save money. Researchers suggest that Bank Muamalat Indonesia Semarang branch remains stabilize for a given outcome, improving performance public relations and optimize facilities car around to make it more closely with our customers.

Page 2 of 2 | Total Record : 16

 1   2 

Filter by Year

2014 2014


Reset
Filter By Issues
All Issue Vol 13, No 4 (2024) Vol 13, No 3 (2024) Vol 13, No 2 (2024) Vol 13, No 1 (2024) Vol 12, No 4 (2023) Vol 12, No 3 (2023) Vol 12, No 2 (2023) Vol 12, No 1 (2023) Vol 11, No 4 (2022) Vol 11, No 3 (2022) Vol 11, No 2 (2022) Vol 11, No 1 (2022) Vol 10, No 4 (2021) Vol 10, No 3 (2021) Vol 10, No 1 (2021) Vol 9, No 4 (2020) Vol 9, No 3 (2020) Vol 9, No 2 (2020) Vol 9, No 1 (2020) Vol 9, No 1 (2020): Jurnal Ilmu Administrasi Bisnis Vol 8, No 4 (2019) Vol 8, No 4 (2019): Jurnal Ilmu Administrasi Bisnis Vol 8, No 3 (2019): Jurnal Ilmu Administrasi Bisnis Vol 8, No 3 (2019) Vol 8, No 2 (2019) Vol 8, No 2 (2019): Jurnal Ilmu Administrasi Bisnis Vol 8, No 1 (2019): Jurnal Ilmu Administrasi Bisnis Vol 8, No 1 (2019) Vol 7, No 4 (2018): Jurnal Ilmu Administrasi Bisnis Vol 7, No 4 (2018) Vol 7, No 3 (2018): Jurnal Ilmu Administrasi Bisnis Vol 7, No 3 (2018) Vol 7, No 2 (2018) Vol 7, No 2 (2018): Jurnal Ilmu Administrasi Bisnis Vol 7, No 1 (2018) Vol 7, No 1 (2018): Jurnal Ilmu Administrasi Bisnis Vol 6, No 4 (2017) Volume 6, Nomor 4, Tahun 2017 Vol 6, No 3 (2017) Volume 6, Nomor 3, Tahun 2017 Vol 6, No 2 (2017) Volume 6, Nomor 2, Tahun 2017 Vol 6, No 1 (2017) Volume 6, Nomor 1, Tahun 2017 Vol 5, No 4 (2016) Volume 5, Nomor 4, Tahun 2016 Vol 5, No 3 (2016) Volume 5, Nomor 3, Tahun 2016 Volume 5, Nomor 2, Tahun 2016 Vol 5, No 2 (2016) Volume 5, Nomor 1, Tahun 2016 Vol 5, No 1 (2016) Volume 4, Nomor 4, Tahun 2015 Vol 4, No 4 (2015) Vol 4, No 3 (2015) Volume 4, Nomor 3, Tahun 2015 Vol 4, No 2 (2015) Volume 4, Nomor 2, Tahun 2015 Volume 4, Nomor 1, Tahun 2015 Vol 4, No 1 (2015) Vol 3, No 4 (2014) Volume 3, Nomor 4, Tahun 2014 Vol 3, No 3 (2014) Volume 3, Nomor 3, Tahun 2014 Volume 3, Nomor 2, Tahun 2014 Vol 3, No 2 (2014) Volume 3, Nomor 1, Tahun 2014 Vol 3, No 1 (2014) Volume 2, Nomor 4, Tahun 2013 Vol 2, No 4 (2013) Volume 2, Nomor 3, Tahun 2013 Vol 2, No 3 (2013) Volume 2, Nomor 2, Tahun 2013 Vol 2, No 2 (2013) Volume 2, Nomor 1, Tahun 2013 Vol 1, No 1 (2013) Vol 1, No 2 (2012) Volume 1, Nomor 1, Tahun 2012 More Issue