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Jurnal Ilmu Administrasi Bisnis

jiab
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Published by Universitas Diponegoro

ISSN : - EISSN : 27461297 DOI : 10.14710/jiab

Core Subject : Economy,

Economics, Econometrics & Finance

Jurnal Ilmu Administrasi Bisnis diterbitkan oleh Jurusan Ilmu Administrasi Bisnis Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Diponegoro.

Arjuna Subject : -

Articles 1,510 Documents

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PENGARUH KUALITAS PRODUK, KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN PADA KEDAI DIGITAL 23 SEMARANG Harindra, Lazuardi Okva; Hidayat, Wahyu; Prihartini, Apriatni Endang
Jurnal Ilmu Administrasi Bisnis Volume 3, Nomor 3, Tahun 2014
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (506.978 KB)

Purchase decisions can provide maximum results if the product quality, service quality and price always considered. This research is done on Kedai Digital 23 Semarang. This type of research is explanatory research. Techniques of data collection using interviews, questionnaires and observation. The conclusion from this study is that there is influence between product quality, service quality and price on purchase decisions. Based on the conclusion that the company needs to pay attention to the quality of raw materials and the level of neatness product. Similarly, the performance of the employee so employees can provide the best service for customers by monitoring, provide guidance and conduct regular employee appraisal. As well as to continue to consider the price to be affordable to consumers.

PENGARUH KUALITAS PRODUK, HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN MOTOR MATIK YAMAHA MIO M3 125 PADA DEALER MATARAM SAKTI DI SEMARANG Rendi Hermawan; Apriatni EP
Jurnal Ilmu Administrasi Bisnis Vol 6, No 1 (2017)
Publisher : Universitas Diponegoro

Purchasing decission is the goal that every company have to reach. As the new product, Yamaha Mio M3 125 Blue Core should to concern every factors which can drive the purchasing decission. The type of research is explanotory research with 76 respondents which calculated using purposive sampling technique. Instrument data collection technique is by questionnaire and interview. Data were analyzed using liner regression analysis by SPSS 23 For Windows.This research concludes that product has a positive and significant influence on puchasing decission. Product explained the purchasing decission at 11,4%. Price has a positive and significant influence on puchasing decission. Price explained the purchasing decission at 4,2%. Promotion has a positive and significant influence on puchasing decission. Promotion explained the purchasing decission at 18,8%. those variabels can explain 25,6% variabel purchase decision.Based on the results of this concluded that consumer perception of product quality, price, and promotion are in good category. Meanwhile, purchasing decisions Yamaha Mio M3 is high. So companies are advised to keep creating good products and competitive so as to attract the hearts of consumers. In addition, the company also can fix the things that can increase the positive perception of consumers. Among them are to improve product quality and increase promotional activities more interesting.

Pengaruh Pelatihan, Kompensasi dan Motivasi Kerja Terhadap Prestasi Kerja Karyawan Bagian Industri Pemasaran Di Perum Perhutani Unit I Jawa Tengah Okky Setiawan; Sri Suryoko; Reni Shinta Dewi
Jurnal Ilmu Administrasi Bisnis Vol 1, No 2 (2012)
Publisher : Universitas Diponegoro

Perum Perhutani is a company works in the sector of forest manufacturing covering the wood base and non wood base resource. The knowldge, skill and, detail abilities are important for the high productivity. The work of employee allows the good working environment, high motivation, comapny that runs well, so that the companys’ goal can be achieved. The trainings, compensation and work motivation should be taken into consideration in order to improve the achievement of the employee. The aim of this reserach is to prove the influence trainings, compensation, and work motivation both as stimolous and partial. The method of reserach used for this reserach is the explanatory research. The method was questionary method, interview, and library reserach. The total number of the respondent is 55 people taken with the propotional sampling method. The technique of analysis is the analysis of double linear regretion supperted by SPSS17 program for Windows. The result of this research is that the training, compensation, and motivation towards Perum Perhutani Unit 1 Central Java shows statisfactory result. The traiings, compensation, and motivation brings significant result towards the work achievements. The variable of trainings and motivayion gives very strong influence towards the work achivements by 66.3% and 33.7% was influenced by the other veriable. The result of this research is that the training, compensation, and motivation towards Perum Perhutani Unit 1 Central Java shows statisfactory result. The traiings, compensation, and motivation brings significant result towards the work achievements. The variable of trainings and motivayion gives very strong influence towards the work achivements by 66.3% and 33.7% was influenced by the other veriable. Suggestions can be submitted is improving the quality of equipment and comfort room, claim medical expenses of patients to be more easy. .And for further research are discussed variables other than training, compensation and motivation, among others, the work environment and work discipline

PENGARUH KUALITAS PRODUK, HARGA DAN CITRA MEREK TEHADAP KEPUTUSAN PEMBELIAN PRODUK NISSIN BISKUIT (STUDI KASUS PADA NISSIN CAFE EMPORIUM Setiawan, Pulung; Waloejo, Handoyo Djoko
Jurnal Ilmu Administrasi Bisnis Vol 8, No 4 (2019): Jurnal Ilmu Administrasi Bisnis
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (422.651 KB)

The food and beverage industry as part of the FMCG industry (Fast Moved Consumable Goods) is one of the industries that experienced significant growth from year to year. shows that the growth trend of the domestic food and beverage industry is quite good One of the many industries included in the food and beverage industry is the biscuit industry. The strategies that can be taken are product quality, price and brand image so that it can encourage the increase of Nissin Biscuit purchasing decisions.Â The purpose of this study was to determine the effect of product quality, price and brand image on purchasing decisions of Nissin Biscuit product case studies at Nissin Cafe Emporium. The type of research used is explanatory research. The sampling technique uses a non-probability sampling method, the respondents used in this study were consumers of Nissin Cafe Emporium. Respondents in this study amounted to 100 respondents. Processing data using questionnaires with a linkert scale. Validity test, reliability test, cross tabulation, correlation coefficient, coefficient of determination, simple and multiple regression analysis, significance test (t test and F test). by using SPSS program assistance.Â The results showed that all variables in this study had a positive and significant influence on the dependent variable. This is indicated by the results of the multiple correlation coefficient test of 0.809. Significantly, the product quality, price and brand image variables have a positive effect, indicated by the calculated F value greater than F table which is equal to 60.799> 2.70. The advice that can be given is that Nissin Biscuit should be able to continue to provide better quality or quality in the future, increasing the attractiveness of consumers in consuming and enhancing the impression that Nissin Biscuit is worth buying

PENGARUH KUALITAS PRODUK, PROMOSI DAN LAYANAN PURNA JUAL TERHADAP KEPUTUSAN PEMBELIAN MOBIL HONDA JAZZ (Studi Kasus pada Honda Semarang Center Semarang) Ayu Haris Permatasari Putri; Handoyo Djoko Waluyo; Ngatno Ngatno
Jurnal Ilmu Administrasi Bisnis Vol 4, No 3 (2015)
Publisher : Universitas Diponegoro

Industrial development in Indonesia has grown so fast and rapid. One of the industry that growing rapidly is automotive industry, especially car. Many brands of car that available on the market, then there is increasingly intense effort from car company to capture large market share from other company. At this time segment of cars that are in demand are segment of cars hatchback, especially Honda Jazz car that being a leader on hatchback segment. However the sales of Honda Jazz at Honda Semarang Center in 2009-2013 are fluctuated. If it’s not addressed it will be a threat to it’s dominance on hatchback segment.The purpose of this research was to determine the influences of product quality, promotion, and after sales service on purchase decision of Honda Jazz Car at Honda Semarang Center, Semarang. This research method is explanatory on 88 respondents with purposive technique sampling. With data collection through interview, questioners, and literature review. The analysis technique used was quantitative. Quantitative analysis using cross tabulation, validity, reliability, correlation coefficient, coefficient of determination, simple and multiple regression analysis, as well as the significance test (t test and F test) and helped by application SPSS 16.0 for Windows.The result of statistic analysis known the influences of partially between product quality on purchase decision is 21,6 %, promotion on purchase decision is 17,7 %, and after sales service on purchase decision is 31,5 %, the influences of simultaneously between product quality, promotion, and after sales service on purchase decision are 35,0 % whereas 65,0 % affected by other factors.From that results can be concluded product quality, promotion, and after sales service influenced to purchase decision partially and simultaneously. Based on these conclusion so advice can be given for the Honda Semarang Center Company are to notice the product quality with innovation periodically, doing exciting promotions and increase promotion frequency, and providing training on employee to perform after sales service.

Pengaruh Komitmen Organisasi, Kompensasi, dan Lingkungan Kerja terhadap Kinerja Karyawan PT Schlumberger Geophysics Nusantara Jakarta Farizka Sitta Pratiwi; Sri Suryoko
Jurnal Ilmu Administrasi Bisnis Vol 6, No 4 (2017)
Publisher : Universitas Diponegoro

Any company of any kind of business, requires human resources who have the ability to think, act and be skilled in the face of business competition. For that, the company is required to improve the quality of resources resulting in increased employee performance and at the same time can contribute to the improvement of company performance. As an International based company, employees of PT Schlumberger Geophysics Nusantara Jakarta IT Analyst in serving their customers are required to perform well. But from the performance data obtained, employee performance cycle of IT Analyst fluctuate. Therefore, this study aims to determine the positive influence between organizational commitment, compensation and work environment on employee performance.Sample in this research is employee of IT Analyst section amounted to 30 with census method. Data collection method in this research is with questionnaire. This research was conducted by using multiple linear regression analysis and simple. The result of research shows that there is positive and significant influence between each variable of organizational commitment to employee performance, and there is influence and significant between work environment variable to employee performance and there is negative and not significant influence between variable of compensation to employee performance.Suggestions from researchers is the company must be able to maintain the commitment of employees and the work environment by way of bonding among employees. In addition, the company must also pay attention to bonus rations provided by employees, especially the IT analysts, can be transferred through additional facilities - facilities provided for employees.

Analisis Tingkat Kepuasan Pelanggan Atas Kualitas Produk dan Pelayanan CV. Roda Mas Jaya Semarang (Studi Kasus Pada Konsumen CV. Roda Mas Jaya Semarang) Prayudanto, Aditya Tjahya; Nugraha, Hari Susanta; Wijayanto, Andi
Jurnal Ilmu Administrasi Bisnis Volume 2, Nomor 3, Tahun 2013
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (123.449 KB)

The successful key of CV. Roda Mas Jaya Semarang in the field of tire retreading is focus on customer satisfaction in order to survive and dominate the market. In order to improve customerÂ satisfaction, CV. Roda Mas Jaya Semarang trying to provide the kind of products and services superior facilities that aims to satisfy customers. This research is a descriptive survey approach. Sample was 15 companies were taken using census techniques. Measurement scale with a Likert scale. Data collection by interview using a questionnaire. Data analysis using Cartesian diagram.The results showed that the level of product conformance to customer expectations by 79.31% in the category are satisfied. This means that the performance of the product CV Roda Mas Jaya Semarang meet customers' expectations by 79.31%. Service quality level according to customer expectations by 89.44% in the category are satisfied. This means that the performance of services CV. Roda Mas JayaÂ Semarang meet customer expectations by 89.44%.Advice can be given for the company is to improve the performance and speed of the product with specifications in the manufacture of products, as well as timeliness in providing services to customers and compliance with the promised service process.

Pengaruh Citra Destinasi dan Fasilitas Wisata terhadap Niat Berperilaku Melalui Kepuasan Sebagai Variabel Intervening (Studi pada Pengunjung Museum Kereta Api Ambarawa) Lintang Tyas Kristanti; Naili Farida
Jurnal Ilmu Administrasi Bisnis Vol 5, No 3 (2016)
Publisher : Universitas Diponegoro

This research is motivated by the fluctuation of the Ambarawa Railway Museum’s revenues. The objective of this study was to determine the influence of destination image and tourism facility on behaviour intention with satisfaction at the Railway Museum Ambarawa. This type of research is explanatory research, with data collection through questionnaires and interviews. The sampling technique used purposive sampling technique. The sample in this study amounted to 100 respondents who are adult visitors Railway Museum. This study used the analytical techniques of qualitative and quantitative analysis. Quantitative analysis using validity test, reliability test, the coefficient of correlation test, simple and multiple regression analysis, the coefficient of determination test, significance test (t test) in one direction, and the second stage regression. The results show that there is positive influence of destination image and tourism facility partially on satisfaction, and satisfaction has positive influence on behaviour intention. Based on the results of the regression analysis of 2 phase, it is known that variable destination image and tourism facilities influence on satisfaction, each coefficient is 0.205 and 0.549. Further satisfaction variables affect behaviour intention with the coefficient is 0.549.

PENGARUH LINGKUNGAN KERJA, KOMPENSASI, DAN MOTIVASI TERHADAP LINGKUNGAN KERJA (Studi Kasus Pada Bagian Body Repair PT Nasmoco Kaligawe Semarang) Lisa Amalia Puspitasari; Wahyu Hidayat
Jurnal Ilmu Administrasi Bisnis Vol 7, No 4 (2018)
Publisher : Universitas Diponegoro

This study aims to know the effect provided by the work environment, compensation and motivation on the performance of PT Nasmoco Kaligawe Semarang employees in the body repair division.This research is an explanatory type, saturated sampling technique and data collection techniques using questionnaire method. The number of samples used in this study were 64 respondents. This study uses quantitative analysis with validity test, reliability test, correlation coefficient, determination coefficient, simple and multiple regression test, and the significance of T test and F test. The results of this study indicated that the work environment affects employees performance by 57.1%. Compensation affects employees performance by 64.3%. Motivation affects employees performance by 61,4%. While simultaneously the work environment, compensation, and motivation affect employees performance by 75.7% and the remaining 24.3% is influenced by variables other than the work environment, compensation and motivation. It showed that the work environment, compensation, and motivation have a positive and significant effect on employees performance variables individually and together.The advice that can be given is that PT Nasmoco Kaligawe Semarang needs to check the equipment regularly, the company needs to increase the compensation and employees motivation can be raised by recording target assessments for each individual so that the individual gets an appreciation.

THE EFFECT OF PRODUCT DESIGN, PRICE AND LOCATION TOWARD PURCHASE DECISION STUDY OF BUKIT MUTIARA JAYA SEMARANG Dani Suprianto; Hari Susanta Nugraha; Sendhang Nurseto
Jurnal Ilmu Administrasi Bisnis Vol 3, No 4 (2014)
Publisher : Universitas Diponegoro

Purchasing behavior approach, Shoham and Dalakas said physical factors can influence costumer purchases. This study establishes the design of the product, the price and location as the house base purchasing decisions. This means the product design factors, the price, and the location is the basis of consumer consideration before deciding to buy a house in a residential Bukit Mutiara Jaya Semarang. This type of research is explanatory research, by using a self questionnaire administrator as the data research. The tools used are interviews and questionnaires. The population in this study are those who buy and simultaneously inhabit a residential home in Bukit Mutiara Jaya Semarang. Calculation of the sample using non-probability sampling technique, the type used is purposive sampling with respondents 86 people. Analysis of the data used is linear regression analysis. The conclusion from this study is that there is influence between product design, price and location of the house buying decisions in the Bukit Mutiara Jaya Semarang. Product design influence by 18,9%, price by 25,4% and location by 18%. Jointly influence the design of the product, the price and the location of 28% while 72% is influenced by other factors. Advice: the company must conduct periodic evaluation and improvement of the design of the product to be made so that a better product in the eyes of the consumer, the price set by the developer to be more attractive and viable for the consumer as well as the location of housing that must be considered by both the developer of the facilities and infrastructure, access, as well as the need for clean water is a strategic location in order to be trusted by consumers.

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Sari Listyorini

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Departemen Administrasi Bisnis, Fakultas Ilmu Sosial & Ilmu Politik, Universitas Diponegoro, Jl. Prof. H. Soedarto, S.H. Tembalang, Semarang, Jawa Tengah, Indonesia

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Kota semarang,

Jawa tengah

INDONESIA

Abstract

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Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Sari Listyorini

Contact Email sariadbis96@gmail.com

Phone +6283848898843

Journal Mail Official jiabundip@gmail.com

Editorial Address Departemen Administrasi Bisnis, Fakultas Ilmu Sosial & Ilmu Politik, Universitas Diponegoro, Jl. Prof. H. Soedarto, S.H. Tembalang, Semarang, Jawa Tengah, Indonesia

Location Kota semarang, Jawa tengah INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Sari Listyorini

Contact Email
sariadbis96@gmail.com

Phone
+6283848898843

Journal Mail Official
jiabundip@gmail.com

Editorial Address
Departemen Administrasi Bisnis, Fakultas Ilmu Sosial & Ilmu Politik, Universitas Diponegoro, Jl. Prof. H. Soedarto, S.H. Tembalang, Semarang, Jawa Tengah, Indonesia

Location
Kota semarang,

Jawa tengah

INDONESIA