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Jurnal Ilmu Administrasi Bisnis

jiab
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Published by Universitas Diponegoro

ISSN : - EISSN : 27461297 DOI : 10.14710/jiab

Core Subject : Economy,

Economics, Econometrics & Finance

Jurnal Ilmu Administrasi Bisnis diterbitkan oleh Jurusan Ilmu Administrasi Bisnis Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Diponegoro.

Arjuna Subject : -

Articles 1,510 Documents

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Pengaruh Promosi penjualan dan E-Service Quality terhadap Minat Beli Ulang Melalui Kepuasan Pelanggan (Studi pada pelanggan Gopay di Jabodetabek) Dinar Rian Fiona; Wahyu Hidayat
Jurnal Ilmu Administrasi Bisnis Vol 9, No 1 (2020)
Publisher : Universitas Diponegoro

The growth of cashless society in Indonesia has undergone significant transformation in the past 3 years. It makes Gopay as pioneer in Indonesian digital wallet have to compete with the competitors to gain customer’s repurchase intention. This paper studies the impact of sales promotion and e-service quality on customer’s intention of repurchasing through customer satisfaction in the setting of digital wallet Gopay. The sample of this research is 100 respondents who have been using Gopay before. This primary data collected with questionnaire and observation. Data analyse with linear regression. All respondents are collected using purposive sample technique. The result of the research indicate that sales promotion and e-service quality has significant effect on customer satisfaction. Sales promotion and e-service quality also has significant effect on repurchase intention

Pengaruh Budaya Organisasi, Kepemimpinan Dan Komitmen Terhadap Produktivitas Kerja Karyawan ( Studi Pada PT Astra International Tbk Daihatsu Cabang Majapahit Semarang ) Agustin, Novianti; Nugraha, Hari Susanta; Budiatmo, Agung
Jurnal Ilmu Administrasi Bisnis Volume 4, Nomor 4, Tahun 2015
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (286.734 KB)

AbstractEmployee productivity is one measure that is often used to determine the efficiency and effectiveness of the organization. An organization or company canâ€™t develop if the productivity of employees does not increase especially with the high level of competition that exists in the business world. Organizational culture, leadership and commitment have an influence in increasing employee productivity. Therefore, three things need to be considered in order to increase productivity of employees. PT. Astra International Tbk Daihatsu Majapahit Semarang Branch is one private enterprise which engaged in the sale and repair of Daihatsu brand car. This type of research is explanatory research. The population in this study are the employee of PT Astra International Tbk Daihatsu Majapahit Semarang Branch. Sample calculation using probability sampling technique with respondents as many as 65 people. Data collection techniques in this research using interview techniques, questionnaire and literature study. The data obtained were analyzed quantitatively by using analytical tools in the form of the cross table, validity, reliability, simple linear regression, multiple linear regression and hypothesis testing by t test and F test.Â Â Â Â Â Â Â Â Â Â Â The conclusion from this study is that there are influence between organizational culture, leadership and a commitment on work productivity at PT Astra International Tbk-Dihatsu, Majapahit Semarang Branch. The organizational culture was 38%, the leadership was 44.9%, and the commitment was 30.1%. Mutual influence the organizational culture, leadership and a commitment by 47.7%, while 52.3% is influenced by other factors. Advice: the company need to increase productivity of employees through increased cultural organizations by instilling cultural values, raise the skills of employees of one of them through training, the leader must be able to motivate the group to discuss the issue before making a decision that reflects the mutual consent of all members of the group and can increase the sense of responsibility as an employee commitment to the company.

Pengaruh Kualitas Pelayanan dan Citra Merek Terhadap Keputusan Penggunaan Jasa (Studi kasus pada pada pelanggan AHASS 1013 Cahaya Abadi Kaligarang Kota Semarang) Nina Karina; Sudharto Prawata Hadi
Jurnal Ilmu Administrasi Bisnis Vol 7, No 3 (2018)
Publisher : Universitas Diponegoro

AHASS 1013 Cahaya Abadi is an authorized Honda Service Center providing repair and maintenance servicing, and sparepart selling. The research problem is the amount of customer’s at AHASS 1013 Cahaya Abadi is fluctuatve that tend to decline. It indicates the low of service use decision. AHASS 1013 Cahaya Abadi needs to take attention about the factors affecting it in order to create strategies in competing with other AHASS workshop outlets. The purpose of this study is to identify the influence of service quality and brand image for service use decision. The type of this research is explanatory research. The sample used are 97 respondents of AHASS 1013 Cahaya Abadi’s customer’s. The sampling techniques is accidental sampling. The data collection techniques are questionnaire and literature review. Data analysis techniques are using classic assumption, correlation, simple linear regression, multiple linier regression, t and F test with IBM SPSS (Statistical Product dan Service Solutions) program version 23.0. The results of this study showed that the service quality has an effect on service use decision with a correlation coefficient about 0,651 and determination coefficient about 42.4%, brand image itself has an effect on service use decision with a correlation coefficient about 0,702 and determination coefficient about 4,39%. The conclusion of this study is, that service quality and brand image influence to the service use decision. The recommendations proposed follows. It is necessary to evaluate its service quality and to strengthen the brand image of product.

PENGARUH NILAI PELANGGAN TERHADAP RETENSI PELANGGAN MELALUI KEPUASAN Win Esti; Nawazirul Lubis; Andi Wijayanto
Jurnal Ilmu Administrasi Bisnis Vol 3, No 1 (2014)
Publisher : Universitas Diponegoro

This study aimed to determine the effect of customer value on customer retention through customer satisfaction who use Smartfren data services on student majoring in Business Administration, University of Diponegoro class of 2009 to 2012. This type of research is explanatory research, by using a survey method of data collection tools such as questionnaires. The number of respondents were 63 persons obtained by sensus. Tests using the research instrument validity and reliability test, whereas data analysis techniques used simple linear regression, t-test, and path analysis with SPSS 16.0 tools. These results indicate that the effect given by the variable customer value (X1) and satisfaction variables (Y1) to variable customer retention (Y2) respectively - amounted to 26.2 % and 23.6 %. Results of simple linear regression between variables showed a positive regression coefficient, this means the higher the customer value and satisfaction, it will also result in higher customer retention. Advice can be given that the company needs to maintain customer satisfaction through increased customer value with continuous improvement efforts on the quality of data service connectivity, expansion of network coverage, improved service standards either directly or indirectly (via SMS, call center, or the official site). This effort is done so that consumers feel satisfied, and proud of the product, especially Smartfren data services, so that consumers do not switch to another data service provider, and is willing to give a positive recommendation.

PENGARUH KUALITAS PRODUK, HARGA DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN PRODUK PT. MUSTIKA RATUBUANA INTERNASIONAL Tbk. Aries Tantya Finis; Handoyo Djoko W
Jurnal Ilmu Administrasi Bisnis Vol 5, No 4 (2016)
Publisher : Universitas Diponegoro

The decision to purchase some products for beauty that made by women in generally is a reasonable thing to do. Similarly, purchasing decisions of products PT . Mustika Ratubuana International Tbk , which is done by the student Fisip Diponegoro University . Thus , this study will focus on the results that show about the product purchasing decisions PT . Mustika Ratubuana International Tbk that taken by the respondentThe purpose of this study was to determine the presence or absence of the influence of product quality, price and brand image on product purchasing decisions PT . Mustika Ratubuana International Tbk . The case study at the student of Fisip University Diponegoro . The type of this research is explanatory research . Mechanical sampling using non probability sampling which accidental sampling method and purposive sampling . The number of samples taken by 100 respondents . in this research used SPSS version 21.0.Based on the results of the descriptive analysis of 49% indicates that the variable quality of the products included in the category quite well . 44 % indicates that the variable price included in the category of price , 48 % showing that the brand image variables included in both categories. Based on the calculation of the correlation coefficient and the coefficient of determination shows that the purchasing decision can be explained by 82.7 % by the variable quality of product , price and brand image while the rest of 17,3 explained by other factors . Based on the calculation of F test shows that there is influence between product quality , price and brand image to the purchasing decision .The Suggestions in this research is to improve product quality in both the packaging and the benefits of the product . Moreover in terms of price , the price of conformity with quality products must also be upgraded and improved.

PENGARUH KERAGAMAN MENU, HARGA, DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN (Studi Kasus pada Konsumen Restoran D’Cost Seafood Semarang) Savira Bintang Camelia; Sri Suryoko
Jurnal Ilmu Administrasi Bisnis Vol 6, No 3 (2017)
Publisher : Universitas Diponegoro

The increasing number of alternative choice of restaurants in the city of Semarang cause competition getting tougher.As a result, many businesses that compete in the business of restaurants.D'cost seafood restaurant is one of the options in the city of Semarang. The number of restaurants that serves a similar menu variety at low prices caused the number of visitors D'Cost experience fluctuations from year 2014-2016. This is demonstrated by a decrease in the number of visitors by 2014 to 2015 of 0.2% and by 2015 to 2016 experienced increases of 2%.The purpose of this research is to know the influence of the diversity of the menu, the price and brand image against consumer purchasing decisions D'Cost Seafood. This research type is explanatory research. Sampling techniques using a purposive Sampling method.As for the number of samples taken as many as 100 respondents. Data were analyzed through the test validity, reliability test, correlation coefficient, crosstab, determination of the coefficient of linear regression, simple, multiple linear regression, t-test, F-test, and with the help of the program SPSS.Based on the results of the descriptive analysis, showed the results of research that the diversity of the menu are on various categories of 59.0 percent. Variable rates are at a sufficient category, amounting to 48.0 percent. Brand image is variable in quality, category of 74.0 percent and the variable purchase decisions are high on the category, for 57.0 percent. Multiple correlation coefficient calculation based on yield value of 0.695 which means to have a strong correlation. Based on the calculation of the coefficient of determination indicates that the variable is the diversity of the menu, prices, and brand image contributed to the influence of 48.3 per cent against a purchasing decision.Suggestion in this research areproviding new menu variations according to the wishes of consumers. Improve the quality of the product and provide cheap package price promotions are also very necessary. In addition, the necessity of observing the tagline of which belonged to the "Mutu Bintang Lima Harga Kaki Lima" because according to the perceptions of the respondents, the tagline does not correspond to reality.

PENGARUH KOMPENSASI DAN DISIPLIN KERJA TERHADAP KINERJA KARYAWAN DENGAN MOTIVASI SEBAGAI INTERVENING VARIABLE PADA PERUM PERHUTANI UNIT 1 JAWA TENGAH Hita, Yoti Gama; Pradhanawati, Ari; Hidayat, Wahyu
Jurnal Ilmu Administrasi Bisnis Volume 2, Nomor 2, Tahun 2013
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (303.344 KB)

Abstraction Perhutani Unit I in Central Java is one of the State-owned enterprises (SOEs) that manage forest resources with the principles of sustainable forest management based on the characteristics of the region and Support Watersheds (DAS) as well as improving the results of forest wood and non-wood forest, ecotourism, environmental services, agroforestri as well as the potential for other forestry-based businesses in order to generate profits to ensure company growth in a sustainable way. The results of this research is that compensation demotivating work discipline, work on performance of employees in the Perhutani Unit I belonged to Central Java. The variable compensation gives the most powerful influence on the work achievement of work amounting to 50.5%. Variable work discipline gives influence of 45.0% of the employee's performance while 76.8% influenced by variables of motivation. The conclusion from this study is that compensation, work discipline and motivation of working effect significantly to employee performance intermediates.

PENGARUH KARAKTERISTIK OBJEK WISATA TERHADAP KEPUTUSAN BERKUNJUNG PARA PENGUNJUNG KLENTENG SAM POO KONG DENGAN PROFIL PENGUNJUNG SEBAGAI VARIABEL MODERASI Muhammad Afian Hartono; Nawazirul Lubis; Ngatno Ngatno
Jurnal Ilmu Administrasi Bisnis Vol 5, No 1 (2016)
Publisher : Universitas Diponegoro

The development of tourism is increasing and cause changes in the behavior of visitors in tourist activities. Visitors today is not only traveled because of the desire but traveled out of necessity. This study specifically addresses the visitors at Sam Poo Kong temple.This study aims to determine the effect of the Decision Characteristics Attractions Been visitors Sam Poo Kong temple with Visitor Profile as a moderating variable. Type of explanatory research, data collection techniques are interviews with the tool questionnaire, sampling technique accidental sampling and purposive sampling with a sample size of 100. The data were analyzed through crosstab, the correlation coefficient, determination coefficient, simple linear regression, regression moderation, and t test. The data were analyzed quantitatively using the tool SPSS and qualitative.The results showed that the decision to visit categorization is quite high. Then the characteristics of the attractions categorization is high enough, the characteristics of attraction has a high influence on the decision to visit (46.8 percent) as well as the significant and positive impact on the decision to visit (0.574). The visitor profile is a potential moderating variable by variable regression coefficient of Education Decree Been insignificant and the regression coefficients to the Decision Interact Been insignificant.In conclusion the characteristics of the higher attractions, the higher the decision to visit and visitor profile has the potential to be a moderating variable. Sam Poo Kong temple suggested further improve service, regular attractions, the diversity of attractions, as well as speed of response personnel in responding to problems that occur. Besides Sam Poo Kong temple does not need to consider the profile of visitors in making policy decisions about improving the visit but should focus more on improving the characteristics of attraction.

PENGARUH PERAN GANDA PEKERJA WANITA TERHADAP KINERJA KARYAWAN DENGAN PENGEMBANGAN KARIR SEBAGAI VARIABEL MEDIASI Fitriani Rahasdi Ratnaningrum; Hari Susanta Nugraha
Jurnal Ilmu Administrasi Bisnis Vol 7, No 3 (2018)
Publisher : Universitas Diponegoro

Human resources are an important factor in realizing the pupose of business organizations. PT. Original Textile II Boyolali faces a decline in employee performance, many factors affecting one of the multiple roles. This study aims to determine the effect of Double Role on Performance, Double Role with Career Development, Career Development on Performance, and Double Role on Performance through Career Development. The sample of this research are 87 married woman in PT. Sari Original Color Textile II Boyolali. The type of this research is explanatory research with quantitative approach. With analytical technique using correlation test, determination test, simple regression test, multiple regression test, significance test, test of sobel, and mediation test using SPSS application version 16. The result of this research shows that H1 double role t value equal to -7,653 and the probability significance value <0,05 means that double role influence the performance, H2 double role t value equal to -8,879 and significance value <0,05 meaning multiple roles have a significant effect on career development, H3 career development t value of 9.378 and probability significance value <0.05 which means career development has a significant effect on performance, H4 the result of mediation test with t value equal to -4.4352 and its p-value 0.0000092 is smaller than the 0.05 significance level which means Double Role effect on Performance through Career development with partial meditation

THE PERFORMANCE MEASUREMENT OF PT. ASURANSI JASA INDONESIA SEMARANG USING BALANCED SCORECARD APPROACH Tri Astono Arif; Hari Susanta Nugraha; Sri Suryoko
Jurnal Ilmu Administrasi Bisnis Vol 3, No 2 (2014)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2014.5191

PT. Asuransi Jasa Indonesia Semarang is a company focus on loss insurance. All this time the company only seen performance from financial aspect without noticed to non-financial aspect so there discrepancy between two aspects. Balanced Scorecard's as a performance measurement system that will score company’s performance not only financial but also non-financial too. This research was conducted PT. Asuransi Jasa Indonesia Semarang with balanced scorecard approach to measuring through four perspectives which is financial perspective, customer perspective, internal business process perspective, and learning and growth perspective. The purpose of this research was to determine the performance of PT. Asuransi Jasa Indonesia Semarang seen from the balanced scorecard method. The data used is using primary data obtained through observation and FGD (Focus Group Discussion). Beside the primary data, secondary data used in this research such as financial data period of 2010-2012. From the results of measurements that have been done show that financial perspective performance was quite good but still a lot of current assets not yet maximized. Customer perspective performance was quite good during last three years although customer retention and customer acquisition had fluctuating movement. Beside that internal business process performance categorized was enough because still less effective and efficient in perform to operate it. Learning and growth perspective performance was quite good but the company must pay attention to employee productivity that still unstable. Suggestion which can be submitted is PT. Asuransi Jasa Indonesia Semarang must pay more attention to non-financial aspects especially internal business process perspective and learning and growth perspective.

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Sari Listyorini

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Editorial Address
Departemen Administrasi Bisnis, Fakultas Ilmu Sosial & Ilmu Politik, Universitas Diponegoro, Jl. Prof. H. Soedarto, S.H. Tembalang, Semarang, Jawa Tengah, Indonesia

Location
Kota semarang,

Jawa tengah

INDONESIA

Abstract

Abstract

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Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Sari Listyorini

Contact Email sariadbis96@gmail.com

Phone +6283848898843

Journal Mail Official jiabundip@gmail.com

Editorial Address Departemen Administrasi Bisnis, Fakultas Ilmu Sosial & Ilmu Politik, Universitas Diponegoro, Jl. Prof. H. Soedarto, S.H. Tembalang, Semarang, Jawa Tengah, Indonesia

Location Kota semarang, Jawa tengah INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Sari Listyorini

Contact Email
sariadbis96@gmail.com

Phone
+6283848898843

Journal Mail Official
jiabundip@gmail.com

Editorial Address
Departemen Administrasi Bisnis, Fakultas Ilmu Sosial & Ilmu Politik, Universitas Diponegoro, Jl. Prof. H. Soedarto, S.H. Tembalang, Semarang, Jawa Tengah, Indonesia

Location
Kota semarang,

Jawa tengah

INDONESIA