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Jurnal Ilmu Administrasi Bisnis

jiab
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Published by Universitas Diponegoro

ISSN : - EISSN : 27461297 DOI : 10.14710/jiab

Core Subject : Economy,

Economics, Econometrics & Finance

Jurnal Ilmu Administrasi Bisnis diterbitkan oleh Jurusan Ilmu Administrasi Bisnis Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Diponegoro.

Arjuna Subject : -

Articles 1,510 Documents

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PT. Bank Tabungan Negara (Persero) Tbk Kantor Cabang Semarang) Bagus Jarot Kurniawan; Sri Suryoko; Sari Listyorini
Jurnal Ilmu Administrasi Bisnis Vol 5, No 4 (2016)
Publisher : Universitas Diponegoro

BTN is a State-Owned Enterprises, which has the function to distribute services from government mortgage subsidies. The development of the distribution of funds to the credit subsidy that are free competition. This type of research is explanatory research. In this study population size can not be determined by the researchers as limited to the level of confidentiality of company data for the samples taken by 100 respondents. Determination of the sample using accidental sampling technique. Data is collected by using a questionnaire. Data were analyzed using correlation analysis, simple regression, and multiple regression. This research concluded that: (a) the quality of service of Bank BTN Semarang Branch Office is well, the effect between service quality and credit decision-making was 0,58. (b) promotion of the Bank BTN is well, the effect between the promotion and decision making was 0.519. (c) the decision making customers of Bank BTN is high, the effect between service quality, promotion and decision making are strong 0.605. Quality service and promotion simultaneously effect on decisions making with a value Fcount 28.030. Suggestions can be submitted is corporate need to increase loan repayment care workers, and increase promotional activities in order to increase the maximum results.

PENGARUH KOMUNIKASI PEMASARAN DAN KUALITAS PRODUK TERHADAP KEPUASAN PEMBELI SUARA MERDEKA SEMARANG Alya Takwarina Cahyani; Sendhang Nurseto
Jurnal Ilmu Administrasi Bisnis Vol 8, No 4 (2019)
Publisher : Universitas Diponegoro

As time goes on, information is a major need for all walks of life that is beneficial to the world of work, school and limited information entertainment. One source of information that can be trusted with news truths and easy to obtain both online and offline is newspapers. The oldest newspaper with the largest market share in Central Java published by Semarang is the Suara Merdeka newspaper, however problems continue to emerge which causes losses such as a decrease in the number of sales and buyers from 2014 to 2018. The purpose of this study was to determine the effect of marketing communication and product quality on the satisfaction of Suara Merdeka Semarang buyers. The type of research used is explanatory research. Data collection using tools such as questionnaires and Google forms using purposive sampling techniques. The sample used was 80 respondents who had been selected with the specified criteria. The methodology used to analyze primary data in this study is to use validity, reliability, correlation coefficient, determination coefficient, simple and multiple linear regression, t test significance, and F test with the help of the IBM SPSS version 24 program. The results showed that the contribution of marketing communication to buyer satisfaction was 30.5 percent. The contribution of the influence of product quality on buyer satisfaction by 48.8%. Simultaneously the contribution of the influence of marketing communication and product quality on buyer satisfaction was 52.1%. It means that the better marketing communication and product quality, the higher the satisfaction of Suara Merdeka newspaper buyers. In addition, product quality has the greatest influence with a regression coefficient of 0.640.

ANALISIS PENGARUH EKUITAS MEREK TERHADAP KEPUTUSAN PEMBELIAN MOBIL KIA PICANTO (STUDI PADA KONSUMEN KIA PICANTO DI DEALER KIA MOBIL DINAMIKA SEMARANG) Yuniar Silvia Silaen; Wahyu Hidayat; Sari Listyorini
Jurnal Ilmu Administrasi Bisnis Vol 4, No 2 (2015)
Publisher : Universitas Diponegoro

Brand equity elements such as brand awareness, perceived quality, brand associations and brand loyalty is believed to influence purchasing decisions Kia Picanto car. The purpose of this study was to determine the effect of brand awareness, perceived quality, brand associations and brand loyalty on purchasing decisions. This type of research is the explanation (explanatory research). The sampling technique used is purposive sampling of the 75 respondents who are consumers Kia Picanto The Kia Car Dealer Dynamics Semarang. Data was collected through questionnaires and interviews. Then performed a quantitative analysis of the data obtained as: validity and reliability, simple regression test, multiple regression analysis, hypothesis testing via t test and F-test, correlation coefficients and coefficients of determination (R2). The result of this study is that all the independent variables, namely brand awareness (X1), perceived quality (X2), brand association (X3), and brand loyalty (X4) together (simultaneously) or individually affect the dependent variable purchase decisions . Suggestions in this research that the company is able to increase the number of cars Kia Picanto sales with sales promotion and improvement of the service is good service, especially in the procurement of spare parts that do not take a long time. In addition, technological improvements in order to make products more fuel efficient Kia Picanto and establish the relationship with customers to increase sales of Kia Picanto car.

PENGARUH DESTINATION BRANDING DAN PRODUK WISATA TERHADAP NIAT BERKUNJUNG KEMBALI MELALUI WORD OF MOUTH (STUDI KASUS PADA OBJEK WISATA ALAM GOA KREO SEMARANG) Ridho Rahman; Naili Farida
Jurnal Ilmu Administrasi Bisnis Vol 6, No 4 (2017)
Publisher : Universitas Diponegoro

This study aims to determine the effect of Destination Branding and Tourism Products on Visiting Intentions through Word of Mouth in Goa Kreo Attraction Object. This type of research is eksplanatory research, where data collection techniques used are questionnaires, Sample selected amounted to 100 people with accidental sampling and purposive sampling. The respondents are visitors of Goa Kreo Tourism Object who have been to Goa Kreo and know Kreo Goa information from other people. Based on the above, the researcher suggested that the management of Goa Kreo Tourism Object improves the tourism product, which is to increase the direction of the road to Goa Kreo, improve the tourist attraction, improve the facilities and be more active in offering guide to the visitors, and clarify the employee job desk, Tourist visit in Goa Kreo.

PENGARUH BUDAYA KERJA DAN PENERAPAN GOOD CORPORATE GOVERNANCE TERHADAP KINERJA KARYAWAN PT. POS INDONESIA (PERSERO) KANTOR POS UNGARAN 50500 Aries Setyowati; Sudharto Prawata Hadi; Reni Shinta Dewi
Jurnal Ilmu Administrasi Bisnis Vol 3, No 4 (2014)
Publisher : Universitas Diponegoro

. This research analyze the effect of working culture and good corporate governance practise against employee performance in PT. Pos Indonesia (Persero) Post Office of Ungaran 50500. The type of this research is explanatory research. Data collection techniques in this research were questionnaries, interviews, observation and literature study. The population that used in this research was the entire employee in PT. Pos Indonesia (Persero) Post Office of Ungaran 50500 amounts 55 employees. The data obtained were analyzed using validity test, reliability test, simple liniear regression, mutiple linear regression and hypothesis testing with t test and F test with SPSS 15. The result indicating that working culture (X1) and good corporate governance (X2) affecting the employee performance (Y), partially and simultaneously.

Pengaruh Motivasi, Kepemimpinan dan Kompensasi Terhadap Kinerja Karyawan Produksi Tali PT. Sumbertex di Kabupaten Batang Viki Yuniarti; Hari Susanta Nugraha; Widiartanto Widiartanto
Jurnal Ilmu Administrasi Bisnis Vol 5, No 2 (2016)
Publisher : Universitas Diponegoro

The company is trying to achieve the goals set by top management. The company’s goal include growth, profits, productivity, employee benefit, employee performance, and so on. The objective of this research is to investigate motivational influences, leaderships and compensations toward employee in rope producing performances PT.Sumbertex Batang either simultaneously and/or partially. This paper presents explanatory research seeking explanations and highlighting the relationship between the variables proposed in the research and explains the influence of the independent variables on the dependent variable. The research sample was taken from 76 people by using the formula solving with sampling technique Simple Random Sampling. The method of analysis of this research used validity, reliabilities, regression, t and F test. The result of multiple linear regression can be shown by the equation Y=7,286 +0,24X1+ 0,268 X2 + 0,212 X3. Partially magnitude of the effect of motivation on the performance of 46,6%, 45,5% leadership, and the compensation of 36,4%. Simultaneously the influence betwewn motivation, leadership and compensation to employee performance amounted to 47,2%. Suggestions presented in this study is to evaluate compensation systems for all the employees, both compensation that are financial or non-financial. Disseminate to employees the importance of adherence to the rules. In problems solving leaders should include employees, and conduct trainning job and evaluation at reguler intervals.

PENGARUH IN STORE PROMOTION, STORE ATMOSPHERE, EMOSI POSITIF TERHADAP IMPULSE BUYING PADA KONSUMEN ROBINSON DEPARTEMENT STORE MAL CIPUTRA SEMARANG Maylinda Nur Hasanah; Widiartanto Widiartanto
Jurnal Ilmu Administrasi Bisnis Vol 7, No 4 (2018)
Publisher : Universitas Diponegoro

Impulse buying behavior can be affected by a variety of factors, both internal and external factors. The purpose of this research is to know the influence of the in store promotion, store atmosphere and positive emotion against impulse buying of the customer of Robinson Department Store at Mall Ciputra Semarang. The research type is explanatory research. This study uses purposive sampling techniques against the customer of Robinson Department Store at Mall Ciputra Semarang. Data collecting using a questionnaire and interviews. Data analysis using simple and doubled linier regression analysis using IBM SPSS 20. Results of statistical analysis known that together in store promotion, store atmosphere and positive emotion against impulse buying based on the coefficient of determination 48,7%, value F count (30,376) > F table (2,70) with significance of 0,000 > level of significance 0,05 then it can be seen that “ There is influence of in store promotion, store atmosphere and positive emotion to impulse buying. The conclusion from this study is that there is a positive and significant influence between in store promotion, store atmosphere and positive emotion to impulse buying of the customer of Robinson Department Store at Mall Ciputra Semarang. Research suggest that Robinson Department Store at Mall Ciputra Semarang improve quality of in store promotion and store atmosphere along with learn more about how to build positive emotion of consumers so that there is an increase in impulse buying by consumers.

PENGARUH LIFESTYLE, EFEK KOMUNITAS DAN FITUR PRODUK TERHADAP KEPUTUSAN BRAND SWITCHING SMARTPHONE BLACKBERRY KE MEREK LAIN Deasy Purnama Sari; Wahyu Hidayat; Widiartanto Widiartanto
Jurnal Ilmu Administrasi Bisnis Vol 3, No 4 (2014)
Publisher : Universitas Diponegoro

This research was motivated by the presence of advancement in telecommunicationtechnology that revives producers to make it as business opportunities where the competition isgetting stricter. Specifically, this study discusses about the downward trend in sales of BlackberrySmartphone in over two year period. The increase of people’s lifestyle, the influence of social groups,also other smartphones that offer more sophisticated features often lead many consumers to chooseother brand than Blackberry. The sample in this research is 100 respondents using samplingtechniques of non-probability sampling. Linear regression analysis and significance test is used totest the hypothesis using SPSS 16.0. The study results indicate that all of the independent variables,lifestyle (X1), community effects (X2), and the product features (X3) partially each have a positiveand significant effect on the dependent variable of brand switching decisions (Y).

PENGARUH KUALITAS PRODUK DAN CITRA MEREK TERHADAP LOYALITAS MELALUI KEPUASAN SEBAGAI VARIABEL INTERVENING (Studi Kasus Pada Pengguna Shampo Clear di Kota Semarang) Dhea Shafira; Handoyo Djoko W
Jurnal Ilmu Administrasi Bisnis Vol 6, No 1 (2017)
Publisher : Universitas Diponegoro

This research is motivated by decrease of Clear Shampoo Top Brand Index in Indonesia and also there are few complaints from consumers about the product quality. The purpose of this study aims to determine the influence of product quality and brand image as x variable to loyalty as y variable trough satisfaction as z variable. The type of this research is an explanatory research, used non-probability sampling to 100 samples which were consumer of Clear Shampoo used purposive sampling and accidental sampling.The result shows that product quality has positive influential of 0,307 to satisfaction. Brand Image has positive influential of 0,214 to satisfaction. Satisfaction has positive influential of 0,790 to satisfaction. By the result of Sobel Test obtained between product quality to loyalty trough satisfaction is 3,09763421t sum y p-value is 0,00195072. Between brand image to loyalty trough satisfaction using t sum in Sobel Test is 2,27266607 and by p-value is 0,02304631.The writer suggest that the company should continue to improve the product quality and the brand image of Clear Shampoo, so that the customer will continue to become a loyal customer. Clear shampoo should continue to deliver satisfaction to its costumer

Pengaruh Store Image, Store Atmospherics, Store Theatrics, dan Social Factors Terhadap Pembelian Tidak Terencana (Studi Kasus Pada Luwes Pasar Swalayan Ungaran) Aditya Yudatama; Saryadi Saryadi; Hari Susanto Nugroho
Jurnal Ilmu Administrasi Bisnis Vol 1, No 2 (2012)
Publisher : Universitas Diponegoro

The purpose of this study is to find out the influence of store image, store atmospherics, store theatrics and social factors on impulse buying. Type of research that we used here is explanatory research which explains the relations among the variables of the study. The number of the sample was 92 people. Sampling technique using purposive sampling. Data collection technique using questionnaires directly to the 92 respondents Luwes visitors who have made an impulse buying. Test the questionnaire using a cross table analysis, validity test, reliability test , simple linear regression, multiple linear test, and statistical tests using t test and F test. From the result of the analysis revealed that the store image has positive and significant impact on impulse buying indicated by the coefficient correlation of 0.870 and the coefficient regression of 0.452. Store atmospherics have a positive and significant impact on impulse buying is indicated by the coefficient correlation of 0.887 and the coefficient regression of 0.364. Store theatrics have a positive and significant impact on impulse buying is indicated by the correlation coefficient of 0.476 and the regression coefficient of 0.382. Social factors have a positive and significant impact on impulse buying is indicated by the coefficient correlation of 0.668 and the coefficient regression of 0.580. While simultaneously, store image, store atmospherics, store theatrics and social factors have a positive and significant impact on impulse buying as indicated by the linear regression test of 0.177 to store images, store atmospherics of 0.184, 0.095 for store theatrics, and social factors for 0.114. Based on the results of the research studies, advice that can be given to the company store is to create a better environment to enlarge the opportunities for the creation of impulse buying in supermarket Luwes Ungaran thus increasing the overall sales volume.

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Sari Listyorini

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Departemen Administrasi Bisnis, Fakultas Ilmu Sosial & Ilmu Politik, Universitas Diponegoro, Jl. Prof. H. Soedarto, S.H. Tembalang, Semarang, Jawa Tengah, Indonesia

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INDONESIA

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Abstract

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Abstract

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Abstract

Abstract

Abstract

Abstract

Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Sari Listyorini

Contact Email sariadbis96@gmail.com

Phone +6283848898843

Journal Mail Official jiabundip@gmail.com

Editorial Address Departemen Administrasi Bisnis, Fakultas Ilmu Sosial & Ilmu Politik, Universitas Diponegoro, Jl. Prof. H. Soedarto, S.H. Tembalang, Semarang, Jawa Tengah, Indonesia

Location Kota semarang, Jawa tengah INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Sari Listyorini

Contact Email
sariadbis96@gmail.com

Phone
+6283848898843

Journal Mail Official
jiabundip@gmail.com

Editorial Address
Departemen Administrasi Bisnis, Fakultas Ilmu Sosial & Ilmu Politik, Universitas Diponegoro, Jl. Prof. H. Soedarto, S.H. Tembalang, Semarang, Jawa Tengah, Indonesia

Location
Kota semarang,

Jawa tengah

INDONESIA