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Diponegoro Journal of Management
Published by Universitas Diponegoro
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Media publikasi karya ilmiah lulusan S1 Prodi Manajemen Fakultas Ekonomika dan Bisnis Universitas Diponegoro yang memuat berbagai hasil penelitian maupun kajian mengenai manajemen keuangan, manajemen sumber daya manusia, manajemen pemasaran, manajemen strategik dan manajemen operasional.
Arjuna Subject : -
Articles 1,401 Documents
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ANALYSIS OF THE INFLUENCE OF SOCIAL MEDIA TO BRAND EQUITY ON CUSTOMER SATISFACTION AND DECISION OF ZERO TO ONE Ditania Tiara Imrohati; Harjum Muharam
Diponegoro Journal of Management Volume 11, Nomor 5, Tahun 2022
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

As a business accelerator, Zero to One provides services to help many startups to grow with a tailored approach. However, the company's customer base has shrunk, and the social media platform's performance has suffered significantly. As a result, Zero to One expected that analyzing the influence of social media on brand equity could be a way to show their branding in a broader market and introduce it to the Northern Netherlands. To answer the main question, qualitative research will be used in this research. Researchers took the decision to conduct interviews about the company's situation. Researchers obtain secondary data from various credible sources. Furthermore, data from interviews with other start-up companies regarding their demand in branding and marketing will be used to collect primary data. Secondary data obtained from studies, surveys, or tests conducted by others or for other research are used to answer questions. The findings identify the relationship between social media sharing elements that influence brand association and brand equity. Based on the results of the study, it is known that social media has affected Zero to One's brand equity, although not as a major aspect in influencing purchasing decisions. However, the results show that social media is still the best choice to increase Zero to One's brand equity.
ANALISIS PENGARUH KUALITAS LAYANAN DAN CITRA MEREK TERHADAP LOYALITAS PELANGGAN DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING (Studi Pada Pelanggan Jasa Ekspedisi JNE Express di Kota Semarang) Sri Wahyuni; Idris Idris
Diponegoro Journal of Management Volume 11, Nomor 6, Tahun 2022
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

The rapid development of technology in the current era, and the phenomenon of the need for goods delivery services for the community in general, including for online business people in expediting their business in sending goods within near and far reach. The increasing number of shipping services that offer the same services can encourage consumers to be able to switch to using other expedition services. So that the steps that can be taken to be able to retain customers are by improving the quality of service and brand image so that customers remain loyal to the services they use The purpose of this study was to analyze the effect of service quality and brand image on customer loyalty with customer satisfaction as an intervening variable on customers of JNE Express expedition services in Semarang City. This research uses a quantitative method with 120 respondents with a sampling method, namely non probability sampling and purposive sampling. The data collection method used in this study used a questionnaire. Data analysis using AMOS 23 tool. This study concludes that the better the service quality, the higher customer satisfaction with JNE Express. The better the brand image of service, the more customer satisfaction from JNE Express will increase. The better the quality of service provided to customers, the more loyal JNE Express customers will be. The better the brand image, the more loyal JNE Express customers will be. High customer satisfaction will be able to increase customer loyalty to JNE Express expedition services.
IMPLEMENTASI WORK FROM HOME TUNTUTAN KEADAAN ATAU POTENSI DI MASA DEPAN? (Studi Kasus Pada Institusi Pendidikan Universitas Diponegoro Semarang) Adli Mustaghfirin Anshor; Ismi Darmastuti
Diponegoro Journal of Management Volume 11, Nomor 3, Tahun 2022
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

The COVID-19 pandemic that occurred at the end of 2019, brought major changes and had an impact on all elements of the world community. Over time, cases of COVID-19 transmission continue to increase. In order to reduce the number of transmissions, the Government issued a policy in the form of (Lockdown), limiting direct contact, and changing traditional work methods into Work From Home. But in its running, WFH raises pros and cons among employees. There are those who feel that during WFH productivity increases, on the contrary, there are also those who feel that WFH causes more stress than before. This study aims to find out in depth and understand further how working conditions are during the Pandemic, then this research will prove the impact felt by employees as a result of implementing Work From Home and find out more about the evaluation of its implementation. The research method used is qualitative with a case study approach to understand an event or case in more depth, as well as the use of the interview method as a data collection technique to fulfill the information needed in research.resource persons in this study were employees with differences in gender and employment status, with the object being the Personnel Section of Diponegoro University Semarang, which was expected to be able to provide clear and detailed answers. The results showed that, male employees felt more work productivity compared to female employees when carrying out Work From Home (WFH).
ANALISIS PENGARUH KUALITAS LAYANAN, LOKASI, DAN E-PAYMENT TERHADAP KEPUASAN PELANGGAN (Studi Pada Pelanggan fitness center Elise Ladies Gym Semarang) Grace Aryunitami Gultom; Yoestini Yoestini
Diponegoro Journal of Management Volume 11, Nomor 4, Tahun 2022
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

The development of the fitness center in the city of Semarang is growing rapidly. However, it is very rare to find a fitness center specifically for women in Semarang, especially in the Tembalang area, Central Java. One of the fitness centers that is aware of the importance of health sports for women and can provide a sense of security in carrying out sports activities, one of which is the Elise Ladies Gym. Elise Ladies Gym is a fitness center for women only. Unfortunately, based on data from Elise Ladies Gym visitor reports from 2019-March 2022, there was a 50% decrease in customers from 2020-2021. Based on the pre-observation with the interview method conducted by the author on the Elise Ladies Gym fitness center customers, it shows that Service Quality, Location and E-payment are one of the factors. On this basis, the authors are interested in further research regarding the effect of Service Quality, Location and E-payment on Customer Satisfaction at the Elise Ladies Gym fitness center Semarang. This research was conducted with a qualitative approach with a questionnaire or questionnaire as primary data. The total sample used in this study amounted to 62 respondents. The data obtained were then analyzed by multiple linear regression with the help of Software Statistical Product and Service Solution (SPSS) version 20. As a result, Service Quality, Location and E-payment had a positive effect on customer satisfaction at Elise Ladies Gym.
PENGARUH IKLIM ORGANISASI DAN KOMUNIKASI DIGITAL TERHADAP KINERJA KARYAWAN DENGAN INOVASI KERJA SEBAGAI VARIABEL INTERVENING (Studi pada Karyawan Perhotelan Kawasan Bandungan) Fania Lailatul Kamalia; Edy Raharja
Diponegoro Journal of Management Volume 11, Nomor 4, Tahun 2022
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

The purpose of this study was to determine the effect of Organizational Climate, Digital Communication, and Work Innovation on Employee Performance. Based on the data, there has been a successive decline in performance in the last three years, namely 2017-2019 at the hotel that is the object of research. With the phenomenon of the decline in performance, the authors used as the basis for conducting this research. On the other hand, it was found that there were contradictory results from previous research on the influence of organizational climate and digital communication on employee performance which proved to have a significant and insignificant effect. This shows that efforts to improve employee performance through organizational climate factors and digital communication still cannot ensure a harmonious relationship. The data used in this study is primary data in the form of questionnaires as many as 50 respondents of hotel employees in the Bandungan area who are hotel employees of Amanda Hills, Kusma Madya, and Tri Buana. The sampling technique used in this research is random sampling. The analysis of this research uses Partial Least Square (PLS). This research data processing using SmartPLS software version 3.2.8. The results showed that (1) Organizational climate had a positive and significant effect on employee performance. (2) Organizational climate has a positive and significant effect on Job Innovation. (3) Digital Communication has a positive and significant effect on Employee Performance. (4) Digital Communication has a positive and significant effect on Work Innovation. (5) Work Innovation has a positive and significant effect on Employee Performance.
ANALISIS PENGARUH ULASAN PELANGGAN, CITRA MERK, DAN INTENSITAS PROMOSI TERHADAP PEMBUATAN KEPUTUSAN PEMBELIAN (Studi Empiris Pada Pelanggan E-Commerce Shopee di Padang Panjang) Auna Dwi Fadhlillah; Retno Hidayati
Diponegoro Journal of Management Volume 11, Nomor 5, Tahun 2022
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study aims to analyze the effect of customer reviews, brand image, and promotion intensity on purchasing decision making (empirical study on Shopee ecommerce customers in Padang Panjang), as well as to determine the most influential variables on purchasing decision making, so that it can be used as a review in develop strategies to improve customer purchasing decisions. The population in this study are Shopee e-commerce customers in Padang Panjang City who are over 17 years old and have made a purchase at Shopee at least once in the past year. The number of samples used is 150 respondents selected by purposive sampling, and using non-probability sampling technique using multiple linear regression analysis. The results of this study indicate that customer reviews have a positive and significant effect on making purchasing decisions. Brand image has a positive and significant effect on making purchasing decisions. Promotion intensity has a positive and significant effect on purchasing decision making. Keywords: Customer reviews, Brand image, Promotion intensity, Purchase decision making.
PENGARUH SIKLUS KONVERSI KAS DAN CORPORATE GOVERNANCE TERHADAP NILAI PERUSAHAAN (Studi Empiris Pada Perusahaan Manufaktur Yang Terdaftar di ASEAN-5 Periode 2016-2020) Errien Devitha; Irene Rini Demi Pangestuti
Diponegoro Journal of Management Volume 11, Nomor 6, Tahun 2022
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This research aims to examine the effect of cash conversion cycle and corporate governance on firm value. The independent variables of this research are proxied by cash conversion cycle, independent director, board size, audit committee size, frequency of board meeting, and then firm value measured by Tobin’s Q and Price to Book Value as dependent variable. In addition, firm growth, sales growth, firm size and leverage are used as a control variable. This research used secondary data and the population of this research is 450 manufacturing firms listed in the stock exchanges of the ASEAN-5 countries (Indonesia, Thailand, Philippines, Malaysia, and Singapore) for the period 2016-2020. By purposive sampling methods, 114 manufacturing firms were obtained as the sample of this research. This research used Generalized Least Square (GLS) to estimate the model parameters. The results of this research show that cash conversion cycle has a negative significant effect on firm value. Corporate governance variable which is board size has a negative significant effect on Tobin’s Q but insignificant on PBV. More, frequency of board meeting has a negative and significant effect on firm value. In addition, independent director and size of the audit committee variable has no impact on firm value
ANALISIS PENGARUH RISIKO BANK DAN PUBLIC LISTING TERHADAP PROFITABILITAS BANK UMUM SYARIAH Indah Jati Utami; Muhamad Syaichu
Diponegoro Journal of Management Volume 11, Nomor 6, Tahun 2022
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study aims to analyze the effect of Financing Risk, Insolvency Risk, Operational Risk, Liquidity Risk, and Public Listing on the profitability of Islamic banks in Indonesia. This study uses a census technique in sampling, where the entire population is used as a sample. This technique was chosen in the hope of providing the characteristics of each element in the population so that it can provide a true picture of Islamic banking in Indonesia. The data is obtained from the reports for the first quarter of 2021 – the first quarter of 2022 on 12 Islamic Commercial Banks (ICB) registered with the Otoritas Jasa Keuangan (OJK). The data analysis method used is multiple linear regression. The results of the analysis that have been carried out can be done partially, the variables of Financing Risk, Insolvency Risk, Operational Risk, have a significant negative effect on Profitability (ROA), while the Liquidity Risk variable has a significant positive effect on Profitability (ROA), the Listing variable has no significant positive effect on Profitability (ROA). The amount of ability to explain the dependent variable given by the independent variable is 58%
EFEK EVALUASI KINERJA ELEKTRONIK PADA KINERJA KARYAWAN SELAMA SISTEM DALAM JARINGAN DI MASA PANDEMI COVID-19 DENGAN PERAN BURNOUT SEBAGAI VARIABEL INTERVENING (Studi Pada Aparatur Sipil Negara Sekretariat Daerah Kota Semarang) Griselda Malora; Edy Raharja
Diponegoro Journal of Management Volume 11, Nomor 3, Tahun 2022
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This research aims to analyze the effect of e-evaluation variabel on employee performance through burnout as an intervention variabel at the Sekretariat Daerah Kota Semarang. This research uses questionnaire distribution research and studies using journal, books, and company data. The population used is ASN who are actively working at Sekretariat Daerah Kota Semarang. The data collection method used is the distribution of questionnaires using random sampling method. Analysis of research data using SmartPLS applications with the method of Structural Equation Modeling (SEM). The data analysis used is descriptive index, reliability test, validity test, outer model, inner model, hypothesis testing, and intervention test. The test analysis in this study shows that the e-evaluation variable has a significant positive effect on employee performance. The e-evaluation had a negative significant effect to burnout. In addition, it is also known that there is a negative significant influence between burnout and employee performance.
PENGARUH ONLINE CUSTOMER RATING DAN CELEBRITY ENDORSER TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN DI E-COMMERCE DENGAN ONLINE CUSTOMER REVIEW SEBAGAI VARIABEL MODERASI (Studi pada Pengguna Shopee di Kota Cilacap) Tri Wahyuni; Yoestini Yoestini
Diponegoro Journal of Management Volume 11, Nomor 4, Tahun 2022
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

The rapid development of Information and Communication Technology has an impact on increasing internet users in Indonesia. Where this is used by the community to support daily activities, one of which is to shop online. However, by shopping online there are various risks faced by consumers. This is because consumers do not see and touch the product directly. Therefore, this study was conducted to examine the effect of online customer ratings and celebrity endorsers on purchasing decisions with online customer reviews as moderating variables for Shopee users in Cilacap City. This research was conducted using a questionnaire method using purposive sampling technique to 96 Shopee user respondents in Cilacap City. Then the data analysis methods used include the confirmatory factor analysis test, the full model test, the chisquare difference test moderation test, hypothesis testing, validity testing, reliability testing, and direct effect test, indirect effect, and total effect. Where data testing is carried out using SEM AMOS 22 software. The results showed that online customer rating had a significant effect on purchasing decisions, while celebrity endorsers had no significant effect on purchasing decisions. Then online customer reviews are proven to have a moderating impact on relationship between online customer ratings and purchasing decisions, but online customer reviews have also been shown to not have a moderating impact on celebrity endorsers and purchasing decisions. With the results of this study, it is hoped that it can be a consideration and improvement for Shopee to increase the rating feature to be able to attract more consumers and be selective in choosing celebrity endorsers so that they can influence consumers in the purchasing decision-making process

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