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Diponegoro Journal of Management
Published by Universitas Diponegoro
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Media publikasi karya ilmiah lulusan S1 Prodi Manajemen Fakultas Ekonomika dan Bisnis Universitas Diponegoro yang memuat berbagai hasil penelitian maupun kajian mengenai manajemen keuangan, manajemen sumber daya manusia, manajemen pemasaran, manajemen strategik dan manajemen operasional.
Arjuna Subject : -
Articles 1,401 Documents
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SOCIAL MEDIA MARKETING STRATEGY TO ATTRACT NEW POTENTIAL JOB SEEKERS AND INCREASE BRAND AWARENESS IN ASIA PACIFIC REGION (A STUDY CASE OF CONNECTINGPM) Nirmala Raihan Pitaloka Pitaloka; Ismi Darmastuti
Diponegoro Journal of Management Volume 11, Nomor 4, Tahun 2022
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study employs quantitative research to establish which social media platform is appropriate for ConnectingPM in the Asia Pacific market and social media marketing strategy according to ConnectingPM’s current situations. This strategy intends to maximize company sales by increasing brand awareness and attracting new job seekers. During the internship, information was gathered through desk research and questionnaires. The research indicates that the familiarity of project management recruitment services in Asia Pacific is still low and ConnectingPM should focus more on LinkedIn to increase customer brand awareness. Social media marketing strategies are also described in this study, focusing more on LinkedIn social media, but remaining active on other social media so that social media channels can complement each other. In addition, social media content that is relevant to the ConnectingPM case is also explained.
ANALISIS PENGARUH PESAN KELANGKAAN DAN LIVE COMMERCE TERHADAP PERILAKU PEMBELIAN IMPULSIF (Studi Empiris Pada Mahasiswa Pelanggan Marketplace Shopee di Kota Semarang) Nurul Anisa Rahma; I Made Bayu Dirgantara; Aulia Vidya Almadana Almadana
Diponegoro Journal of Management Volume 11, Nomor 5, Tahun 2022
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Today's technological advancement has led to a new paradigm in the business world. A growing number of online businesses are emerging as a result of business sector developments. Developments in business and the increased number of internet users bring changes in consumer behaviors. One of the consumer behaviors desired by marketers when using online media is impulse buying behavior. In order to be able to increase revenue, marketers must be able to create promotional strategies that can make customers purchase quickly. In light of those conditions, this study aims to analyze the effect of scarcity messages and live commerce on impulsive buying behavior in the Shopee marketplace among students in the Kota Semarang. The sample numbers used in this study were 100 respondents aged over 17 years who lived in the city of Semarang and had made purchases through Flash Sale and Shopee Live in the Shopee Marketplace. This research was conducted using non-probability sampling and purposive sampling techniques. The data were processed and analyzed using multiple linier regression analysis with SPSS (Statistical Package for Social Science) version 25. The study's results show that the message of scarcity positively and significantly affects impulsive buying behavior, while live commerce positively and significantly affects impulsive buying behavior.
PENGARUH ELECTRONIC WORD OF MOUTH DAN PERCEIVED BRAND INTERACTIVITY TERHADAP KEPUTUSAN PEMBELIAN DENGAN KEPERCAYAAN SEBAGAI VARIABEL INTERVENING (Studi pada Konsumen Produk Somethinc di Wilayah Jawa Tengah) Farah Alifia; Farida Indriani
Diponegoro Journal of Management Volume 11, Nomor 6, Tahun 2022
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

The facial care and cosmetic industry in Indonesia continue to increase during the Covid-19 pandemic whereas many other industries are affected and encountered a decrease. Thus made this topic an interesting topic to research. This study was conducted to determine the effect of electronic word of mouth and perceived brand interactivity on purchase decisions by using source trustworthiness as an intervening variable on a local skincare brand from Indonesia, namely Somethinc. Samples were taken from product users who are social media followers of the Somethinc brand and domiciled in the Central Java region. The analytical technique used in this study is the structural equation model (SEM) using AMOS 24.0 as an analytical tool. There are five hypotheses proposed in this study, and the results of data processing show that the five hypotheses were successfully accepted. Electronic word of mouth has been shown to have a positive and significant effect on source trustworthiness, perceived brand interactivity also has a positive and significant influence on source trustworthiness, while source trustworthiness has a significant positive effect on purchase decisions, and electronic word of mouth and perceived brand interactivity have a significant positive effect to the purchase decision.
PENGARUH FAMILY OWNERSHIP DAN INSTITUTIONAL OWNERSHIP TERHADAP DIVIDEND PAYOUT RATIO (Studi Pada Perusahaan Manufaktur Indonesia) Faizal Endi Wibowo; Erman Denny Arfianto
Diponegoro Journal of Management Volume 11, Nomor 6, Tahun 2022
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This Study aims to prove the effect of Family Ownership and Institutional Ownership, on the dividend payout ratio in Indonesia. According to a recent study (Mulyani, Singh, & Mishra, 2016) shows that family ownership has a negative effect on dividend payout. But in the other recent study (Setianto & Sari, 2017) says that family ownership has a positive effect on dividend payout. These are the cause of why we strive to seek the truth about the relationship between family ownership and dividend payout in Indonesia. This study's initial sample includes all the listed manufacture company in Indonesian Stock Exchange from 2013 to 2021. This study will not include firms that did not pay dividends during the 2013-2021 periods. All those sorted samples will be sorted again into family-owned firms that meet the category. Our data were collected from the Indonesian Stock Exchange's official website and from Bloomberg. The ownership data was collected manually. This study will use ordinary least square regression. This study provides proof that family ownership has no effect on the dividend payout. And in this study, we prove that Institutional Ownership has a negative and significant effect on Dividend Payout Ratio.
PENGARUH KENYAMANAN LAYANAN, CITRA MEREK, DAN KUALITAS LAYANAN TERHADAP LOYALITAS PELANGGAN DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING (Studi pada Pelanggan Kantor Pos Indonesia di Wilayah Semarang) Dyah Kusuma Al Afsyah; Suryono Budi Santosa
Diponegoro Journal of Management Volume 11, Nomor 3, Tahun 2022
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study aims to see the effect of service convenience, brand image, and service quality on customer loyalty through customer satisfaction (study on Kantor Pos Indonesia service users in the Semarang Region). The population in this study are consumers who use the services of the Kantor Pos Indonesia. The number of samples used was 123 respondents who were selected using the purposive sampling method through questionnaires distributed online using google form. The data from this study were processed using SPSS version 26 The results of this study indicate that service convenience, brand image, and service quality have a positive and significant effect on customer satisfaction, and customer satisfaction has a positive and significant effect on customer loyalty.
PENGARUH ATRIBUT PRODUK, PROMOSI PENJUALAN, DAN WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN YANG DIMEDIASI OLEH PREFERENSI DAN MINAT BELI KONSUMEN (Studi pada Kosmetik Sariayu Marta Tilaar di Semarang) Gama Rossa Romadhoningrum; Suryono Budi Santoso
Diponegoro Journal of Management Volume 11, Nomor 3, Tahun 2022
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study aims to analyze the effect of product attributes, sales promotions, and word of mouth on interest in purchasing Sariayu cosmetics, analyze the effect of product attributes, sales promotions, and word of mouth on consumer preferences related to Sariayu cosmetics, and analyze the influence of buying interest and consumer preferences. on the decision to purchase Sariayu cosmetics. This study was conducted using a survey method to the consumers of Sariayu Marta Tilaar cosmetics in Semarang. The sample in this study amounted to 193 people. The sampling technique used is purposive sampling. Research data were collected using a questionnaire. Data analysis was performed using Multiple Regression Analysis Techniques, t test, F test, and Sobel test. The results showed that 1) There was a positive influence of product attributes, sales promotions, and word of mouth on the purchasing decisions of Sariayu cosmetics. 2) There was a positive influence of product attributes, sales promotions, and word of mouth on the purchase intention of Sariayu cosmetics. 3) There was a positive influence of product attributes, sales promotions, and word of mouth on consumer preferences for Sariayu cosmetics, 4) There was an influence positive buying interest and consumer preferences on the purchasing decisions of Sariayu cosmetics. The results also show that buying interest mediates the effect of product attributes, sales promotion, and word of mouth on Sariayu cosmetic purchasing decisions. Consumer preferences mediate the effect of product attributes and sales promotions on Sariayu cosmetic purchasing decisions, and consumer preferences do not mediate the influence of word of mouth on Sariayu cosmetic purchasing decisions
PERAN MEDIASI INTELLECTUAL CAPITAL DALAM CORPORATE GOVERNANCE TERHADAP KINERJA DAN NILAI PERUSAHAAN DI INDONESIA Sheila Adriani; Hersugondo Hersugondo
Diponegoro Journal of Management Volume 11, Nomor 4, Tahun 2022
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study aims to examine the mediating role of Intellectual Capital in Corporate Governance and Performance of Companies listed on the Indonesia Stock Exchange. The sample of this study is LQ45 companies listed on the IDX in 2015-2019, which were determined using the purposive sampling method. This study uses 75 observations from 15 companies. The data used in this study is secondary data taken from the official website of the Indonesia Stock Exchange, the company's financial and annual reports, and the Bloomberg database. The analytical technique used in this research is SEM analysis using AMOS SPSS 24 software. The results of this study indicate that only Board Size can be bridged by VAIC to influence Tobin's Q, with varying results of the effect between variables.
PENGARUH CITRA PERUSAHAAN TERHADAP INTENSI BELI KONSUMEN GENERASI Z: STUDI PADA PERUSAHAAN BELANJA ONLINE TOKOPEDIA Alif Muhammad Fawwaz Zafri; Yoestini Yoestini
Diponegoro Journal of Management Volume 11, Nomor 5, Tahun 2022
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study aims to examine the effect of corporate image on the purchase intensity of consumers specifically for Generation Z. Based on the theory of planned behavior (Ajzen, 1991), it states that three core components, namely attitudes, subjective norms, and behavioral control, together form the intensity of individual behavior. This research was conducted using a survey method on several respondents who were selected using a purposive sampling technique for users of the Tokopedia online shopping application. The respondent taken are generation Z respondents because they are the generation that is the most proficient in using gadget. The results showed that the company's image formed from corporate social responsibility activities reached by consumers, had a positive and significant effect on all core components of purchase intention. This is in line with the previous research, and indicates the importance of paying special attention to the formation of a good corporate image through corporate social responsibility activities
ANALISIS PENGARUH PERSEPSI HARGA, KEMUDAHAN PENGGUNAAN, DAN INTENSITAS PROMOSI TERHADAP PEMBUATAN KEPUTUSAN PEMBELIAN (Studi Empiris Pada Mahasiswa FEB Universitas Diponegoro Semarang Konsumen E-Commerce Shopee) Ika Diah Nuraini; Retno Hidayati
Diponegoro Journal of Management Volume 11, Nomor 5, Tahun 2022
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

The rapid development of technology today, resulting in many online businesses  that  have  sprung  up.  These  developments  require  companies  to convince customers in making purchasing decisions for the goods sold. Related to this, the purpose of this study was to analyze the effect of price perception, ease of use, and promotion intensity on purchasing decision making for students of the Faculty of Economics and Business, Diponegoro University, Shopee e-commerce consumers in Semarang.The  population  used  in  this  study  were  students  of  the  Faculty  of Economics and Business, Diponegoro University, Shopee e-commerce consumers in Semarang. In this study, the data collection method was carried out through a questionnaire from a sample of 120 respondents, using non-probability sampling and purposive sampling techniques. The data were processed and analyzed using multiple linear regression analysis with SPSS (Statistical Package for Social Science) version 25 program.The results showed that the perception of price has a positive and significant effect on making purchasing decisions. Ease of use has a positive and significant effect on making purchasing decisions. Promotion intensity has a positive and significant effect on making purchasing decisions.
Analisis Pengaruh Harga Minyak Mentah Dunia, Harga Batubara, Harga Emas, Inflasi, dan Nilai Tukar terhadap IHSG Mahendra Dedi Prasada; Irene Rini Demi Pangestuti
Diponegoro Journal of Management Volume 11, Nomor 6, Tahun 2022
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study aims to examine the effect of world crude oil prices, coal prices, gold prices, inflation, and the exchange rate on the IDX Composite. The sample used in this study is monthly data from the period January 2009 – December 2019 totaling 132 samples. This study uses the Autoregressive Distributed Lag model to test the long-term and short-term effects by applying the optimal lag. Before performing the Autoregressive Distributed Lag test, the Augmented Dickey Fuller Unit Root Test analysis and the Cointegration Bound Test were performed. The classical assumption test was carried out using the Breusch-Godfrey Serial Correlation LM Test and the Heteroscedasticity Test using the Breusch-Pagan-Godfrey method. Hypothesis testing is done by using the F test method, the coefficient of determination, and the T test. The results of this study are the gold price has a significant positive effect on the IDX in the short and long term, the exchange rate has a significant negative effect on the IDX in the short term and in the previous 1 month, but has no effect in the long term. World crude oil prices, coal prices, and inflation have no effect on the JCI, both in the short and long term.

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