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Diponegoro Journal of Management
Published by Universitas Diponegoro
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Media publikasi karya ilmiah lulusan S1 Prodi Manajemen Fakultas Ekonomika dan Bisnis Universitas Diponegoro yang memuat berbagai hasil penelitian maupun kajian mengenai manajemen keuangan, manajemen sumber daya manusia, manajemen pemasaran, manajemen strategik dan manajemen operasional.
Arjuna Subject : -
Articles 1,401 Documents
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ANALISIS PENINGKATAN KUALITAS PRODUK BATIK MENGGUNAKAN PENDEKATAN QUALITY FUNCTION DEPLOYMENT (QFD) (Studi Kasus Batik BL Di Pekalongan) Adieba, Muhammad Haris; Dwiyanto, Bambang Munas
Diponegoro Journal of Management Volume 5, Nomor 3, Tahun 2016
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

The competition in the batik world has rapid development nowadays. It can be seen from how many batik products in every city or even country with various qualities. This study aims to improve the product quality of Batik BL Pekalongan in terms of facing competition. The dependent variable is the product quality and the independent variable is the interest rate quality perception and level of satisfaction. The samples are 35 resellers from Batik BL Pekalongan. The data used were obtained through questionnaires and interviews. Data were analyzed using descriptive analysis. Based on the HOQ, QFD analysis was made to improve the quality. The findings of the research are: 1) the value of customer satisfaction is still minus, meaning that customers are not satisfied yet with the product of batik BL Pekalongan ; 2) the highest degree of difficulty encountered is reliable employees. The main priority is based on the results of the targets prioritization, which should be the concern of the technical descriptor, while product developing must prioritize its competitive advantages, batik products style and product performance. The main priority of the hows, the thing that need consideration the most in developing the product designs are more competitive prices and products consistency.
PENGARUH GAYA KEPEMIMPINAN TRANSFORMASIONAL, BUDAYA ORGANISASI DAN MOTIVASI KERJA TERHADAP KINERJA KARYAWAN (Studi Pada Karyawan PD BPR BKK Taman Pemalang) Kusuma, Galan; Rahardja, Edy
Diponegoro Journal of Management Volume 7, Nomor 2, Tahun 2018
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Based on the results of the pre-survey interview with 15 employees of PD BPR BKK Taman Pemalang, there were phenomenon where there were problems of lack of employee motivation in work, lack of supervision by the leader, and the lack of employee participation in following the company's  activities  so  that this research  use  independent  variable  that  is  transformational leadership style, organizational culture and work motivation and dependent variable is employee performance.This research was conducted by the method of distributing questionnaires that have been through the instrument test, then disseminated to 75 respondents in this case is the employee of PD BPR BKK Taman Pemalang lower level. This research uses data alnalisis method such as validity test, reliability test, classical assumption test, multiple linear regression analysis, coefficient of determination test, F test and t test.The result of analysis shows that the variables of transformational leadership style, work motivation   and   organizational   culture   have   positive   and   significant   effect   on   employee performance. The independent variable has an effect of 82.8% on employee performance. While the rest of 17.2% influenced by other factors outside this study.
ANALISIS PENGARUH MOTIVASI KERJA, PENGEMBANGAN KARIR DAN KOMITMEN ORGANISASIONAL TERHADAP KINERJA KARYAWAN (Studi Pada Karyawan Bagian Produksi PT Temprina Media Grafika Jawa Pos Group Cabang Semarang) Wiyani, Ersani Adhitya; Rahardjo, Mudji
Diponegoro Journal of Management Volume 4, Nomor 3, Tahun 2015
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Development of a printing industry ynot only promote the quality, timeliness and quality and quantity as requested, but also requires the management of human resource is appropriate. This study aims to explain how the variables influence of work motivation, career development and organizational commitment to the employee performance on PT Temprina Media Grafika Semarang.The population used in this study were all employees of PT Temprina Media Grafika Semarang numbering 65 people. The sampling technique was conducted by the method of jenuh sampling. The analytical method used is multiple regression analysis. The results of a study reported regression equation as follows: Employee Performance = 0,200X1 + 0,366X2 + 0,671X3Based on the test instrument, the indicators are valid and reliable. In the classical assumption, there are no symptoms multicoloniarity, does not occur heterocedastity, and normal distribution of data. The coefficient of determination shows the figure of 0.741 which means that the variables of employee performance is influenced by variables of work motivation, career development and organisational commitment amounting to 74.1 %. The results showed that work motivation, career development and organisational commitment positive and significant impact employees performance of PT Temprina Media Grafika Semarang either partially or simultaneously.
ANALISIS FAKTOR – FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN SEPEDA MOTOR YAMAHA (STUDI PADA DEALER YAMAHA PT. UTAMA MEGAH SENTOSA BERSAUDARA) Situmorang, Yohanes Lorens; Ferdinand, Augusty Tae
Diponegoro Journal of Management Volume 6, Nomor 3, Tahun 2017
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Transportation needs of motorcycles in Indonesia is increasing from year to year. And this is an opportunity for companies that offer motorcycle products to increase sales figures in various ways. This study aims to determine the effect of service quality product innovation, customer value and competitive pricing on purchasing decisions Yamaha brand motorcycles in the city Banjarbaru (a case study on consumer Yamaha Dealer "PT UTAMA MEGAH SENTOSA BERSAUDARA" )This study uses five variables: service quality, product innovation , customer value, competitive price and purchasing decisions. This research hypothesis testing using the data of 100 respondents. The analysis technique used in this research is to use a software program Statistical Package for Social Science (SPSS) 22.The result of this study indicate that variable service quality and product innovation positively affect to customer value. Then, costumer value and competitive price are positively affect to purchase decision.
ANALISIS PENGARUH EKUITAS MEREK TERHADAP KEPUTUSAN PENGGUNAAN INTERNET SERVICE PROVIDER (ISP) SMARTFREN DI SEMARANG (STUDI PADA MAHASISWA EKONOMIKA DAN BISNIS UNIVERSITAS DIPONEGORO) Ardiansyah, Said Muhammad Reza; Sutopo, Sutopo
Diponegoro Journal of Management Volume 2, Nomor 1, Tahun 2013
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study aims to determine the effect of brand equity on buying decisions. The independent variable of this study are Brand Awareness, Brand Association, Perceived Quality, and Brand Loyalty. This study uses  consumers buying decision as the dependent variable.This research was motivated by the phenomenon of inter-brand competition that enliven the market, especially for products internet service provider (ISP). Population of this research is students of the Economic and Bussines Faculty UNDIP who use internet service provider (ISP) Smartfren brand. This study uses purposive sampling method. The number of sample is 100 respondent. Data analisys model used was multiple linier regresion analisys. The test  used in this study include,validity test, reliability test, and classic assumption test.  Hypothesis test uses, t test, F test, and the coefficient of determination (R2).The elements of brand equity in this research are brand awareness, brand associations, perceived quality, and brand loyalty. Brand awareness is the independent variable that has the most impact on consumer buying decisions with the coefficient of 0.323. This indicates that product Smartfren known, so with a high level of brand awareness costumers has a godd will on buying decisions he had made. The higher level of consumer awareness of product data service provider brand Smartfren the more powerful influence consumers to make buying decisions on products data service providers such Smartfren brand.
ANALISIS PENGARUH LINGKUNGAN JASA (SERVICESCAPE) TERHADAP KEPUASAN KONSUMEN DENGAN NILAI PENGALAMAN DAN KONEKSI MEREK DIRI SEBAGAI VARIABEL INTERVENING (STUDI PADA PENGUNJUNG LAWANG SEWU SEMARANG) Andhika, Sielvi; Ferdinand, Augusty Tae
Diponegoro Journal of Management Volume 8, Nomor 4, Tahun 2019
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Tourism has become a promising business sector in developments in various circumstances. Each step with a dynamic routine so that the development of tourism business follows the harmony of patterns and lifestyles. Holidays become a necessity for every individual when routines become more solid and dynamic. A useful opportunity for business people to develop the tourism sector. This opportunity makes the company must be able to survive and develop in determining the right strategies and business decisions. The purpose of this study was to determine the effect of the service environment, the value of experience, and self-brand connections to consumer satisfaction in Semarang Tourism Lawang Sewu.This study uses a non-probability sampling technique as a sampling technique and purposive sampling method with the criteria of respondents being visitors to Lawang Sewu. The responses of 145 respondents were analyzed using the Structural Equation Model (SEM) analysis tool, and the AMOS (Analysis of Moment Structure) estimation tool. The results of the study show that servicescape, experiential value, and self-brand connection have a significant and positive effect on customer satisfaction.
PENGARUH KEMUDAHAN PENGGUNAAN, KENYAMANAN AKESTABILITAS, KEAMANAN PENGGUNAAN DAN KEPERCAYAAN PELANGGAN SEBAGAI VARIABEL INTERVENING TERHADAP MINAT BERTRANSAKSI ULANG SECARA E-BANKING (Studi Kasus Pada Nasabah Pengguna Internet Banking di Kota Semarang) Kharismawan, Ikhsan Toga; Widiyanto, Ibnu
Diponegoro Journal of Management Volume 5, Nomor 1, Tahun 2016
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

The research aims to determine whether the perceived ease of use, perceived enjoyment access, security and trust to intention to use internet banking, this research aims to analyze the factors most dominant influence on Intention to Use Internet Banking.            The population used in this study is a customer who had used internet banking facilities. The sample in this study of 400 respondents and the techniques used are non-probability sampling technique with accidental sampling approach (sampling by customer who had used internet banking facilities more than doubled to conduct online transactions). The analytical method used was quantitative analysis is multiple regression analysis. This analysis includes: validity and reliability, classic asumtion test, multiple regression analysis, hypothesis testing via test t and test f, the coefficient of determination (R2) and test intervening.
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT BELI PRODUK PRIVATE LABEL Adi, Bramasto; Indriani, Farida
Diponegoro Journal of Management Volume 6, Nomor 4, Tahun 2017
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study aims to investigate factors influencing purchase intention of private label product. The factors, such as price perception, quality perception, risk perception, intrinsic cues, extrinsic cues, and familiarity, were examined to find out which factors played significant role on purchase intention of private label product. The examination was also looking for the differences of factors influence on both groups of gender which were male and female.Using probability sampling method, the datas were raised by spreading questionnaires to 120 young adults in Semarang who knew the information about private label product. Collected data were analysed with IBM SPSS 21 for windows using some methods such as validity, reliability, normality, multicollinearity, heteroscedasticity, multiple linear regression, ANOVA, R Square, and T test.The findings of study indicate some factors such as price perception, quality perception, and familiarity significantly influence purchase intention of private label product. Also, the findings explain that male likely take a risk than female.
Menilik Pelaksanaan Program Keselamatan dan Kesehatan Kerja : Fenomena pada Industri Stamping Hananto, Adiel Amandus; Rahardja, Edy
Diponegoro Journal of Management Volume 4, Nomor 1, Tahun 2015
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study aimed to identify the implementation of occupational safety and health programon an company and then to know the employees perception toward the implementation of occupational safety and health program. In this research the implementation of occupational safetyand  health  programs  viewed  through  the  seven  elements  namely  the  commitment  of  topmanagement, occupational safety and health training, personal protective equipment, supervision, work regulations and work procedures, safety signs and health services.This study use qualitative methods, where data collection is done by the interview. The main informan of this study were the employees from the safety health environment department and as  the  comparative  subject  were  used  from  the    employees  that  worked  in  the  productiondepartment that already finished the training period for three months.Results obtained from this study states that three elements of the implementation of occupational  safety  and  health  program  namely  Commitment  of  Top  Management,  PersonalProtective Equipment and Health Service has been implemented properly and in accordance withwhat is required by employees. While the other four namely Occupational Safety and HealthTraining, Supervision, Work Procedure and Work Regulation, and the Safety Signs has not been properly implemented and still not in accordance with what is required by the employees.
ANALISIS PENGARUH ATRIBUT PRODUK, KEBUTUHAN MENCARI VARIASI, DAN WORD OF MOUTH TERHADAP PERILAKU KEPUTUSAN PERPINDAHAN MEREK LAPTOP HEWLETT-PACKARD (HP) KE ASUS Wibisana, Yogi; Tri Astuti, Sri Rahayu
Diponegoro Journal of Management Volume 5, Nomor 3, Tahun 2016
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Brand switching is one of the interesting objects for study. Companies need to know what motivates consumers to switch to products of competitors. The purpose of this study is to test the influence of product attributes, the variety-seeking and word of mouth to brand switching behavior of the decision on the Hewlett-Packard (HP) laptop brand to the ASUS laptop brand. For independent variables in this research consists of the product attributes (X1), need to find variation (X2), and word of mouth (X3) and the dependent variable is brand switching (Y).               The sample of 100 respondents in the area around the campus of the University of Diponegoro in Tembalang taken using purposive sampling techniques. Analysis using SPSS 11.5 which include validity test, reliability test, classic assumption test, and test the goodness of fit through multiple linear regression, F test, t test, and analysis of the coefficient of determination (R ²).                            Word of mouth showed the greatest regression coefficient so that it can be concluded that these variables are the most important factors that influence brand switching on Hewlett-Packard laptop brand to ASUS laptop brand. The second most influential factor is the product attributes, and the last is the need to find variation. Determinant coefficient (adjusted R2) of 0.520 or 52.0 percent which illustrates that the model coefficient already meet the standards of the test. The third independent variable in this study could explain 52.0 percent of the variable displacement brand. While the remaining 48.0 percent is explained by other variables outside of the three variables used in this study.

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