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Diponegoro Journal of Management
Published by Universitas Diponegoro
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Media publikasi karya ilmiah lulusan S1 Prodi Manajemen Fakultas Ekonomika dan Bisnis Universitas Diponegoro yang memuat berbagai hasil penelitian maupun kajian mengenai manajemen keuangan, manajemen sumber daya manusia, manajemen pemasaran, manajemen strategik dan manajemen operasional.
Arjuna Subject : -
Articles 1,401 Documents
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ANALISIS PENGARUH EFEKTIVITAS IKLAN DAN WORD OF MOUTH TERHADAP BRAND AWARENESS, DAN NILAI PELANGGAN SERTA DAMPAKNYA TERHADAP MINAT BELI HAND AND BODY LOTION MARINA (Studi Kasus Pada Masyarakat di Kota Semarang) Permana, Panji; Mudiantono, Mudiantono
Diponegoro Journal of Management Volume 4, Nomor 3, Tahun 2015
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study aims to examine and analyze the effect of the effectiveness of advertising and word of mouth on brand awareness, then examine and analyze the effect of brand awareness and customer value on purchase intention of the Marina hand and body lotion product.   The sample in this study were 200 respondents that came from the people in the city of Semarang which recognize Marina hand and body lotion products. The method used is purposive sampling. Analyzer used in this study is Structural Equation Modeling (SEM) which is operated through a program AMOS 20.0The result showed that the effectiveness of advertising and word of mouth has positive and significant effect on brand awareness. Then, brand awareness and customer value has positive and significant effect on purchase intention.
ANALISIS PENGARUH ROA, NPL, SUKU BUNGA BANK INDONESIA (BI RATE), DAN PERTUMBUHAN EKONOMI (GDP) TERHADAP PENYALURAN KREDIT KPR (Studi Pada Bank Persero Periode 2011-2015) Djati, Stefano Rahadian Rama; Kamal, Mustafa
Diponegoro Journal of Management Volume 6, Nomor 3, Tahun 2017
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

There are several factors that affect the world banks to extend home mortgages to the public. The purpose of this study was to analyze the factors that influence the distribution of home loans at state banks period 2011-2015. Home loans in this study is the dependent variable. There are four independent variables used in this study, Return on Assets (ROA), Non Performing Loan (NPL), interest rate of Bank Indonesia (BI Rate) and Economic Growth (GDP).The data used in this study was 60 during the period 2011-2015. In sampling this study using purposive sampling technique, so that there are three samples of four state banks in Indonesia. Data were processed using linear regression techniques using SPSSBased on regression analysis showed that ROA and credit growth (GDP) negatively, while variable Non Performing Loan (NPL) and the variable BI Rate no significant effect on mortgage loans. ROA is the most dominant variable (-0.495) in influencing mortgage loans.
ANALISIS PENGARUH PERSEPSI HARGA, KUALITAS PRODUK, DIFERENSIASI PRODUK, KUALITAS LAYANAN DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN (Studi pada Konsumen Larissa Aesthetic Center Semarang) Hanesty Purbarani, Vidya; Budi Santoso, Suryono
Diponegoro Journal of Management Volume 2, Nomor 3, Tahun 2013
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This research is motivated by the increasing growth of beauty clinics and offervarious range of benefits for fulfilling the society’ needs especially women in field of beauty and skin health. Larissa Aesthetic Center is one of the beauty clinics which try to meet those needs by featuring the use of natural raw materials. This research aimed to analyze the effects of perception of price, product quality, product differentiation, quality of service and promotion on purchase decisions in Larissa Aesthetic Center Semarang.By using accidental sampling technique, questionnaires is given toward 100 respondents. Then, the result of questionnaires processed by using SPSS software to obtain calculation of quantitative analysis such as the validity and reliability test, clasic assumptions test, two-stages regression analysis with Goodness of Fit test (F-test), degree of determinant test (R2), parsial significant test (t-test) and also to porduce a regression equation.Results of this research showed that perception of price, product quality, product differentiation, service quality and promotions have positive impact to purchasing decicion. The most significant variable to purchasing decicion is promotion and the less significant is product quality. This research also found that there are unique customer characteristics in where customer prefer cheaper price but then questioned the quality gained from the cheap price. The customer also like that Larissa Aesthetic Center products which made from natural ingredients but also dissatisfied by its effects which not instantly seen.
ANALISIS PENGARUH TRADING VOLUME, MARKET VALUE, BIDASK SPREAD, TURNOVER DAN BOOK TO MARKET TERHADAP SPEED OF STOCK PRICE ADJUSTMENT (Studi Empirisi pada Perusahaan yang Terdaftar di Index LQ 45 Tahun 2013-2017) Hadi, Naufal; Mawardi, Wisnu
Diponegoro Journal of Management Volume 8, Nomor 1, Tahun 2019
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

The aim of this study was conducted to test whether trading volume, market value, bid-ask spread, turnover and book to market of having an influence on the speed of adjustment in stock prices. The population in this study were 45 companies listed on the Indonesian Stock Exchange (BEI) in the year 2031 to 2017. The sampling technique in this research is purposive sampling method with criteria: 1) the company has been listed on the Stock Exchange as of 1 January 2013 until December 31, 2017, 2) the company's data did not have time to 'sleep' more than 15 days. Data obtained from the data which is provided by bloomberg. Multiple regression technique are chosen for this research statistic analysis. The results showed that the model was feasible based on the classical assumption. Technique of multiple linear regression analysis indicating that all independent variables have a significant influence on the dependent variable with a confidence level of 5 percent, except for the variable bid – ask spread and book to market that does not qualify as a variable that significantly influence the speed of stock price adjustments due to have a significance value above 5 percent.
PENGARUH IMPLEMENTASI RELATIONSHIP MARKETING TERHADAP CUSTOMER LOYALTY DENGAN CUSTOMER SATISFACTION SEBAGAI VARIABEL INTERVENING (Studi Pada PT. Bank Rakyat Indonesia (Persero) Tbk. Cabang Pandanaran) Junistyaningrum, Nurulita; Sugiarto, Yohanes
Diponegoro Journal of Management Volume 5, Nomor 1, Tahun 2016
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This research examines two independent variables that is Building Service Partnership--of which the dependent variable of Customer Loyalty can be influenced--and Customer Satisfaction as the interverning variable. The direct coefficient determination (R2) test results 22,7%, meanwhile a 30,0% derived from the indirect coefficient determination (R2) test. In the other hand, testing hypotheses concerning partial correlation confirms that (i) Building Service Partnership indicates a positive and significant relationship towards Customer Satisfaction; (ii) Total Quality Management indicates a positive and significant relationship towards Customer Satisfaction; (iii) Building Service Partnership indicates a positive and significant relationship towards Customer Loyalty; (iv) Total Quality Management indicates a positive and significant relationship towards Customer Loyalty; and (v) Customer Satisfaction indicates a positive and significant relationship towards Customer Loyalty. From the significant hypothesis test (F-test), it can be derived that there is positive and significant influence between Building Service Partnership and Total Quality Management towards Customers Loyalty, with Customer Satisfaction as its interverning variable.
STRATEGI PEMASARAN ADIDAS ORIGINALS MELALUI INSTAGRAM UNTUK MENINGKATKAN MINAT BELI KONSUMEN Wibowo, Ardy Suwito; Magnadi, Rizal Hari
Diponegoro Journal of Management Volume 6, Nomor 4, Tahun 2017
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Instagram is a marketing tool that is popularly used in the creative industries. Adidas has been using this tool because of Instagram’s wide coverages and cheap marketing costs. Currently, Adidas ranks second in terms of sales. Adidas’ strategy to overcome this sales problem is through Adidas Originals. This research aims to test the variables’ influences of social media marketing perception, visual communication perception, and celebrity endorser perception towards consumer's buying interest using online word of mouth as the intervening variable. This study focuses on consumers who recognise Adidas Originals, have an Instagram account and follow @adidasoriginals in Semarang. This research employs a purposive sampling technique on 100 respondents. The method used is Structural Equation Model with AMOS 22.0 Software.The results in this research show that social media marketing perception, visual communication  perception,  and  celebrity  endorser  perception  have  positively  and significantly influenced the intervening variable, which is online word of mouth. While online word of mouth has positively and significantly influenced consumer's buying interest.
ANALISIS LIQUIDITY CREATION PADA PERBANKAN DI INDONESIA TAHUN 2007-2013 (STUDI KASUS PADA 10 BANK BESAR DI INDONESIA TAHUN 2013) Mirajudin, Muhammad; Prasetiono, Prasetiono
Diponegoro Journal of Management Volume 4, Nomor 1, Tahun 2015
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Problems related to banking in Indonesia today is the problem of liquidity. It is shown from a commercial bank credit grew 23.03% but not matched by growth in deposits which only reached 16.56% in 2012 (Report of Banking Supervision, 2012). Therefore, this study aims to determine the liquidity creation in Indonesia as well as to analyze the influence of bank capital, credit risk and income instability towards liquidity creation. The samples includes 10 major banks in Indonesia with total assets of more than Rp120billion  in 2013. The reason for choosing this sample because of the 10 largest banks reflects the state of the banks in Indonesia which accounted for 65.2% of total assets, 65.6% of total loans, and 66% of total deposits or deposits in the banking industry (PEFINDO, 2014). The results of this research note that the bank's capital and earnings volatility is significant negative effect on liquidity creation. While the credit risk of a negative but insignificant effect on liquidity creation. In the determination coefficient test showed that 43.6% dependent variable is the liquidity creation can be explained by the independent variable is the capital of banks, credit risk and earnings volatility. While 56.4% is explained by other variables outside the model of this study
ANALISIS PENGARUH KEPUASAN KERJA, LINGKUNGAN KERJA NON FISIK, DAN KOMITMEN ORGANISASIONAL TERHADAP TURNOVER INTENTION (Studi pada PT Indotirta Jaya Abadi, Ungaran) Fujiana, Rima; Rahardja, Edy
Diponegoro Journal of Management Volume 5, Nomor 3, Tahun 2016
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

High employee turnover rates have negative impacts for the company, such as the loss of the training costs which have been invested for employees, new employees recruitment expenses, and delay the company's plans due to the search of new employees. It can get worse if the company loses employees who are experienced and have a good performance.Therefore, this study aimed to determine the effect of job satisfaction, non-physical work environment, and organizational commitment to employee turnover intention. Research was conducted on the production employees of PT Indotirta Jaya Abadi, Ungaran. Data collection methods used in this study was a questionnaire. The number of samples are 60 respondent. Data were analyzed using multiple linear regression analysis with SPSS.The result showed that job satisfaction and organizational commitment have negative significant affect toward turnover intention, while the non-physical work environment does not significantly affect toward turnover intention. Furthermore, the coefficient of determination in this study is 0,217 which means that the independent variable in this study may explain the dependent variable at 21,7 percent, while 78,3 percent is explained by other factors outside the model.
PENGARUH PENJUALAN BERORIENTASI PELANGGAN, KUALITAS HUBUNGAN PENJUAL PEMBELI, DAN PERILAKU PENJUALAN ADAPTIF UNTUK MENINGKATKAN KINERJA TENAGA PENJUAL (Studi Kasus Pada Tenaga Pemasar Keagenan PT Prudential Life Assurance Kota Semarang) Muftiasa, Iqbal; Mudiantono, Mudiantono
Diponegoro Journal of Management Volume 7, Nomor 3, Tahun 2018
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study aims to analyze customer-oriented starters on buyer seller relationship quality and adaptive sales behavior and its impact on salesperson performance. This study was taken with a sample of 130 respondents who have been selected. Respondents are salespeople at PT Prudential Life Assurance Kota Semarang. The analytical technique used to process the data is Structural Equation Modeling (SEM) which is run with software from AMOS version 22. Method of data collection using probability sampling. The model of the study has met the rules of Goodness of fit criteria, among which are: Chi Square (121,985), probability (0.058), RMSEA (0,042), CMIN / DF (1,232), TLI (0,934) and CFI (0,946). The results of the analysis show that customer-oriented prefixes have a positive and significant effect on the quality of the buyer's seller relationship and the adaptive sales behavior, but have no effect on the performance of salespeople. While the buyer seller relationship quality and adaptive sales behavior have a positive and significant influence on the performance of salespeople. The quality of the buyer's seller relationship is the variable that has the greatest influence on the performance of salespeople that is equal to 1.586; while the adaptive sales behavior variable has an influence on the performance of salespeople of 0.177.The conclusion of this research is the implementation of customer-oriented sales proved to have a positive influence that can improve the performance of salespeople by through the quality of buyer's seller relationship and adaptive sales behavior.
ANALISIS PENGARUH EVA, ROA, DER, VOLUME PERDAGANGAN DAN KAPITALISASI PASAR TERHADAP HARGA SAHAM (Studi Pada Perusahaan Umum Yang Terdaftar Di BEI Tahun 2011-2013) Raharjo, Ariyo Murti; Haryanto, A. Mulyo
Diponegoro Journal of Management Volume 4, Nomor 3, Tahun 2015
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Indonesia Stock Exchange is a transaction trading place of general company in Indonesia. Shares have a market value for the sale and purchase transaction that called the stock price. The stock price is representative of the value of companies that can go up and down. The purpose of this study was to test the stock price which influenced the Economic Value Added (EVA), Return on Assets (ROA), Debt To Equity Ratio (DER), Trading Volume and Market Capitalization in public companies listed on the Stock Exchange during 2011-2013            The population in this study were all general companies listed in Indonesia Stock Exchange and was continuously published financial statements in 2011-2013. Based on a purposive sampling method, samples were obtained by 41 companies in the period 2011-2013, in order to obtain 123 observations. The analysis technique used is multiple linear regression analysis.            The results showed that EVA, ROA, DER, trading volume, and market capitalization simultaneously affect the stock price. Partially trading volume and market capitalization have a significant effect on stock prices. EVA, ROA, and DER has no significant effect on stock prices. And partially EVA, ROA and market capitalization has a positive effect on stock prices. DER, and trading volume has a negative effect on stock prices.

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