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INDONESIA
Jurnal Ilmu Manajemen
Published by Universitas Negeri Yogyakarta
ISSN : 16837910     EISSN : 25490206     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
urnal Ilmu Manajemen (JIM) is published by Departmen of Management, Faculty of Economics, Yogyakarta State University. It contains a theoretical or research manuscript related to 1. Management 2. Human Resource 3. Finance 4. Marketing 5. Entrepreneurship 6. Business 7. Operation
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 10 Documents
 1 
Search results for , issue "Vol. 22 No. 2 (2025): DECEMBER 2025" : 10 Documents clear
The Impact Of Non-Performing Loans, Credit Interest Rates And Total Public Savings On Commercial Bank Loan Distribution Kartini, Kartini; Pratiwi, Sulistya Rini; Irna, Rizky Agusriyanti; Rahmawati, Meylin; Nainggolan, Yohanna Thresia
JURNAL ILMU MANAJEMEN Vol. 22 No. 2 (2025): DECEMBER 2025
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/jim.v22i2.84118

Abstract

This study aims to analyse the effect of non-performing loans (NPLs), lending rates, and public savings on lending by commercial banks in North Kalimantan Province. The method used is a quantitative approach with secondary data from Bank Indonesia (BI) and the Financial Services Authority (OJK) in the form of monthly data for the period 2017–2022. The analysis was conducted using multiple linear regression with the assistance of Stata software. The results of the study indicate that NPLs do not have a significant effect on credit disbursement, either for working capital loans or investment loans. Credit interest rates do not affect working capital loans, but have a significant effect on investment loans. Meanwhile, public savings have a significant effect on credit disbursement for both types of loans. Simultaneously, all three variables have a significant impact on credit disbursement. These findings indicate that public savings are the primary factor in increasing credit disbursement, while NPLs are not the main obstacle. Additionally, interest rates have a greater impact on investment loans compared to working capital loans. These results can serve as a reference for banks in formulating credit disbursement strategies and for regulators in developing more effective banking policies.
Macroeconomic Factors on Islamic Stock Returns Muslimin, Aditia Pranugroho; Retnaningdiah, Dian
JURNAL ILMU MANAJEMEN Vol. 22 No. 2 (2025): DECEMBER 2025
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/jim.v22i2.85069

Abstract

The development of Islamic economics gave birth to the Islamic capital market as an alternative investment based on sharia principles, such as the prohibition of usury and speculation, with supervision from the National Sharia Council of the Indonesian Ulema Council (DSN-MUI). In Indonesia, the transformation of the Islamic capital market began with the launch of the Islamic Mutual Fund by PT Danareksa Investment Management (1997) and the Jakarta Islamic Index (JII) by the Indonesia Stock Exchange (2000), which laid the foundation for the significant growth of Islamic instruments. This study aims to analyze the effect of macroeconomic factors, namely inflation, interest rates, exchange rates, Gross Domestic Product (GDP), and foreign exchange reserves on stock returns in companies listed on the Jakarta Islamic Index (JII) during the period 2014-2023. The method used is panel data regression analysis with a secondary data-based quantitative approach. The results showed that inflation has a positive and significant effect on stock returns, while interest rates have a negative and significant effect. On the other hand, exchange rates, GDP, and foreign exchange reserves do not have a significant effect on stock returns.
Market Exploration of MOOC Provider Companies in Indonesia Using Machine Learning Alwi, Ahmad Chafid; Dwiningrum, Siti Irene Astuti; Priyanto, Priyanto; Nurlayli, Aksin
JURNAL ILMU MANAJEMEN Vol. 22 No. 2 (2025): DECEMBER 2025
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/jim.v22i2.85095

Abstract

This research aims to explore the market of MOOC (Massive Open Online Course) platform providers in Indonesia using machine learning methods to analyse trends and user behaviour. MOOCs provide broad access to education, especially during the pandemic, where the need for learning flexibility increases. Although machine learning applications have been widely applied in the financial sector, their application in the exploration of the education market, particularly MOOCs, is still minimal. This research aims to address this gap by applying machine learning algorithms, such as clustering and decision trees, to understand user preferences and predict future needs. The study found that Duolingo leads the MOOC market in Indonesia with a 79.76% share. Although the market is dominated by a few big players, there are growth opportunities for new platforms through innovation and proper segmentation. This research also shows the importance of applying AI technology in processing big data to understand market dynamics more comprehensively.
The Influence of Fujianti Utami's Credibility And Authenticity On Consumer Purchase Intention Majid, Musfirah; Rosanti, Cholisa
JURNAL ILMU MANAJEMEN Vol. 22 No. 2 (2025): DECEMBER 2025
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/jim.v22i2.85923

Abstract

This study was conducted to gain a deeper understanding of the influence of Fujianti Utami’s credibility and authenticity as a social media influencer on consumer purchase intention. The research method involved distributing structured questionnaires to a purposive sample of the Indonesian public through online platforms. The sampling method used was purposive sampling, with a total of 60 respondents who met the following criteria: (1) at least 17 years old, (2) actively use social media platforms such as Instagram, TikTok, or Twitter/X, and (3) have either used or never used influencer marketing services. The collected data were analyzed using Statistics and Data (STATA) software to examine the causal relationship between variables. The results showed that out of the 60 responses, 18.48% of respondents selected credibility, including factors such as expertise, trustworthiness, and reliability as a factor influencing their purchase decision, while an average of 19.48% chose influencer authenticity, which includes honesty, transparency, and personal storytelling. Based on these findings, it can be concluded that influencer authenticity is perceived as a more influential factor in shaping consumer attitudes, emotional engagement, and brand trust, ultimately affecting consumer behavior and increasing purchase intention in the context of digital marketing and influencer-driven campaigns.
The Influence Of PER, PBV, ROA, And ROE On Stock Prices (Case Study On Companies Listed In The IDX Value 30 Index For The Period February-August 2024) Muhammad Roni Indarto; Farizki, Alfin Nizam
JURNAL ILMU MANAJEMEN Vol. 22 No. 2 (2025): DECEMBER 2025
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/jim.v22i2.89871

Abstract

This study aims to analyze the effect of Price Earnings Ratio (PER), Price to Book Value (PBV), Return on Assets (ROA), and Return on Equity (ROE) on stock prices of companies listed on the IDX Value 30 Index for the period February–August 2024. The selection of this index is based on the characteristics of stocks with low valuations, good transaction liquidity, and stable financial performance. This study uses secondary data in the form of financial reports and quarterly closing stock prices, with a total sample of 30 companies. The analysis method used is panel data regression with the Fixed Effect Model (FEM) approach. The results show that only the Price to Book Value (PBV) variable has a significant effect on stock prices. Meanwhile, the PER, ROA, and ROE variables did not have a significant effect on stock prices during the research period. These findings indicate that investors in this index consider valuation indicators such as PBV more than profitability or profit growth ratios. Overall, this study contributes to the understanding of the factors that determine stock prices in the value stock group in the Indonesian capital market.
The Effect Of Market Orientation, Competitive Advantage, And Marketing Capabilities On The Marketing Performance Of Small And Medium-Sized Enterprises In The Crafts Industry Yogyakarta Rahayu, Suryaningtyas; Nuvriasari , Audita
JURNAL ILMU MANAJEMEN Vol. 22 No. 2 (2025): DECEMBER 2025
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/jim.v22i2.90030

Abstract

This study aims to analyze the effect of market orientation, competitive advantage, and marketing capabilities on the marketing performance of craft MSMEs in Yogyakarta. Using a quantitative approach, this study involved 100 respondents selected through purposive sampling with the criteria of craft MSMEs that have been operating for at least three years. Data were collected using questionnaires and tested using multiple linear regression analysis. The results show that market orientation has a positive and significant effect on marketing performance, confirming the importance of understanding customer needs and responsiveness to market dynamics. Marketing capabilities also proved to have a positive and significant effect, indicating that the ability to conduct market research, manage customer relationships, and develop marketing strategies contributes directly to improved marketing performance. However, competitive advantage did not show a significant effect, indicating that product differentiation and uniqueness possessed by SMEs have not been able to directly drive improvements in marketing performance. These findings emphasize that strengthening market orientation and marketing capabilities are key factors in improving the competitiveness and performance of craft SMEs in Yogyakarta.
Management Of Smart Tourism Implementation And Creative Economy Collaboration As A Strategy For Sustainable Tourism Development In Yogyakarta L Tarigan, Nerys Lourensius; Larasati, Rian
JURNAL ILMU MANAJEMEN Vol. 22 No. 2 (2025): DECEMBER 2025
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/jim.v22i2.90318

Abstract

This study aims to analyse the role of smart tourism management and creative economy collaboration as strategies for sustainable tourism development in Yogyakarta. A quantitative method was used, involving 200 respondents consisting of tourism business operators, local communities, and tourists. Data was collected through questionnaires using a 1-5 Likert scale, then analysed using descriptive statistics and multiple linear regression to test the effect of the independent variables of smart tourism management and creative economy collaboration on the dependent variable of sustainable tourism. The results showed that the implementation of smart tourism, such as information technology, service digitalisation, and destination management systems, had a significant effect on tourism sustainability, while creative economy collaboration through local product development, community participation, and business innovation contributed more to supporting environmental preservation, improving the local economy, and strengthening cultural identity. These findings recommend the integration of technology-based policies and creative economic empowerment as key strategies for developing tourism in Yogyakarta, with a focus on improving human resource capacity and digital infrastructure. The implications of this research highlight the importance of multi-stakeholder collaboration to achieve holistic sustainability goals.
Analysis Of Financial Performance And Strategies For Increasing The Minimum Core Capital Of Bank BPD In Accordance With The Provisions Of Pojk No. 12/Pojk.03/2020 Esty Rahayu, Nur Ellyanawati
JURNAL ILMU MANAJEMEN Vol. 22 No. 2 (2025): DECEMBER 2025
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/jim.v22i2.90361

Abstract

This study aims to analyze the financial performance and strategies for increasing the core capital of Pembangunan Daerah (BPD) Banks in accordance with the Financial Services Authority of Indonesia (OJK) Regulation No. 12/POJK.03/2020 concerning the Consolidation of Commercial Banks, which stipulates a minimum core capital of IDR 3 trillion by 2024. The financial performance assessment was carried out using the CAMEL, RGEC, and Altman Z-Score models. The research employed a descriptive-comparative approach. The observation period covered 2023–2024 with a sample of ten BPD Banks categorized under Core Capital Group 1. The CAMEL analysis indicates that Bank Sultra, Bank Sulteng, Bank NTB Syariah, Bank SulutGo, and Bank Bengkulu fall within the sound category, while the other five (5) BPDs are categorized as fairly sound. The RGEC analysis shows that Bank Sultra, Bank NTB Syariah, Bank NTT, Bank BJB Syariah, Bank Malulu Malut, Bank Bengkulu, and Bank Banten are deemed sound, whereas the other three (3) BPD banks are assessed as fairly sound. The Altman Z-Score results show that nine (9) BPD banks are financially sound, with only Bank Banten positioned within the grey area. Strategies to enhance the core capital of BPDs can be pursued through: (a) increasing local government shareholding; (b) consolidating with BPDs in Core Capital Groups 2 or 3; (c) consolidating with other BPDs in Core Capital Group 1; (d) attracting investment from state-owned banks (BUMN) or private banks; (e) engaging non-bank investors, both domestic and international; and (f) conducting a rights issue for BPDs already listed on the Indonesia Stock Exchange.
Hanging Out And Purchase Decision Dzamani, Muhammad Robbita; Muzakir, Mellisa
JURNAL ILMU MANAJEMEN Vol. 22 No. 2 (2025): DECEMBER 2025
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/jim.v22i2.90403

Abstract

This study investigates the effect of brand awareness, brand image, and brand ambassador on purchase decisions at Cafe Mental Tempe. Employing a quantitative survey design, the research collected primary data from 100 customers selected through purposive sampling. Data were obtained via a validated Likert-Scale questionnaire and analyzed using multiple linear regression to assess both simultaneous and partial influences of the independent variables purchase decision. Empirical results indicate that brand awareness, brand image, and brand ambassador each have a positive and statistically significant effect on customers’ purchase decisions. The simultaneous regression test confirms that the three variables jointly explain a meaningful proportion of variance in purchase intention, while the t-test shows that each predictor contributes significantly in partial analysis. These findings suggest that an integrated brand enhances consumer recognition, cultivating favorable perceptions, and deploying credible brand representatives. This study contributes to marketing practice by demonstrating that small to medium food outlets can strengthen sales performance through coordinated branding strategies. For future research, a longitudinal design and a larger, probabilistic sample are recommended to generalize findings across regions and examine the long-term effect of brand strategies on customer loyalty.
From Environmental Destruction To Sustainability: A Systematic Review Of Green Human Resource Development In Manufacturing Companies Hafidz, Sholeh; Makarim, Muhammad Harfiansyah
JURNAL ILMU MANAJEMEN Vol. 22 No. 2 (2025): DECEMBER 2025
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/jim.v22i2.91162

Abstract

Environmental degradation caused by manufacturing activities has become a major global concern, driving the need for sustainable transformation within the industrial sector. This study aims to systematically review the role of Green Human Resource Development (GHRD) in facilitating the transition from environmental destruction to sustainability in manufacturing companies. Using the Systematic Literature Review (SLR) method guided by the PRISMA framework, this research analyzed 1,670 Scopus-indexed articles published between 2020 and 2025, of which 15 met the inclusion criteria. The findings reveal that GHRD acts as a strategic mechanism that connects environmental management policies with employee behavior and organizational performance. Through green recruitment, training, and performance appraisal, GHRD develops employees’ environmental competencies, strengthens green leadership, and fosters sustainability-oriented organizational cultures. The synthesis of previous studies demonstrates that GHRD enhances sustainable performance by promoting innovation, energy efficiency, waste reduction, and green technological adoption. Furthermore, the transformation from environmental degradation to sustainability is primarily driven by human capacity building and eco-conscious organizational culture rather than by technology alone. This review concludes that integrating GHRD into manufacturing management systems is essential to achieving a balanced alignment between economic growth, social responsibility, and environmental preservation, positioning human resources as the key catalyst for sustainable industrial transformation.

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