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Jurnal Peurawi: Media Kajian Komunikasi Islam
Published by Universitas Islam Negeri Ar-Raniry Banda Aceh
ISSN : 25986023     EISSN : 25986031     DOI : https://doi.org/10.22373/ym1vaw83
Core Subject :
Focus and Scope Peurawi: Journal of Islamic Communication Studies aims to provide an academic forum for publications based on Islamic communication. Peurawi is based on values derived from Islamic principles, such as ethics, universality, inclusiveness, and humanity, which serve as a reference in the development of communication studies. The Peurawi Journal seeks collaboration with international researchers through publications covering diverse communication methods and fields, including media studies, journalism, public relations, digital communication, organizational communication, and other related subfields within the scope of communication science. This journal recognizes the increasing relevance of communication research in addressing social, cultural, and global issues, and gives priority to works that demonstrate theoretical contributions and practical significance. Articles with a comparative, critical, or international orientation are highly welcome, as they provide alternative perspectives and broaden the scope of academic inquiry. By integrating Islamic communication values with advances in contemporary communication science, Peurawi serves as a medium for disseminating research that is rigorous in method, substantial in concept, and relevant to the pursuit of knowledge and social responsibility. In specific, papers which consider the following scopes are cordially invited, namely; Islamic Communication Mass Communication Interpersonal Communication Intrapersonal Communication Marketing Communication Political Communication Development Communication Prophetic Communication Communication Theory Journalism Intercultural Communication Media, Culture and Society Communication Psychology New Media Communication Technology Public Relations Broadcasting Digital Communication Advertising Organizational Communication Tourism Communication
Arjuna Subject : -
Articles 143 Documents
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Contemporary Advertising In Islamic Perspective Arief Fadhillah
Jurnal Peurawi: Media Kajian Komunikasi Islam Vol. 5 No. 1 (2022): Jurnal Peurawi: Media Kajian Komunikasi Islam
Publisher : Universitas Islam Negeri Ar-Raniry Banda Aceh

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Abstract

This paper purposes to examine the principles and implementation of contemporary advertising in an Islamic perspective. The research employs the method of literature study, by examining the perspective of Islamic advertising from various research literatures, the opinions of scholars and the Qur'an and Hadith. Based on literature review, the development of advertising is still trapped in the practice of materialistic advertising that overrides the ethics of Islamic communication. For this reason, this study formulates six advertising principles referring to the Qur'an and Hadith as well as the opinions of scholars, namely the principle of monotheism, the principle of honesty, the principle of justice, the principle of trust, the principle of education and the principle of Istiqomah/consistent. This study can be developed by referring to technological developments and the need for communication and religious research in the future.
Pengelolaan Konten Media Sosial Instagram @Info_Tuban Dalam Peningkatan Pengikut Diah Eka Septyami; Saifuddin Zuhri
Jurnal Peurawi: Media Kajian Komunikasi Islam Vol. 5 No. 1 (2022): Jurnal Peurawi: Media Kajian Komunikasi Islam
Publisher : Universitas Islam Negeri Ar-Raniry Banda Aceh

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Abstract

Infotuban uses social media Instagram as a means to share various information. With the number of 100,000 follower accounts, the involvement of followers of the @info_tuban account is still lacking. The purpose of this study is to find out how the management of social media content on Instagram @info_tuban includes the share, optimize, manage, and engage. This research uses a qualitative descriptive research type. Data collection techniques through interviews, observation, and literature study. The informant determination technique used in this research is purposive sampling technique. This study uses two sources of data, namely primary data obtained from observations and interviews and secondary data obtained through books, internet, literature. The results show that in the share stage @info_tuban uses Instagram as a means of delivering effective and communicative information to build public trust. At the optimize stage, to find out what the public is talking about @info_tuban using the manual method, namely through the Instagram story and hashtag features. In the manage stage , @info_tuban has carried out several activities. However, at this stage @info_tuban does not use social media tools. The last stage engage, @info_tuban has collaborated with people who have influence. To reach the target audience, it is done by regularly posting content.
Komunikasi Persuasif Pedagang Online Terhadap Perubahan Kebiasaan Berbelanja Pada Masyarakat Sumbawa Eka Khusnul Amalia; Ofi Hidayat
Jurnal Peurawi: Media Kajian Komunikasi Islam Vol. 6 No. 2 (2023): Jurnal Peurawi: Media Kajian Komunikasi Islam
Publisher : Universitas Islam Negeri Ar-Raniry Banda Aceh

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The research aims to understand the persuasive communication used by online traders as the cause of changing online shopping habits. This research uses a qualitative descriptive research approach. Data collection techniques using interviews, observations and documentation. Information is determined based on purposive sampling techniques. Case studies in the study include online shop DS Kuline, Yumna Official, and HUG Florist & Furniture Store. The results of the research showed that online salespeople's communication process using the persuasive communication strategy they implemented can influence prospective buyers to conduct online transactions, according to the Computer Mediated Communication (CMC) Theory, which contains six dimensions: accessibility (range), speed (information speed), amount (information quantity), cognitive effectiveness (effectiveness), relevance (information suitability), and motivating dimensions. The theory of Computer Mediated Communication (CMC) is quite effective in influencing consumers in online transactions.
Perempuan dan Dakwah di Dataran Tinggi Gayo Fachrur Rizha; Ali Mustafa
Jurnal Peurawi: Media Kajian Komunikasi Islam Vol. 3 No. 1 (2020): Jurnal Peurawi: Media Kajian Komunikasi Islam
Publisher : Universitas Islam Negeri Ar-Raniry Banda Aceh

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Abstract

This study aims to look further at the space and role of women in dakwah development in Gayo highlands. This research use descriptive qualitative approach. To collect its data, the research use interviews and observation technique. Informants are determined based on purposive sampling. There are five informants used as the primary data source in this study: an informant represent a traditional figure, other represent a religious figure, and three represent female preacher. The study found that the dakwah conducted by women in Gayo highlands consisted of: religious lecture, counseling, learning of Al-Qur‟an reading, and economic empowerment. The dakwah conducted by women in Gayo only focused on women. Little of women preacher can preach publicly in front of men and women. This is due to the strict culture and customs in Gayo. The number of female preachers in Gayo highlands is still very small and there is a need for a regeneration program for women in the future.
Pendekatan Komunikasi Islam pada Nilai Mauizah Hasanah: (Telaah Konsep dan Aplikasi Dalam Kehidupan) Junaidi
Jurnal Peurawi: Media Kajian Komunikasi Islam Vol. 3 No. 1 (2020): Jurnal Peurawi: Media Kajian Komunikasi Islam
Publisher : Universitas Islam Negeri Ar-Raniry Banda Aceh

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Abstract

Many of Islamic concepts are not implemented in daily life. This is due to the way the delivery of religious messages is still not quite right, God says Q. An-Nahl, 125. "Call your people away with your wisdom and good teaching". The concept of Mauizatul Hasanah becomes important to be studied in the aspect of human communication. This paper will be analyzed using descriptive analysis method. The result was found that the approach of mauizatul hasanah was by conveying good messages that reflected the Prophet's self and the pious people in order to lead to good deeds. Islam teaches doing good deeds, polite behavior and knowing the first order of life towards the happiness of the world and the hereafter.
Strategi Komunikasi Pemasaran Pariwisata Dispar Aceh Tengah Dalam Promosi Industri Wisata Lokal Ulfa Khairina
Jurnal Peurawi: Media Kajian Komunikasi Islam Vol. 5 No. 1 (2022): Jurnal Peurawi: Media Kajian Komunikasi Islam
Publisher : Universitas Islam Negeri Ar-Raniry Banda Aceh

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Abstract

This study aims to examine the strategies used and implemented by Central Aceh Tourism Office in promoting the regional tourism industry to local and foreign tourists. This research also look at how by Dinas Pariwisata Aceh Tengah in promotion of local tourism industry to domestic and foreign tourists. The research also looks at how Central Aceh Tourism Office conducts tourism marketing communications by implementing the stages of the communication strategy. This research use descriptive qualitative approach. Data collection techniques using interviews and participatory observation. Determination of informants is done on pruposive sampling technique. Indormants used as primary data sources in this study were representatives from the Central Aceh Tourism Office and the tourist they met in the tourism location. The result showed that Central Aceh Tourism Office was not maximal in carrying out tourism marketing communications.
Komunikasi Orang Tua Membangun Karakter Anak dalam Perspektif al-Qur'an dan Sunnah Nabi Marzuki
Jurnal Peurawi: Media Kajian Komunikasi Islam Vol. 3 No. 1 (2020): Jurnal Peurawi: Media Kajian Komunikasi Islam
Publisher : Universitas Islam Negeri Ar-Raniry Banda Aceh

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Abstract

This research needs to be done to find forms of parental communication in building children's character. Character communication must be based on the principle of identifying characters comprehensively including thoughts, feelings and behavior. Religion has a big part in the process of forming the character of children. There is a positive relationship between religion and the formation of children's character. There are also many people who have religious knowledge in a cognitive way but it is not reflected in their behavior. This research uses content analysis method with a thematic interpretation approach to describe the value of parental communication in the Koran on the formation of children's character. The results showed that in the Qur'an there is an explanation of the communication of children and parents in character building.
Korean Wave Dan Imprealisme Budaya Bagi Remaja Aceh Asmaunizar
Jurnal Peurawi: Media Kajian Komunikasi Islam Vol. 6 No. 2 (2023): Jurnal Peurawi: Media Kajian Komunikasi Islam
Publisher : Universitas Islam Negeri Ar-Raniry Banda Aceh

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Abstract

The rise of the Korean wave phenomena that has hit teenagers has raised concerns regarding the existence of local culture and social norms of Acehnese society. This research uses qualitative methods with a descriptive approach. Data collection was carried out through interviews with teenagers who like watching Korean dramas, movies and Korean music, as well as through related literature. The study results show that the Korean wave has had a strong impact on fans of Korean dramas, movies and Korean music. Among the cultures that have started to enter and join in are in terms of clothing style, culinary, language, types and genres of music to physical appearance.
The Effectiveness Of The Special Job Fair’s Role At Smk Smti Banda Aceh In Enhancing Graduates Employability To The Business World Zulkifli; Teuku Zulyadi; Nurfahmi
Jurnal Peurawi: Media Kajian Komunikasi Islam Vol. 5 No. 1 (2022): Jurnal Peurawi: Media Kajian Komunikasi Islam
Publisher : Universitas Islam Negeri Ar-Raniry Banda Aceh

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This study aims to see the effectiveness of the role of the Special Job Fair at SMK SMTI Banda Aceh in enhancing graduates’ employability to the Business World. This study uses a qualitative method by conducting interviews with the Industrial Relations Team and Alumni of SMK SMTI Banda Aceh and the Special Job Exchange Unit of SMK SMTI Banda Aceh from 2016 to 2021 covering the total number of graduates and the number of graduates working in The Business World, the graduates who are entrepreneurs, and the graduates who continue their education. The results showed that the role of the Special Job Fair SMK SMTI Banda Aceh in enhancingting graduates to The Business and Industrial was effective. This can be seen from the number of graduates who work and are being an entrepreneur,is increasing every year except for 2021. In 2021, there is a decrease in the number of graduates who work due to the COVID-19 pandemic situation. Many Special Job Fair program activities cannot be implemented due to efforts to overcome the covid-19 pandemic which has an impact on the distribution of graduates to The Business World.
Pembiasaan Zikir Asmaul Husna dan Shalat Berjamaah Machfud Syaefudin; Wirayudha Pramana Bhakti
Jurnal Peurawi: Media Kajian Komunikasi Islam Vol. 3 No. 1 (2020): Jurnal Peurawi: Media Kajian Komunikasi Islam
Publisher : Universitas Islam Negeri Ar-Raniry Banda Aceh

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Research on the presence or absence of the influence of the intensity of reading Asmaul Husna dhikr and Dhuhur Congregation Student prayer on the level of self-control of MA students in the City of Pekalongan. The first research hypothesis, namely there is a positive and significant effect between the intensity of reading the Asmaul Husna dhikr on student self control. Secondly, there is a positive and significant influence between the habit of performing Dhuhr prayer in congregation on students' self control. The research method in the form of quantitative research methods. There is a significance value of t for the Asmaul Husna reading habit variable is 0.056 and the value is smaller than the α probability set at 0.495 (0.495> 0.05). Tests show H0 is accepted and Ha is rejected. The significance value of t for the variable performing the midday prayer is 0.119 and the value is greater than the α probability set at 0.05 (0.095> 0.05). Tests show H0 is accepted and Ha is rejected. Based on the partial linear regression test results partially, it can be concluded that the intensity of the habit of reading Asmaul Husna and Dhuhr Prayer in congregation has a positive and significant effect on student self-control

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