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Media Ekonomi dan Manajemen
Published by Universitas 17 Agustus 1945 Semarang
ISSN : 08541442     EISSN : 25034464     DOI : https://ejurnal.untagsmg.ac.id/index.php/mem/
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Focus and Scope Media Ekonomi dan Manajemen, an electronic international journal, provides a forum for publishing the original research articles, review articles from contributors, and the novel technology news related to management, accounting and economic. This journal encompasses original research articles, review articles, and short communications, including: Financial Management Marketing Management Human Resource Management Organizational Behavior Corporate Governance Strategic Management Operations Management Public Policy Management Accounting Management Education Management of Sharia Tourism Management Green Management Entrepreneurship Business Economics
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Articles 9 Documents
 1 
Understanding Generation Z Buying Decisions in the Local Fashion Brands: The Impact of Social Media Marketing, Brand Image, and Product Quality Alwan Rafi Priambudi; Wilma Cordelia Izaak
Media Ekonomi dan Manajemen Vol 41 No 2 (2026): July 2026
Publisher : Fakultas Ekonomika dan Bisnis Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/mem.v41i2.11

Abstract

The increasing competition in Indonesia’s local fashion industry requires brands to strengthen their marketing strategies and better understand consumer behavior. Despite its rapid store expansion, Suko experienced declining sales, indicating a gap between business growth and consumer buying decisions. Furthermore, previous studies have reported inconsistent findings regarding the impact of social media marketing on buying decisions. Grounded in the Theory of Planned Behavior (TPB), this study examines how social media marketing, brand image, and product quality impact the buying decisions of Generation Z consumers in Surabaya toward Suko products. A quantitative method was conducted through a survey questionnaire involving 145 respondents aged 17–29 years in Surabaya who had previously buying and used Suko clothing products. The respondents were selected through purposive sampling and were processed using PLS-SEM. The results show that social media marketing, brand image, and product quality simultaneously and partially have a positive and significant impact on buying decisions, with brand image having the strongest impact. These findings extend the application of the TPB framework in the context of local fashion brands and provide practical insights for Suko to strengthen its marketing strategies by enhancing social media engagement, a positive brand image, and reliable product quality to shaping Generation Z buying decisions.
Abusive and Compassionate Supervision as Predictors of Turnover Intention: Job Satisfaction Mediation in Smartphone Retail Ageng Fitra Aidin; Dedi Muhammad Sidiq; Tonny Todokonyero; Nhan Cam Tri
Media Ekonomi dan Manajemen Vol 41 No 2 (2026): July 2026
Publisher : Fakultas Ekonomika dan Bisnis Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/mem.v41i2.16

Abstract

This study examines the effects of abusive supervision and workplace compassion on turnover intention, with job satisfaction as a mediating variable, among employees in Indonesia’s smartphone retail industry. Although previous studies have extensively investigated abusive supervision and organisational support, the role of workplace compassion as a counterbalancing organisational resource remains underexplored in the retail sector. Data were collected through a survey of 140 frontline employees, including sales staff and product promoters, in a smartphone retail company in Cirebon, Indonesia. The data were analysed using Partial Least Squares Structural Equation Modelling (PLS-SEM). The findings indicate that abusive supervision negatively affects job satisfaction and positively affects turnover intention, whereas workplace compassion positively influences job satisfaction and reduces turnover intention. Furthermore, job satisfaction significantly mediates the relationships between abusive supervision, workplace compassion, and turnover intention. The findings highlight the importance of compassionate workplace practices and supportive leadership in enhancing employee satisfaction and reducing turnover intentions. This study contributes to the organisational behaviour literature by demonstrating the role of workplace compassion as a valuable organisational resource for employee retention in high-pressure retail environments.
The Influence of Altruistic Leadership and Empowering Leadership on Organizational Citizenship Behavior through Job Satisfaction among Public Health Workers Ahmad Zakie; Dedi Muhammad Siddiq; Mazlina Mamat; Prattana Srisuk
Media Ekonomi dan Manajemen Vol 41 No 2 (2026): July 2026
Publisher : Fakultas Ekonomika dan Bisnis Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/mem.v41i2.19

Abstract

This study aims to examine the influence of altruistic leadership and empowering leadership to Organizational Citizenship Behavior (OCB) through job satisfaction. A quantitative associative approach was used, based on Structural Equation Modeling-Partial Least Squares (SEM-PLS), and the analysis was conducted using SmartPLS 4. The sample included 146 employees who were chosen from a total group of 230 employees working at four health centers. The findings show that Altruistic Leadership and Empowering Leadership both have a positive and meaningful impact on Job Satisfaction and OCB. Job satisfaction also has a positive effect on OCB and plays a major role in how the two leadership styles connect with OCB. The model accounts for 54.8% of the variation in job satisfaction and 68.6% in organizational citizenship behavior. These results back up the idea of Social Exchange Theory, showing that when leaders act in a positive way, employees are more likely to go beyond their regular job duties in return. This study helps improve how leadership is understood and how people are managed in healthcare settings that provide primary care.
Driving Green Purchase Intention in Slow Fashion: The Direct and Moderating Roles of Green Perceived Value and Greenwashing Velian Zalfa; Rita Komaladewi; Yevis Marty Oesman
Media Ekonomi dan Manajemen Vol 41 No 2 (2026): July 2026
Publisher : Fakultas Ekonomika dan Bisnis Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/mem.v41i2.23

Abstract

The growth of online fashion shopping and increasing concern about sustainability have encouraged interest in slow fashion, yet consumers still face uncertainty in evaluating sustainable product claims on digital platforms. This study aims to examine the effects of electronic service quality, green perceived value, and greenwashing on green purchase intention toward slow fashion products. A quantitative approach was applied through an online survey of 298 Generation Z and Millennial consumers in Jabodetabek, Bandung, and Surabaya who were familiar with but had not purchased local slow fashion products. The data were analyzed using Partial Least Squares Structural Equation Modeling. The findings show that electronic service quality and green perceived value positively influence green purchase intention, while greenwashing has a negative effect. Green perceived value strengthens the relationship between electronic service quality and green purchase intention, whereas greenwashing weakens this relationship. These findings imply that slow fashion brands should improve digital services quality, strengthen perceived sustainability value, and communicate environmental claims transparently to encourage purchase intention.
The Effect of Social Media Marketing and Affiliate Marketing on Purchase Intention toward Evolene on Tiktok Shop in Surabaya Muhamad Fajar Alamsyah Widayanto; Rizky Dermawan
Media Ekonomi dan Manajemen Vol 41 No 2 (2026): July 2026
Publisher : Fakultas Ekonomika dan Bisnis Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/mem.v41i2.24

Abstract

The growing interest in healthy lifestyles and fitness activities has contributed to the expansion of the fitness supplement industry in Indonesia. Despite its strong market position, Evolene experienced a decline in its Top Brand Index ranking in 2026, highlighting the need to evaluate the effectiveness of its digital marketing strategies. This study examines the effects of Social Media Marketing and Affiliate Marketing on consumers' Purchase Intention toward Evolene products on TikTok Shop in Surabaya. A quantitative approach was employed using PLS-SEM with data collected from 120 respondents through purposive sampling. The findings reveal that both Social Media Marketing and Affiliate Marketing positively and significantly influence Purchase Intention, with Affiliate Marketing demonstrating a stronger effect. Relevance of Content emerged as the strongest indicator of Affiliate Marketing, while Trendiness was the strongest indicator of Social Media Marketing. These findings provide theoretical support for the complementary application of the Theory of Planned Behavior (TPB) and Social Cognitive Theory (SCT) in explaining consumers' Purchase Intention within the context of social commerce. The study offers practical insights for optimizing social media content and affiliate marketing strategies to enhance consumers' Purchase Intention.
Digitalization of Ecotourism of The Limbungan Traditional House of Perigi Village: Implementation of SDG 8 for Sustainable Local Economic Growth Salman Al Farizi; Pahrudin; Qurratul Aini
Media Ekonomi dan Manajemen Vol 41 No 2 (2026): July 2026
Publisher : Fakultas Ekonomika dan Bisnis Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/mem.v41i2.27

Abstract

The Limbungan Traditional House in Perigi Village, East Lombok, is one of the cultural heritage of the Sasak Tribe which has high ecological and cultural value, but its potential has not been optimally utilized as a competitive ecotourism destination. The purpose of this study is to analyze the digitalization-based branding model that can be applied to the ecotourism area, as well as examine its relationship with the achievement of Sustainable Development Goal point 8 (SDG 8), namely inclusive economic growth and the creation of decent jobs. The method used is qualitative descriptive with a case study approach, involving field observations, in-depth interviews with tourism awareness groups (pokdarwis), local MSME actors, and village stakeholders, as well as analysis of tourism policy documents. The results show that the implementation of digital branding through social media, online booking platforms, cultural video content, and collaborations with local content creators has been proven to significantly increase destination visibility. The designed branding model includes three main dimensions: digital cultural identity, ecotourism narrative, and an integrated MSME ecosystem. This transformation opens up economic opportunities for local tour guides, homestay managers, cultural craftsmen, and traders of typical products or MSMEs in the area. This research emphasizes that the integration of digital branding in the management of cultural ecotourism is not only a promotional strategy, but also an instrument of local economic development that is in line with the principles of sustainability of SDG 8. These findings imply that further research is needed to examine the long-term economic impact of digital branding on local communities, to conduct comparative studies across other village-based cultural ecotourism destinations, and to develop measurable indicators for evaluating the contribution of digital branding to SDG 8 achievement.
Branding and Social Media Strategies for Mama-Mama Papua Culinary Competitiveness Lisa Gresti Sella Damanik; Palti Maretto Caesar Manalu; Rizka Cintya Edwar
Media Ekonomi dan Manajemen Vol 41 No 2 (2026): July 2026
Publisher : Fakultas Ekonomika dan Bisnis Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/mem.v41i2.30

Abstract

This study examines the contribution of local identity-based branding and social media optimization to enhancing the competitiveness of Mama-Mama Papua culinary enterprises in Jayapura City. The research employed a qualitative case study approach involving traditional culinary businesses managed by Mama-Mama Papua. Data were collected through semi-structured interviews, direct observations, and documentation, and analyzed using thematic analysis to identify patterns related to branding practices, social media utilization, and business competitiveness. The findings reveal that product authenticity, the use of local ingredients, and Papuan cultural values serve as the main sources of brand differentiation and strengthen the uniqueness of culinary products. However, branding implementation remains limited, particularly in product packaging and visual identity, while the utilization of social media for business promotion varies depending on the entrepreneurs’ digital literacy. Despite these limitations, social media has expanded market reach and improved customer engagement. In conclusion, strengthening local identity-based branding supported by effective social media utilization plays an important role in improving the competitiveness and sustainability of Mama-Mama Papua culinary enterprises.
The Influence of Digital Convenience, Online Promotions, and Instant Gratification on Repurchase Intention among FEBI UINSU Students using Tiktok Shop Annisa Rahmah Herlin; Nurbaiti; Muhammad Ikhsan Harahap
Media Ekonomi dan Manajemen Vol 41 No 2 (2026): July 2026
Publisher : Fakultas Ekonomika dan Bisnis Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/mem.v41i2.35

Abstract

This study aims to reveal how digital convenience, online promotions, and instant gratification tendency influence repurchase intention among students of the Faculty of Islamic Economics and Business at State Islamic University of North Sumatra who actively use TikTok Shop. Alongside the rapid growth of social commerce, consumer behavior patterns have undergone significant transformation, consequently making repurchase intention a critical indicator of platform sustainability in the digital marketplace. To address this objective, the study employed a quantitative approach based on explanatory research. Data were collected through questionnaires distributed to 108 respondents selected purposively according to predetermined criteria. The analytical technique applied was Partial Least Squares Structural Equation Modeling (PLS-SEM). The results showed that digital convenience and instant gratification tendency exerted a positive and significant influence on repurchase intention, while online promotions did not confirm a statistically meaningful effect. In conclusion, digital convenience and instant gratification proved to be dominant, while online promotions were not significant. These findings suggest that strengthening the quick-shopping experience is more crucial than promotional gimmicks in maintaining consumer loyalty on social commerce platforms. Theoretically, this study extends the application of the Theory of Planned Behavior to the social commerce context by demonstrating how digital convenience corresponds to perceived behavioral control and how instant gratification tendency reflects attitude toward behavior, offering novel insights into consumer behavior on short-form video-based platforms.
The Influence of Financial Sector Growth, Dependency Ratio, and Education Level on the Penetration of Sharia Life Insurance in Indonesia Yustia Dewi; Marliyah; Muhammad Ikhsan Harahap
Media Ekonomi dan Manajemen Vol 41 No 2 (2026): July 2026
Publisher : Fakultas Ekonomika dan Bisnis Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/mem.v41i2.38

Abstract

Indonesia has the largest Muslim population in the world, yet its sharia life insurance penetration lags far behind other ASEAN countries such as Malaysia and Thailand. This phenomenon warrants further investigation, given the substantial untapped market potential. This study aims to analyze the influence of financial sector growth, dependency ratio, and education level on sharia life insurance penetration in Indonesia. It employs the Theory of Insurance Demand proposed by Beck and Webb (2003) as the theoretical foundation, which posits that economic, demographic, and social factors collectively shape insurance demand. The research adopts a quantitative approach using multiple linear regression analysis. The data consist of 112 monthly secondary observations from January 2014 to April 2023, obtained from OJK and BPS through documentation techniques. The results show that all three variables have a positive and significant effect on sharia life insurance penetration, both partially and simultaneously, with an explanatory power of 61.1 percent of the variation. These findings confirm that economic, demographic, and educational factors serve as important determinants in driving the future penetration of sharia life insurance in Indonesia.

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