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Optimal: Jurnal Ekonomi dan Manajemen
Published by Pusat Riset dan Inovasi Nasional
ISSN : 29624444     EISSN : 29624010     DOI : 10.55606
Core Subject :
OPTIMAL: Jurnal Ekonomi dan Manajemen berfokus pada penerbitan artikel berkualitas tinggi yang didedikasikan untuk semua aspek penelitian, masalah, dan perkembangan terbaru di bidang Ilmu Manajemen. Topik dalam Jurnal ini berkaitan dengan aspek apapun dari manajemen, namun tidak terbatas pada topik berikut : Manajemen Sumberdaya Manusia , Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasional, Manajemen Rantai Pasokan, Corporate Governance, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi. Jurnal ini terbit 1 tahun 4 kali (Maret, Juni September dan Desember)
Arjuna Subject : -
Articles 619 Documents
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Eksplorasi Kriteria dan Proses Pengambilan Keputusan dalam Seleksi Berkas Lamaran: Studi Kasus PT Nippon Indosari Corpindo Tbk Medan Fadli Agus Triansyah; Andi Cici Thania; Ilfan Jodana; Gilang Alviandri; M Hafiz Zakaria Sitorus; Saka Mukfin Al Dzaki; Azhar Basir Pulungan
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 6 No. 1 (2026): Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v6i1.9057

Abstract

This study aims to explore the criteria and decision-making process in selecting application files at PT Nippon Indosari Corpindo Tbk Medan, as an initial stage of recruitment that plays an important role in ensuring the suitability of candidates to the company's needs. Using a qualitative approach with a case study method, this research was conducted through in-depth interviews, direct observation, and documentation analysis on October 17, 2025. The results show that the company applies two main groups of criteria, namely formal administrative criteria and minimum qualifications, which include document completeness, authenticity of information, educational requirements, age, height, and physical condition. The decision-making process is carried out in a structured manner through stages of file verification, qualification checking, separation according to position, and compilation of a list of candidates who pass the file selection. HRD plays an important role in maintaining the objectivity of the selection process through the use of checklists, documentation systems, and document verification mechanisms. Although the selection process has been effective and in line with modern recruitment theory, this study found that challenges still exist in terms of uneven digitization and the high volume of applicants, which affects the efficiency of HRD work. This study provides empirical contributions to the understanding of administrative selection practices in the food manufacturing industry and serves as a basis for the development of a more objective, transparent, and technology-based selection system. These findings also open up opportunities for further research related to the digitization of recruitment and evaluation in the next selection stages.
Penerapan Metode Peramalan Dalam Pengendalian Persediaan Pipa UPVC di PT XYZ Zabrina Salsabila Salma; Ma’ruf Ma’ruf; Melia Handayani
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 6 No. 1 (2026): Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v6i1.9105

Abstract

This study aims to enhance the efficiency of inventory control for uPVC AW 3/4inch pipe products at PT XYZ by applying time series forecasting methods using historical sales data. Three forecasting approaches were tested, Double Exponential Smoothing, Holt Winters Multiplicative, and Seasonal Autoregressive Integrated Moving Average (SARIMA). The accuracy of each model was evaluated using Mean Absolute Percentage Error (MAPE), Mean Absolute Deviation (MAD), and Mean Squared Error (MSE) to determine the most reliable forecasting result. The analysis showed that SARIMA model produced the smallest error value, indicating the best level of accuracy. The forecasting output from this model was then used as a basis for calculating safety stock, reorder point, and maximum stock levels to improve inventory control decisions. The finding indicate that databased forecasting helps PT XYZ align production quantities with actual market demand, reducing overstock conditions and optimizing warehouse capacity utilization. This research highlights the importance of applying quantitative forecasting methods to strengthen data driven decision making in inventory management and provides practical insights for manufacturing companies seeking to improve operational efficiency.
Dampak Green Accounting dan Corporate Social Responsibility (CSR) dengan Kinerja Keuangan Melalui Nilai Perusahaan pada Perusahaan Sektor Pertambangan di Bursa Efek Indonesia: Studi Periode 2020-2024 Devina Shava Amalia; Slamet Riyadi
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 6 No. 1 (2026): Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v6i1.9120

Abstract

This study is useful for examining how the implementation of Green Accounting and Corporate Social Responsibility (CSR) affects Financial Performance through Company Value in mining businesses listed on the IDX between 2020 and 2024. The Indonesia Stock Exchange (IDX) website was used to collect data for this study between September and November 2025. The data sources are secondary, and the data applied is quantitative. The study findings show that green accounting significantly affects company value and financial performance, although the effect can be negative in the short term due to increased operating costs. Meanwhile, Financial performance and company value are not significantly impacted by corporate social responsibility (CSR), as its positive impact is more long-term and does not directly affect ROA and ROE. In addition, company value does not act as a mediator linking Green Accounting or CSR to financial performance, confirming that other factors such as cost efficiency and market conditions have a greater influence on a company's financial results.
Pengaruh E-Government, Kompetensi Aparatur Kecamatan, dan Pemanfaatan Teknologi Informasi terhadap Kualitas Pelayanan Publik di Kecamatan Gedangan Vunky Syahrial; Maulida Narastri
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 6 No. 1 (2026): Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v6i1.9140

Abstract

Public services at the sub-district level require improvements in service quality through the use of technology and strengthening the capacity of officials to respond to increasingly complex community needs. The digitization of services through e-government is a strategic step in creating faster, more accurate, and more accessible administrative processes, while the competence of officials and the use of information technology are determining factors in the success of its implementation. This study aims to analyze the effect of e-government implementation, civil servant competency, and information technology utilization on the quality of public services in Gedangan Subdistrict. The research method used a quantitative approach with a population of officials and service users, involving 60 respondents through a Likert scale questionnaire. Data analysis was carried out through validity and reliability tests, descriptive statistics, multiple regression, and t-tests. The results of the study indicate that all independent variables have a significant effect on the quality of public services, with the use of information technology being the most dominant variable. The discussion shows that digital services integrated with the competence of the apparatus can improve administrative effectiveness, accelerate service processes, and strengthen public satisfaction. The conclusion of the study confirms that service digitization, improvement of human resource competencies, and technology optimization are the main pillars in creating professional, fast, and high-quality public services at the sub-district level.
The Effect of Customers Engagement and Electronic Word of Mouth n Purchase Decision Through Purchase Intention as a Mediation Variable: (Case Study on Tomoro Coffee) Indah Dwi Lestari; Novita Fitri Yanti Seragih; Moh Reza Munandar; Firdaus Rofiansyah; Rahmawati Rahmawati
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 6 No. 1 (2026): Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v6i1.9295

Abstract

This study aims to analyze the influence of customer engagement and electronic word of mouth (eWOM) on purchase decisions mediated by purchase intention among Tomoro Kopi consumers. The Structural Equation Modeling (SEM) approach with the Partial Least Square (PLS) method was used to test the relationship between variables. The sample used in this study was 80 respondents in Samarinda City. The results showed that customer engagement has a positive and significant effect on both purchase intention and purchase decision, indicating that the higher the level of customer engagement, the stronger the purchase intention and resulting purchase decision. Conversely, electronic word of mouth does not have a direct effect on purchase decisions, but has an indirect effect through purchase intention. This finding confirms that eWOM can only drive purchase decisions if it first increases consumer purchase intention. In addition, purchase intention has been proven to have a significant effect on purchase decisions, making purchase intention a key factor that bridges the consumer's psychological process before making an actual purchase.
Pengaruh Endorsement Influencer TikTok terhadap Purchase Intention Produk Skintific Shafira Najwa Aini; Sahri Aflah Ramadiansyah
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 6 No. 1 (2026): Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v6i1.9298

Abstract

Advances in digital marketing have elevated influencer endorsements on the TikTok platform as a highly sought-after approach, particularly in the beauty industry. This study aims to evaluate the impact of TikTok influencer endorsements on purchase intention for Skintific products through the AIDA model framework, which includes the stages of Attention, Interest, Desire, and Action. An experimental quantitative research approach was applied by distributing online questionnaires to 100 students who actively use TikTok in Denpasar City, selected through purposive sampling. Data analysis was conducted using Partial Least Squares (PLS) with the assistance of SmartPLS software. The findings reveal that among the four AIDA stages, only Desire and Action showed a significant and positive influence on purchase intention, while Attention and Interest did not have a meaningful impact. This conclusion indicates that the success of endorsements does not solely depend on initial engagement but rather on the ability to cultivate desire and trigger concrete actions. The implications of this study highlight the need for content strategies that emphasize desire formation and the inclusion of explicit calls-to-action in TikTok endorsement campaigns.
Peran Dana Desa dalam Pembangunan Sarana dan Prasarana Desa di Kabupaten Kediri Achsina Hawa Ilmiawan; Alfinda Sallimma Syafitri; Alda Melinda; Helyanifa Gadistriani
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 6 No. 1 (2026): Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v6i1.9300

Abstract

This study aims to examine and analyze the role of Village Funds in the development of infrastructure and public facilities in Gedangsewu Village, Pare Subdistrict, Kediri Regency. The research is motivated by the importance of Village Funds as a key instrument for community-based development and the improvement of rural welfare. A qualitative descriptive approach was employed, with data collected through field observations, in-depth interviews with village officials and community members, and a review of planning documents and financial reports. The findings indicate that Village Funds have made a significant contribution to the development of various village facilities and infrastructure, including roads, bridges, irrigation systems, religious facilities, and sanitation programs. Village Fund management is carried out through village deliberations, needs-based planning, transparent and accountable financial management, and regular coordination among village authorities. However, the implementation of development programs still faces several challenges, such as regulatory changes, budget limitations, and bureaucratic constraints. Community participation plays a crucial role in supporting the success, sustainability, and effectiveness of village development. Overall, the utilization of Village Funds has improved mobility, economic productivity, and the quality of life of the people of Gedangsewu Village.
Pengaruh Kualitas Pelayanan dan Kepercayaan terhadap Loyalitas Pasien dengan Kepuasan Pasien sebagai Variabel Intervening di Unit Radiologi Rumah Sakit Pusat Pertamina Jakarta Selatan Joice D Laurence; Wibowo Wibowo; Norman Zainal
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 6 No. 1 (2026): Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v6i1.9308

Abstract

This study aims to look at the direct influence of service quality, trust, and patient satisfaction on patient loyalty and the indirect influence of service quality and trust mediated by patient satisfaction at the Radiology Unit of Pertamina Central Hospital South Jakarta. This is motivated by the decrease in patients in the Radiology installation unit of Pertamina Central Hospital South Jakarta, the Radiology Installation of Pertamina Central Hospital has not met the quality of hospital services, and the waiting time for patients is too long in the Radiology Installation Unit of Pertamina Central Hospital. The target population in this study is 760 patients at the Radiology Unit of Pertamina Central Hospital, South Jakarta. The sample in this study using the Yamane formula was obtained from 89 people. In the data collection process, a data collection technique was used using a questionnaire given to 89 respondents. This study uses a linear regression analyzer using SPSS software. The results of the study show that Service Quality has a significant effect on Patient Loyalty. Trust has a significant effect on Patient Loyalty, Patient Satisfaction has a significant effect on Patient Loyalty, Service Quality has a significant effect on Patient Satisfaction, Trust has a significant effect on Patient Satisfaction, Patient Satisfaction can mediate the effect of service quality on patient loyalty and Patient Satisfaction can mediate the effect of trust on patient loyalty
Determinasi Kepuasan Kerja Karyawan PT Bank Muamalat Tbk Cabang Bengkulu Lika Handayani; Gustiya Sunarti; Fatimah Yunus
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 6 No. 1 (2026): Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v6i1.9313

Abstract

This study aims to determine and describe the level of employee job satisfaction at PT. Bank Muamalat Indonesia Tbk. Bengkulu Branch. Job satisfaction is a crucial factor influencing performance, loyalty, and organizational sustainability. This study employed a qualitative descriptive approach, focusing on a deep understanding of working conditions and employee perceptions. Data collection techniques included in-depth interviews, direct observation of the work environment, and the study of documentation relevant to company policies and activities. The informants in this study were employees of PT. Bank Muamalat Indonesia Tbk. Bengkulu Branch, selected purposively. The results indicate that employees are generally quite satisfied with their jobs, both in terms of the work environment, inter-employee relationships, and the management system implemented. This job satisfaction is believed to drive improved employee performance and support the achievement of company goals. This research is expected to provide evaluation and consideration for the management of PT. Bank Muamalat Indonesia Tbk. Bengkulu Branch in its efforts to continuously improve the quality of human resources and organizational performance.  
Implementasi Green Accounting dalam Meningkatkan Efisiensi Produksi Berkelanjutan pada CV. Alba Natural Thesalonika Djumaifin; Sri Rahayuningsih
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 6 No. 1 (2026): Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v6i1.9326

Abstract

Global environmental challenges such as increasing waste, resource depletion, and climate change have strengthened the need for sustainable development, particularly through SDGs 12 on responsible consumption and production. In Indonesia, MSMEs play an important role, yet most have not implemented green accounting, making their environmental contributions difficult to measure. This study aims to analyze the implementation of green accounting at CV Alba Natural, a natural-based MSME, and examine how these practices contribute to sustainability. The research employed a descriptive qualitative method through in-depth interviews, production process observations, and documentation studies with purposively selected informants. The findings indicate that CV Alba Natural has adopted several environmentally friendly practices, including the use of natural raw materials, resource efficiency, reuse of production residues, and simple waste management; however, it has not yet applied a structured system for recording environmental costs, resulting in unmeasured ecological impacts. Supporting factors include the owner’s environmental commitment and growing market demand for natural products, while constraints involve limited literacy in environmental accounting, scarce resources, and the absence of waste-processing technology. This study implies that MSMEs can begin implementing green accounting through simple steps such as categorizing environmental costs and recording resource efficiency to enhance sustainability performance and support the achievement of SDGs 12.

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