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Jurnal Penelitian Dan Pengkajian Ilmiah Sosial Budaya
Published by Universitas Dharma Andalas
ISSN : -     EISSN : 28099508     DOI : https://doi.org/10.47233/jppisb
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Jurnal Penelitian Dan Pengkajian Ilmiah Sosial Budaya (JPPISB) is an electronic journal media no E-ISSN: 2809-9508 published by LPPM Dharma Andalas University as a means for the dissemination and publication of research results and original and up to date student critical thinking studies. JPPISB contains articles in the field of Socio-Cultural Sciences, which are published 2 (two) times a year, namely in January and July. The editors receive articles on the results of thesis research, theses and student lecture assignments.
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Articles 11 Documents
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Literasi Keuangan, Penggunaan Produk Keuangan Digital Dan Modal Sosial Terhadap Inklusi Keuangan Pelaku Usaha Mikro Sinta Indriani; Sari Octavera
Jurnal Penelitian Dan Pengkajian Ilmiah Sosial Budaya Vol. 5 No. 2 (2026): Juli
Publisher : LPPM Universitas Dharma Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jppisb.v5i2.35

Abstract

This study examines the influence of financial literacy, the use of digital financial products, and social capital on the financial inclusion of culinary MSMEs in Padang City. The main problem is the limited access of micro-entrepreneurs to formal financial services despite their important role in the economy. This study aims to analyze the influence of variables partially and simultaneously on financial inclusion. A quantitative approach was used through the distribution of questionnaires to 100 respondents selected by purposive sampling. The results show that financial literacy and the use of digital financial products have a positive and significant effect on financial inclusion, while social capital has a negative and significant effect. Simultaneously, the variables have a significant effect on financial inclusion. These findings suggest that increasing financial literacy and the use of digital financial services can increase financial inclusion, while dependence on informal social networks can reduce access to formal financial institutions.
Pengaruh Beban Kerja dan Lingkungan Kerja terhadap Burnout Karyawan PT Semen Padang Fadhila Rahmadhani; Fiko Farlis
Jurnal Penelitian Dan Pengkajian Ilmiah Sosial Budaya Vol. 5 No. 2 (2026): Juli
Publisher : LPPM Universitas Dharma Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jppisb.v5i2.38

Abstract

Burnout is a psychological issue frequently experienced by employees within organizations as a result of excessive workloads and unfavorable working environments. This study aims to analyze the effect of workload and work environment on employee burnout at PT Semen Padang. This research employed a quantitative approach with an associative design and a survey method. The population consisted of 81 employees from the Finance Department and the Human Resources Department of PT Semen Padang. A saturated sampling (census) technique was applied, in which all members of the population were included as research participants. Primary data were collected through a questionnaire using a 4-point Likert scale. The data were analyzed using multiple linear regression with IBM SPSS Statistics Version 26. The results indicate that, partially, workload has a positive and significant effect on employee burnout (t = 12.503 > ttable = 1.001; Sig. = 0.000 < 0.05). The work environment also has a positive and significant effect on employee burnout (t = 10.364 > ttable = 1.001; Sig. = 0.000 < 0.05). Simultaneously, workload and work environment have a significant effect on employee burnout (F = 80.695; Sig. = 0.000). The coefficient of determination (R²) shows that workload and work environment explain 67.4% of the variation in employee burnout, while the remaining 32.6% is influenced by other variables outside the research model. The findings highlight the importance of managing workloads proportionally and creating a supportive work environment to minimize the risk of employee burnout.
Analisis Yuridis Putusan Hakim Penjatuhan Hukuman Bagi Pelaku Tindak Asusila Disertai Tindak Pidana Penganiayaan Di Pengadilan Negeri Padang (Studi Kasus Nomor 1020/PID.B/2023/PN PDG) Andika Dermawan; Sry Wahyuni
Jurnal Penelitian Dan Pengkajian Ilmiah Sosial Budaya Vol. 5 No. 2 (2026): Juli
Publisher : LPPM Universitas Dharma Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jppisb.v5i2.60

Abstract

This research analyzes the phenomenon of sentencing disparity in a case of assault accompanied by same-sex sexual violence in Court Decision Number 1020/Pid.B/2023/PN Pdg. The primary issue in this study is triggered by the imbalance between the severity of the crime facts revealed in court and the leniency of the 3 (three) year imprisonment sentence imposed by the judges. This discrepancy creates an impression of substantive injustice for the victim and weakens the deterrent effect of criminal law. The research problems addressed are: (1) How were the legal considerations of the judges in deciding case Number 1020/Pid.B/2023/PN Pdg; and (2) Whether the decision is in accordance with the prevailing laws and regulations in Indonesia. The research method employed is juridical-normative, supported by empirical data through interviews and literature studies. The research approaches include a statute approach and a case approach, analyzed qualitatively. The results of the study indicate that the judges' legal considerations in this case were based on the fulfillment of the elements of Article 289 of the Criminal Code in conjunction with Article 55 paragraph (1) point 1 of the Criminal Code. However, a critical finding suggests that the judges were trapped in a legal-positivistic paradigm, prioritizing mitigating factors for the defendant, such as cooperative behavior, without proportionally considering the unlawful nature of physical violence involving a screwdriver. Furthermore, the judges failed to apply the theory of multiple offenses (concursus realis), resulting in a non-maximal sentence. In conclusion, while the decision is valid from a formal-juridical perspective, it contains substantive flaws as it has not implemented the principle of victim-oriented justice. This inconsistency highlights the urgency of criminal justice system reform and the strengthening of sentencing guidelines to align with the spirit of legal reform in Law Number 1 of 2023 concerning the National Criminal Code, which emphasizes balanced justice for the perpetrator, the victim, and society.
Kuasa, Perintah, dan Bahasa: Tindak Tutur Direktif dalam Film The Shadow’s Edge (Kajian Linguistik Forensik) Dellamitha Gulam Arasy; Muhammad Farhan Masrur
Jurnal Penelitian Dan Pengkajian Ilmiah Sosial Budaya Vol. 5 No. 2 (2026): Juli
Publisher : LPPM Universitas Dharma Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jppisb.v5i2.95

Abstract

This study examines directive speech acts in The Shadow’s Edge (2025) from a forensic linguistics perspective. The research aims to describe the forms of directive speech acts and analyze their strategic functions in investigative communication. This study employed a descriptive qualitative method, with data derived from investigative dialogues in the film. Data were collected through observation and note-taking techniques and analyzed using Searle’s theory of directive speech acts combined with John Olsson’s forensic linguistics perspective. The findings revealed 41 instances of directive speech acts, including commands, prohibitions, suggestions, invitations, advice, and requests. Commands and prohibitions were the most dominant forms. These speech acts function as tools of verbal control, behavioral regulation, and investigative communication strategies. The study also shows that directive speech acts represent power relations through hierarchy, authority, and verbal control within criminal investigation processes.
Komunikasi Romantis dalam Mengelola Kecemasan Relasional Akibat Fear of Abandonment pada Generasi Z Laki-laki Berlatar Belakang Fatherless Rico Calvinda Pradana; Devi Wening Astari
Jurnal Penelitian Dan Pengkajian Ilmiah Sosial Budaya Vol. 5 No. 2 (2026): Juli
Publisher : LPPM Universitas Dharma Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jppisb.v5i2.118

Abstract

The phenomenon of orphanhood due to parental divorce is increasingly prevalent in Indonesia and has the potential to impact emotional development, interpersonal relationships, and romantic relationships in adulthood. However, studies on the experiences of Generation Z men with an orphaned background, particularly those related to fear of abandonment and romantic communication, are still limited. This study aims to understand the experience of fear of abandonment and the application of romantic communication in managing relational anxiety in Generation Z men with an orphaned background. This study used a qualitative method with Clark Moustakas' phenomenological approach. The research subjects were nine Generation Z men aged 18–28 years, selected using a snowball sampling technique. Data were obtained through in-depth interviews and analyzed using Moustakas' phenomenological analysis stages. The results show that the experience of orphanhood is interpreted in various ways, ranging from the loss of a protective figure, a mentor, to a source of security. Fear of abandonment appears in the form of fear of losing a partner, a need for relationship certainty, emotional validation, a tendency to overthink, and concerns about the future of the relationship.Meanwhile, romantic communication is manifested through affirmative words, open communication, gift-giving, devoting time with one's partner, and various forms of assistance to one's partner as a form of attention and care. This study also found that coping involved open communication and attention to specific activities. The research findings indicate that the experience of orphanhood is not only related to relational anxiety but also influences how Generation Z men build romantic communication and cope with emotional stress in relationships.
Komunikasi Pemasaran Digital Brand Modest Fashion Gonegani Melalui Media Sosial dan Live Commerce Revaya Diandra Herbowo
Jurnal Penelitian Dan Pengkajian Ilmiah Sosial Budaya Vol. 5 No. 2 (2026): Juli
Publisher : LPPM Universitas Dharma Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jppisb.v5i2.134

Abstract

The development of digital technology has transformed marketing communication practices in the fashion industry, including local modest fashion brands. Gonegani is one brand that actively utilizes social media and live commerce to build digital audience engagement. This article aims to identify Gonegani’s digital marketing communication practices through Instagram, TikTok, Shopee Live, and TikTok Live, and to examine how these practices indicate the emergence of audience engagement, electronic word of mouth (e-WOM), and consumer purchase intention. This study employed a descriptive qualitative method with a case study approach. The population comprised all of Gonegani’s digital activities and audience interactions across four platforms during February–May 2026, with a purposively selected sample of relevant content and interactions, including 600 audience comments from one official Gonegani TikTok video. Data were collected through digital observation, documentation, thematic-quantitative comment coding, and literature review, sourced from Gonegani’s official social media accounts and supporting academic journals as secondary data. The findings show that Gonegani utilizes Instagram and TikTok to build brand awareness and audience interaction, while live commerce through Shopee Live and TikTok Live creates an interactive real-time shopping experience. Analysis of 600 TikTok comments shows that restock/stock, price, and purchase-process themes are the most prominent transactional engagement categories, reinforcing the observed indication of purchase intention. Therefore, Gonegani’s digital marketing communication indicates the formation of audience engagement and purchase intention through the integration of multi-platform social media, live commerce, and UGC-based e-WOM, although actual purchase behavior requires further verification through transaction data or consumer surveys.
Upaya Menjalin dan Mempertahankan Hubungan dengan Keluarga Piara Anisa’us Shita Nur Fadhilah; Nurhadi .
Jurnal Penelitian Dan Pengkajian Ilmiah Sosial Budaya Vol. 5 No. 2 (2026): Juli
Publisher : LPPM Universitas Dharma Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jppisb.v5i2.140

Abstract

The keluarga piara (community-based foster family) tradition is a culturally embedded kinship practice in Waer Village, Central Maluku Regency, Indonesia, through which local families voluntarily accept newcomers into their households. This practice not only provides temporary accommodation but also represents a form of culturally based hospitality that fosters social acceptance, emotional closeness, and family-like relationships. Despite its long-standing existence, studies examining how foster families establish and maintain relationships with foster children after the co-residence period remain limited. This study aims to analyze the construction of the keluarga piara tradition as a household-based accommodation model grounded in hospitality values and to identify the strategies employed by foster families to maintain relationships with foster children after the co-residence period ends. This study employed a qualitative approach using the grounded theory method. Data were collected through in-depth interviews, participant observation, and documentation involving nine purposively selected informants, consisting of four foster families and five foster children. Data were analyzed through the stages of open coding, axial coding, and selective coding. The findings reveal that the keluarga piara tradition is built upon social acceptance, personal care, kinship terms of address, and the involvement of foster children in household and productive activities, fostering trust, a sense of belonging, and emotional attachment. These relationships are sustained through continuous communication, reciprocity, return visits, and emotional commitment. This study concludes that the keluarga piara tradition functions as a mechanism for establishing long-term family relationships based on hospitality, reciprocity, and social acceptance, while enriching the discourse on culturally grounded hospitality.
Ethics in Business Communication: A Conceptual Framework Yessie Aldriani; Hafizul Chair
Jurnal Penelitian Dan Pengkajian Ilmiah Sosial Budaya Vol. 5 No. 2 (2026): Juli
Publisher : LPPM Universitas Dharma Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jppisb.v5i2.155

Abstract

Business communication plays a vital role in shaping organizational culture, stakeholder relationships, and corporate decision-making processes. In an era of increasing corporate transparency and public accountability, ethical considerations in business communication significantly influence organizational trust, reputation, and long-term sustainability. However, empirical studies examining the implementation of ethical business communication across diverse cultural and industrial contexts remain limited. This conceptual paper aims to examine the ethical dimensions of business communication by integrating theoretical perspectives from business ethics, communication theory, and organizational behavior, while reaffirming the role of ethical principles namely transparency, honesty, fairness, and respect in fostering responsible business communication. The study employed a qualitative approach using a conceptual review design based on a systematic literature review. The review population consisted of scholarly journal articles, books, and industry reports on business communication ethics, with a final sample of 42 sources published within the last five years and selected through predefined inclusion and exclusion criteria. Secondary data were collected from major academic databases and analyzed using thematic analysis and critical discourse analysis to identify recurring ethical themes and patterns. The findings reveal five dominant theoretical perspectives deontological ethics, utilitarianism, virtue ethics, stakeholder theory, and discourse ethics which consistently identify transparency, honesty, fairness, and respect as the fundamental principles of ethical business communication. Organizations that cultivate a strong ethical culture tend to achieve higher stakeholder trust and a stronger corporate reputation than those that neglect these principles. This study concludes that ethically grounded business communication makes a significant contribution to organizational performance and stakeholder trust. It also recommends that organizations systematically integrate ethical principles into corporate communication policies and employee training programs to promote sustainable and responsible organizational practices.
Analisis Kesalahan Pelafalan Bahasa Mandarin pada Pembacaan Teks Pinyin: Studi Kasus pada Komunitas Belajar Mandarin Daring “Otak Mandarin Gitta” Brigitta Ajeng Titania; Miftachul Amri
Jurnal Penelitian Dan Pengkajian Ilmiah Sosial Budaya Vol. 5 No. 2 (2026): Juli
Publisher : LPPM Universitas Dharma Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jppisb.v5i2.190

Abstract

Accurate pronunciation is an essential aspect of learning Mandarin Chinese because it affects both meaning and communication. This study aims to describe pronunciation errors in reading the pinyin text 《做家务》 among members of the online Mandarin learning community "Otak Mandarin Gitta." This study employed a qualitative descriptive approach using error analysis. The data consisted of 19 voice recordings of participants reading a pinyin text, which were analyzed based on three phonological aspects of Hanyu Pinyin: initials (声母), finals (韵母), and tones (声调). Data were collected through observation and documentation, while the analysis followed four stages of error analysis: identification, classification, explanation, and evaluation. The findings revealed pronunciation errors in all three phonological aspects, namely initials, finals, and tones. These errors indicate that some participants still experience difficulties in mastering the phonological system of Mandarin Chinese, particularly in pronouncing aspirated consonants, certain vowel combinations, and lexical tones. It can be concluded that learners need more intensive pronunciation practice focusing on initials, finals, and tones to improve their pronunciation accuracy in accordance with Hanyu Pinyin rules.
Pengaruh Internal Marketing Terhadap Customer Orientation Melalui Job Satisfaction Wahyudi .; Yessi Elsandra
Jurnal Penelitian Dan Pengkajian Ilmiah Sosial Budaya Vol. 5 No. 2 (2026): Juli
Publisher : LPPM Universitas Dharma Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jppisb.v5i2.203

Abstract

The increasing competition among private universities requires higher education institutions to improve service quality by strengthening employee-oriented management practices. In this context, employee attitudes and behaviors, particularly customer orientation toward students, become important factors in creating sustainable educational services. This study aims to examine the effect of internal marketing on customer orientation with job satisfaction as a mediating variable among lecturers and education staff at Universitas Dharma Andalas (UNIDHA) Padang. An explanatory quantitative approach was used with a saturated sample technique. Based on the returned questionnaires, 125 respondents participated, comprising 97 lecturers and 28 education staff. Data were collected using questionnaires and analyzed using Partial Least Squares-Structural Equation Modeling (PLS-SEM) via SmartPLS software. The results showed that internal marketing had a positive and significant effect on both customer orientation and job satisfaction. In addition, job satisfaction had a positive and significant effect on customer orientation. Job satisfaction was found to partially mediate the relationship between internal marketing and customer orientation. The implication of this study highlights the importance of higher education institutions implementing strong internal marketing practices, such as career development, supportive leadership, and equitable rewards, to increase employee job satisfaction which directly leads to an optimal service orientation for students.

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