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Inovbiz : Jurnal Inovasi Bisnis
Published by Politeknik Negeri Bengkalis
ISSN : 23384840     EISSN : 26146983     DOI : 10.35314
Core Subject :
Jurnal Inovasi Bisnis (Inovbiz) focuses on how we gain knowledge through innovation and how knowledge encourages the innovation both in economics and business. It is provided for writer, researcher, professor, and practitioner who want to publish their research reports or articles, theoritical or critical study, original and up to date ideas. Inovbiz has a broad scope in the following areas: Economics Business Management
Arjuna Subject : -
Articles 17 Documents
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Search results for , issue "vol 13 no 2 (2025)" : 17 Documents clear
Implementing Scrum in Children's Educational Games Focuses on Augmented Reality Products 7 Miracle in the World Muhammad Fajar Ariwibowo; Fathya Salsabilla Handra; Bima Puja Kesuma; Panji Rizki Purnomo; Jane Gwenanata Clara
Inovbiz: Jurnal Inovasi Bisnis Vol 13 No 2 (2025)
Publisher : P3M Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v13.i2.1173

Abstract

  ABSTRACT In business, creating the best product that meets consumers' wants and needs is crucial. While various similar products can compete with a company, consumers choose only one product that best meets their needs and solves the problem for which they are choosing the product. Scrum is a comprehensive framework grounded in empirical processes and has undergone repeated evolution over the past 20 years. Based on the research results, project management using the Scrum method helps researchers to produce augmented reality products that focus on educational games. Keywords: Product, Augmented reality, Education
Analysis Of The Business Potential Of Stevia In Indonesia: Opportunities, Challenges, And Market Prospect Adrian Irnanda Pratama; Erma Domos
Inovbiz: Jurnal Inovasi Bisnis Vol 13 No 2 (2025)
Publisher : P3M Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v13.i2.1190

Abstract

This study explores the commercial viability of stevia in Indonesia, emphasizing the prospects, obstacles, and future market potential of this natural sweetener. The research integrates both qualitative and quantitative approaches, such as literature reviews, analysis of primary data, and inferences based on regional clusters, to offer an all-encompassing insight into the stevia sector. Indonesia's expansive fertile territory and growing health-oriented consumer population offer a considerable market for stevia as a sugar substitute. Nonetheless, issues like low output from local stevia varieties, ineffective post-harvest handling, and rivalry from other sweeteners must be tackled. The study highlights important demand clusters in Java, North Sulawesi, and Central Java, emphasizing prospects for both Business-to-Business (B2B) and Business-to-Consumer (B2C) marketplaces. Moreover, it highlights the significance of advancing farming methods and processing technologies to boost competitiveness. The results indicate that through effective policies, investments, and innovations, Indonesia can leverage the increasing worldwide demand for stevia and position itself as a key supplier. The research ends with tactical suggestions for stakeholders to enhance the business opportunities of stevia in Indonesia
Financial Behavior Of Students At Islamic College In Pekanbaru City Muklis; Ikhwani Ratna; Rahma Junianti Puspita Sari
Inovbiz: Jurnal Inovasi Bisnis Vol 13 No 2 (2025)
Publisher : P3M Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v13.i2.1193

Abstract

This study aims to analyze the influence of fintech payment, financial inclusion, parental income, and social environment on financial management behavior of students at Islamic universities in Pekanbaru City. The background of this study is based on the rapid growth of fintech use among generation Z, changes in digital financial transaction patterns, and the importance of personal financial management for students. The study used a quantitative method by distributing questionnaires to 100 respondents selected through purposive sampling techniques. Data were analyzed using multiple linear regression with the help of SPSS software. The results of the study showed that partially fintech payment, financial inclusion, parental income, and social environment had a significant effect on financial management behavior of students. Simultaneously, the four independent variables also had a significant effect on financial management behavior of students. These findings indicate that ease of access to digital finance, level of financial inclusion, parental income, and the influence of the social environment play an important role in shaping students' financial management behavior. Therefore, efforts are needed to improve financial literacy and students' awareness in managing finances wisely in order to support financial well-being in the future..
The Impact of Financial Technology (Fintech) and Self-Control on Financial Management among Micro Business Actors in the Depok City-West Java Jamal Hanaffy
Inovbiz: Jurnal Inovasi Bisnis Vol 13 No 2 (2025)
Publisher : P3M Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v13.i2.1270

Abstract

This research aims to determine whether financial technology and self control have a significant effect on financial management among MSME actors in the Depok area. The sampling technique used is purposive sampling. Data collection was conducted using questionnaires distributed to 230 MSME actors in the Depok area. The data analysis technique uses multiple linear regression analysis. The partial t-test results show that each variable, financial technology and self control  has a positive and significant effect on financial management among MSME actors in the Depok area. Furthermore, the F-test results significantly indicate that financial technology and self control have a positive and significant effect on financial management among MSME actors in the Depok area. The R Square value is 64.6%, meaning the remaining 35.4% is influenced by other variables not studied in this research. Based on the analysis results, it is concluded that financial technology and self control impact financial management among MSME actors in the Depok City-West Java.
Enhancing User Experience in Business Education Gamification: A Study of Engagement Elements and Learning Effectiveness Julius Sutrisno; Reynard Justino Nehemia Makarawung; Falencia Hartanti
Inovbiz: Jurnal Inovasi Bisnis Vol 13 No 2 (2025)
Publisher : P3M Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v13.i2.1271

Abstract

This study evaluates the effectiveness of gamified learning media in digital business education through a comprehensive mixed-methods approach involving 64 participants from various educational levels. The research assessed usability, learning effectiveness, and user engagement through quantitative surveys and qualitative feedback. Results demonstrated excellent usability with an overall score of 4.38/5.00, with ease of use receiving the highest rating (4.53/5.00). The most motivating gamification elements identified were progress tracking (78.1%) and immediate explanatory feedback (71.9%). The platform showed significant advantages over traditional learning methods, with comparative engagement scoring 4.59/5.00 and high reuse intention at 4.72/5.00. Learning effectiveness assessments revealed strong performance in conceptual understanding (4.20/5.00) and misconception correction (4.34/5.00). Qualitative analysis highlighted user appreciation for immediate feedback mechanisms and engaging interface design, while also identifying opportunities for visual design enhancement and social features integration. The findings support the theoretical framework of Self-Determination Theory, demonstrating how gamification satisfies psychological needs for competence, autonomy, and relatedness. This research provides empirical evidence for the strategic implementation of gamification in business education and offers practical insights for educators and instructional designers seeking to enhance digital learning experiences through evidence-based gamification approaches. .
Timeliness of Financial Reporting: The Interplay Between Tax Avoidance and Public Accounting Firm Reputation Muhammad Rinaldi; Irwansyah; Melda Aulia Ramadhani
Inovbiz: Jurnal Inovasi Bisnis Vol 13 No 2 (2025)
Publisher : P3M Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v13.i2.1280

Abstract

This study aims to analyze the effect of tax avoidance and the reputation of public accounting firms (PAFs) on the timeliness of financial reporting, as well as to examine the moderating role of PAF reputation in the relationship between tax avoidance and reporting timeliness. Timely financial reporting is a critical indicator of transparency and corporate governance, particularly for publicly listed companies that are subject to annual financial reporting regulations. This research employs a quantitative associative approach using secondary data from companies listed on the Indonesia Stock Exchange (IDX) for the 2020–2023 period. The sample was selected using a purposive sampling method, resulting in 108 firms that met the research criteria. The findings reveal that tax avoidance has a significant negative effect on financial reporting timeliness. Although the direct influence of PAF reputation on timeliness is not statistically significant, PAF reputation is found to significantly moderate the relationship between tax avoidance and timely reporting.
Influencer Perspectives on Digital Marketing: Strategies, Challenges and Best Practices in Content Creation and Brand Collaborations Reynard Justino Nehemia Makarawung; Raissa Camilla Maringka
Inovbiz: Jurnal Inovasi Bisnis Vol 13 No 2 (2025)
Publisher : P3M Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v13.i2.1288

Abstract

This research explores influencer perspectives on digital marketing, focusing on their strategies, challenges, and best practices in content creation and brand collaborations. Their audience building strategies emphasize consistency in content creation, niche focus, and proactive engagement with followers. Preferred content formats video based, such as TikTok videos and Instagram Reels, due to their interactivity and wide reach. The study employs a qualitative research approach, drawing insights from semi-structured interviews with 17 influencers across diverse niches, including fitness, fashion, beauty, gaming, and lifestyle. Key findings reveal that influencers are primarily motivated by personal passion, the desire to build personal branding, and emotional connection with their audience. The research offers practical recommendations for brands, stressing the importance of clear communication, understanding influencer characteristics, offering creative freedom, and building long-term relationships. This study contributes to the digital marketing literature by providing empirical insights into the operational realities of influencer marketing from the perspectives of those at its core, offering practical guidance for effective influencer and brand partnerships.
Determinants of Consumer Purchasing Decisions for Aquaviva Packaged Water: An Analysis of Brand Trust, Product Quality, and Digital Marketing with Purchase Intention as a Mediating Factor Rezha Isyraqi Qastalano; Rizky Adhitya Nugroho; Imam Abrori; Muhammad Bahanan
Inovbiz: Jurnal Inovasi Bisnis Vol 13 No 2 (2025)
Publisher : P3M Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v13.i2.1290

Abstract

The increasing growth of bottled mineral water products has led to a rise in consumer consumption, encouraging the emergence of new drinking water products, one of which is Aquviva. This study investigates the variables that influence purchase intention as an intervening variable and purchase decision among consumers of Aquviva drinking water. This research implemented a quantitative approach through the distribution of an online questionnaire to 120 respondents. The collected data was then analyzed using Structural Equation Modeling based on Partial Least Squares (SEM-PLS). The analysis reveals a complex dynamic relationship among the research variables. Brand trust and product quality were found to have no direct significant effect on purchase decisions, although product quality shows a positive influence. However, both variables together have a positive and significant effect on purchase intention. Meanwhile, digital marketing shows a direct positive and significant effect on purchase decisions, although its effect on purchase intention is not significant. The key finding of this study confirms the role of purchase intention as a positive and significant intervening variable in mediating the relationship toward purchase decisions.
Effective Analysis of Digital Marketing and Financial Reports at Batik Fahira Sumenep MSME Firlie Mohammad; Johan Dharmawan; Norsain
Inovbiz: Jurnal Inovasi Bisnis Vol 13 No 2 (2025)
Publisher : P3M Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v13.i2.1291

Abstract

This study aims to analyze the effectiveness of digital marketing and finance analysis on Batik Fahira Sumenep MSME in the effectiveness of digital marketing and batik finance for the owner or owner of Batik Fahira Sumenep MSME, with the main focus on the success of digital marketing and financial management. Digital marketing is very necessary to promote batik products in the current digital era, the challenges faced are the start of many competitors not only among batik tulis fahira but also batik cap and abstract which are increasingly in the market, and must be supported by good financial report management. The method in this study is a qualitative case study that focuses on batik fahira sumenep MSME. The results of the study show that the digital marketing element is traffic there are visitors who are starting to crowd to take information through social media, conversion relationships and closeness of owners and partners are very good especially cooperation in sharing products and engagement is prioritized to add relationships and always intensely provide consumers with information related to the latest products through social media accounts, related to the management of financial reports is still manual.
The Influence of Promotion On Customer Transaction Interest In Gold Installment Products At PT. Bank Syariah Indonesia (Bsi) Kcp. Duri Hangtuah 1 Mhd Lukamnur Hakim; Supriati
Inovbiz: Jurnal Inovasi Bisnis Vol 13 No 2 (2025)
Publisher : P3M Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v13.i2.1293

Abstract

The purpose of this study is to analyze respondents’ perceptions of promotional activities related to gold installment products, to analyze respondents' responses regarding their interest in transacting with gold installment products, and to analyze the influence of promotions on customers' interest in transacting with gold installment products at PT. Bank Syariah Indonesia KCP. Duri Hangtuah 1. This research uses quantitative data types. This type of research is associative research. Using primary data sources (questionnaires). The sampling technique employs Nonprobability Sampling with a total of 100 respondents. Data collection is done using a questionnaire distributed online to customers of Bank BSI KCP. Duri Hangtuah 1, who are the respondents, and is analyzed using validity tests, reliability tests, classical assumption tests, simple correlation tests, simple linear regression tests, and T-tests. The results of this study indicate that there is a response from respondents that there are promotions on gold installment products, There is interest in transacting with the gold installment product, and promotions have a positive and significant effect on customers' interest in transacting/purchasing the gold installment product at PT. Bank Syariah Indonesia KCP. Duri Hangtuah 1

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