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INDONESIA
JOURNAL AGRIBUSINESS
Published by Universitas Islam Negeri Syarif Hidayatullah Jakarta
ISSN : 19790058     EISSN : -     DOI : -
Core Subject : Agriculture,
Agriculture, Biological Sciences & Forestry
Agribusiness Journal is a biannual and peer review journal published since June 1, 2007 by Study Program of Agribusiness, Faculty of Science and Technology, UIN Syarif Hidayatullah Jakarta. Previously it has the name of Jurnal Agribisnis. Since 2017, it has been published with the name of Agribusiness Journal according to the registration name from LIPI (ISSN 1979-0058). The journal is in Bahasa publishing 2 issues per year on June and December. The journal covers all aspects of agribusiness and rural development, including agricultural economics and natural resource, business and entrepreneurship, agricultural management, agricultural marketing, consumer behavior, farmer’s community empowerment, agricultural communication, agricultural institution and human resource, economics of halal food, agricultural finance, agricultural policy, international trade, agro-technology, and food security.
Arjuna Subject : -
Articles 213 Documents
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THE EFFECT OF MARKETING MIX ON PURCHASING DECISIONS IN FAST FOOD RESTAURANTS (CASE STUDY IN POPEYE CHICKEN EXPRESS, SURAKARTA) Sutrisno Hadi Purnomo; Ayu Intan Sari; Nita Prasetya
AGRIBUSINESS JOURNAL Vol 16, No 1 (2022): AGRIBUSINESS JOURNAL
Publisher : Syarif Hidayatullah State Islamic University Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/aj.v16i1.28204

Abstract

 This research was purposed to describe the implementation of the marketing mix and its influence on consumer purchasing decisions in fast food restaurants. The research was conducted at Popeye's Chicken Express outlet in Surakarta. The location and sampling determination are purposive with the number of respondents as many as 80 people. The method used was a survey, which consists of presurvey and surveys. Variables analyzed include independent variables, namely the marketing mix consisting of the product (X1), price (X2), promotion (X3), place (X4), people (X5), process (X6), and the physical evidence (X7) also dependent variable, namely the purchase decision (Y).Data analysis was conducted in this research, which uses a questionnaire test (validity and reliability) and normality and multiple linear regression analysis followed by a test of determination (R2), F test, t-test, and classical assumption. The questionnaire test showed valid and reliable results. The normality test conducted by Kolmogorov-Smirnov showed normal distribution of data. Multiple linear regression equation Y= 3,006 + 0,164 X1 + 0,214 X2 + 0,119 X3 + 0,495X4 + (-0,167) X5 + 0,569 X6 + 0,151 X7. The coefficient of determination (R2) of 0,655, meaning that the dependent purchase decisions variable is influenced by the marketing mix variable amounted to 65,5%. Analysis showed that the variable of marketing mixes simultaneously affects the purchase decision. A marketing mix consisting of variable place and process has a significant effect on consumer purchasing decisions, while variable product, price, promotion, people, and physical evidence do not have a significant effect partially.
PRIMARY BUSINESS DEVELOPMENT STRATEGY OF THE INDONESIAN TEMPEH TOFU PRODUCER COOPERATIVE (PRIKOPTI) SOUTH JAKARTA Lilis Imamah Ichdayati; Armaeni Dwi Humaerah; Beyan Mudhofar
AGRIBUSINESS JOURNAL Vol 14, No 2 (2020): AGRIBUSINESS JOURNAL
Publisher : Syarif Hidayatullah State Islamic University Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/aj.v15i2.28129

Abstract

 This study was motivated by a decrease in the presentation of turnover with an average negative plant per of -1.4%. This negative average income growth is a problem because PRIMKOPTI's main business is the distribution of soybeans to tempeh tofu business actors. This study aims to 1) identify and analyze internal factors and external factors for PRIMKOPTI South Jakarta using the IE matrix and SWOT matrix, 2) formulate several alternatives PRIMKOPTI South Jakarta’s business development strategy uses the IE matrix and   SWOT matrix, 3) determines the most important strategy priorities in the business development of PRIMKOPTI South Jakarta using the QSP matrix. The scope of this research includes the formulation and formulation of business development strategies.The results of this study are known that there are 22 internal factors and 12 external factors of PRIMKOPTI South Jakarta that were identified.  Based on the IE Matrix, the company is in diagram I, namely the Grow or Build position. Then in Matrix SWOT, 8 strategies were obtained consisting of 2 S-O strategies, 2 W-O strategies, 2 S-T strategies, and 2 W-T strategies that can be run by the company.  Furthermore, the strategy is processed, and a strategy is obtained that the company should do by using the QSP Matrix analysis. The conclusions of this study show that PRIMKOPTI South Jakarta is in a strong internal position in sales, then the company is in a strong position / state in carrying out strategic management compete.
INCREASED ADOPTION OF APPLICATION-BASED AGRIBUSINESS INFORMATION SYSTEM INNOVATIONS IN KAMPUNG HIDROPONIK GANG HIJAU ASMAT, SOUTH JAKARTA Lilis Imamah Ichdayati; Dewi Rohma Wati; Noeramala Arkana
AGRIBUSINESS JOURNAL Vol 15, No 1 (2021): AGRIBUSINESS JOURNAL
Publisher : Syarif Hidayatullah State Islamic University Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/aj.v15i1.28130

Abstract

This research was backgrounded by urban communities the formed farmer groups to meet the needs of vegetable consumption in residential areas by utilizing the walls and fences of houses to increase green space, reduce air pollution, and increase income. Vegetables grown are sold in person or online. Agricultural extension is also not optimal, so it is necessary to adopt innovative agribusiness information systems such as the Farmer Application support. This study aims to, 1) Identify the characteristics of farmers in the Asmat Green Gang Hydroponic Village; 2) Analyze the relationship between farmer characteristics and the level of knowledge and the level of adoption of agribusiness information systems based on farmer applications; (3) Analyze the level of knowledge and perception of farmers with the level of adoption of agribusiness information systems based on farmer applications.The results of this study show that farmers in the Gang Hijau Asmat Hydroponic Village have not accepted or refused to apply the farmer application to their hydroponic vegetable farming business. This is because the socioeconomic characteristics of farmers are not related to the level of knowledge and adoption even though farmers' perceptions of farmer applications are good. Farmers there are classified as new farmers because they only started planting in 2017. They are also new to the Farmer application so that is still in the adjustment stage from what was originally direct counseling to online counseling. Farmers in This Hydroponic Village are included in the classification of early adopters to determine the speed at which farmers apply farmer applications. 
THE EFFECT OF 9P AND BRAND IMAGE ON LOYALTY USING THE STRUCTURAL EQUATION MODELLING (SEM) METHOD OF PLS AND SATISFACTION BECOMES AN INTERVENING VARIABLE Elpawati Elpawati; Puspi Eko Wiranthi; Puji Rahmawati
AGRIBUSINESS JOURNAL Vol 15, No 2 (2021): AGRIBUSINESS JOURNAL
Publisher : Syarif Hidayatullah State Islamic University Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/aj.v15i2.28211

Abstract

This study was conducted to determine and analyze the level of satisfaction and loyalty of Oppa Galbi Lebak Bulus restaurants and the influence of marketing mix and brand image on consumer satisfaction and loyalty. This study used primary data and secondary data. The primary data in the study is data taken based on consumer responses and the results of direct interviews with the owner.  Secondary data from this study were obtained from previous studies, that is, the literature is related to related research. The sampling technique in this study was purposive sampling with a total of 100 respondents. The analytical tool used is Structural Equation Modelling (SEM)- (PLS). The results of this study showed the average level of satisfaction, the highest value was in the willingness to recommend sub-variable which had a value of 4.09 in the satisfied category. The results of the calculation of the average loyalty level of the highest value are found in the sub-variable which reflects having a value of 4.17 in the loyal category. The results of this study show that the variables of the marketing mix and brand image towards satisfaction and loyalty have a significant effect.
THE ROLE OF THE AGRICULTURAL SECTOR IN THE ECONOMY OF WEST JAVA PROVINCE FOR THE 2010-2019 PERIOD Achmad Tjahja Nugraha; Titik Inayah; Indria Agita Setyowati
AGRIBUSINESS JOURNAL Vol 16, No 2 (2022): Agribusiness Journal
Publisher : Syarif Hidayatullah State Islamic University Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/aj.v16i2.29537

Abstract

The agricultural sector of West Java Province has a strategic function as a national food barn and supports the needs of basic foodstuffs, especially rice. However, on the other hand, the production of rice and most of the agricultural sector commodities of West Java Province continues to decline. It aims to analyze the contribution of the agricultural sector and the agricultural subsector. Analyze and classify the position of the agricultural subsector. Analyze and classify the growth and competitiveness of agricultural subsectors.  Analyze and identify the agricultural subsectors that are being developed.  The data analysis consists of Contribution Analysis (Share), Klassen Typology Analysis, Shift Share Analysis, Static Location Quotient Analysis, and Dynamic Location Quotient Analysis in the period of research analysis, namely 2010-2019.    The results showed that the overall agricultural sector contribution was 8.11%, the largest contribution was the food crop subsector 3.69%, horticultural crop subsector 1.58%, livestock 1.06%, fisheries 0.85%, plantation crops 0.73%, and the smallest forestry 0.08%. The food crops and horticultural crops subsector is positioned as an advanced but depressed subsector, while the plantation, livestock, forestry, and fisheries subsector as a subsector is relatively lagging.  The fisheries subsector has faster growth, while the food crops, horticultural crops, plantation crops, animal husbandry, and forestry subsectors have slower growth, and the entire agricultural subsector has less competitiveness.  The food crops and horticultural crops subsector is the leading subsector, but all agricultural subsectors have the potential for slower development in the future. The results of this study are expected to be input and consideration for the West Java Provincial Government in developing policies related to agricultural development. 
IDENTIFY THE RISKS OF HONEY PRODUCTION IN CV. HONEY APIARI MUTIARA DEPOK- WEST JAVA Iwan Aminudin; Elpawati Elpawati; Fauziyah Rahmah
AGRIBUSINESS JOURNAL Vol 16, No 1 (2022): AGRIBUSINESS JOURNAL
Publisher : Syarif Hidayatullah State Islamic University Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/aj.v16i1.28200

Abstract

Madu Apiari is pure honey that has been specific, depending on where the bees are grazed. The distribution is always supervised by IPB LPPM, IPB Bee Experts, and the Head of the Pest or Forest Entomology Laboratory, Faculty of Forestry, Bogor Agricultural University. In carrying out its business, the company risks any honey production process. This study aims to identify, measure, and map priorities, and risk mitigation strategies. In data research using observation and interview methods as well as data analysis methods used in experimental work, in this case, are Fishbone Diagrams, House of Risk (HOR) stage 1, Pareto Diagrams, and House of Risk (HOR) stage 2. The results of the study are known to be in the honey production process in CV. Madu Apiari Mutiara, there are 15 risk events or Risk Events (Ei). Then based on the mapping, 17 risks are priority risks. In terms of the causes of risk priority, 10 risk mitigation strategies will be determined.
THE EFFECT OF SALES VOLUME, SELLING PRICE, AND NUMBER OF TYPES OF INTEREST ON THE INCOME OF CUT FLOWER STALL TRADERSAT RAWA BELONG FLOWER MARKET, WEST JAKARTA Achmad Tjachja Nugraha; Agustina Senjayani; Nur Huriyandah
AGRIBUSINESS JOURNAL Vol 14, No 2 (2020): AGRIBUSINESS JOURNAL
Publisher : Syarif Hidayatullah State Islamic University Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/aj.v15i2.28153

Abstract

Horticultural crops, especially cut flowers, are a very distinctive commodity, where entrepreneurs are required to pay special attention to their business. The high demand for cut flowers under certain conditions that are not accompanied by the amount of cut interest supply available in the market, results in fluctuations in sales volume and selling prices of cut flowers and has an impact on the income of flower traders from the sale of cut flowers. The purpose of this study is to determine the characteristics of merchants and the size of sales volume, selling price, number of types of flowers, and income of cut flower stall traders; to analyze the effect of sales volume, selling price and amount of interest on the income of cut flower stall traders; and to analyze the sensitivity of the amount of interest type to the income of the vendor of the cut flower stall.This study was conducted at the Rawa Belong Flower Market with a population of 59 cut flower stall vendors, and the sample used was 37 vendors. Sampling using Simple Random Sampling technique. The data analysis method uses multiple regression with the help of SPSS 20 Software.From the results of data processing using SPSS 20 obtained the regression equation Y= -57220431.407 + 7105.565X1 + 1341.385X2 - 2428398.684X3 with tcount on sales volume = 16.164 > ttable (2.032) so that the reject Ho1; t count at the selling price = 5.806 > ttable (2.032) so that the reject Ho2; and t count on the number of types of interest = -2.868 > ttable (-2.032) so that it accepts Ho3; while Fcount (457.812) > Ftable (2.89) so reject Ho4. The correlation coefficient is worth 0.988 and the coefficient of determination is worth 0.974 which means that the sales volume, selling price, and the number of types of interest have a strong influence on the income of stall traders. Based on the value of the sensitivity of the number of types of interest to the income of stall traders obtained an elasticity value of -0.262 (inelastic).
ANALISIS KUALITAS PELAYANAN TERHADAP TINGKAT KEPUASAN PENGUNJUNG WISATA AGRO EDUKATIF CIBUGARY Elpawati Elpawati; Rahmi Purnomowati; Dania Athiyah
AGRIBUSINESS JOURNAL Vol 10, No 2 (2016): AGRIBUSINESS JOURNAL
Publisher : Syarif Hidayatullah State Islamic University Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/aj.v10i2.28571

Abstract

Wisata merupakan salah satu kegiatan yang bermanfaat untuk menyegarkan pikiran untuk membangun kebersamaandengan kerabat, teman, dan lain-lain. Indonesia dengan seluruh keindahan yang dimiliki mulai dari keindahan alam, keindahan bahari, hingga keindahan kesenian dan kebudayaannya menjadikan sebuah daya tarik tersendiri dan menjadi kesempatan yang baikuntuk mengembangkan kegiatan wisata. Sebagai Negara agraris, Indonesia mulai mengembangkan kegiatan yang berkaitandengan alam, salah satunya adalah kegiatan agrowisata dibidang peternakan. Salah satu tempat wisata yang mengembangkan kegiatan wisata bidang peternakan adalah Cibugary, bergerak sejak tahun 2005, jumlah pengunjung Cibugary mengalami penurunan dan kenaikan, penurunan jumlah pengunjung kembali terjadi pada tahun 2014.Tujuan dilakukannya penilitian ini adalah (1) Menganalisis karakteristik pengunjung wisata Cibugary, (2) Menganalisiskualitas pelayanan wisata Cibugary,Menganalisis tingkat kepuasan pengunjung wisata Cibugary. Untuk mengukur kualitas pelayanan wisata Cibugary diukur denganmenggunakan metode IPA (Importance Performance Analysis), dan untuk mengukur tingkat kepuasan pengunjung Cibugarydiukur dengan menggunakan metode CSI (Customer Satisfaction Index).Berdasarkan analisis yang dilakukan, sebagian besar pengunjung berjenis kelamin perempuan dengan rentang usia 35tahun ke atas, dengan jenis pekerjaan guru dan berdomisili di Jakarta. Berdasarkan penghitungan antara penilaian kinerja denganpenilaian kepentingan dari 22 atribut, terdapat 17 atribut yang telah memenuhi kepuasan pengunjung dengan nilai Tki > 1, dan 5 atribut belum memenuhi kepuasan pengunjung dengan nilai Tki < 1. Berdasarkan pemetaan dengan diagram kartesius, terdapat 1atribut dalam kuadran I (Prioritas Utama), 10 atribut dalam kuadran II (Pertahankan Prestasi), 8 atribut dalam kuadran III (Prioritas Rendah), dan 3 atribut dalam kuadran IV (Berlebihan). Berdasarkan hasil penelitian, niali tingkat kepuasan pengunjung wisata Cibugary sebesar 79,8% berada pada criteria “puas”, terdapat 20,2% kepuasan pengunjung yang belum terpenuhi.
COMPETITIVENESS ANALYSIS AND STRATEGY FORMULATION IN IMPROVING INDONESIAN COFFEE COMMODITIES Ujang Maman; Achmad Tjachja Nugraha; Setiadi Amarullah
AGRIBUSINESS JOURNAL Vol 15, No 1 (2021): AGRIBUSINESS JOURNAL
Publisher : Syarif Hidayatullah State Islamic University Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/aj.v15i1.28160

Abstract

This research was motivated by a decline in Indonesia's export rating due to several problems such as limited capital and technology, a decrease in plantation area, the amount of coffee production, and the productivity of coffee plants, as well as the low quality of coffee produced had an impact on international trade in Indonesian coffee.  This study aims to 1) analyze the condition of coffee agribusiness in Indonesia, 2) analyze the competitiveness of Indonesian coffee both comparatively and competitively, and 3) analyze and formulate the right strategy to improve the competitiveness of Indonesian coffee. The data used is secondary data from 2015-2019.The results of the descriptive analysis showed that the marketing subsystem found that the coffee business chain in Indonesia has not been effective because the marketing flow at the farmer level is still long and causes large price margins. On the other hand, financial institutions as support have also not supported coffee agribusiness activities, especially in providing financing support to farmers. Based on the results of the comparative competitiveness analysis of Indonesian coffee in the international market using the RCA method, it produces an average value of 5.76 which shows that Indonesia has comparative competitiveness. However, when compared to the average RCA value of other coffee exporter countries, Indonesia is the lowest. This shows that Indonesia is still less competitive. Based on the analysis using the Porter Diamond System, shows that Indonesian coffee has competitiveness competitively because four of the six main pairs of components have mutually supportive links. Based on the SWOT matrix, the focus of the S–O strategy (using the main force to seize the opportunities at hand) obtained five strategies to increase competitiveness.
MARKETING STRATEGY OF SHREDDED CHILI PRODUCTS PT EVIA MAJU BERSAMA, BOGOR, WEST JAVA Mudatsir Najamuddin; Rizki Adi Puspita Sari; Anindya Kariza
AGRIBUSINESS JOURNAL Vol 15, No 2 (2021): AGRIBUSINESS JOURNAL
Publisher : Syarif Hidayatullah State Islamic University Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/aj.v15i2.28207

Abstract

This research is backgrounded by the processing of chili as an alternative to extending the shelf life of chili and PT. Evia Maju Bersama is one of the businesses engaged in the production and trade of processed chili into shredded chili. Until now, the company continues to strive to market its products even though there are several obstacles faced, such as promotional activities carried out not running well, experiencing a decrease in sales due to lifestyle changes, competition with similar companies and the income received did not reach the target. Based on these problems, this study aims to, 1) identify internal and external factors that affect the marketing of PT Evia Maju Bersama, 2) find out the position of PT Evia Maju Bersama based on internal and external factors, 3) Develop alternative product marketing strategies that can be applied, and 4) determine the priorities of marketing strategies that are in accordance with PT Evia Maju Bersama.The results of this study found that based on the IFE matrix, 6 strengths and 6 weaknesses could be identified with a total score of 2,843 for internal factors and 2,997 for external factors. The total score results on the IFE and EFE matrices positioned in the IE matrix on cell V belong to the category of held and guarded positions. The SWOT matrix produces 5 alternative marketing strategies that companies can apply. The results of the QSPM matrix analysis show that the strategies that are the top priority to be implemented are carrying out product promotion activities through social media and marketplaces, and building a brand image through personal selling, direct marketing, and online promotion. 

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