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INDONESIA
JOURNAL AGRIBUSINESS
Published by Universitas Islam Negeri Syarif Hidayatullah Jakarta
ISSN : 19790058     EISSN : -     DOI : -
Core Subject : Agriculture,
Agriculture, Biological Sciences & Forestry
Agribusiness Journal is a biannual and peer review journal published since June 1, 2007 by Study Program of Agribusiness, Faculty of Science and Technology, UIN Syarif Hidayatullah Jakarta. Previously it has the name of Jurnal Agribisnis. Since 2017, it has been published with the name of Agribusiness Journal according to the registration name from LIPI (ISSN 1979-0058). The journal is in Bahasa publishing 2 issues per year on June and December. The journal covers all aspects of agribusiness and rural development, including agricultural economics and natural resource, business and entrepreneurship, agricultural management, agricultural marketing, consumer behavior, farmer’s community empowerment, agricultural communication, agricultural institution and human resource, economics of halal food, agricultural finance, agricultural policy, international trade, agro-technology, and food security.
Arjuna Subject : -
Articles 213 Documents
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DETERMINANTS OF PRODUCT QUALITY AND PRICE OF SEA PROCESSED FOODS ON TOURIST SATISFACTION AND LOYALTY Eni Karsiningsih Karsiningsih
AGRIBUSINESS JOURNAL Vol 17, No 1 (2023): Agribusiness Journal
Publisher : Syarif Hidayatullah State Islamic University Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/aj.v17i1.31062

Abstract

Souvenirs are an important part of the tourist experience as a representative form of a travel destination. Usually tourists buy food souvenirs to take home as souvenirs to be enjoyed by themselves or as gifts to others. One type of food souvenirs that tourists often buy is processed seafood souvenirs. This study aims to analyze the effect of product quality and price on tourist satisfaction and loyalty in purchasing processed seafood souvenirs. The research method used in this study is the survey method. The sampling method used was purposive sampling with a total sample of 100 tourists. Data analysis used SEM-PLS (Structural Equation Modeling-Partial Least Square) analysis with SmartPLS Version 3.0 software. The results showed that product quality and price directly had a positive and significant effect on the satisfaction and loyalty of tourists who bought processed seafood as souvenirs. However, satisfaction has no significant effect on tourist loyalty. Meanwhile, the research results indirectly product quality and price do not significantly influence loyalty through satisfaction. satisfaction has no significant effect on tourist loyalty. Meanwhile, the research results indirectly product quality and price do not significantly influence loyalty through satisfaction. satisfaction has no significant effect on tourist loyalty. Meanwhile, the research results indirectly product quality and price do not significantly influence loyalty through satisfaction.Keyword: Product Quality, Price, Satisfaction, Loyalty, Tourists, Seafood Processed Food Souvenirs, SEM-PLS.
COMPETITIVENESS OF PADDY RICE FARMING TO INCREASE FARMERS' INCOME IN SERANG REGENCY Dian Anggraeini; Aliudin Aliudin; Eka Laelah
AGRIBUSINESS JOURNAL Vol 16, No 2 (2022): Agribusiness Journal
Publisher : Syarif Hidayatullah State Islamic University Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/aj.v16i2.29557

Abstract

Rice is the staple food of most Indonesians, therefore rice as a strategic commodity that must be maintained and regulated by the government. This study aims to: 1) analyze the competitiveness of paddy rice farming in Serang Regency, 2) analyze the impact of government policies on the competitiveness of paddy rice farming in Serang Regency, 3) analyze the impact of government policies on the welfare of paddy rice farmers in Serang Regency. This study used primary (obtained from respondents related to this study both through observations, interviews, and questionnaires) and secondary (obtained from relevant agencies and scientific publications). The study was conducted in Serang Regency, the number of respondents in this study was 84 people consisting of: Pontang District as many as 27 respondents, Tirtayasa district as many as 29 respondents, and Tanara District as many as 28 respondents. The method in this study is quantitative, the analysis tool used is the Policy Analysis Matrix (PAM). The Policy Analysis Matrix (PAM) is used to analyze the competitiveness of paddy rice farming, analyze the impact of government policies on paddy rice farming, and analyze the impact of government policies on the welfare of paddy rice farmers in Serang Regency. The results showed that the competitiveness of paddy rice farming is financially (private) and economically (social), has competitiveness comparatively and competitively with PCR and DRC values of paddy rice farming, namely 0.16 and 0.17, respectively. The impact of government policies provides incentives to develop paddy rice farming in Serang Regency reflected by the NPCI value = 0.62; NPCO = 1.015; EPC = 1.03 and SRP = 0.03 which are all positive. This means that the government has effectively protected rice farming in Serang Regency.
APPLICATION OF THE ECONOMIC ORDER QUANTITY (EOQ) METHOD IN CONTROLLING MORINGA LEAF RAW MATERIALS (Case Study: CV. Atlantic North Aceh District) Nurbaiti Nurbaiti
AGRIBUSINESS JOURNAL Vol 17, No 1 (2023): Agribusiness Journal
Publisher : Syarif Hidayatullah State Islamic University Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/aj.v17i1.31770

Abstract

This research was conducted with the aim of knowing how many orders for raw materials for Moringa leaves in order to get optimal costs using the Economic Order Quantity (EOQ) method that occurred at CV. Atlantic in Tanjung Ara Village, Tanah Jambo Aye District, North Aceh District. Primary data was obtained by observation, interviews using direct questionnaires with respondents. Secondary data was obtained through journals, books and company records for one year (January-December 2022). In this study has one sample, namely the owner or director of CV. Atlantic. The determination of the sample used in the study used the case study method where the number of samples taken only came from internal informants, namely the Director and Deputy Director of CV.Atlantic. The data analysis method used in this study is the Economic Order Quantity (EOQ), Safety Stock (SS) and Re Order Point (ROP) methods. The research results obtained on the EOQ method were as much as 32.16 kg with a frequency of purchasing moringa leaf raw materials 16 times in one year. The total cost of raw material inventory based on CV. Atlantic which is Rp 7,378,764.00, while based on calculations using the EOQ method the total cost of raw material inventory for moringa leaves is Rp 580,731.25 so using the EOQ method CV. Atlantic can save as much cost Rp 6,789,032.75. Safety Stock based on the EOQ method of 2.35 kg / month of moringa leaf raw material. Re Order Point based on the EOQ method of 3.78 kg.Keywords: Inventory Control, Raw Materials, EOQ
FORECASTING ANALYSIS OF SHALLOTS ( Allium cepa L. ) IN NORTH SUMATRA PROVINCE Julia Dahara; Fiddin Alham; Faoeza Hafiz Saragih
AGRIBUSINESS JOURNAL Vol 16, No 2 (2022): Agribusiness Journal
Publisher : Syarif Hidayatullah State Islamic University Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/aj.v16i2.29743

Abstract

This study aims to analyze the results of the trend of shallot production in North Sumatra in 2021-2030 whether it will increase or not. The data used in this research is secondary data. The object of research in this study is statistical data on the annual shallot production in North Sumatra Province at the Central Bureau of Statistics (BPS) for 2011-2020. The appropriate research method in this study uses the trend parabola. This is because the trend parabola has the smallest Mean Squared Error (MSE) value of 4,215,734.62 and the smallest percentage of Mean Absolute Precentage Error (MAPE) is 2.1% compared to other methods. The results showed that forecasting shallot production in North Sumatra Province has increased. There is a deficit between shallot consumption and production, for this reason it is necessary to breed shallot seeds, and increase the area of shallot plantations in North Sumatra Province to increase shallot production and productivity so as to be able to meet the demand for shallot consumption in North Sumatra Province. 
SEGMENTATION, TARGETING AND POSITIONING ANALYSIS OF BEN ALI MORINGA LEAF TEA (Case Study: CV. Atlantic) MITHA DILASARY
AGRIBUSINESS JOURNAL Vol 17, No 1 (2023): Agribusiness Journal
Publisher : Syarif Hidayatullah State Islamic University Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/aj.v17i1.31771

Abstract

This study aims to analyze the segmentation, targeting, positioning strategy at CV. Atlantic. This research is a qualitative study that provides an interpretation of the data found in the field and is descriptive in explaining the object of research. This research uses primary data collection techniques and secondary data. Primary data is obtained from observation, interviews using questionnaires directly with respondents and documentation. Secondary data is obtained from journals, books and company records. In this study, there is one sample, namely the owner or Director of CV. Atlantic. Qualitative research data analysis techniques use stages, namely data reduction, data presentation or display and conclusion drawing. Based on the results of the research and discussion that has been analyzed, it can be concluded that the application of segmentation, targeting, positioning strategies at CV. Atlantic has not been maximized, namely in the segmentation aspect, namely in demographic and behavioral segmentation. In targeting, namely in the target market determination pattern and target market determination strategy. Meanwhile, positioning is on product attributes.Keywords: Segmentation, Targeting, Positioning            
INCOME AND VALUE-ADDED ANALYSIS OF COW'S MILK-PROCESSED IN CIBUNGBULANG SUBDISTRICT, BOGOR Elpawati Elpawati; Dewi Rohma Wati; Nabilah Nurshalihah
AGRIBUSINESS JOURNAL Vol 16, No 2 (2022): Agribusiness Journal
Publisher : Syarif Hidayatullah State Islamic University Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/aj.v16i2.29381

Abstract

This study aims to determine the operating income and added value of processed cow's milk products in the agro-industry of the Cibungbulang Dairy Farming Business Area (KUNAK), Bogor. The location used was selected purposively, namely Papajo and Etzel agroindustry in Cibungbulang District. The sample population consists of business owners and employees, who served as respondents. Data was collected using a list of questions or questionnaires to obtain information, followed by analysis using Microsoft Excel. Subsequently, the income and R/C ratio were calculated, while the Hayami method was used to determine the added value of each product. The results showed that the incomes for yogurt, kefir, and ice cream were IDR29,973,500/month, IDR13,648,334/month, and IDR39,204,167/month, respectively. The R/C ratio of yogurt was 1.4 > 1, kefir 1.6 > 1, and ice cream 3.1 > 1, which indicates that the cow's milk processing business is profitable and feasible. The added value of yogurt, kefir, and ice cream products was IDR14,291/liter, IDR5,619/liter, and IDR 53,900/liter with value-added ratios of 44.66%, 23.41%, and 74.86%, respectively.
THE VALUE OF LAND RENT ON THE CONVERSION OF COFFEE LAND INTO CITRUS FARMING LAND Herlena Bidi Astuti; Ketut Sukiyono; Andi Irawan
AGRIBUSINESS JOURNAL Vol 16, No 2 (2022): Agribusiness Journal
Publisher : Syarif Hidayatullah State Islamic University Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/aj.v16i2.29580

Abstract

The land is an important natural resource because land management functions to produce a valuable product and the land itself has economic value. One way to determine the value of factors of production originating from nature such as land is to use the concept of land rent. Rejang Lebong Regency is an area of citrus plantation development. the interest of farmers to plant oranges is quite high but limited land causes farmers to convert coffee fields into citrus fields. the purpose of this study was to determine the value of land rent from coffee and citrus fields on conversion land. The study was conducted in August - December 2019 in Pal VII Village, Bermani Uluraya District, Rejang Lebong Regency. census data was collected on 40 farmers. The respondent's criteria are to have a citrus crop that is already produced on the conversion land. Data were analyzed based on von Thunens's theory, namely land rent based on the market approach. The results showed that the value of land rent of citrus plants is greater than the value of the land rent of coffee plants.
Mung Bean Supply Chain in Demak District, Central Java, Indonesia Sri Suhartini; Iwan Aminudin; Zulmanery Manir
AGRIBUSINESS JOURNAL Vol 16, No 2 (2022): Agribusiness Journal
Publisher : Syarif Hidayatullah State Islamic University Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/aj.v16i2.32128

Abstract

Mung bean production in Demak Regency is an export commodity to the Asian region which began to be developed more than 10 years ago, demand for exports is open as much as possible. Efforts to meet the demand required accuracy of quality and competitive production. For this reason, knowing the green bean supply chain is necessary. This research aims to analyze the product, money, and information flow of green beans in the Demak Regency. Using a descriptive research method using Purpose Sampling, research respondents in 3 districts had the most significant harvest area in the last 3 (three) years. The results showed that product flow consisted of 3 streams, namely 1) P – PP – PP/D – PB and K; 2) P - PP - PB - SE and 3) P - PP - SE, financial flows, namely consumers to production input shops and Exporter Suppliers to production input shops, while the flow of information runs from downstream to upstream and from upstream to downstream from farmers to exporters and vice versa as well as from farmers to consumers.
THE ROLE OF THE AGRICULTURAL SECTOR IN THE ECONOMY OF WEST JAVA PROVINCE FOR THE 2010-2019 PERIOD Achmad Tjahja Nugraha; Titik Inayah; Indria Agita Setyowati
AGRIBUSINESS JOURNAL Vol 16, No 2 (2022): Agribusiness Journal
Publisher : Syarif Hidayatullah State Islamic University Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/aj.v16i2.29537

Abstract

The agricultural sector of West Java Province has a strategic function as a national food barn and supports the needs of basic foodstuffs, especially rice. However, on the other hand, the production of rice and most of the agricultural sector commodities of West Java Province continues to decline. It aims to analyze the contribution of the agricultural sector and the agricultural subsector. Analyze and classify the position of the agricultural subsector. Analyze and classify the growth and competitiveness of agricultural subsectors.  Analyze and identify the agricultural subsectors that are being developed.  The data analysis consists of Contribution Analysis (Share), Klassen Typology Analysis, Shift Share Analysis, Static Location Quotient Analysis, and Dynamic Location Quotient Analysis in the period of research analysis, namely 2010-2019.    The results showed that the overall agricultural sector contribution was 8.11%, the largest contribution was the food crop subsector 3.69%, horticultural crop subsector 1.58%, livestock 1.06%, fisheries 0.85%, plantation crops 0.73%, and the smallest forestry 0.08%. The food crops and horticultural crops subsector is positioned as an advanced but depressed subsector, while the plantation, livestock, forestry, and fisheries subsector as a subsector is relatively lagging.  The fisheries subsector has faster growth, while the food crops, horticultural crops, plantation crops, animal husbandry, and forestry subsectors have slower growth, and the entire agricultural subsector has less competitiveness.  The food crops and horticultural crops subsector is the leading subsector, but all agricultural subsectors have the potential for slower development in the future. The results of this study are expected to be input and consideration for the West Java Provincial Government in developing policies related to agricultural development. 
ANALYSIS OF THE PRICE TRANSMISSION OF ONIONS, GARLIC, AND LARGE RED CHILI IN INDONESIA Inda Yesti Karmila; Musriyadi Nabiu; Ketut Sukiyono
AGRIBUSINESS JOURNAL Vol 16, No 2 (2022): Agribusiness Journal
Publisher : Syarif Hidayatullah State Islamic University Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/aj.v16i2.29744

Abstract

The objectives study is determining the price-forming market between the producer and consumer markets of shallots, garlic, and large red chilies in Indonesia. Analyze the transmission of commodity prices of shallots, garlic, and large red chili at the level of producers to consumers. Analyze the length of time for adjusting the price of shallots, garlic, and red chilies at the price level of producer and consumers in Indonesia. Indonesia was chosen as the object of research because Indonesia which have fluctuating prices. Transmission analysis was performed using an error correction (ECM) model. In the ECM, short-term imbalances for short-term unbalanced adjustments and long-term equilibrium adjustments. The results of this study show price changes in shallot commodities occur at the producer level while in garlic and red chili commodities, price changes occur at the consumer level. In the process of transmitting shallot prices in Indonesia, the adjustment of chili prices at the consumer level experienced a lag of 5.7%, garlic commodities adjustments in garlic prices at the produce level n experienced a lag of 7.7% and in commodity onion prices the adjustment of chili prices at the producer level experienced a lag of 7% towards a long-term price balance. The long-term relationship shows that if at the time of the increase price in consumers rises, the price of chili at the producer level will also rise. The value of the ECT coefficient explains that the adjustment between the long-term correctable is 3.3%, 4.5% and 2%. This means that price adjustments to the price balance conditions on the commodity of shallots, garlic and large red chili in Indonesia take a period of 2 months.

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