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INDONESIA
JOURNAL AGRIBUSINESS
Published by Universitas Islam Negeri Syarif Hidayatullah Jakarta
ISSN : 19790058     EISSN : -     DOI : -
Core Subject : Agriculture,
Agriculture, Biological Sciences & Forestry
Agribusiness Journal is a biannual and peer review journal published since June 1, 2007 by Study Program of Agribusiness, Faculty of Science and Technology, UIN Syarif Hidayatullah Jakarta. Previously it has the name of Jurnal Agribisnis. Since 2017, it has been published with the name of Agribusiness Journal according to the registration name from LIPI (ISSN 1979-0058). The journal is in Bahasa publishing 2 issues per year on June and December. The journal covers all aspects of agribusiness and rural development, including agricultural economics and natural resource, business and entrepreneurship, agricultural management, agricultural marketing, consumer behavior, farmer’s community empowerment, agricultural communication, agricultural institution and human resource, economics of halal food, agricultural finance, agricultural policy, international trade, agro-technology, and food security.
Arjuna Subject : -
Articles 213 Documents
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EFFECT PRODUCT, PRICES, PLACES AND PROMOTION ON THE DECISION TO BUY HYDROPONIC VEGETABLES ONLINE AT PT. SAYURAN PAGI DURING THE COVID-19 Elpawati Elpawati; Iwan Aminudin; Nabila Rahmandika
AGRIBUSINESS JOURNAL Vol 17, No 1 (2023): Agribusiness Journal
Publisher : Syarif Hidayatullah State Islamic University Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/aj.v17i1.32314

Abstract

The emergence of the COVID-19 pandemic has caused a change in behavior in society. Healthy and nutritious food such as hydroponic vegetables can be the right choice to consume during a pandemic. This is a good opportunity for hydroponic businesses such as PT. Sayuran Pagi, but until now its sales are known to be still volatile and tend to decline. This research aims to analyze online purchasing decisions during the pandemic which are influenced by variables of product, price, place and promotion on hydroponic vegetables products from PT. Sayuran Pagi both simultaneously and partially, as well as knowing which variables have the dominant effect. The sampling techniques used are descriptive analysis and multiple linear regression analysis. The results showed that a calculated F of 66,901 was obtained with a significance of 0.000. F table known with alpha 5% of 2,467. The results of calculation show that F calculates > F table (66,901 > 2,467) with a significance of < alpha (0.000 < 0.005). this means that the variables Product, Price, Place and Promotion have a significant effect together (simultaneously) on purchasing decisions. Meanwhile, based on the t test, it is known that the Promotion variable does not have a partial significant influence on the decision to buy hydroponic vegetables online at PT. Sayuran Pagi during the pandemic.
ANALYSIS OF COST STRUCTURE, REVENUE, AND PROFITABILITY OF TOFU PRODUCTION BUSINESS (CASE IN WAHYU UTAMA UKM, GUNUNG PUTRI, BOGOR REGENCY) Siti Rochaeni; Rizky Adi Puspita Sari; Desita Prastiwi
AGRIBUSINESS JOURNAL Vol 16, No 2 (2022): Agribusiness Journal
Publisher : Syarif Hidayatullah State Islamic University Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/aj.v16i2.29380

Abstract

Tofu  is one of the popular    processed soybean  products  for  the people  of     Indonesia. Wahyu Utama UKM is one of   the       medium-scale   tofu   processing  industries in Bogor Regency , with  tofu  products sold  are  white tofu   consisting of  small        tofu  products  and      big tofu products. Wahyu Utama UKM, which  has   been operating  since    2018, unfortunately does not   have a  systematic  cost recording, does not   know  the   income that has been  obtained,  has  not  done  calculations  The efficiency of   its business, and also faced  with the   sales of  tofu  products  in TahuN  2021 which tends to  decline.  The objectives of   this  study  are  (1) Analyzing  the cost structure of    Wahyu Utama SMEs in  producing  tofu; (2) Analyzing  the  income of  tofu  production  business in Wahyu Utama SMEs; (3) Analyzing  the level of  B/C Ratio, Break Even Point (BEP), and  Payback Period (PP)  in   tofu  production businesses  in Wahyu Utama SMEs; (4) Analyze the   profitability of  tofu  production  business  in Wahyu Utama SMEs.  The research  was conducted  at Wahyu Utama UKM,  Bogor Regency .  Types of  quantitative  research  with  descriptive  analysis.  The data source uses  primary data and secondary  data.    The data  analysis used  is  descriptive analysis to   find out the   general  description of   the company, business   cost  structure,   business revenue   analysis  to  measure  revenue     , and revenue, followed by   business analysis with   B/C Ratio, Break Even Point (BEP), and Payback Period (PP),  as well as   business  profitability    analysis    with  Margin of Safety (MOS) and Marginal Income Ratio (MIR).    The results   showed   that  (1)  The   variable   costs needed   by   Wahyu Utama SMEs have  a   higher  percentage  compared to   fixed  costs, as for the   largest  cost component    to  produce    small tofu products and   big      tofu products are the cost   of purchasing  soybeans, while the   smallest    cost component    isthe  cost of  land  and building  taxes; (2)   The business revenue of tofu products in   Wahyu Utama SMEs in  2021 was IDR   1,234,274,167 which came  from the   income of   small tofu products of IDR   675,788,202 and   large      tofu    products    of    IDR 558,485,965; (3) The value   of the B/C Ratio in small tofu products   is 0.19 and in   large tofu products   which is  0.15,  the result  of  the B/C Ratio   value obtained  in    small tofu products     and   big        tofu  products  has been   reaching a   number  of more  than  zero, so it  can be  said that  the tahu  production  business  in Wahyu Utama SMEs is profitable  or  provides  benefits; sales volume   and product receipts     know that Wahyu Utama SMEs are  already greater than   the   calculation  of the   Break Even Point (BEP)   value, so it  can  be said that the   tofu  production  business  in Wahyu Utama SMEs is profitable;      the Payback  Period (PP)  value   of Wahyu Utama   SME   tofu production  business is   0.76, which means that  Wahyu Utama SMEs experience  a return of   capital within  9 months  and 4 days; (4) The profitability obtained  from the     small   tofu   product business   is   16.38 percent, and   the   big  tofu product    is    13.08 percent.  This   shows that  the Wahyu Utama SME     tofu product   business has  good   prospects  to  be cultivated  and developed  because it   generates  profits.             
FORMULATION OF MARKETING STRATEGY FOR PUPUK TRIKO SP PLUS (CASE STUDY OF SUNGEI PUTIH RESEARCH UNIT) IN GALANG DISTRICT, DELI SERDANG DISTRICT Zulkifli, Tina
AGRIBUSINESS JOURNAL Vol 18, No 1 (2024): AGRIBUSINESS JOURNAL
Publisher : Syarif Hidayatullah State Islamic University Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/aj.v18i1.39076

Abstract

This research was conducted with the aim of identifying internal and external environmental factors, formulating alternative strategies, and establishing the main priorities of the Triko SP Plus fertilizer marketing strategy. The analytical method used is SWOT analysis and QSPM. The results of this study are the SO strategy of utilizing strategic production locations and the development of digital technology to expand the scope of marketing of fertilizers at affordable prices and products that have proven effective. The WO strategy utilizes the development of digital technology to cooperate with the government at every related event so that it can promote fertilizer in order to gain a wider range of market access. ST's strategy is to increase capital investment in the context of product development by utilizing research experts so that products are not easily competed with competitors from outside the region or competitors with better quality. And the WT Strategy informs about product superiority and establishes cooperative relationships in order to minimize the threat of competitors from outside the region and competitors with better product quality so that companies produce more products due to consumer demand that remains even increasing. 
PALM OIL STICK EXPORT MARKETING STRATEGY IN THE HINAI SUB-DISTRICT OF THE LANGKAT DISTRICT OF NORTH SUMATRA (CASE STUDY: UD. TEGAR PAMUNGKAS) Putra, Rangga Hardiansyah
AGRIBUSINESS JOURNAL Vol 18, No 1 (2024): AGRIBUSINESS JOURNAL
Publisher : Syarif Hidayatullah State Islamic University Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/aj.v18i1.38002

Abstract

This study aims to identify the factors that are the strengths, weaknesses, opportunities, and threats to the export marketing of palm oil trunks and analyze the right strategies to be applied in marketing and increasing the fulfillment of oil palm trunk export needs. This research was conducted in Hinai District, Langkat Regency, North Sumatra. The data used in this study are primary and secondary. The data analysis methods used in this study are SWOT and QSPM analysis. The results of this study show that there are four alternative strategies, namely (SO1) increasing business facilities with available capital, (SO2) maintaining business consistency to meet market demand. (WO1) takes advantage of technological advances to obtain a wider market coverage, (WO2) makes all business supporting components so that the business continues to grow. (ST1) innovates product packaging to maintain quality, and (ST2) maintains supply to meet consumer needs. (WT1) conducts digital marketing to be better able to compete with similar industries. (WT2) adds equipment to minimize weather risks in meeting consumer needs. Based on the results of QSPM, the main strategic priority in this study is to improve business facilities with available capital. 
HOUSEHOLD PREFERENCES FOR PROCUREMENT OF RICE CONSUMPTION IN MAKASSAR CITY, INDONESIA Sulianderi, Ni Made Viantika; Tenriawaru, Andi Nixia; Darma, Rahim
AGRIBUSINESS JOURNAL Vol 17, No 2 (2023): Agribusiness Journal
Publisher : Syarif Hidayatullah State Islamic University Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/aj.v17i2.34624

Abstract

Advances in technology in production, rice processing, and community welfare are changing consumer behavior. The purpose of the study is to analyze consumer preferences in rice procurement. This study was conducted in the city of Makassar, South Sulawesi Province with a survey method on 60 households of respondents who were randomly selected in three residential clusters, namely housing complexes, suburban areas, and the middle of the city. The data analyzed is based on the income level of the household. There are two groups of a factor in rice procurement, rice properties and buying methods. Rice properties consist of, characteristics, varieties, buying preferences, and packaging sizes. The buying process consists of methods, buyers, places, sellers, and information sources for rice procurement. The data is analyzed by using the descriptive method and presented on the frequency table matrix. The results showed that households buy rice with considerations, such as variety, price, and buying habits. While the purchase method is carried out either by the wife or husband, packaging 10-25 kg, and shopping at traditional markets and small groceries for low-income households. In contrast, supermarkets and small grocery places are chosen as places to shop for rice for high-income households. The source of information about the quality and price of rice is obtained at the place of purchase. The ease of obtaining rice is affected by packaging, place of purchase, and quality information are factors that must be considered in the development of rice marketing in the city.
MARKETING MIX ON TUAHTA FARM LIVESTOCK BUSINESS IN PAYA BUJOK SEULEUMAK VILLAGE, LANGSA BARO DISTRICT, LANGSA CITY Puspita, Hilda; Gustiana, Cut; Basriwijaya, Kiagus Muhammad Zain
AGRIBUSINESS JOURNAL Vol 18, No 1 (2024): AGRIBUSINESS JOURNAL
Publisher : Syarif Hidayatullah State Islamic University Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/aj.v18i1.39339

Abstract

This study analyzed the marketing mix of the Tuahta Farm livestock business in Paya Bujok Seuleumak Village, Langsa Baro District, Langsa City. Observation, interviews, and direct questionnaires with respondents obtained primary data. In this study, the informant owned Tuahta Farm in Paya Bujok Seuleumak Village, Langsa Baro District, Langsa City. The sampling technique in this study uses the case study method. The data analysis used was descriptive qualitative. The results showed that: 1) The product mix for various products is less varied, for design is still the same as product design in general; 2) Price mix and payment methods are less diverse. 3) Promotion mix: Promotional activities have not gone well, so you should make a clear advertising strategy. 4) The distribution mix is already good compared to the product, price, and promotion mix.
ANALYSIS OF LOCATION QUOTIENT (LQ) OF CABBAGE COMMODITY (Brasicca oleracea) IN NORTHERN SUMATRA PROVINCE Sudana, Vanny Annysha
AGRIBUSINESS JOURNAL Vol 18, No 1 (2024): AGRIBUSINESS JOURNAL
Publisher : Syarif Hidayatullah State Islamic University Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/aj.v18i1.38015

Abstract

This research aims to determine the location of the base of cabbage plants in districts/cities in North Sumatra Province. The data collection method is based on secondary data obtained from the Central Statistics Agency. The research design used in this research is quantitative descriptive. For the location of the cabbage plant base in North Sumatra Province, Location Quotient (LQ) analysis was used. The data used is Cabbage Crop Production in North Sumatra Province in 2018 - 2022. The results of this research show that there are 4 districts that have potential for cabbage production, namely Samosir District, Simalungun District, Karo District, and Humbang Hasundutan District. Several regencies/cities that do not have potential for cabbage production are Nias Regency, Central Tapanuli Regency, Labuhanbatu Regency, Asahan Regency, Deli Serdang Regency, Langkat Regency, South Nias Regency, Serdang Bedagai Regency, Batu Bara Regency, Padang Lawas Regency, South Labuhanbatu Regency , North Labuhanbatu Regency, North Nias Regency, West Nias Regency, Sibolga City, Tanjungbalai City, Pematangsiantar City, Tebing Tinggi City, Medan City, Binjai City, and Gunungsitoli City. And there are several regencies that have opportunities for cabbage production, namely Dairi Regency, North Tapanuli Regency, Pakpak Bharat Regency, Mandailing Natal Regency, Padang Sidempuan City, South Tapanuli Regency, Toba Regency, and North Padang Lawas Regency.
Mrs. Pipin Salted Fish Processing Business Development Strategy In The Back Market Village Sibolga City District Panggabean, Windy Fransiska; Gustiana, Cut; Mahyuddin, Thursina
AGRIBUSINESS JOURNAL Vol 17, No 2 (2023): Agribusiness Journal
Publisher : Syarif Hidayatullah State Islamic University Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/aj.v17i2.34649

Abstract

The purpose of this research is to analyze internal and external environmental factors that affect the development of the salted fish business in the salted fish processing business of Mrs. Pipin and formulate alternative strategies that can be applied in the business. This research was conducted in the Back market village sibolga city district north sumatera. The method used is a case study method. The determination of the sample in this study is the owner and manager of the salted fish business in the salted fish processing business in the salted fish processing business, Mrs. Pipn in the Back Market Village Sibolga City District North Sumatera. Respondents in the study consisted of 5 key stores. The analysis method used in this study is SWOT and QSPM analysis. The results of the study based on the QSPM analysis obtained the priority of the main strategy in this study is expanding strategic business locations so that good quality products get enough raw materials by collaborating with suppliers in improving the family economy and opening job opportunities for the surrounding community.
THE INFLUENCE OF MARKETING MIX ON THE DECISION TO PURCHASE COFFEE DRINK AT AMMA SPOT COFFEE SIMPANG PERUMNAS LANGSA Anandita, Lyra
AGRIBUSINESS JOURNAL Vol 18, No 1 (2024): AGRIBUSINESS JOURNAL
Publisher : Syarif Hidayatullah State Islamic University Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/aj.v18i1.39118

Abstract

This research aims to evaluate the influence of the marketing mix on the decision to purchase coffee drinks at Amma Spot Coffee Simpang Perumnas, Langsa City. The sampling method used was nonprobability sampling in the form of accidental sampling with a sample size of 96 people. To see the influence of the marketing mix (X1) product, (X2) price, (X3) place, and (X4) promotion on the variable (Y) decision to purchase coffee drinks at Amma Spot Coffee Simpang Perumnas, Langsa City, the author uses the multiple linear regression method. Data analysis was carried out using SPSS 20 computer software. The research results showed that price (X3) and place (X4) had a very real influence and promotion (X4) had a real influence on the decision to purchase coffee drinks at Amma Spot Coffee Simpang Perumnas, Langsa City. Meanwhile, the product variable has no influence on the decision to purchase coffee drinks at Amma Spot Coffee Simpang Perumnas, Langsa City.
Development Strategy Of Omah Kopi Banyuwangi Luwak Coffee Business Setyawan, Bagus; Utami, Arfiati Ulfa; Ulfa, Rosiana; Arista, Yuvita Lira
AGRIBUSINESS JOURNAL Vol 18, No 1 (2024): AGRIBUSINESS JOURNAL
Publisher : Syarif Hidayatullah State Islamic University Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/aj.v18i1.38381

Abstract

Luwak coffee is one type of coffee that is currently one of the most popular variants for coffee-loving consumers. The existence of civet coffee-based businesses is also increasing, including the Kopi Luwak business Omah Kopi in Banyuwangi. The number of civet coffee processing agro-industries that have sprung up, technological developments and people's lifestyles make the Luwak Coffee Agroindustry "Omah Kopi" have to continue to innovate to survive. Based on this phenomenon, the research objectives to be examined are to determine the strategic position and development strategy of the "Omah Kopi" agroindustry. The location of this research is at Agroindustry Kopi Luwak "Omah Kopi" Banyuwangi. A quantitative description approach is used in the research method, using survey methods. The sampling method uses purposive sampling method. The data analysis method uses SWOT analysis. Based on the results of the study, it shows that the Banyuwangi "omah Kopi" agroindustry is in a strong position with opportunities (white area) in the growth / stability quadrant so that the right strategy to do is with a strategy that maximizes its strengths and opportunities. The conclusion of this study is that the civet coffee agroindustry "Omah kopi" is feasible to continue to be developed to become one of the quality civet coffee processing businesses in Banyuwangi both in the local and international markets

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