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Published by Sekolah Tinggi Ilmu Ekonomi Adi Unggul Bhirawa
ISSN : 19792700     EISSN : 27472833     DOI : -
Core Subject : Education,
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Excellent Journal, with registered number ISSN 1979-2700 (Print) and ISSN 2747-2833 (Online). We invite unpublished research, empirical study, book review, short communication and high quality research work pertaining to the recent developments and practices in the areas of Management, Business, Education, Human Resources Management, Organizational Behavior and Theory, Organizational Development, Production/Operations, International Relations; Human Rights and Duties, Public Administration, Population Studies, Purchasing/Materials Management, Small Business Entrepreneurship, Strategic Management Policy as well as emerging paradigms in allied subjects.
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Articles 254 Documents
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Apakah Efek Media Sosial dalam Aktivitas Perdagangan Saham di Indonesia Berlaku pada Jenis Saham? Systematic Literature Review Risti Herliana; Nugroho Wisnu Murti; Indriyana Widyastuti
Excellent Vol 13, No 1 (2026)
Publisher : STIE AUB Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36587/exc.v13i1.2210

Abstract

This study synthesizes empirical evidence on the relationship between social media and stock trading activity in Indonesia, examining whether the effect applies uniformly across all stocks or varies by stock characteristics. A Systematic Literature Review (SLR) was conducted using Publish or Perish on Google Scholar with the keywords "Media Sosial" and "Saham," yielding 9 articles after screening. The synthesis reveals three key findings. First, empirical results are inconsistent across studies. Second, no research has specifically examined how stock characteristics, such as market capitalization, liquidity, or industry sector—moderate the relationship; all studies treat stocks homogeneously. Third, the dominant theoretical frameworks are the Theory of Planned Behavior and the Theory of Reasoned Action, yet none incorporate firm characteristics. These findings suggest that social media effects may vary by stock characteristics, though further research is needed to confirm this gap.
Ketidakmampuan CSR dalam Memoderasi Laporan Keuangan Terhadap Nilai Perusahaan Pada Indeks LQ45 Yohana Patmita Putri; Tri Widianto
Excellent Vol 13, No 1 (2026)
Publisher : STIE AUB Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36587/exc.v13i1.2211

Abstract

This study aims to analyze the effect of Return on Equity (ROE), Current Ratio (CR), and Debt to Equity Ratio (DER) on firm value, with Corporate Social Responsibility (CSR) as a moderating variable. The population of this study consists of companies included in the LQ45 index. The research sample was selected using a purposive sampling method. The data used are secondary data obtained from companies’ financial statements and CSR data sourced from Refinitiv. The analytical methods employed are multiple linear regression and Moderated Regression Analysis (MRA) using the Statistical Package for the Social Sciences (SPSS). The results indicate that ROE has a significant effect on firm value, while CR and DER have no significant effect on firm value. Furthermore, CSR is not able to moderate the effect of ROE, CR, and DER on firm value.
Analisis Harga Dan Digital Marketing Terhadap Loyalitas Melalui Keputusan Berkunjung Dan Kepuasan Pada Pengunjung Rasamadu Heritage Hanita Mega Yuliana; I Gusti Putu Diva Awatara
Excellent Vol 13, No 1 (2026)
Publisher : STIE AUB Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36587/exc.v13i1.2227

Abstract

The purpose of this study is to determine and provide empirical evidence of the significance of the influence of Price and Digital Marketing on Loyalty through Visiting Decisions and Satisfaction among Rasamadu Heritage visitors. This research is quantitative in nature, with a sample of 100 Rasamadu Heritage customers. The sampling technique used is non-probability sampling using accidental sampling. Data analysis methods tested include validity testing, reliability testing, t-testing, F-testing, R2 testing, and path analysis testing. The results of the analysis show that: partially, price and digital marketing have a positive and significant effect on visit decisions. Price and digital marketing have a positive and significant effect on customer satisfaction. Price and customer satisfaction have a positive and significant effect on customer loyalty. Meanwhile, digital marketing has a positive but insignificant effect on customer loyalty. Visit decisions have a negative and insignificant effect on customer loyalty. The results of the Simultaneous Significance Test (F Test) of equation 3 show that together, the variables of price, digital marketing, visit decision, and customer satisfaction have a significant effect on customer loyalty at Rasamadu Heritage. The determination results show a total R2 value of 0.998, which means that Rasamadu Heritage customer loyalty is explained by the variables of price, digital marketing, visit decision, and customer satisfaction by 99.8%, and the remaining 0.2% is explained by other variables outside the research model, such as location and service quality.
Peranan Gaya Hidup, Citra Merk dan Kualitas Produk dalam Keputusan Pembelian Smartphone Samsung di Kota Salatiga Andri Setyawan; Mada Adi Wibowo; Budi Riyanti
Excellent Vol 13, No 1 (2026)
Publisher : STIE AUB Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36587/exc.v13i1.2228

Abstract

This study examines the influence of lifestyle, brand image, and product quality on purchasing decisions for Samsung smartphones in Salatiga City. Based on a sample of 100 respondents and using multiple linear regression analysis, the t-test (partial) results indicate that lifestyle and product quality have a significant influence on purchasing decisions, whereas brand image does not have a significant effect on Samsung smartphone purchasing decisions in Salatiga City. A strong brand like Samsung does not necessarily drive consumer purchases if it is not accompanied by other factors deemed more important by consumers—such as the product's alignment with their lifestyle, usage needs, and the quality of the product offered.

Page 26 of 26 | Total Record : 254

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