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Excellent
Published by Sekolah Tinggi Ilmu Ekonomi Adi Unggul Bhirawa
ISSN : 19792700     EISSN : 27472833     DOI : -
Core Subject : Education,
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Excellent Journal, with registered number ISSN 1979-2700 (Print) and ISSN 2747-2833 (Online). We invite unpublished research, empirical study, book review, short communication and high quality research work pertaining to the recent developments and practices in the areas of Management, Business, Education, Human Resources Management, Organizational Behavior and Theory, Organizational Development, Production/Operations, International Relations; Human Rights and Duties, Public Administration, Population Studies, Purchasing/Materials Management, Small Business Entrepreneurship, Strategic Management Policy as well as emerging paradigms in allied subjects.
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Articles 239 Documents
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Rasio Keuangan Terhadap Kinerja Keuangan Perusahaan Perbankan Yang Terdaftar Di Bursa Efek Indonesia Tahun 2019-2024 Nurdyastuti, Tri; Suroto, Suroto; Anthony, Juan
Excellent Vol 12, No 2 (2025)
Publisher : STIE AUB Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36587/exc.v12i2.2055

Abstract

This study aims to analyze the effect of financial ratios consisting of profitability, liquidity, and solvency on the financial performance of banking companies listed on the Indonesia Stock Exchange (IDX) for the 2019–2024 period. The study employs a quantitative approach using multiple linear regression analysis. Hypothesis testing is conducted using the t-test to measure the partial effect of each variable, the F-test to examine the simultaneous effect, and the coefficient of determination (R²) to determine the extent to which the independent variables contribute to the dependent variable. The results show that the profitability variable (X1) has a positive and significant effect on financial performance. Conversely, the liquidity variable (X2) has a negative and insignificant effect on financial performance. The solvency variable (X3) also has a negative and insignificant effect on financial performance. The coefficient of determination (R²) of 0.749 indicates that profitability, liquidity, and solvency collectively explain 74.9% of the variation in financial performance, while the remaining 25.1% is influenced by other variables outside the scope of this model. These findings imply that profitability is the primary indicator influencing the financial performance of banks; therefore, management should prioritize strategies that enhance efficiency and competitiveness.
Strategi Mengoptimalisasikan Kinerja Guru Dari Aspek Disiplin Kerja, Pendidikan Dan Pelatihan, Kompetensi Dengan Motivasi Pada Sekolah Menengah Pertama Negeri 2 Musuk, Boyolali Rustami, Tri; Fatonah, Siti
Excellent Vol 12, No 2 (2025)
Publisher : STIE AUB Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36587/exc.v12i2.2075

Abstract

The aim of this research is to analyze and provide empirical evidence of strategies for optimizing teacher performance from the aspects of work discipline, education and training, competency and motivation at State Junior High School 2 Musuk, Boyolali Regency. The population in this study were 40 teachers at State Middle School 2 Musuk, Boyolali Regency. The sampling technique used saturated sampling or census, so the number of samples in this study was 40 teachers at State Junior High School 2 Musuk, Boyolali Regency. The analysis techniques in this research are multiple linear regression path analysis, instrument tests, linearity tests and hypothesis tests which include multiple linear regression, simultaneous test (F test), partial test (t test), coefficient of determination and path analysis. The results of the t test for the first equation show that the work discipline and competency variables have a significant effect on motivation. Training education has no significant effect on motivation. The results of the t test for the second equation show that the work discipline and competency variables have a significant effect on teacher performance. Educational training and motivation have no significant effect on teacher performance. The results of the F test in the second equation show that the value of F = 33.549 is significant 0.000 <0.05, so it can be concluded that together the variables of work discipline, education, training, competence and motivation influence performance. The results of the total R2 value of 0.946 can be interpreted as variations in teacher performance at State Junior High School 2 Musuk, Boyolali Regency, explained by the variables of work discipline, education, training, competency and motivation at 94.6% and the remaining 5.4% is explained by other variables outside the research model as examples of organizational culture, organizational commitment and work environment. The results of path analysis show that the competency variable is an effective path to improving performance, the use of motivation variables as an intervening variable is not effective, but the direct influence of work discipline, education and training and competency variables is greater than the indirect influence.
Pengaruh e-WOM dan Kualitas Pelayanan Terhadap Minat Beli Ulang (UMKM Kuliner Sate Kambing Pak Pur Tawangmangu) Mayangsari, Erika Putri; Damanik, Fransius Awaldo
Excellent Vol 12, No 2 (2025)
Publisher : STIE AUB Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36587/exc.v12i2.1997

Abstract

This study investigates the impact of electronic word of mouth (e-WOM) and service quality on repurchase intention among customers of Sate Kambing Pak Pur Tawangmangu. Using a purposive sampling technique, data were collected from 96 consumers and analyzed with SPSS Statistics 27. The findings demonstrate that both e-WOM and service quality exert positive and significant influences on repurchase intention, both partially and simultaneously. These results suggest that when consumers perceive positive online reviews and experience high-quality service, they are more likely to repurchase. The study implies that Sate Kambing Pak Pur should enhance its social media marketing strategies and consistently improve service quality to strengthen customer satisfaction, thereby fostering long-term loyalty and sustainable business growth.
Pengaruh Pelatihan Digital Marketing terhadap Peningkatan Kinerja Pemasaran UMKM di Kota Yogyakarta Dewa, Chriswardana Bayu; Safitri, Lina Ayu; Pradiatiningtyas, Diah
Excellent Vol 12, No 2 (2025)
Publisher : STIE AUB Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36587/exc.v12i2.2056

Abstract

Yogyakarta, one of Indonesia’s leading creative MSME centers, still faces challenges in implementing effective digital marketing strategies. This study aims to explicity analyze how digital marketing influences MSME marketing performance and to identify the key factors that strengthen or hinder its effectiveness. Using a qualitative descriptive approach with in-depth interviews, observations, and document analysis involving twelve MSME owners, the study found that training significantly enhances entrepreneurs’ skills in content creation, social media use, and online customer engagement. The study concludes that training positively impacts marketing performance reflected in increased online visibility, higher engagement, and sales growth but the sustainability of these improvements depends on digital literacy levels, mentoring availability, and access to digital infrastructure. MSMEs involved in digital business communities demonstrate more consistent long-term outcomes. Therefore, continuous support and contextualized training are essential to maximizing the long-term impact of digital marketing on MSME performance.
Membangun Kualitas Produk, Strategi Harga Dan Kualitas Pelayanan Terhadap Kepuasan Yang Berdampak Pada Loyalitas Konsumen Pada Apotek Asahi Farma Sragen Hamid, Muslih Abdul; Haryanto, Aris Tri
Excellent Vol 12, No 2 (2025)
Publisher : STIE AUB Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36587/exc.v12i2.2076

Abstract

The aim of this research is to empirically test and analyze efforts to build product quality, price strategy and service quality on satisfaction which has an impact on consumer loyalty at the Asahi Farma Sragen Pharmacy. The population in this research were consumers at the Asahi Farma Sragen Pharmacy, totaling 500 consumers in the first week of October 2023. The sample taken in this research was 20% of the population of 500, namely 100 respondents in order to get better results. The sampling technique is random sampling. The analysis technique used is the path analysis test. The research results show that product quality has a positive and significant effect on consumer satisfaction. Pricing strategy has a positive and significant effect on consumer satisfaction. Service quality has a positive and significant effect on consumer satisfaction. Product quality has a positive and significant effect on consumer loyalty. Pricing strategy has a positive and significant effect on consumer loyalty. Service Quality has a positive and significant effect on Consumer Loyalty. Consumer satisfaction has a positive and significant effect on Consumer Loyalty. The results of the simultaneous test (F test) in the second equation show that the value of F = 99.208 with a significance level of 0.000 < 0.05, so it can be concluded that together the independent variables have a significant effect on consumer loyalty. The total R2 value of 0.718 can be interpreted as consumer loyalty at Asahi Farma Sragen Pharmacy, explained by the variables product quality, price strategy, service quality and consumer satisfaction of 71.8%. Product quality is the most dominant variable in increasing consumer loyalty at Asahi Farma Sragen Pharmacy. The direct influence of product quality on consumer loyalty is greater than the indirect influence, so increasing consumer loyalty is more effective through direct channels on product quality variables. The direct influence of pricing strategy on consumer loyalty is greater than the indirect influence, so increasing consumer loyalty is more effective through direct channels on the price strategy variable. The direct influence of service quality on consumer loyalty is greater than the indirect influence, so increasing consumer loyalty is more effective through direct channels.
Peranan Financial Performance Memoderasi Hubungan Penerapan Green Accounting dan Corporate Social Responsibility Dengan Firm Value Darsita, Ita
Excellent Vol 12, No 2 (2025)
Publisher : STIE AUB Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36587/exc.v12i2.2027

Abstract

This research explains the phenomenon of factors that influence company value. Company value is very important because it will affect the company's image. The better the company's image, the more it will influence investors' confidence in making investments. Based on related phenomena and theories, the factors that influence company value in this research are the implementation of green accounting and corporate social responsibility. A company's success is often directly related to rising stock prices. Companies that have good value tend to have high share prices, both short and long term. This research aims to examine and analyze the moderating role of financial performance in the influence of the implementation of green accounting and corporate social responsibility on firm value in energy companies listed on the Indonesia Stock Exchange for the period 2018 - 2022. The type of research used is associative quantitative research. This research uses secondary data, a population of 82 energy companies listed on the Indonesia Stock Exchange from 2018-2022, the sampling method used a random  sampling technique to obtain 13 companies as research samples. The data analysis method used is a panel data regression test using Microsoft Excel and Eviews 12 applications. The research results show that green accounting and corporate social responsibility have a positive effect on firm value. Partially, green accounting has a negative effect on firm value, while corporate social responsibility has a positive effect on firm value. Financial performance can moderate the relationship between green accounting and corporate social responsibility on firm value.
Likuiditas, Profitabilitas Dan Solvabilitas Dalam Peningkatan Pertumbuhan Laba Pada Perusahaan Industri Barang Konsumsi Widyastuti, Indriyana; Halik, Abdul; Mujanah, Siti
Excellent Vol 12, No 2 (2025)
Publisher : STIE AUB Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36587/exc.v12i2.2057

Abstract

This study aims to determine whether the current ratio, return on assets, and debt to equity ratio can simultaneously and simultaneously increase profit growth. This type of research is quantitative research. The sample used in this study consists of 19 consumer goods industry sector companies listed on the Indonesia Stock Exchange with a research observation period of 5 years, so the number of samples in this study is 95. The sampling method uses a purposive sampling method. The data analysis methods used in this study include descriptive statistics, hypothesis testing (multiple linear regression analysis, t-test, F-test and analysis of the coefficient of determination (R2)). Based on the results of the simultaneous testing, the debt to equity ratio variable can significantly increase profit growth, while the current ratio and return on assets variables cannot significantly increase profit growth. Based on the results of simultaneous testing, it shows that the independent variables (current ratio, return on assets and debt to equity ratio) can jointly increase profit growth.
Peningkatan motivasi kerja dan kinerja pegawai melalui peran lingkungan kerja, komunikasi dan disiplin kerja pegawai pada Kantor Kementerian Agama Kabupaten Sukoharjo Lasimin, Lasimin; Diva Awatara, I Gusti Putu
Excellent Vol 12, No 2 (2025)
Publisher : STIE AUB Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36587/exc.v12i2.2077

Abstract

The aim of the research is to analyze empirically and the significance of the influence of the work environment, communication and work discipline on work motivation in improving employee performance at the Sukoharjo Regency Ministry of Religion Office. The data collection technique uses a questionnaire. The census technique sample was 50 respondents. Data analysis using instrument testing, linearity testing, hypothesis testing, and path analysis. The t test results prove that the work environment and work discipline have a significant effect on work motivation but communication has an insignificant effect; work environment, work discipline and work motivation have a significant effect on performance but communication has an insignificant effect. The results of the F test are that the work environment, communication, work discipline and work motivation have a significant effect on performance. The total R2 result is 0.959, meaning that performance is explained by the work environment, communication, work discipline and work motivation by 95.9% and the remaining 4.1% is explained by other factors outside the model. The results of the path analysis show that the direct work environment path is the most dominant and most effective path for improving employee performance. The use of work motivation as an intervening variable is not effective in this research
Pengaruh Word Of Mouth, Kualitas Produk Dan Harga Terhadap Keputusan Pembelian Tenun Ikat Kodok Ngorek Di Kota Kediri Tahun 2025 Machsun, Machsun; Halik, Abdul; Mujanah, Siti
Excellent Vol 12, No 2 (2025)
Publisher : STIE AUB Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36587/exc.v12i2.2053

Abstract

This study aims to analyze the influence of word of mouth, product quality and price on purchasing decisions for Kodok Ngorekikat weaving in Kediri City.This research is an analytical observational study with a cross-sectional approach. The sampling technique used was simple random sampling. The population was all consumers of Kodok Ngorek ikat weaving in Kediri City. The sample size was 103 respondents. The independent variables were word of mouth, product quality, and price. The dependent variable was the purchasing decision. Statistical analysis used logistic regression.The results of the analysis show that word of mouth (0.005), product quality (0.001) and price (0.003) influence the purchasingdecision to Tenun Ikat Kodok Ngorek.

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