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Excellent
Published by Sekolah Tinggi Ilmu Ekonomi Adi Unggul Bhirawa
ISSN : 19792700     EISSN : 27472833     DOI : -
Core Subject : Education,
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Excellent Journal, with registered number ISSN 1979-2700 (Print) and ISSN 2747-2833 (Online). We invite unpublished research, empirical study, book review, short communication and high quality research work pertaining to the recent developments and practices in the areas of Management, Business, Education, Human Resources Management, Organizational Behavior and Theory, Organizational Development, Production/Operations, International Relations; Human Rights and Duties, Public Administration, Population Studies, Purchasing/Materials Management, Small Business Entrepreneurship, Strategic Management Policy as well as emerging paradigms in allied subjects.
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Articles 254 Documents
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Model Determinan Minat Beli Produk Kecantikan di Kota Surakarta: Analisis Peran Kualitas Produk, Persepsi Harga dan Digital Marketing Shella Savita Ramadhani; Bangun Prajadi Cipto Utomo; Nur Hadi
Excellent Vol 13, No 1 (2026)
Publisher : STIE AUB Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36587/exc.v13i1.2135

Abstract

The Indonesian cosmetics market has experienced rapid growth lately, resulting in more intense competition among beauty firms. This research seeks aims to investigate how product quality, price, and digital marketing influence consumers' purchase intentions for Wardah cosmetics in Surakarta. This study employed a quantitative survey method. The participants included 100 female individuals aged fifteen years or older. The information gathered through a survey was examined using multiple linear regression. The results indicate that price, online advertising, and product quality have a significant and positive effect on purchase intention. Research indicated that the quality of a product significantly affects consumers' likelihood to buy. The findings suggest that enhancing product quality, keeping prices competitive, and optimizing digital marketing strategies can boost consumers' intention to purchase Wardah beauty products in Surakarta.
Optimalisasi Kinerja Pegawai Melalui peran Motivasi Kerja dari Aspek Disiplin Kerja, Kompetensi dan Komunikasi pada Polres Klaten Lilis Sulistyani; Bintoro Iswahyudi
Excellent Vol 13, No 1 (2026)
Publisher : STIE AUB Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36587/exc.v13i1.2172

Abstract

This study aims to determine, test, and analyze the significance of the influence of work discipline, competence, and communication on work motivation and employee performance at the Klaten District Police (Polres Klaten). Data collection was conducted using questionnaires. A census technique was employed, utilizing the entire population of 50 respondents as the sample. Data analysis involved instrument testing, linearity testing, hypothesis testing, and path analysis. The t-test results demonstrate that work discipline and competence have a significant effect on work motivation, whereas communication does not; work discipline, communication, and work motivation significantly affect performance, while competence does not have a significant effect on employee performance. The F test results confirm that work discipline, competence, communication, and work motivation collectively have a significant effect on employee performance. The total coefficient of determination (R²) is 0.973, indicating that 97.3% of employee performance is explained by work discipline, competence, communication, and work motivation, while the remaining 2.7% is explained by factors outside the research model, such as compensation, leadership, and others. Path analysis reveals that the direct influence of communication on employee performance constitutes an effective pathway for enhancing performance. Work motivation effectively mediates the influence of competence on employee performance but fails to mediate the influence of work discipline and communication on employee performance.
Pengaruh Laba Akuntansi, Kinerja Keuangan, dan Struktur Modal terhadap Return Saham Nur Chaeriyah; Ita Darsita
Excellent Vol 13, No 1 (2026)
Publisher : STIE AUB Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36587/exc.v13i1.2160

Abstract

This research aims to determine and analyze the effect of Accounting Profit, Financial Performance, and Capital Structure on Stock Returns. The object of this research is the Consumer Non-Cyclicals sector companies listed on the Indonesia Stock Exchange (IDX) for the 2020–2024 period. This sector was selected due to its defensive and stable characteristics in producing basic consumer goods, with a demand level that is inelastic to economic cycle fluctuations. This research is a quantitative study utilizing an associative method. The data used are secondary data obtained from the official annual financial reports published by the respective companies. The sample was selected using the purposive sampling method. The data analysis technique employed is panel data regression analysis, processed using Microsoft Excel and EViews 14 software. The results of this research indicate that simultaneously, Accounting Profit, Financial Performance, and Capital Structure have an effect on Stock Returns. However, partially, Accounting Profit and Financial Performance have no effect on Stock Returns, whereas Capital Structure partially affects Stock Returns.
Apakah Pengungkapan Environmental, Social, Dan Governance Meningkatkan Profitabilitas? Bukti Empiris Dari Industri Manufaktur Suroto Suroto; Tri Nurdyastuti; Elfarrastya Yun Mustikojavatri
Excellent Vol 13, No 1 (2026)
Publisher : STIE AUB Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36587/exc.v13i1.2169

Abstract

This study aims to analyze and provide empirical evidence of the influence of Environmental, Social, and Governance disclosure on the profitability of manufacturing companies. This study uses a quantitative approach with data drawn from annual reports and sustainability reports of companies listed on the stock exchange during the 2019 2023 period. The analytical methods used include the classical assumption test, t-test, and linear regression to measure the relationship between Environmental, Social, and Governance disclosure variables and manufacturing company profitability, as measured by indicators such as Return on Assets (ROA). The results show that Environmental disclosure has a positive but insignificant effect on profitability, Social disclosure has a positive but insignificant effect on profitability, while Governance disclosure has a positive but insignificant effect on profitability. The R2 value is 0.232, or 23.2%, indicating that Environmental, Social, and Governance disclosures have a 23.2% effect on profitability in manufacturing companies, with the remaining 76.8% being influenced by other variables not included in this study.
Pengaruh Beban Kerja dan Teknologi Informasi Kerja terhadap Komitmen Organisasi Karyawan pada PT Matahari Department Store Tbk Solo Square Bunga Anggelina Putri; Agus Suyatno; Taufiq Nur Muftiyanto; Umi Hanifah
Excellent Vol 13, No 1 (2026)
Publisher : STIE AUB Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36587/exc.v13i1.2168

Abstract

This research investigates employee organizational commitment, workload, and work-related information technology at PT Matahari Department Store Tbk Solo Square. This research is quantitative and causal. The sample was established using the Slovin formula, resulting in 70 respondents chosen from a total of 238 employees via a purposive sampling method. Data were gathered through a 1-5 Likert scale questionnaire and analyzed with SPSS version 27. This research employed validity, reliability, classical assumption evaluations, multiple linear regression analysis, t-tests, and R² values. The findings indicated that both workload and work-related information technology affect organizational commitment at PT Matahari Department Store Tbk Solo Square. This research can assist organizations in balancing workloads fairly and enhancing information technology to boost employee commitment to the organization.
Analisis Manajemen Praktik Kerja Lapangan Terhadap Kompetensi Profesional Mahasiswa Program Studi Diploma Tiga Fisioterapi Universitas Widya Husada Semarang Didik Purnomo; Suci Amanati
Excellent Vol 13, No 1 (2026)
Publisher : STIE AUB Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36587/exc.v13i1.2170

Abstract

In the context of vocational physiotherapy education, Field Work Practice (internship) is a crucial element that serves to sharpen the professional skills of students. Organized internship management is projected to optimize clinical proficiency, ethical behavior, and the effectiveness of student interactions during physiotherapy service delivery. This research was conducted to evaluate the impact of internship management on the professional competence levels of students in the Diploma Three Physiotherapy Study Program at Widya Husada University, Semarang. This study adopted a quantitative methodology with a correlational design. The research subjects consisted of 43 respondents selected through a purposive sampling technique from a population of final-year students who had completed their internship period. The data collection instrument used was a Likert scale questionnaire to assess internship management variables and the professional capabilities of students. The data processing stages included validity, reliability, and normality testing, as well as correlation and simple linear regression analysis using SPSS software. Research findings confirm that internship management provides a significant positive contribution toward the improvement of students' professional competence (p < 0.05). High-quality internship management encompasses mature program planning, intensive clinical supervision, routine monitoring and evaluation, as well as strong synergy between the educational institution and the clinical practice site. It can be concluded that the quality of internship management is directly proportional to the level of professionalism possessed by prospective physiotherapists.
Mengukir Jejak Loyalitas: Studi Tentang Bagaimana Citra Perusahaan Coday Coffee Yogyakarta Membentuk Loyalitas Pelanggan yang Dimediasi Oleh Kepercayaan Dan Kepuasan Septiana Septiana; Agus Utomo
Excellent Vol 13, No 1 (2026)
Publisher : STIE AUB Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36587/exc.v13i1.2191

Abstract

One of the most important elements in maintaining the survival and expansion of a company in the face of increasingly fierce competition is customer loyalty. Customer loyalty is characterized by a customer's promise to remain loyal to the business by continuing to make regular purchases in the future, even in the face of competition from similar businesses. This study aims to Carve a Trail of Loyalty: A Study of How Coday Coffee Yogyakarta's Corporate Image Shapes Customer Loyalty Mediated by Trust and Satisfaction. This study uses a quantitative approach with an explanatory research type. Data were collected through a survey using a questionnaire to 192 respondents who are Coday Coffee customers, with a simple random sampling technique. Data analysis was carried out using IBM SPSS version 25 with the help of PROCESS Macro Hayes version 4.2 Model 4. The results showed that corporate image has a positive and significant effect on customer satisfaction (? = 0.3161; p < 0.05), but does not have a significant effect on customer trust (? = 0.0030; p > 0.05) and customer loyalty (? = 0.0814; p > 0.05). Customer satisfaction has a positive and significant effect on customer loyalty (? = 0.5235; p < 0.05), while customer trust has no significant effect on customer loyalty (? = 0.0000; p > 0.05). The results of the mediation test indicate that customer satisfaction significantly mediates the relationship between corporate image and customer loyalty with an indirect effect of 0.1655 and a confidence interval of BootLLCI = 0.0934 to BootULCI = 0.2476, while customer trust does not act as a mediator. These findings indicate that building customer loyalty at Coday Coffee is more effective through enhancing corporate image oriented towards customer satisfaction than through direct customer trust.
Analisis Faktor-Faktor Yang Mempengaruhi Loyalitas Pelanggan Di Kedai Pak Miko Kediri Tahun 2026 Machsun Machsun; Ilyas Indra; Dika Zaim Adlhan
Excellent Vol 13, No 1 (2026)
Publisher : STIE AUB Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36587/exc.v13i1.2171

Abstract

The purpose of this study is to analyze the influence of product quality, service quality, and price on customer loyalty at Kedai Pak Miko Kediri. This study employs an observational design with a cross-sectional approach. The sampling technique used is accidental sampling. The population of this study consists of all customers of Pak Miko's shop in Kediri. The sample comprises 96 respondents. The independent variables are product quality, service quality, and price, while the dependent variable is customer loyalty. Statistical data analysis was conducted using a logistic regression test. The results of this study indicate that product quality influences customer loyalty at Kedai Pak Miko Kediri (0.010), service quality influences customer loyalty at Kedai Pak Miko Kediri (0.009), and price influences customer loyalty at Kedai Pak Miko Kediri (0.001).Product quality, service quality, and price influence customer loyalty at Kedai Pak Miko Kediri.
Evaluasi Knowledge Sharing Terhadap Kinerja Pegawai Dari Aspek Komunikasi Dan Kompetensi Di Kecamatan Giriwoyo Kabupaten Wonogiri Slamet Ibnu Mas’ud; Aris Tri Haryanto
Excellent Vol 13, No 1 (2026)
Publisher : STIE AUB Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36587/exc.v13i1.2192

Abstract

The purpose of this study is to determine, test and empirically analyze the evaluation of knowledge sharing on employee performance from the aspects of communication and competence in Giriwoyo District, Wonogiri Regency. The analysis techniques used are using validity and reliability tests, linearity tests, regression analysis, path analysis, t-test, F-test, coefficient of determination test and correlation analysis with a sample of 50 respondents. The results of the study show that the t-test in the first equation can be concluded that the communication and competence variables have a positive and significant effect on knowledge sharing. The results of the t-test in the second equation can be concluded that communication, competence and knowledge sharing have a positive and significant effect on performance. The results of the F test are known to be the value of F = 110.758 significance 0.000 <0.05. So it can be concluded together that the communication, competence and knowledge sharing variables have a significant effect on performance. The calculation result of the total R2 value of 0.978 can be interpreted that the variation in employee performance in Giriwoyo District, Wonogiri Regency is explained by the variables of communication, competence and knowledge sharing by 97.8% and the remaining 2.2% is explained by other variables outside the research model such as supervision and organizational culture. The conclusion of the Direct and Indirect Effects is as follows: The direct effect of communication on performance produces a greater value than the indirect effect, so it is more effective through the direct path. The direct effect of competence on performance produces a greater value than the indirect effect, so it is more effective through the direct path. Based on the results of the analysis, it can be seen that the effect of competence on performance is the most dominant variable in improving employee performance in Giriwoyo District, Wonogiri Regency.
Nilai Perusahaan dan Perencanaan Pajak: Systematic Literature Review dengan Obyek Penelitian pada Perusahaan Terbuka Sektor Konsumsi di Indonesia Stefanie Febrianti Andreas; Nugroho Wisnu Murti; Saptani Rahayu
Excellent Vol 13, No 1 (2026)
Publisher : STIE AUB Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36587/exc.v13i1.2209

Abstract

This article synthesizes 15 empirical studies to identify research gaps on the relationship between tax planning and firm value in the Indonesian consumer staples sector. The synthesis reveals that only two articles explicitly examine the direct effect of tax planning on firm value. Yielding contradictory results (negative significant vs positive significant moderated by transparency), thus no consistent pattern is found. Most articles position tax planning merely as a control variable, while profitability emerges as the most dominant and consistently positive determinant. Consequently, this study identifies several contextual variables that should be considered in future research, including leverage, capital structure, liquidity, solvability, firm size, investment decisions, and managerial ownership. The dominant theoretical foundations are Signaling Theory and Agency Theory, opening opportunities for further studies to develop more integrated models that incorporate these contextual variables through model development, sector expansion, or theoretical integration

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