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INDONESIA
BHIRAWA
Published by Sekolah Tinggi Ilmu Ekonomi Adi Unggul Bhirawa
ISSN : -     EISSN : -     DOI : -
Core Subject : Education,
Education
Terbitan Berkala Ilmiah (BHIRAWA) diterbitkan oleh Pusat Penelitian dan Pengabdian Kepada Masyarakat (P3M) Sekolah Tinggi Ilmu Ekonomi "AUB" Surakarta, dimaksudkan sebagai media pertukaran informasi dan karya ilmiah antara staf pengajar, alumni, mahasiswa, dan masyarakat pada umumnya, terbit sesuai dengan kebutuhan. Redaksi menerima naskah yang belum pernah diterbitkan oleh media lain dan berhak menyingkat dan mengubah tanpa mengurangi maksud dan isi. Pendapat yang dinyatakan dalam jurnal ini merupakan pendapat pribadi tidak mencerminkan pendapat penerbit dan dewan redaksi.
Arjuna Subject : -
Articles 34 Documents
 1   2   3   4 
PENGARUH PENGALAMAN KONSUMEN TERHADAP LOYALITAS KONSUMEN PADA PRODUK IPHONE DENGAN KEPUASAN SEBAGAI VARIABEL INTERVENING DI SURAKARTA Yosephine Angelina Yulia; Endang Saryanti
BHIRAWA Vol 3, No 1 (2016): Desember
Publisher : STIE AUB Surakarta

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Abstract

ABSTRAK-Tujuan penelitian ini adalah untuk mengetahui dan memberikan bukti empiris bahwa Pengalaman Konsumen yang terdiri dari Product Experience, Outcome Focus, Moment of Truth, dan Peace of Mind berpengaruh signifikan terhadap Kepuasan dan Loyalitas Konsumen pengguna produk iPhone. Penelitian ini merupakan penelitian Deskriptif Kuantitatif. Ruang Lingkup penelitian di Surakarta. Pengambilan sampel dilakukan dengan purposive sampling memilih sampel dengan tujuan tertentu secara subyektif peneliti sesuai kriteria-kriteria yang ditetapkan dan harus dipenuhi oleh sampel. Jumlah sampel dalam penelitian ini berjumlah 145 reponden pengguna produk iPhone yang ada di Surakarta. Data hasil penelitian dianalisis dengan teknik uji statistik deskriptif, uji linieritas, uji hipotesis). Metode analisis yang digunakan adalah regresi linier berganda. Hasil pengujian hipotesis penelitian ini menunjukan bahwa variabel Outcome Focus dan Moment of Truth berpengaruh positif dan signifikan terhadap Kepuasan konsumen, variabel Outcome Focus dan Moment of Truth berpengaruh positif dan signifikan terhadap loyalitas konsumen, variabel Product Experience berpengaruh negatif dan signifikan terhadap Loyalitas Konsumen, variabel Product Experience dan Peace of Mind tidak berpengaruh dan tidak signifikan terhadap Kepuasan Konsumen, variabel Peace of Mind dan Kepuasan konsumen tidak berpengaruh dan tidak signifikan terhadap Loyalitas konsumen. Kata kunci: Pengalaman Konsumen, Konsumsi Barang Mewah, Produk iPhone, Kepuasan Konsumen, Loyalitas Konsumen
ANALISIS PENERAPAN SISTEM INFORMASI AKUNTANSI DAN SISTEM INFORMASI PEMASARAN PADA INDUSTRI MEBEL DI DESA MOJOSONGO Rosita .; Hestin Mutmainah; Ida Ayu Kade Rachmawati Kusasih
BHIRAWA Vol 2, No 2 (2015): Desember
Publisher : STIE AUB Surakarta

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Abstract

Small industriesare seento able to survivethe currenteconomic crisisandto realize thepeople's welfare. Furniture centersin Mojosongo is a center of furniture in Central Java. This furniture centers face two major obstacles. They still use manual recording system and not well ordered. Marketing concepts that used are also still quite traditional, which only makes the products according to the availability of raw materials without see ing the desire ordem and. It requireda good Accounting Information Systems and Marketing Information System. Keywords: Accounting Information Systems, Marketing Information System.
ANALISIS PERSEPSI YANG MEMPENGARUHI KEPUTUSAN PEMBELI DI CENTRO PARAGON SOLO Maria Retno Budi Astuti; Supriyono .
BHIRAWA Vol 2, No 2 (2015): Desember
Publisher : STIE AUB Surakarta

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Abstract

This study aims are to analysis the influence of perceptions Affecting Buyer Decision In Centro Paragon Solo. Data collection techniques by questionnaire. Test conducted research instrument that covers the validity and reliability as well as the classical assumption of research instruments. Methods of analysis using multiple linear regression , t-test, F and R2. The result of the research hypothesis states that (1) According to the calculation results obtained t value 2,174> of t table 1.985 and 0.032 significance value of t table 1.985 and 0.002 significance value of t table 1.985 and 0.000 significance value 1.985 and the value of t table significance 0.024> 0.05, then Ho is rejected and shopping convenience variable positive and significant impact on purchasing decisions in Centro Paragon Solo. According to the calculations, the t value 5.531> of ttable 1.985 and 0.000 significance value F-tabel value of 2.30 and a significance value of 0.000 < 0.05, then Ho is rejected, there is a significant effect of the variable price, store image, product quality, convenience shopping and completeness of product on purchasing decisions in Centro Paragon Solo, simultaneously. (3) Based on the calculation of Adjusted R2 Square value of 0.931. From the results of these calculations can be concluded that the model used independent variables gives a contribution of 93.1 % on the dependent variable, while the remaining 6.9 % is influenced by other factors outside of the variables studied, eg quality of service, promotions and so on other. Keywords : consumer perceptions , purchasing decisions
FACTORS AFFECTING THE DELAYED COLLECTIBLES LAND AND BUILDING TAX FOR THE SURAKARTA SOCIETIES Supriyono .; Dibyo Iskandar
BHIRAWA Vol 1, No 2 (2013): April
Publisher : STIE AUB Surakarta

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Abstract

This study aimed to examine the effect of taxpayers behavior, the tax officials behavior, the imposition of fines and Nahdatul Ulama’s fatwa against the delayed of collectibles property taxes for the people of Surakarta. The data were collected by distributing questioners and tested with testing instruments which include the validity and reliability as well as the classical assumption. Method of analyzing the data used a multiple regression analysis, t- test, f-test and R2test. T test results obtained that the variable of tax payers’ behavior, the behavior of tax officials, the imposition of fines, the NU fatwa had a significant influenced to the delayed of the collectibles of land and building tax. F-test results obtained that there was a significant relationship between the independent variables toward a dependent variable. And R2 test results obtained that the free variables had a positive contribution toward a dependent variable 65,5%, the remaining 34,5% was influenced by other factors outside of the variables studied. Keywords: Taxpayers behavior, tax officials’ behavior, the imposition of fines, Nahdlatul Ulama’s fatwa.
PENGARUH BAURAN PEMASARAN TERHADAP LOYALITAS PELANGGAN DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING (STUDI EMPIRIS PELANGGAN SEPEDA MOTOR MATIC HONDA DI SURAKARTA) Nunuk Herawati; Nur Qomariyah
BHIRAWA Vol 4, No 1 (2017): Desember
Publisher : STIE AUB Surakarta

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Abstract

This research aims to know and analyze empirically the influence of Product, Price, Promotion, Place to Customer Satisfaction Motorcycle Matic Honda in Surakarta, to know and analyze empirically influence Product, Price, Promotion, Place Honda in Surakarta, Customer Satisfaction to Customer Loyalty Motor Matic Honda in Surakarta. Population in this research is consumer matic Honda motorcycle that make purchasing more than one time in Surakarta region. Data used primary data collected through the distribution of questionnaires to customers. The data obtained were tested by using validity test, reliability, path analysis, t test, F test, R2 test, Correlation Test. The result of t test shows that Product Variable, Price, Promotion, Place have a significant effect to Customer Satisfaction of Motorcycle Matic Honda in Surakarta, Product Variable, Price, Promotion, Place, Customer Satisfaction have significant influence to Customer Loyalty Motor Matic Honda in Surakarta . The result of F test shows that together the variable of Product, Price, Promotion, Place, Customer Satisfaction have a significant effect to Customer Loyalty of Motorcycle Matic Honda in Surakarta. Test result R2 shows total R2 equal to 0,583 or 58,34%, meaning model with this equation variable independent (Product, Price, Promotion, Place, Customer Satisfaction) able to explain dependent variable (Customer Loyalty) equal to 58,3% rest 41,7% explained by other variable outside model like: emotional bond, Trust, Ease of transaction, Service. The result of path analysis shows that Customer Satisfaction can be used as intervening variable on Price relationship to Customer Loyalty. While Customer Satisfaction can not be made as intervening variable on the relationship of Product, Promotion, Place to Customer Loyalty.Keywords: Product, Price, Promotion, Place, Customer Satisfaction, Customer Loyalty Penelitian  ini bertujuan untuk mengetahui dan menganalisis secara empiris pengaruhProduk, Harga, Promosi, Tempat terhadap Kepuasan Pelanggan Sepeda Motor Matic Honda di Surakarta, untuk mengetahui dan menganalisis secara empiris pengaruhProduk, Harga, Promosi, Tempat, Kepuasan Pelanggan terhadap Loyalitas Pelanggan Sepeda Motor Matic Honda di Surakarta.Populasi dalam penelitian ini adalah konsumen sepeda motor matic Honda yang melakukan pembelian lebih dari satu kali di wilayah Surakarta. Data yang digunakan data primer yang dikumpulkan melalui penyebaran kuesioner kepada pelanggan .Data yang diperoleh diuji dengan menggunakan uji validitas, reliabilitas, analisa jalur, uji t, uji F, uji R2, Uji Korelasi.Hasil uji t menunjukkan bahwa Variabel Produk, Harga, Promosi, Tempatberpengaruh signifikan terhadap Kepuasan Pelanggan Sepeda Motor Matic Honda di Surakarta,Variabel Produk, Harga, Promosi, Tempat, Kepuasan Pelanggan berpengaruh signifikan terhadap Loyalitas Pelanggan Sepeda Motor Matic Honda di Surakarta.Hasil uji F menunjukkan bahwa secara bersama-sama variabel Produk, Harga, Promosi, Tempat, Kepuasan Pelanggan berpengaruh signifikan terhadap Loyalitas Pelanggan Sepeda Motor Matic Honda di Surakarta.Hasil uji R2 menunjukkan  total R2 sebesar  0,583 atau 5834%, artinya model dengan persamaan ini variable independen (Produk, Harga, Promosi, Tempat, Kepuasan Pelanggan ) mampu menjelaskan variable dependen (Loyalitas Pelanggan) sebesar 58,3% sisanya sebesar 41,7% dijelaskan oleh variable lain di luar model seperti : ikatan emosi, Kepercayaan, Kemudahan transaksi, Pelayanan.Hasil analisa jalur menunjukkan  bahwa Kepuasan Pelanggan dapat dijadikan sebagai variable intervening pada hubungan Harga terhadap Loyalitas pelanggan. Sedangkan Kepuasan Pelanggan tidak dapat dijadikan sebagai variable intervening pada hubungan Produk,Promosi, Tempat terhadap Loyalitas pelanggan.Kata kunci :Produk, Harga, Promosi, Tempat, Kepuasan Pelanggan, Loyalitas Pelanggan
ANALISA PERBEDAAN KEPUASAN MAHASISWA S1 AKUNTANSI DAN S1 MANAJEMEN SEKOLAH TINGGI ILMU EKONOMI ADI UNGGUL BHIRAWA SURAKARTA V. Titi Purwantini; Endang Sri Suwarni
BHIRAWA Vol 2, No 2 (2015): Desember
Publisher : STIE AUB Surakarta

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Abstract

The aim of this study was to analyze differences Student Satisfaction S1 management and S1 Accounting STIE AUB Surakarta seen from Academic Services, Library Services and laboratory services, with a sample of 100 students, 50 students S1 management and 50 students S1 Accounting Data analysis using the Test Mean Compare Samples t. Results of the study as follows: there is a significant difference between student satisfaction and student management accounting views of academic services. mean difference, each of which is 4813, and 0.80. There are significant differences between student satisfaction and student management accounting views of library services mean difference values are respectively 5.164 and 4.960. no significant differences between student satisfaction and student management accounting views of laboratory services, the mean difference is that each and 4.820 and 1.895 Key words: Academic Services, Library services, Services
PERANAN TEKNOLOGI INFORMASI DALAM AUDIT Ika Rochmawati Oktavia
BHIRAWA Vol 2, No 2 (2015): Desember
Publisher : STIE AUB Surakarta

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Abstract

Information technology has changed the business transaction, recording dan business process. When most financial information exist in electronic form, auditors should consider audit procedures. In the other hand, the use of information technology can be used to improve the audit techniques and tools. The information technology also can help auditor increase their productivity, as well as that of the audit function. Generalizedauditsoftwareisthetoolusebyauditorstoautomatevariousaudittasks. This method is rarely used by auditors because they have to examine the whole data. It will takes more time and more money.When accounting and electronic data interchange popularizing, the computerized audit tools are becoming more necessary. With electronic data interchange, an entity and it’s customers or suppliers use communication links to transact business electronically, but some electronic evidence may exist for only a short time and be irretrievable after a specified period if files are changed and backup files do not exist. Thus, auditors should consider the time during which information exists or is available in determining the nature, timing and extent of their substantive tests and applicable tests of controls. Keywords : information technology, auditing, general audit software, electronic data interchange
PENGARUH BUDAYA ORGANISASI DAN KOMPENSASI TERHADAP KEPUASAN KERJA DAN KINERJA PEGAWAI STMIK ADI UNGGUL BHIRAWA (AUB) SURAKARTA Anton Respati Pamungkas
BHIRAWA Vol 1, No 2 (2013): April
Publisher : STIE AUB Surakarta

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Abstract

The Purpose of this study was to examine the influence of organizational culture and compensation to job satisfaction and employees performance at STMIK AUB Surakarta. This research was a survey. The data used were primary data by sampling to employees at STMIK AUB Surakarta. Data collection instruments such as questionnaires measured by a Likert scale, the questionnaires were sent to 30 respondents. Data analysis methods were tested with test validity, reliability test, partial test (t test), Test of simultaneously (test F), R-square test and analysis test track. t test results as follows: 1. The Organizational Culture Variable significantly influenced to Job Satisfaction, 2. Compensation significantly influenced to Job Satisfaction, 3. Organizational culture significantly influenced employees performance, 4. Compensation did not significantly influence on employees performance, 5. Job Satisfaction did not significantly effect on performance. F test result indicated that the Organizational Culture, Job Satisfaction, Compensation had simultaneously significant impact on employees performance. R square test showed a yield of 0.891 meant that performance was explained by the Organization culture, Compensation and Job Satisfaction as an intervening variable had 89.1% and the remaining 10.9% was explained by other variables outside of the model. The test result showed a path analysis 1. The direct effect of the performance, organizational culture 0.690 was greater than the indirect effect on Performance, Organizational Culture mediated with Job satisfaction of -0.005. 2. The direct effect of compensation to the performance of 0,117 was greater than the indirect effect of Compensation to Performance Job satisfaction with mediation of -0.008. 3. Total organizational culture influenced on performance through satisfaction of 0.685 4. Total Compensation effect on performance through the satisfaction of 0.168. Keywords: Cultural Organization, Compensation, Job Satisfaction and Employee Performance
Citra Merek, Harga Dan Promosi Pengaruhnya Terhadap Keputusan Pembelian Mie Instan Merek Indomie Di Minimarket Indomart Kecamatan Banjarsari, Kota Surakarta Rowiyani Rowiyani; Yosephien Angelina YPE
BHIRAWA Vol 5, No 1 (2020): Desember
Publisher : STIE AUB Surakarta

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Abstract

Tujuan penelitian ini adalah untuk mengetahui dan membuktikan citra merek, harga dan promosi terhadap keputusan pembelian mie instan merek indomie di minimarket idomart kecamatan banjarsari kota surakarta. Penelitian ini menggunakan metode pengambilan data secara primer dengan menyebar kuesioner dimana populasi di penelitian ini adalah para konsumen indomie minimarket indomart kecamatan banjarsari kota surakarta. Pengambilan sampel dalam penelitian ini menggunakan teknik accidental sampling dengan jumlah sampel sebanyak 100 responden. Metode analisis data dengan menggunakan uji validitas, uji realibilitas, uji asumsi klasik, uji hipotesis, analisis regresi berganda dan koefisien determinasi.Berdasarkan hasil hasil analisis linear berganda bahwa citra merek, harga dan promosi berpengaruh positif dan signifikan terhadap keputusan pembelian mie instan merek indomie di minimarket indomart kecamatan banjarsari kota surakarta.
Analisis Brand Awareness Iklan Mie Sedaap dengan Choi Siwon Sebagai Celebrity Endorser Muhammad Khoiruman; Ambar Wariati
BHIRAWA Vol 5, No 1 (2020): Desember
Publisher : STIE AUB Surakarta

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Abstract

Pertimbangan yang harus dilakukan oleh pemasar dalam memilih endoser suatu produk produk lain menjadi dasar dari penelitian ini. Penelitian ini bertujuan untuk mengetahui pengaruh atribut (kinerja) endorser terhadap kesadaran merek Choi Siwon dalam iklan Mie Sedaap. Penelitian ini merupakan penelitian survey dengan jumlah sampel keseluruhan sebanyak 132 responden. Teknik pengambilan sampel yang digunakan adalah purposive sampling. Instrumen pengumpulan data berupa kuesioner dan alat analisis yang digunakan regresi linier berganda. Berdasarkan hasil penelitian dapat disimpulkan bahwa terdapat hubungan yang signifikan antara dimensi Credibility Celebrity, Celebrity dan Celebrity Suitability Attractivenes secara simultan terhadap Brand awareness masyarakat yang melihat iklan Iklan Mie Sedaap versi Choi Siwon. Kredibilitas dimensil selebriti memiliki pengaruh paling besar terhadap kesadaran merek masyarakat.Kata Kunci: Kredibilitas Selebriti, Kesesuaian Daya Tarik Selebriti dan Selebriti, dan Kesadaran Merek

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