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Jurnal Social Economic of Agriculture
Published by Universitas Tanjungpura
ISSN : 22523820     EISSN : 25793268     DOI : -
Core Subject : Economy, Agriculture, Social,
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Environmental Science Social Sciences
Jurnal Social Economic of Agriculture (SEA) is a peer-reviewed journal in social and economic agriculture fields that are published by Agribusiness Department, Agriculture Faculty, Tanjungpura University. SEA is first published in April 2012. The scope of the article in the SEA journal focuses on the study of agriculture economics, natural resources and environmental economics, agribusiness, agricultural development economics, and rural development. SEA is published twice every year in June and December
Arjuna Subject : Ilmu Pertanian dan Biologi (Semua) - Holtikultura
Articles 5 Documents
 1 
Search results for , issue "Vol 13, No 1 (2024): June" : 5 Documents clear
Analysis of Indigenious Vegetation Diversity in Urban Area of Bekasi Regency Hakim, Dani Lukman; Adji, Riyanto; Satwhikawara, Rachmi
Jurnal Social Economic of Agriculture Vol 13, No 1 (2024): June
Publisher : Agribusiness Department, Agriculture Faculty, Tanjungpura University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/jsea.v13i1.75756

Abstract

 The primary role of vegetation is to provide structural support for the surrounding ecosystem, while also contributing to the visual appeal of the road environment. The presence of Green Open Space (GOS) as a venue for sustaining the urban environment is inherently essential, owing to its substantial capacity to enhance both the qualitative and quantitative aspects of urban living. This study aimed to analyze the indigenous vegetation well-suited for developing GOS along road routes within the urban center of Bekasi Regency. The study utilizes a multi-faceted approach, including field surveys, and historical data comparison, to offer a comprehensive analysis of spatial and temporal variations in vegetation diversity. The analysis of vegetation diversity involved the quantification of canopy density, dominance frequency, important/historical value, function in landscape design, and habitat profile analysis of vertical and horizontal structures. These measurements collectively provided an assessment of the state of local vegetation that is being inventoried. The vegetation in Bekasi Regency, within both GOS and urban residential areas, generally meets satisfactory standards in supporting ecological functions. However, in specific residential locations, there remains a lack of diversity in local and rare vegetation. In summary, the study underscores the pressing demand for comprehensive conservation approaches that effectively harmonize development initiatives with the protection of indigenous biodiversity. The results of this study offer a pivotal asset for policymakers and environmental planners in crafting sustainable development strategies for Bekasi Regency.
Analysis of the Determining Factors of Generation Z's Interest in Working in the Agricultural Sector in Bima Regency Awaludin, Muhammad; Maryam, ST; Fadliyanti, Luluk
Jurnal Social Economic of Agriculture Vol 13, No 1 (2024): June
Publisher : Agribusiness Department, Agriculture Faculty, Tanjungpura University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/jsea.v13i1.79056

Abstract

This research is motivated by the phenomenon of the high interest of generation Z in Bima Regency in choosing to work in the agricultural sector. This research aims to analyze the influence of various factors, such as family economic conditions, environment, personality, motivation, and farming experience, on Generation Z's interest in choosing to work in the agricultural sector in the Bima Regency area. The type of research used is quantitative-descriptive. The population is generation Z, aged 15"“24 years, who work as farmers or in the agricultural sector in six sub-districts in Bima Regency, namely Lambu, Monta, Wera, Langgudu, Belo, and Sape, with a total sample of 322 respondents. Primary data collection was carried out through interviews, observation, and documentation using questionnaire instruments and Google Forms. The data analysis was carried out using the multiple linear regression method. The results of the analysis show that partially family economic factors, environment, personality, motivation, and farming experience have a positive and significant effect on generation Z's interest in working in the agricultural sector in Bima Regency. Meanwhile, simultaneously, family economic variables, environment, personality, motivation, and farming experience have a positive and significant effect on generation Z's interest in working in the agricultural sector in Bima Regency.
Analysis of Agrotourism Livelihood Assets in Batu City Parlindungan, Soaniton David Stefanus; Riana, Fitria Dina; Andriani, Dwi Retno
Jurnal Social Economic of Agriculture Vol 13, No 1 (2024): June
Publisher : Agribusiness Department, Agriculture Faculty, Tanjungpura University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/jsea.v13i1.75635

Abstract

With the increasing number of tourists visiting Batu City. This continuous increase represents an opportunity for the people of Batu City to develop their tourism sector. Agrotourism is one of the widely implemented tourism concepts in Batu City. Agrotourism is a concept that utilizes agriculture as its main attraction, aiming to provide recreational and educational experiences for tourists. This study aims to assess the development of tourism activities in Agrotourism in Batu City based on livelihood assets. The research utilizes a quantitative method employing the Asset Pentagon diagram. The analysis involves Livelihood Vulnerability Index (LVI) the assets to determine the most vulnerable one, visualized through a pentagon radar diagram. The measurement of livelihood assets includes variables such as human capital, social capital, natural capital, financial capital, and institutional capital. According to the results, the LVI in Desa Wisata Sidomulyo is 0.359, classified as "moderate" vulnerability the LVI in Desa Wisata Pandanrejo is 0.391, classified as "moderate" vulnerability the LVI in Wisata Eduaksi Dadaprejo is 0.266, classified as "low" vulnerability.
The Influence of Crowdedness and Brand Experience to Increase the Customer Loyalty in a Spicy Noodle Restaurant Rahma, Tazkiyah Hasti Paramita; Setiawan, Budi; Isaskar, Riyanti; Wahyuningtyas, Agustina Shinta Hartati
Jurnal Social Economic of Agriculture Vol 13, No 1 (2024): June
Publisher : Agribusiness Department, Agriculture Faculty, Tanjungpura University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/jsea.v13i1.75400

Abstract

Malang City is known as a tourist and student city that experiences population growth every year causing crowdedness phenomenon in several destinations, one of which is at Mie Gacoan restaurant. Crowdedness is a part of environmental psychology that can influence customers to buy and visit the restaurant in the future. Brand experience is another component that can influence customer loyalty in the long term, because loyalty is often considered a behavior that is reflected by customers and is considered a form of a way to maintain the existence of a restaurant and achieve a competitive advantage. This research aims to find out how crowding and brand experience influence brand image to increase customer loyalty through word of mouth. The respondents for this research were 250 people using purposive sampling and using a questionnaire. The method used is partial least squares "“ structural equation modeling (PLS-SEM). The results show that crowding has a positive and significant effect on brand image, brand experience has a positive and significant effect on brand image and word of mouth, brand image has a positive and significant effect on word of mouth, and word of mouth has a positive and significant effect on customer loyalty.
Analysis of Factors that Influence Consumer Satisfaction in Zest Chicken Restaurant Sumenep Rahman, Sindi Arista; Muhaimin, Abdul Wahib; Toiba, Hery
Jurnal Social Economic of Agriculture Vol 13, No 1 (2024): June
Publisher : Agribusiness Department, Agriculture Faculty, Tanjungpura University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/jsea.v13i1.71480

Abstract

The rapid growth in the number of fast food restaurants in Sumenep City has resulted in a high level of competition so that every restaurant needs to create consumer satisfaction both from product and service elements. This research aims to analyze the factors that contribute to consumer purchasing decisions and analyze consumer satisfaction with the performance of the Zest Chicken-Geprek Lek Djo Restaurant, Sumenep City. The research location was carried out purposively and the sample method used was Accidental Sampling, totaling 100 people. The data used in this research are primary data and secondary data. The data analysis method uses Factor Analysis, Importance Performance Analysis (IPA) and Customer Satisfaction Index (CSI). The research results show that there are four factors formed consisting of 18 attributes. Two attributes that are not included in the formation of factors are Help to Help Choose Products and Individual Attention. Overall the level of consumer satisfaction with restaurant performance is categorized as satisfied because the CSI value is 75.20%. However, the attributes that need to be prioritized in improving performance are the attributes in the first quadrant, namely speed of presenting products, comfortable operating hours, greetings and thanks by the waiter. The implications of this research are that restaurants can improve service attributes, namely the friendliness of employees in Quadrant I and add employees

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