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INDONESIA
Jurnal Social Economic of Agriculture
Published by Universitas Tanjungpura
ISSN : 22523820     EISSN : 25793268     DOI : -
Core Subject : Economy, Agriculture, Social,
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Environmental Science Social Sciences
Jurnal Social Economic of Agriculture (SEA) is a peer-reviewed journal in social and economic agriculture fields that are published by Agribusiness Department, Agriculture Faculty, Tanjungpura University. SEA is first published in April 2012. The scope of the article in the SEA journal focuses on the study of agriculture economics, natural resources and environmental economics, agribusiness, agricultural development economics, and rural development. SEA is published twice every year in June and December
Arjuna Subject : Ilmu Pertanian dan Biologi (Semua) - Holtikultura
Articles 8 Documents
 1 
Search results for , issue "Vol 14, No 1 (2025): June" : 8 Documents clear
Customer Decision to Visit Agrotourism Farms in Kalimantan Barat Dolorosa, Eva; Suharyani, Anita; Sawerah, Siti; Kurniati, Dewi
Jurnal Social Economic of Agriculture Vol 14, No 1 (2025): June
Publisher : Agribusiness Department, Agriculture Faculty, Tanjungpura University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/jsea.v14i1.89440

Abstract

The agriculture and tourism sectors are the country's major economic contributors. The growing intersection between agriculture and tourism presents a unique opportunity to enhance rural development and sustainability. Traditional farming is facing numerous challenges. These include fluctuating market prices, climate change and the pressures of urbanization. In this context, it is clear that agrotourism offers farmers a way to diversify their income stream and increase their resilience. This study provides a comprehensive analysis of the consumer decision-making and the factors that influence consumers to visit agrotourism. This study aims to describe the characteristics of agrotourism consumers and analyze the factors that influence customers' decisions to visit agrotourism farms. We surveyed 182 respondents in Kubu Raya, Sintang, and Singkawang City. The results showed a number of factors formed from several variables that influence consumer decisions to visit agritourism, namely Social, internal, psychological and motivation factors.    
Transformasi Narapidana melalui Kewirausahaan Agribisnis: Membangun Keberlanjutan Usaha dan Mengurangi Residivisme Fernando, Agus
Jurnal Social Economic of Agriculture Vol 14, No 1 (2025): June
Publisher : Agribusiness Department, Agriculture Faculty, Tanjungpura University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/jsea.v14i1.89145

Abstract

This study is based on capacity-building theory, a key component of change theory, which emphasizes the importance of developing individual and organizational capacity to achieve sustainable change. In the context of correctional institutions (LAPAS), this theory helps explain how empowerment programs can improve inmates' ability to prepare for life after their sentence, with the aim of reducing recidivism through sustainable entrepreneurial skills. This study focuses on evaluating the impact of an agricultural entrepreneurship promotion program in Class IIA Cikarang Correctional Facility (LAPAS) on business sustainability and recidivism rates. The study used partial least squares structural equation modeling (PLS-SEM) to develop two analytical models. Model 1 covers all respondents, while Model 2 covers inmates with no entrepreneurial experience or training. The main variables in this study include technical skills, entrepreneurial skills, social support, education and knowledge, motivation, business sustainability, and recidivism rates. The results of Model 1 show that technical skills, entrepreneurial skills, social support, and education have a positive impact on business sustainability, which contributes to reducing recidivism rates. Motivations and attitudes affect enterprise sustainability but have no direct effect on recidivism rates. Model 2 shows that technical skills and business sustainability significantly reduce recidivism rates, while entrepreneurial skills and social support act as mediators. The study concludes that agricultural business programs are very important for the economic sustainability and reduction of recidivism rates of prisoners after release, and recommends more intensive agricultural training and improved social support.
Aktivitas Pemasaran Media Sosial dan Word Of Mouth Terhadap Keputusan Pembelian Konsumen pada Produk Umkm Roti dan Kue di Kabupaten Landak Sopiana, Mika; Kurniati, Dewi; Suyatno, Adi
Jurnal Social Economic of Agriculture Vol 14, No 1 (2025): June
Publisher : Agribusiness Department, Agriculture Faculty, Tanjungpura University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/jsea.v14i1.89475

Abstract

With the development of information technology, akery and cake MSMEs are encouraged to adapt to social media as a marketing medium and increase word of mouth. The purpose of this study is to measure social media marketing activities and word of mouth in influencing purchasing decisions for bakery and cake MSME products. A descriptive approach was used in describing the data and research findings. Structural Equation Modeling analysis was used to measure the relationship between social media and word of mouth variables with 120 respondents who visited bakery and cake MSMEs. The results showed a significant relationship between social media marketing activities and word of mouth on purchasing decisions for bakery and cake MSME products in Landak Regency. Social media plays an important role in disseminating visual content to attract customer attention, while word of mouth occurs naturally by consumers in direct interaction with their family, friends and family regarding their experiences after buying. The findings provide important implications for MSME marketing strategies, indicating the need for greater focus on optimising marketing through social media and not neglecting word of mouth to increase consumer appeal and trust.
Market Demand and Availability of Chrysanthemum Cut Flowers at the Farmer Level in Tutur Subdistrict Alfiani, Fina; Soedarto, Teguh; Atasa, Dita; Yektiningsih, Endang
Jurnal Social Economic of Agriculture Vol 14, No 1 (2025): June
Publisher : Agribusiness Department, Agriculture Faculty, Tanjungpura University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/jsea.v14i1.94738

Abstract

Tutur District is the center of chrysanthemum cut flower production in East Java, but there is a discrepancy between the quality of production and market demand. The purpose of this study is to analyze the suitability of the quality of cut chrysanthemum flowers with market desires and determine the price equilibrium point and the number of demand-supply. The method used was quantitative descriptive, with primary data collection through questionnaires and interviews with 56 farmers and 6 chrysanthemum collectors. Data analysis was carried out using gap analysis and market balance analysis through simple linear regression. The results of the study show qualities such as the rate of damage, the rate of bloom and the number of florets still show gaps. The equilibrium point for the price of standard type chrysanthemums is IDR 1,145/stalk with a total of 227,730 stalks, and for the spray type is IDR 1,041/stalk with a total of 441,129 stalks. Farmers tend to sell below the equilibrium price so that there is an excess supply. The quality of chrysanthemums is relatively good but does not fully meet market standards. Policy recommendations include improving farmers' technical skills, providing superior varieties, and timing of harvests to align with peak market demand.
Hubungan Karakteristik Sosiodemografi Terhadap Pendapatan Usahatani Lada Di Kabupaten Bengkayang Alberto, Japo; Suyatno, Adi; Kusrini, Novira
Jurnal Social Economic of Agriculture Vol 14, No 1 (2025): June
Publisher : Agribusiness Department, Agriculture Faculty, Tanjungpura University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/jsea.v14i1.90280

Abstract

The income of pepper farming is significantly influenced by various aspects, including sociodemographic factors. This study aims to analyze the relationship between sociodemographic characteristics and pepper farming income in Bengkayang Regency. The collected data were processed and analyzed using the Spearman Rank correlation test. The results of the study indicate that sociodemographic characteristics such as education level, experience, and land area have a significant relationship with pepper farming income in Bengkayang Regency, with land area being the most dominant factor. On the other hand, age and gender did not show a significant influence.
Hubungan Karakteristik Petani dengan Pengeluaran Konsumsi Pangan Rumah Tangga Petani di Sekitar Perkebunan Kelapa Sawit Wahyuni, Linda
Jurnal Social Economic of Agriculture Vol 14, No 1 (2025): June
Publisher : Agribusiness Department, Agriculture Faculty, Tanjungpura University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/jsea.v14i1.90199

Abstract

Pengeluaran konsumsi pangan rumah tangga merupakan aspek penting yang mencerminkan kesejahteraan rumah tangga petani. Penelitian ini bertujuan untuk menganalisis hubungan antara karakteristik petani, seperti usia, tingkat pendidikan, ukuran keluarga, dan luas lahan, dengan pengeluaran konsumsi pangan rumah tangga di sekitar perkebunan kelapa sawit. Metode analisis data yang digunakan adalah Spearman Rank Correlation dan teknik penskalaan data deskriptif. Karakteristik petani seperti tingkat pendidikan dan ukuran keluarga memiliki hubungan positif yang signifikan dengan pengeluaran konsumsi pangan, sedangkan luas lahan menunjukkan hubungan negatif yang signifikan, karena petani dengan luas lahan yang lebih luas cenderung memenuhi kebutuhan pangan secara mandiri. Usia tidak memiliki pengaruh yang signifikan terhadap pengeluaran konsumsi makanan rumah tangga.
Analysis of the Influence of Brand Image and Online Promotion on the Purchase Decision of Kopi Kenangan Products by Generation Z at Kopi Kenangan Sulawesi Surabaya Ramadhan, Akmal Nugraha; Setyadi, Taufik; Rizkiyah, Noor
Jurnal Social Economic of Agriculture Vol 14, No 1 (2025): June
Publisher : Agribusiness Department, Agriculture Faculty, Tanjungpura University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/jsea.v14i1.94674

Abstract

This study investigates the impact of brand image and online promotion on the purchasing decisions of Generation Z consumers at the Kopi Kenangan branch located in Sulawesi, Surabaya. Utilizing a quantitative research approach, data were collected from 100 respondents aged 20"“27 years through purposive sampling. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with the assistance of WarpPLS 7.0 software. The findings reveal that both brand image and online promotion exert a significant and positive influence on consumer purchase decisions. Online promotion demonstrates a greater effect, underscoring its relevance in engaging digitally active consumers. These results imply the necessity for firms to enhance digital marketing strategies and cultivate a strong brand image to effectively influence Generation Z's purchasing behavior.
The Impact of Skills Training and Access to Financial Services on the Development of Young Farmers' Entrepreneurial Capacity in Pucanglaban District Putri, Apria Yuvitar Devani; Winarno, Sri Tjondro; Setiawan, Risqi Firdaus
Jurnal Social Economic of Agriculture Vol 14, No 1 (2025): June
Publisher : Agribusiness Department, Agriculture Faculty, Tanjungpura University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/jsea.v14i1.94968

Abstract

A sharp decline of 7.45% in the number of farmers occurred over the decade from 2013 to 2023, accompanied by slowing regeneration among young farmers. In response to this challenge, the Ministry of Agriculture collaborated with the International Fund for Agricultural Development (IFAD) to initiate the Youth Entrepreneurship and Employment Support Services (YESS) Program, aimed at fostering agricultural regeneration by enhancing youth entrepreneurship capacity in the agricultural sector. This study analyzes the influence of skills training and financial service access on the entrepreneurial capacity of young farmers in the YESS Program. The research sample was determined using cluster random sampling, involving 79 young farmers in Pucanglaban District, with data collected through questionnaires during January-February 2025. Employing a descriptive quantitative method, the study applied Structural Equation Modeling (SEM) using WarpPLS 8.0. The results indicate that skills training and financial service access have a positive and significant impact on young farmers' entrepreneurial capacity. This study reinforces the importance of providing skills training and financial access to young farmers as a strategy to promote youth agripreneurship .

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