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INDONESIA
Kajian Ilmiah Mahasiswa Manajemen
Published by Universitas Katolik Widya Mandala Surabaya
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Arjuna Subject : -
Articles 122 Documents
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PERSONALIZED MARKETING SEBAGAI UPAYA MENCIPTAKAN KEUNGGULAN BERSAING PERUSAHAAN Santoso, Okky Chandra
Kajian Ilmiah Mahasiswa Manajemen Vol 2, No 2 (2013)
Publisher : Kajian Ilmiah Mahasiswa Manajemen

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Abstract

The rapid growth in the business and increasingly tight competition, demanding the company to be competitive with other similar companies. One of them is through personalized marketing. Personalized marketing is a strategy of CRM (Customer Relationship Management) that is based on a personal characteristic of the measuring point of the customer interaction brand with customers. The goal is to increase customer loyalty and ultimately also affect sales. Therefore authors interested in writing more about the implementation of the strategy of personalized marketing in creating competitive advantage for the company. There are a few main reasons why companies do personalization products, namely: 1) allows companies to increase request.; 2) allows companies to get a surplus of infra marginal customers.; 3) Create brand identity; 4) a wide range of customer benefits requirements satisfy their needs and their expectations. Personalization and customization can be a source of competitive advantage for companies especially in increasing relationship marketing to achieve Customer loyalty. The challenge faced by the company in marketing customization factor is a price. The production process of customization can result in high production costs.
PENGGUNAAN FACEBOOK SEBAGAI MEDIA PEMASARAN ONLINE CAHYONO, DARMAWAN BUDI
Kajian Ilmiah Mahasiswa Manajemen Vol 2, No 2 (2013)
Publisher : Kajian Ilmiah Mahasiswa Manajemen

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Abstract

Businessmen claimed to be easier to market its products through facebook as the first target of this business is known, making it easy to communicate with. Facebook marketing is not just a matter of promotion but there is a lot of value contained in it. The purpose of Facebook marketing is to build community, to create a series of connected, creating communication, credibility, sell, mendaangkan visitors. There are four advantages in doing Facebook marketing activities, namely: the cost of a cheap promotion, making friends while promotions targeted market, target, and Facebook marketing is suitable for building credibility and branding. Facebook Marketing has the following advantages: the Internet boom, including Facebook most visited website, Facebook provides information, Facebook provides a column to fill a variety of information the wearer, the focus of market segmentation, easily accessible, easy to communicate, there is zero time feedback, always connected, Low budget, high impact, and New wave marketing
ANALISIS FAKTOR INTERNAL DAN EKTERNAL PERUSAHAAN TERHADAP NILAI PERUSAHAAN PADA PERUSAHAAN MANUFAKTUR DI BURSA EFEK INDONESIA ROSY T.W., M. THERESIA
Kajian Ilmiah Mahasiswa Manajemen Vol 2, No 2 (2013)
Publisher : Kajian Ilmiah Mahasiswa Manajemen

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Abstract

Every company should be able to survive by increasing the company’s profits and increase shareholder wealth so as to increase the firm value. Based on previous research there are two factors that affect the firm value internal and external factors. In this study the internal factors are profitability, dividend policy and debt. The external factors are market growth and the inflation rate. The population of this study is manufacturing listed on the stock exchange in 2009 until 2011 with a total sample of 29 manufacturing companies those obtained from www.idx.co.id. To answer the research problem and hypothesis testing with a panel regression method. The results of this study indicate that internal factors consisting of dividend policy and debt have a positive significant effect on the firm value but profitability have no effect on the firm value. The external factor consisting of inflation rate have a negative significant effect on the firm value but market growth have no effect on the firm value.
PENGARUH TINGKAT KESEHATAN BANK TERHADAP PERTUMBUHAN LABA PADA INDUSTRI PERBANKAN YANG TERDAFTAR DI BURSA EFEK INDONESIA Ismanto, Erwinargo
Kajian Ilmiah Mahasiswa Manajemen Vol 2, No 2 (2013)
Publisher : Kajian Ilmiah Mahasiswa Manajemen

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Abstract

This research using the Kruskal-Wallis test to test the presence or absence of the influence of bank soundness to profit growth. This study uses two variables, namely the health of banks and profit growth. Bank soundness variables refer to the provisions of Bank Indonesia through Bank Indonesia Circular Letter No. 6/23/DPNP May 31, 2004 on the evaluation of the bank based on the CAMEL aspect Capital (CAR), Asset (APB and PPAP), Management (ROA), Earning (ROA) and Liquidity (LDR) and then the bank can be classified according to the criteria of the bank. Meanwhile, earnings growth variables using the model to determine ΔNII repricing of the sample banks. The results using the Kruskal-Wallis test showed that the effect on the health of banks profit growth.
ANALISIS RASIO KEUANGAN DALAM MERENCANAKAN PERTUMBUHAN LABA : PERSPEKTIF TEORI SIGNAL ANDRIANTO PURNOMO WIJAYA, ANDRIANTO PURNOMO WIJAYA ANDRIANTO PURNOMO WIJAYA
Kajian Ilmiah Mahasiswa Manajemen Vol 2, No 2 (2013)
Publisher : Kajian Ilmiah Mahasiswa Manajemen

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Abstract

This study aimed to examine the effect of financial ratio analysis consisting of the liquidity ratio, solvability ratios, activity ratios, profitability ratios and earnings growth as well as to examine the role of financial ratios in planning for future earnings growth. This study uses secondary data the number of samples used is 110 companies included in the manufacturing, agriculture, mining, and trade are listed on the Indonesia Stock Exchange and profit growth from 2009 to 2010. Other secondary sources of data in the form of its 12 sub-sectors of the industry that have the financial statements starting from the year 1991 to 2010. Results of this study indicate that financial ratios significant effect on earnings growth, however, these ratios are not able to predict the exact profit growth in the future. In the perspective of signaling theory, earnings growth cannot be captured by the market as a signal in the assessment of the future prospects of the company.
PENGARUH WORD OF MOUTH TERHADAP BRAND LOYALTY MELALUI BRAND TRUST DAN CUSTOMER SATISFACTION PADA MASKAPAI PENERBANGAN LOW COST CARRIER Harisky, Martinus Shon
Kajian Ilmiah Mahasiswa Manajemen Vol 2, No 2 (2013)
Publisher : Kajian Ilmiah Mahasiswa Manajemen

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Abstract

The low cost carrier is the controversial airlines because the airlines applied lower price but the airlines incident higher than regulary airlines. The purpose of this research is to identify the influence of WOM towards customer satisfaction and brand trust, to identify the influences of customer satisfaction and brand trust towards brand loyalty. The number of samples are 150 samples, but there are two sample with outlier, so the samples is used 148 samples. The data analysis technique ia structural equation model. The research showing that WOM have impact towards customer satisfaction and brand trust, customer satisfaction and brand trust have impact towards brand loyalty. Customer satisfaction and brand trust able to mediate the influences WOM towards brand loyalty.
PENGARUH KESEJAHTERAAN KARYAWAN TERHADAP KOMITMEN ORGANISASIONAL YANG DIMODERASI OLEH WLOC (KONTROL KERJA) PADA CV. KEMBANG JAYA Chandra, Yonathan Agung
Kajian Ilmiah Mahasiswa Manajemen Vol 2, No 2 (2013)
Publisher : Kajian Ilmiah Mahasiswa Manajemen

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Abstract

Welfare is required by employees within a company, that the welfare of the employees are fulfilled will motivate employees in a work, it will eventually affect the performance levels of the employee. Commitment to employees can be seen from the level of well-being of employees, the higher the level of well-being of employees getting high is also the employee's commitment to the company. WLOC (work locust of control) itself has the meaning or significance of a theory in personality psychology which refers to the extent to which individuals believe that individuals can control events that affect the individual. To that end, the study will provide a more in-depth study of the influence of organizational commitment on employee well-being and control work (WLOC) as moderator. In this study used is the conclusive research on the study of experimental or causal research. Sampling-taking techniques used are non probability sampling. The type of method used is the purposive sampling. The sample used was 150 employees of PT Kembang Jaya. Data were collected using a questionnaire. Analytical techniques used were linear regression analysis by using the SPSS program help moderators. The results of this analysis indicate that the welfare of the employees as positive and significant effect on organizational commitment in PT Kembang Jaya. It also found that the controls work (WLOC) as a moderator can strengthen the relationship between the welfare of employees with organizational commitment in PT Kembang Jaya.
PENGARUH JOB ENRICHMENT TERHADAP MOTIVASI, KEPUASAN KERJA DAN KOMITMEN ORGANISASIONAL PADA PT. NUTRIFOOD INDONESIA SURABAYA Ongkowidjojo, Andreas
Kajian Ilmiah Mahasiswa Manajemen Vol 2, No 2 (2013)
Publisher : Kajian Ilmiah Mahasiswa Manajemen

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Abstract

Motivation can be improved through various ways, among others is how to give job enrichment on his employees. Job enrichment could also improve satisfaction and commitment to the company. By giving enough responsibility on employees, the employees will feel more satisfied because his work gained recognition. Job enrichment gave some advantage as more employees feel satisfied customers are satisfied with the ministry, reduce employment, employee beyond capacity and reducing the errors committed employees. reduce the work of employees who exceed the capacity, and reduce employee error. This research aims to examine the influence of job's of motivation, job satisfaction and organizational commitment on employee PT. Nutrifood Indonesia Surabaya. In this research that is worn is research conclusive in the study of experimental or causal research. The sampling techniques used is non probability of sampling. A kind of methods used is purposive of sampling. The sample used amounted to 106 employees of PT. Nutrifood Indonesia Surabaya. Data collected by using a questionnaire. Analytical techniques used are simple linear regression analysis with the help of the program SPSS. The results of this analysis indicate that the job's influence positively and significantly to employee motivation, job satisfaction and organizational commitment.
BENEFIT PROGRAM LOYALITAS DALAM RETAIL ONLINE PERLITA, LIVIANI
Kajian Ilmiah Mahasiswa Manajemen Vol 2, No 3 (2013)
Publisher : Kajian Ilmiah Mahasiswa Manajemen

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Abstract

Many online retailers on the internet requires each retailer to have a loyalty program. Benefits this program for retailer and customer are they can build a long relationship. This program is undertaken to improve customer loyalty in the long-term. But needed adequate planning to choose the type of loyalty program to be conducted so it looks attractive for customers and they prefer to choose this retail than others.Loyalty program is one of the types of programs that could be considered by online retailers to enhance their long-term customer loyalty. There are various benefits that can be obtained with a customer loyalty program like: social benefit, confidence benefit, ekonomic benefit, dan treatment benefit.
IN STORE PROMOTION DALAM MENINGKATKAN IMPULSE BUYING KUSTANTO, RENALIZE
Kajian Ilmiah Mahasiswa Manajemen Vol 2, No 3 (2013)
Publisher : Kajian Ilmiah Mahasiswa Manajemen

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Abstract

Lately a lot in-store promotion strategy is used by the retailers and manufacturing companies. This can be seen with the growing number of advertisements that are created through the display store either in the form of banner ads, point of purchase, a poster tacked on a rack inside the store, ads affixed to the shopping cart, even ad impressions through the videos in the store. Advertising or promotion of the retailer or supplier in-store is a direct appeal to remind consumers of a particular product. The purpose of this paper is as follows: 1) to know the implementation of in-store promotion; and 2) to know how in-store promotion can increase consumer purchases in retail stores. Application of the in-store promotion conducted by the Hypermarkets are as follows: 1) Promotion sales (Sales Promotion); 2) Display the store (Store Display); and 3) the sale of Individual (Personal Selling). Research Abratt and Goodey (1990) concluded that the stimulus was responsible for unplanned purchases were mostly due to the in-store promotion. In-store promotion should be concerned with aspects of targetability (the ability to reach a target market segment with the right ingredients) and positionability (the ability to deliver the right message at the right time).

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