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INDONESIA
Jurnal Ekonomi dan Kewirausahaan
Published by Universitas Slamet Riyadi
ISSN : 1412193X     EISSN : 26544016     DOI : 10.33061
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Human Resource and Development Marketing Management Financial Management Operation Management Strategic Management Entrepreneurial and SMEs
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 844 Documents
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PENGARUH EXPERIENTIAL MARKETING TERHADAP MINAT BERKUNJUNG ULANG DENGAN KEPUASAN PENGUNJUNG SEBAGAI VARIABEL MEDIASI (Survei pada Pengunjung Taman Pelangi Jurug Surakarta) Yeni Yulfi Tastri; Marjam Desma Rahadhini; Rahayu Triastity
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol. 19 No. 1 (2019): Jurnal Ekonomi dan Kewirausahaan : March
Publisher : Universitas Slamet Riyadi

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Abstract

The purpose of this study is to analyze the significance effect of experiential marketing on visitor satisfaction, analyze the significance effect of visitor satisfaction on intention to revisit, analyze the significance of experiential marketing on intention to revisit, and analyze the visitor satisfaction mediates effect of experiential marketing on intention to revisit. The data used are quantitative and qualitative data. Data sources use primary and secondary data. The population in study were all unknown numbers of visitors to the Taman Pelangi. The sampling technique using the accidental sampling technique was 100 respondents. Data collection techniques with questionnaires, literature studies, and observatios. Data analysis techniques used are classic assumption test, descriptive analysis, t tes, f test, coefficient of determination, and sobel test. The results of the study indicate that experiential marketing has an effect on visitor satisfaction, visitor satisfaction has an effect on intention to revisit, experiential marketing has an effect on revisit to intention, visitor satisfaction mediated effect of experiential marketing on intention to revisit.
ANALISIS SISTEM ANTRIAN DAN OPTIMALISASI PELAYANAN (Studi Kasus pada Badan Penyelenggara Jaminan Sosial Ketenagakerjaan Surakarta) Eva Nur Safitri; Amin Wahyudi; Erni Widajanti
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol. 19 No. 1 (2019): Jurnal Ekonomi dan Kewirausahaan : March
Publisher : Universitas Slamet Riyadi

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Abstract

The purpose of this study was to analyze the model and characteristics of the queue system and analyze service optimization throught queue analysis in the employment service process at BPJS Ketenagakerjaan Surakarta. The type of data used is quantitative data and qualitative data. Data sources used are primary data and secondary data. The population in this study were BPJS Ketenagakerjaan Surakarta customers who came and queued to get service. The sampling technique uses non probability sampling techniques by using paul leddy formula as manis as 100 customers. Data analysis technique use queuing model formula, software microsoft exel, sosftware SPSS 21, and software QM for windows. The results of the study show that the queuing model that is applied in the service process of document inspection and service stages uses the M/M/S model. Queue characteristic in the service process have a random arrival pattern and FIFO queue discipline so that customers who come first will be served first. The result of the analysis of the queuing system indicate that there is a nedd to add customer service to the first stage of service facilities namely the document checking stage because the results of the queuing system analysis result show a negative value while in the second stage of service proces namely the service stage shows that the services performed are optimal.
PENGARUH GOOD CORPORATE GOVERNANCE TERHADAP NILAI PERUSAHAAN DENGAN RETURN ON ASSETS SEBAGAI VARIABEL MODERASI (Studi Kasus pada Perusahaan Manufaktur Sub Sektor Industri di BEI Tahun 2015 – 2017) Ummi Kultsum; Untung Sriwidodo; Suprihatmi Sri Wardiningsih
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol. 19 No. 1 (2019): Jurnal Ekonomi dan Kewirausahaan : March
Publisher : Universitas Slamet Riyadi

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Abstract

The purpose of this study was to analyse the significance of the effect of good corporate governance on firm value with return on assets as a moderating variable in manufacturing companies in the industrial sub sectors in the Indonesian Stock Exchange period 2015 - 2017. The population in this study are all companies manufacturing industrial sub sectors that have been listed or listed on the Indonesian Stock Exchange in a period 2015 - 2017 of 44 companies. The numbers of samples used was 12 companies, with the sampling technique using purposive sampling. Data collection techniques using documentation studies. Data analysis techniques used are classic assumption test, multiple linear regression analysis,t test, f test, coefficient of determination and absolute difference test. The results of study show that good corporate governance has a significant effect on the companies value of manufacturing sub industry companies. Return on assets does not have a significant effects on the companies value of manufacturing industry sub sector. Return on assets moderates the effects of good corporate governance on the companies value of manufacturing in the industrial sub sector.
ANALISIS PENGARUH KUALITAS LAYANAN DAN PERCEIVED VALUE TERHADAP LOYALITAS PELANGGAN DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL MEDIASI Tita Ria Adi; Marjam Desma Rahadhini; Edi Wibowo
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol. 19 No. 4 (2019): Jurnal Ekonomi dan Kewirausahaan : December
Publisher : Universitas Slamet Riyadi

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Abstract

The purpose of this study was to analyze the effect of service quality and perceived value on customer satisfaction, analyze the effect of service quality, perceived value and customer satisfaction on customer loyalty, analyze customer satisfaction in mediating the effect of service quality and perceived value on customer loyalty. This research is a survey. The population is Surakarta Playground Café customers. The research sample of 100 people with purposive sampling technique. Data collection techniques used questionnaires, observation and literature study. Data analysis techniques used multiple linear regression analysis and Sobel test. The results showed that service quality has an effect on customer satisfaction. Perceived value affects customer satisfaction. Service quality affects on customer loyalty. Perceived value affects on customer loyalty. The customer satisfaction affects customer loyalty. Service quality affects customer loyalty with customer satisfaction as a mediating variable. Perceived value affects customer loyalty with customer satisfaction as a mediating variable.
ANALISIS PENGENDALIAN PERSEDIAAN TEPUNG TERIGU DAN GULA PASIR MENGGUNAKAN METODE ECONOMIC ORDER QUANTITY PADA ANEKA SARI BAKERY DI KARANGPANDAN Bagus Ardyan Waskitanto; Amin Wahyudi; Sunarso Sunarso
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol. 19 No. 4 (2019): Jurnal Ekonomi dan Kewirausahaan : December
Publisher : Universitas Slamet Riyadi

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Abstract

The purpose of this study is to analyze the efficiency of controlling raw material inventories using the Economic Order Quantity method compared to the conventional methods of the company today. Raw materials are important in the production process, therefore the company must have sufficient raw material supplies to support production activities. If the supply of raw materials owned is lacking, the production process will be hampered. The inhibition of the production process will affect the amount of output produced. If the output results cannot meet consumer demand, the amount of profits the company will receive will also decrease, even the company's trust will also decrease. Aneka Sari Bakery is a company engaged in the food industry. In food industry companies, the production process is an activity that is very important for the survival of the company. Inventory is one of the things that must be considered in a production process because it directly affects the smoothness of the production process.
KUALITAS KEPEMIMPINAN, KOMUNIKASI, DAN MOTIVASI TERHADAP KINERJA KARYAWAN PT VINSA MANDIRA UTAMA SUKOHARJO Erma Ayuningtyas; Sri Hartono; Eny Kustiyah
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol. 19 No. 4 (2019): Jurnal Ekonomi dan Kewirausahaan : December
Publisher : Universitas Slamet Riyadi

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Abstract

This study aims to determine and describe the influence of leadership quality, communication and motivation simultaneously or persially on the performance of employees of PT Vinsa Mandira Utama Sukoharjo. This research uses quantitative descriptive. The number of samples used was 65 respondents. The sampling method uses accidental sampling. The questionnaire is used for sampling. The data analysis technique used is statistical analysis, using SPSS version 22, with quantitative analysis which includes validity and reliability tests, classic assumption tests, multiple linear regression analysis, hypothesis testing with F test and t test and coefficient of determination. The results of this F test indicate that the quality of leadership, communication and motivation simultaneously and significantly influence the performance of employees of PT Vinsa Mandira Utama Sukoharjo. T test results indicate that the quality of leadership and communication has a positive and significant effect on performance while motivation has a negative and not significant effect on the performance of employees of PT Vinsa Mandira Utama. The coefficient of determination shows that leadership, communication and motivation variables have a 55% influence on the performance of employees of PT Vinsa Mandira Utama Sukoharjo.
ANALISIS PENGARUH CITRA PERUSAHAAN, PERATURAN PEMERINTAH, HARGA, DAN KUALITAS PRODUK TERHADAP UPAYA MEMBENTUK PERSEPSI MASYARAKAT TENTANG PRODUK RAMAH LINGKUNGAN (Studi pada Masyarakat di Sukoharjo) Erni Widiastuti
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol. 19 No. 4 (2019): Jurnal Ekonomi dan Kewirausahaan : December
Publisher : Universitas Slamet Riyadi

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Abstract

The purpose of this study is to determine and measure the influence of company image, environmental regulations, price and product quality both partially and simultaneously on efforts to shape public perceptions about environmentally friendly products. The hypotheses in this study are: It is suspected that the company's image, environmental regulations, product prices and quality have a significant effect both partially and simultaneously on efforts to shape public perceptions about environmentally friendly products. The data needed in this study are primary data obtained by the questionnaire method of a sample of 100 respondents. Data analysis used in this research is multiple linear regression test, t test, F test and coefficient of determination test. The results of data analysis in this study can be concluded that the company's image, environmental regulations, product prices and quality have a significant positive effect both partially and simultaneously on efforts to shape public perceptions about environmentally friendly products. Judging from the magnitude of the coefficient of determination (adjusted R square) which has a positive value of 0,827, it shows that people's perceptions about environmentally friendly products are explained by variables of company image, environmental regulations, and price and product quality by 82,7% and the rest by 17,3% represents other free variations that were not observed in this study.
PENGARUH PERPUTARAN KAS, PERPUTARAN PIUTANG, DAN PERPUTARAN PERSEDIAAN TERHADAP PROFITABILITAS PADA PERUSAHAAN TEXTILE DAN GARMENT DI BURSA EFEK INDONESIA PERIODE 2015 – 2018 Surya Putri Ambarsari; Suprihatmi Sri Wardiningsih; Setyaningsih Sri Utami
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol. 19 No. 4 (2019): Jurnal Ekonomi dan Kewirausahaan : December
Publisher : Universitas Slamet Riyadi

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Abstract

This study aims to determine the effect of cash turnover, accounts receivable turnover, and inventory turnover on profitability (ROA). the type of data used is secondary data taken by the documentation method by accessing the site www.idx.co.id, and the site of each company. Data analysis techniques using the classic assumption test, multiple linear regression, t test, F test, and the coefficient of determination. the results of the research show that cash turnover partially has a significant effect on profitability, whereas accounts receivable turnover and inventory turnover have no significant effect on profitability. Simultaneous cash turnover, accounts receivable turnover, and inventory turnover have no significant effect on profitability.
EFEKTIVITAS KEBIJAKAN KEPEMIMPINAN TERHADAP PRODUKTIVITAS MASYARAKAT (Riset pada Desa Majegan Kecamatan Tulung Kabupaten Klaten Periode Tahun 2016 – 2017) Hendri Pamukas; Mulyanto Mulyanto
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol. 19 No. 4 (2019): Jurnal Ekonomi dan Kewirausahaan : December
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Abstract

This study aims to know, examine and analyze the influence of leadership, communication, commitment and compensation to the productivity of people with motivation and trust as intervening variables in the village Majegan Tulung District Klaten Period Year 2016 – 2017. The data analysis technique used is path analysis, which will be tested by t test, F test and R2 test, Correlations, direct influence and indirect influence and total influence. Data collection techniques using questionaires, researchers took a sample of 50 respondents. T test results show that leadership, commitment and compensation have a significant positive effect on motivation while communication has a negative and insignificant effect on motivation; communication, commitment and compensation have a significant positive effect on trust while leadership has a negative and insignificant effect on trust; leadership, communication, compensation, motivation and trust have a positive and significant effect on productivity while commitment has positive and insignificant effect on productivity. F test results show that leadership, communication, commitment, compensation, motivation and trust together positively and significantly affect the productivity of society. The result of determination coefficient test shows that the value of R square total is 0,987, meaning that productivity variable is explained by leadership, communication, commitment, compensation, motivation and trust equal to 98,7% and the rest equal to 1,3% explained other factor outside research model, variable satisfaction and organizational culture. The result of path analysis shows that the direct path of compensation to Productivity is the most dominant path to productivity directly, hence, to increase productivity directly more effectively the use of compensation variables.
ANALISIS PENGENDALIAN PERSEDIAAN BAHAN BAKU GUNA MEMINIMISASI BIAYA PERSEDIAAN DENGAN METODE MATERIAL REQUIREMENT PLANNING PADA BATIK MAHKOTA LAWEYAN SURAKARTA Kunto Aji; Erni Widajati; Sumaryanto Sumaryanto
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol. 19 No. 4 (2019): Jurnal Ekonomi dan Kewirausahaan : December
Publisher : Universitas Slamet Riyadi

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Abstract

This research is an observation. This type of data uses qualitative data and quantitative data. The data source uses primary data and secondary data. Data collection techniques using study documentation. Data analysis uses descriptive method. Data analysis uses descriptive method. The results showed that the application of the Material Requirement Planning method could play a role in minimizing the cost of raw material inventory in Batik Mahkota Laweyan Surakarta, this is indicated by the total cost of raw material inventory using the Economic Order Quantity (EOQ) technique in 2017 of Rp. 3,513,600.00 and in 2018 amounting to Rp. 6,338,400.00, the total cost of raw material inventory using the 2017 Period Order Quantity (POQ) technique is IDR 94,243,200.00 and in 2018 is IDR 114,481,600.00, the total cost of raw material inventory using the Lot For Lot (LFL) technique in 2017 is IDR 61,028,000.00 and in 2018 amounting to Rp 85,880,000.00, and the total cost of inventories of company method raw materials in 2017 is IDR 96,824,000.00 and in 2018 IDR 95,664,800.00. From this comparison it can be seen that the MRP method in the Economic Order Quantity (EOQ) technique produces a total inventory cost in 2017 of IDR 3,513,600.00 and in 2018 of IDR 6,338,400.00 is the result that can save the cost of raw material inventory by 85%, so hypothesis 2 which states that: "the use of the MRP method can streamline the cost of raw material inventory in Batik Mahkota Laweyan Surakarta can optimize production costs", the truth is proven.

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