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Manajemen Sumber Daya Manusia
Published by Universitas Slamet Riyadi
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Core Subject : Science,
Decision Sciences, Operations Research & Management
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Articles 401 Documents
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PENGARUH KOMUNIKASI MEREK TERHADAP LOYALITAS MEREK MELALUI KEPERCAYAAN MEREK SEBAGAI PEMEDIASI (Survei pada Konsumen Kecap Lombok Gandaria Merah di Luwes Kestalan Surakarta) Rika, Odysiusoctavia; Suddin, Alwi; Widajanti, Erni
JURNAL MANAJEMEN SUMBER DAYA MANUSIA Vol. 13 No. 1 (2019): Manajemen Sumber Daya Manusia
Publisher : Universitas Slamet Riyadi

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Abstract

This study aims to understand the significant influence between: (1) Brand Communication to Brand Loyalty, (2) Brand Communication to Brand Trust, (3) Brand Trust to Brand Loyalty, (4) Brand Communication to Brand Loyalty which mediated by Brand Trust in Lombok Kecaria Gandaria Merah consumers at Luwes Kestalan Surakarta. Sample In this study is Lombok Gandaria Merah consumers at Luwes Kestalan Surakarta as many as 100 people taken randomly. Data collection techniques were carried out using a questionnaire. The technical analysis used is linear regression, t test, F test, direct effect test, indirect effect test, coefficient determination test, path analysis, and sobel test. The results of this study are: (1) Brand Communication has a significant effect on Brand Loyalty, (2) Brand Communication has a significant effect on Brand Trust, (3) Brand Trust has a significant effect on Brand Loyalty, (4) Brand Trust significantly mediates the effect of Brand Communication on Brand Loyalty.
PENGARUH LINGKUNGAN KERJA, KOMPENSASI, DAN KEPUASAN KERJA TERHADAP KOMITMEN KERJA PEGAWAI KONSULTAN DI WILAYAH SOLORAYA Sujudi, Imam
JURNAL MANAJEMEN SUMBER DAYA MANUSIA Vol. 13 No. 1 (2019): Manajemen Sumber Daya Manusia
Publisher : Universitas Slamet Riyadi

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Work commitment to the organization (organizational commitment) is often a very important issue in the world of work, especially the work commitment of consultant staff in committing to completing work in accordance with the agreement set with the employer organization. The purpose of this study was to determine the effect of the work environment, compensation and job satisfaction both partially and simultaneously on the work commitment of consultant staff in the Soloraya Region. The population in this study were all consultant employees in the Soloraya area, which numbered approximately 50 employees, so that the population was less than 100, the authors took samples, where the entire population was used as research samples, then this study used the census method. The method of collecting data using a questionnaire. Test instruments using validity and reliability tests. Data analysis using classical assumption test, multiple linear regression, t test, F test, and determination coefficient. The results showed partially that the work environment, compensation and job satisfaction had a positive and significant effect on the work commitment of the consultant staff in the Soloraya Region. In addition, simultaneously the work environment, compensation and job satisfaction have a positive and significant effect on the work commitment of the Consultant employees in the Soloraya Region. Thus it can be concluded that the work environment, compensation and job satisfaction partially and simultaneously have a positive and significant effect on the work commitment of the Consultant employees in the Soloraya Region.
PERAN MEDIASI KEPUASAN KERJA PADA PENGARUH RETENSI KARYAWAN DAN LOYALITAS KERJA TERHADAP KINERJA KARYAWAN PADA RUMAH SAKIT UMUM MITRA KELUARGA HUSADA Mahardika, Dwi Septian; Suddin, Alwi; Wardiningsih, Suprihatmi Sri
JURNAL MANAJEMEN SUMBER DAYA MANUSIA Vol. 13 No. 1 (2019): Manajemen Sumber Daya Manusia
Publisher : Universitas Slamet Riyadi

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The main element in determining the success or failure of an organization in carrying out various activities to achieve the objectives of various organizational goals is human resources. The success of an activity in an organization is determined by how humans manage it. Basically the goal of each organization is to achieve success in improving employee performance. The population of employees of Mitra Keluarga Husada General Hospital in 2019 was 94 people. Samples taken with census technical as many as 94 people. Conclusions of the research results: (1) The hypothesis states: "There is a significant effect of employee retention on the job satisfaction of the Mitra Keluarga Husada Hospital employees' work" proven true; (2) The hypothesis which states: "there is a significant effect of work loyalty on job satisfaction of employees of Mitra Keluarga Husada Hospital" tested for its validity; (3) The hypothesis which states: "there is a significant effect of employee retention on the performance of employees of Mitra Keluarga Husada Hospital" tested for its validity; (4) The hypothesis that states: "there is a significant effect of work loyalty on the performance of the employees of Mitra Keluarga Husada Hospital" has been verified; (5) The hypothesis that states: "there is a significant effect of job satisfaction on the performance of the employees of Mitra Keluarga Husada Hospital" has been verified; (6) The hypothesis which states: "job satisfaction mediates the effect of employee retention on the performance of employees of Mitra Keluarga Husada Hospital" has been verified; (7) The hypothesis which states: "job satisfaction mediates the effect of work loyalty on the performance of employees of Mitra Keluarga Husada Hospital" is verified.
ANALISIS PENGARUH CITRA MEREK, LABEL HALAL, DAN IKLAN TERHADAP LOYALITAS PELANGGAN PRODUK KOSMETIK HERBAL MORESKIN DI SRAGEN Handayani, Tri; Suseno, Y. Djoko; Widajanti, Erni
JURNAL MANAJEMEN SUMBER DAYA MANUSIA Vol. 13 No. 1 (2019): Manajemen Sumber Daya Manusia
Publisher : Universitas Slamet Riyadi

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The purchase of cosmetic product is a need that must be fulfilled for some women. The existance of cosmetics that have various types, colors, and advantagel in providing function for customers requires the cosmetics industry to further develop production tecnology and develop its marketing strategies to get position on the market. The study aims to determine the effect partially between ; brand image, a halal label and advertising on customer loyalty. The population is archipelago Natural PT consumer in Keadawung sub district Sragen regency in 2019. The sample was take by puposive random samplingbof 100 respondents. Data collection tecniquel use quitionanaires, after that has been tasted using instrument namely validity and reabibility. Classic asummtion test, namely normaly, multicolonearity, heterosdastisity, and autocorrelation. Hyphotesis testing uses multiple linear regression, t test, f test of model accuraly and coeffisient of determinan.The inquiry of the brand image variable is valid, the inqury of the variable halal label is valid, the inqury of the variable advertising is valid, and the inqury of variable customer loyalty is valid also. The multicolonearity test no multicolonearity, hetereskedastisicity test no heterskedasticity, the autocorrelation test no autocorrelation, and normacility test is normacility. Research of result is: “brand image, halal label and advertising there are a significant effect on customer loyalty moreskin cosmetic product in Kedawung sub district Sragen regency”.
ANALISIS PENGARUH CITRA MEREK, PERSEPSI HARGA, KUALITAS PRODUK, DAN PROGRAM PROMOSI TERHADAP LOYALITAS PELANGGAN (Survei pada Pelanggan Madu Arbain di Surakarta) Sukarna, Sukarna; Suddin, Alwi; Sutarno, Sutarno
JURNAL MANAJEMEN SUMBER DAYA MANUSIA Vol. 13 No. 1 (2019): Manajemen Sumber Daya Manusia
Publisher : Universitas Slamet Riyadi

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This study aims to analyze the influence of brand image, product quality, price perception and promotion program of the loyalty of arbain honey customers in Surakarta. The population of this research is all arbain honey customers in all sub-districts in Surakarta city by using a sample of 100 respondents, which are limited to customers only by purposive sampling method. Data collection techniques using questionnaire instruments through testing validity and reliability. Processing data using spss version 21. Regression requirements test using classical assumption test while hypothesis testing using multiple linear regression test, t test, F test and coefficient of determination (R2). The test results using the t test can be concluded that brand image, product quality, and promotion program partially have a significant effect on the loyalty of arbain honey customers in Surakarta, with the three of p-value < 0.05. But based on the results of the t test also states that the perception of prices does not significantly influence the loyalty of arbain honey customers in Surakarta with a p-value of 0.309 > 0.05. The test results also show that the brand image has the most dominant influence on customer loyalty of arbain honey products in Surakarta with a regression coefficient of 0.320.
ANALISIS PENGARUH KOMPENSASI DAN MOTIVASI TERHADAP KINERJA KARYAWAN DENGAN KEPUASAN KERJA SEBAGAI VARIABEL INTERVENING (Pada KSP Mekar Surya Karanganyar) Mustofa, Sahli; Suddin, Alwi; Wardiningsih, Suprihatmi Sri
JURNAL MANAJEMEN SUMBER DAYA MANUSIA Vol. 13 No. 1 (2019): Manajemen Sumber Daya Manusia
Publisher : Universitas Slamet Riyadi

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This study aims to analyze (1) the direct effect of compensation and work motivation on job satisfaction, (2) the direct influence between compensation and work motivation and job satisfaction on performance, (3) the indirect effect of work performance and motivation on employee performance through job satisfaction. The population in this study were all KSP Mekar Surya Karanganyar employees. Data collection techniques using questionnaire instruments through testing validity and reliability. Regression requirements test using classical assumption test while hypothesis testing uses alanalysis path, t test, F test and coefficient of determination (R2). The results showed that (1) compensation and motivation had a positive and significant effect on employee job satisfaction with a value of p value of each < 0.05. (2) Compensation and job satisfaction have a positive and significant effect on performance with the value of p value of each < 0.05, but motivation does not have a significant effect on employee performance because the p value is 0.109 > 0.05. (3) job satisfaction is able to mediate the effect of compensation and motivation on employee performance.
ANALISIS PENGARUH PELATIHAN DAN KOMPENSASI TERHADAP KINERJA PERAWAT DENGAN KEPUASAN KERJA SEBAGAI VARIABEL MEDIASI (Survei pada Perawat RSUD Dr. Harjono S. Kabupaten Ponorogo) Puspitasari, Deny; Suddin, Alwi; Sutarno, Sutarno
JURNAL MANAJEMEN SUMBER DAYA MANUSIA Vol. 13 No. 1 (2019): Manajemen Sumber Daya Manusia
Publisher : Universitas Slamet Riyadi

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This study entitled "Analysis of the Effect of Training and Compensation on Nurse's Performance with Job Satisfaction as a Mediation Variable (Survey on nurses at Dr. Harjono S Hospital, Ponorogo Regency)". The purpose of the study was to analyze the significance of the effect of training and compensation on the performance of nurses with job satisfaction as a mediating variable in nurses at the RSUD Dr. Harjono S Ponorogo Regency. The benefits of practical research can be taken into consideration in making management decisions to improve the quality of service in the future and academically can increase knowledge, especially regarding the development of human resource management. The sample in this study amounted to 100 respondents from a population of 375 nurses with the calculation of the number of respondents using the Simple Random Sampling technique. The results of this study found that Training and Compensation had an effect (P < 0.05) on Job Performance and Satisfaction. Job Satisfaction has an effect (P < 0.05) on employee performance.
PENGARUH KUALITAS PELAYANAN DAN CITRA PERUSAHAAN TERHADAP LOYALITAS NASABAH DENGAN KEPUASAN NASABAH SEBAGAI VARIABEL MEDIASI (Studi pada Nasabah Bank Jateng Cabang Pembantu Kerjo) Pramono, Yusuf Triwiyadi
JURNAL MANAJEMEN SUMBER DAYA MANUSIA Vol. 13 (2019): Manajemen Sumber Daya Manusia
Publisher : Universitas Slamet Riyadi

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The research was conducted at Kerjo Sub-Branch Bank Jateng. The population in this study is Bank Jateng Customer Employment Branch, which amounts to 1,264 customers. The sample used was 10% of the total population of 126. The sampling technique was purposive sampling, and accidental sampling. The technique of collecting data uses a closed questionnaire with a Likert scale of 5 (five) points. To prove the hypothesis, Path Analysis is used, while Sobel Test is used to test the mediating variable. The results of the study prove that: service quality variables have a significant effect on customer satisfaction of Kerjo Sub-Branch Bank, the corporate image variable has a significant effect on customer satisfaction of Kerjo Sub-Branch Bank Jateng customers, customer satisfaction variables have a significant effect on Kerjo Bank Branch customer loyalty, service quality variables significant effect on customer loyalty of Kerjo Branch Bank Central Java Bank, corporate image has a significant effect on customer loyalty of Kerjo Branch Bank Jateng, customer satisfaction is able to mediate the effect of service quality on customer loyalty, and customer satisfaction is not able to mediate the influence of corporate image on customer loyalty.
PENGARUH GAYA KEPEMIMPINAN DAN BUDAYA KERJA TERHADAP KOMITMEN ORGANISASI DENGAN KEPUASAN KERJA SEBAGAI VARIABEL MEDIASI ASN PADA DINAS LINGKUNGAN HIDUP KABUPATEN PONOROGO Fahmi, M. Fitrul; Wahyudi, Amin; Suprayitno, Suprayitno
JURNAL MANAJEMEN SUMBER DAYA MANUSIA Vol. 13 (2019): Manajemen Sumber Daya Manusia
Publisher : Universitas Slamet Riyadi

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The general objective of this study was to examine and analyze the influence of leadership style, and work culture on organizational commitment, with job satisfaction as an ASN mediating variable at the Department of the Environment of Ponorogo Regency. Specific objectives are to test and analyze: (1) the influence of leadership style on job satisfaction, (2) work culture on job satisfaction, (3) the influence of leadership style on organizational commitment, (4) the influence of work culture on organizational commitment, (5) the effect of job satisfaction on organizational commitment, (6) job satisfaction mediates the influence of leadership style on organizational commitment, and (7) job satisfaction mediates the influence of work culture on organizational commitment. The population in this study were all ASN Ponorogo Regency Environmental Services as many as 89 people. In this study using the census method. This research data is primary data by filling out the questionnaire by respondents. After the data has been collected, an instrument test consisting of the validity test and the reliability test with Cronbach Alpha. Then the t test, F test, R2 test, hypothesis test are performed. analysis techniques using linear regression, descriptif analysis, and path analysis.The results showed that 1) the influence of positive and significant leadership style on job satisfaction, (2) the influence of positive and significant work culture on job satisfaction, (3) the influence of positive and significant leadership style on organizational commitment, (4) the influence of positive work culture and significant on organizational commitment, (5) positive and significant effect on job satisfaction on organizational commitment, (6) job satisfaction mediates the influence of leadership style on organizational commitment, and (7) job satisfaction mediates the influence of work culture on organizational commitment.
PENGARUH KOMPENSASI, LINGKUNGAN KERJA, KEPEMIMPINAN, DAN DISIPLIN KERJA TERHADAP KINERJA PEGAWAI KANTOR DINAS KESEHATAN KABUPATEN PONOROGO Baskoro, Yesi Daniel Tri; Suddin, Alwi; Sutarno, Sutarno
JURNAL MANAJEMEN SUMBER DAYA MANUSIA Vol. 13 (2019): Manajemen Sumber Daya Manusia
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The purpose of this study was to analyze the significance of the influence of the influence of workplace leadership and work discipline compensation on the performance of the Ponorogo district health office employee data collection in the form of questionnaire answers as primary data and documentation as secondary data. The number of research samples as many as 74 employees with the sampling method using saturated sampling. The data analysis method used is the validity and reliability test, the classic assumption test, the hypothesis test, the F test, and the coefficient of determination test. The regression calculation results show that the work environment and work discipline have a significant effect on the performance of the employees of the district health office in Ponorogo. This is indicated by the significant probability value of each variable < 0,05. While compensation and leadership have insignificant effect on the performance of employees of the Ponorogo district health office. This is indicated by the significant probability value > 0,05.

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