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Jurnal Ilmu Komunikasi
Published by Universitas Atma Jaya Yogyakarta
ISSN : 18296564     EISSN : 25488643     DOI : -
Core Subject : Education,
Languange, Linguistic, Communication & Media
urnal ILMU KOMUNIKASI has been published since 2004 by Program Studi (Prodi) Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik (FISIP), Universitas Atma Jaya Yogyakarta. The publisher only accepts an original work, which has not been published elsewhere. The article should be submitted through this site in accordance with our format (see Author Guidelines). Submitted article will be reviewed and edited for format uniformity, term, and other procedures.
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Articles 684 Documents
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Konstruksi Teori (Komunikasi) dalam Logika Hypothetico-Deductive Rahardjo, Turnomo
Jurnal Ilmu Komunikasi Vol 8, No 2 (2011)
Publisher : Jurnal Ilmu Komunikasi

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Abstract

Abstract: A research is closely related to theory. Theory provides guidance and basic assumptions to lead a research. On the other hand, a research delivers ways to develop, formulate, reinforce, and revise a theory. Theoretical approach that is closely related to hypothetico-deductive model is called Nomothetic Theory. This approach focuses on seeking for universal laws and is applied to researches on both science and social sciences. Abstrak: Kegiatan penelitian dalam pelaksanaannya tidak bisa dilepaskan dari teori. Pada satu sisi, teori memandu penelitian dengan memberikan panduan dan asumsi-asumsi dasar. Pada sisi yang lain, penelitian memberikan suatu cara untuk menciptakan, memformulasikan, memperkuat dan merevisi sebuah teori. Pendekatan teoritik yang memiliki keterkaitan dengan model hypothetico-deductive adalah Nomothetic Theory. Pendekatan ini mengarahkan pemikirannya pada upaya mencari hukum-hukum universal dan merupakan pendekatan yang banyak digunakan dalam studi eksperimental ilmu-ilmu alam serta menjadi model penelitian dalam ilmu-ilmu sosial.
Evaluasi terhadap Pelaksanaan Komunikasi Pemasaran Sosial Non-Goverment Organization (NGO) untuk Isu-Isu Anti Kekerasan terhadap Perempuan (Studi Kasus Kampanye Anti Kekerasan Terhadap Perempuan Cut Nyak Dien Yogyakarta dan Solidaritas Perempuan untuk Ha Nur R, Tri Hastuti
Jurnal Ilmu Komunikasi Vol 3, No 2 (2006)
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Abstract

Abstract: This paper explains how social marketing communication used by Cut Nyak Dien, Yogyakarta and Spekham, Surakarta–those are non goverment organization (NGO)– to sosialize issues about anti-violences to women. The result of research show evaluation fase in the social marekting fases were not done. They were not evaluate the messages were received or not;and they were not identify the level of target audiens’ behaviour changes. The media that they used were variatives. Having social marketing communication, they always do with advocacy activities.
Evaluasi Pelaksanaan Kampanye Sosial Perilaku Hidup Bersih dan Sehat untuk Menurunkan Angka Diare di Kabupaten Kulonprogo Nur Rochimah, Tri Hastuti
Jurnal Ilmu Komunikasi Vol 6, No 1 (2009)
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Abstract

 Abstract: Even though the campaign of “Perilaku Hidup Bersih dan Sehat” has become a very deep attention from government, mass organization and NGO in Indonesia for so long, this program is still ineffective. It is indicated by the increasing of diarrhea sufferers in Kabupaten Kulon Progo. It can be an impact of three factors: (1) inappropriate media and message strategy and (2) minimal political will of the government, and also (3) the campaign design is not based on the field research. Additionally, the approach of this campaign did not encourage people to participate.
Kecenderungan Objektivitas Pemberitaan Epidemi Virus H5N1 dalam International Herald Tribune Online Puspita, Birgitta Bestari
Jurnal Ilmu Komunikasi Vol 8, No 1 (2011)
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Abstract

Abstract: Newspapers have to be objective in representing the news to the audience. This research wanted to measure the objectivity’s tendency of the news about H5N1 virus, which attacked Indonesia in year 2003. The news’ objectivities on International Herald Tribune from January 2005 until December 2006 were being measured with the Westerstahl’s Objectivity’s Principle and content analysis as the method. There are 2 dimensions in Westerstahl’s Objectivity’s Principle. First is factuality, which consists of truth and relevance, and the second one is impartiality which consists of balance and neutral presentation. Abstrak: Surat kabar harus obyektif dalam menyajikan berita kepada audiens. Riset ini ingin mengukur kecenderungan obyektivitas berita tentang virus H5N1 yang melanda Indonesia pada tahun 2003. Obyektivitas berita diukur berdasar prinsip-prinsip obyektivitas Westerstahl dan menggunakan metode analisis isi. Ada dua dimensi dalam prinsip-prinsip obyektivitas Westerstahl. Pertama adalah faktualitas yang terdiri dari kebenaran dan relevansi, dan yang kedua adalah imparsialitas yang terdiri dari keseimbangan dan penyajian yang netral.
Tuntutan Kemahiran Komunikasi Antarpribadi dalam Profesi: Perspektif Hongkong dan Indonesia Lesmana, Tjipta
Jurnal Ilmu Komunikasi Vol 3, No 1 (2006)
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Abstract

Abstract: Hong Kong is widely acknowledged as one of the busiest financial and economic center in the world. Hundreds of world-class companies establish their representative offices in this former British colony. For the effectiveness of their operations, the companies, using newspaper advertisement, actively recruits intelligent and smart employees. Current research was designed to investigate how companies appreciate interpersonal communication skills when hiring new employees announced in the advertisements. Content of weekend edition of South China Morning Post, called “Classified Post” (about 100 pages), was scrutinized. To gain a little insight of the same phenomenon in Indonesia some editions of “Klasika” section of daily Kompas was analyzed. It was found that awareness of interpersonal communication skill, in general, was fairly high in the case of Hong Kong (38.2%), but only 9.83% for Indonesia. The top two professions in Hong Kong requiring this skill was public relations official (38.1%) and sale persons (32%). In the case of Indonesia, it was secretary and finance officials.
Menyoal Elaboration Likelihood Model (ELM) dan Teori Retorika Perbawaningsih, Yudi
Jurnal Ilmu Komunikasi Vol 9, No 1 (2012)
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Abstract

Abstract: Persuasion is a communication process to establish or change attitudes, which can be understood through theory of Rhetoric and theory of Elaboration Likelihood Model (ELM). This study elaborates these theories in a Public Lecture series which to persuade the students in choosing their concentration of study. The result shows that in term of persuasion effectiveness it is not quite relevant to separate the message and its source. The quality of source is determined by the quality of the message, and vice versa. Separating the two routes of the persuasion process as described in the ELM theory would not be relevant.Abstrak: Persuasi adalah proses komunikasi untuk membentuk atau mengubah sikap, yang dapat dipahami dengan teori Retorika dan teori Elaboration Likelihood Model (ELM). Penelitian ini mengelaborasi teori tersebut dalam Kuliah Umum sebagai sarana mempersuasi mahasiswa untuk memilih konsentrasi studi studi yang didasarkan pada proses pengolahan informasi. Menggunakan metode survey, didapatkan hasil yaitu tidaklah cukup relevan memisahkan pesan dan narasumber dalam melihat efektivitas persuasi. Keduanya menyatu yang berarti bahwa kualitas narasumber ditentukan oleh kualitas pesan yang disampaikannya, dan sebaliknya. Memisahkan proses persuasi dalam dua lajur seperti yang dijelaskan dalam ELM teori menjadi tidak relevan.
Keterampilan Komunikasi – Pengetahuan dan Perilaku Berbahasa–Penentu Keberhasilan Industri Pariwisata di Malaysia Ahmad, Anzaruddin
Jurnal Ilmu Komunikasi Vol 5, No 2 (2008)
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Abstract

Abstract: It is clear that the aggresive promotions activities for tourism sector is vety important. It contributes to increase the Malaysian’ economic condition. Predicted the number of overseas tourism visitors to Malaysia increase to 21.5 milion people in 2008, up to 5% from those in 2007. It is followed by the raising of revenue in this sector, from RM 44.5 bilion in 2007 up to RM 49 milion in 2008. In 2010 Malaysia hopes there will be 24.6 milion people visit to Malaysia. It will be followed by the raising of revenue in tourism sector and also of working opportunities. To attantion the goals, it needs many professional human resources. Promotion activities and creating of tourism products, without serious effeorts and thingking for developing the professional tourism; human resources, will be not effective. This paper intended to discuss the effort to improve the quality of human resources in tourism industry, especially in the area of the communication competence.
Pemberdayaan Masyarakat dalam Meningkatkan Pemahaman dan Partisipasi Mengenai Transparansi Informasi Publik di Kabupaten Lebak Dimyati, Idi
Jurnal Ilmu Komunikasi Vol 9, No 1 (2012)
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Abstract

Abstract: The transparency of public information is one of important elements to embody good governance. The commission for transparency and participation (KTP) at Lebak, Banten Provincial government, has empowered people to create transparency of public information. This qualitative research with case studies reveals the community empowerment model made by KTP. The result shows a model of people empowerment characterised by structural approach and cultural approach. The structural approach is embodied in the formation of Citizens Information Centre (PIW), whilts the cultural approach is represented in the arrangement of a Coffee Morning programme, a public consultation and socialization regarding the transparency of public information as citizen’s rights.Abstrak: Transparansi informasi publik merupakan elemen penting untuk mewujudkan good governance. Komisi Transparansi dan Partisipasi (KTP) di Kabupaten Lebak Provinsi Banten telah memberdayakan masyarakatnya guna menciptakan transparansi informasi publik. Penelitian kualitatif dengan studi kasus ini mengungkap model pemberdayaan masyarakat yang dilakukan oleh KTP. Hasil penelitian memperlihatkan model pemberdayaan masyarakat menggunakan pendekatan struktural dan pendekatan kultural. Pendekatan struktural dilakukan dengan membentuk Pusat Informasi Warga (PIW) di seluruh Kecamatan. Sedangkan pendekatan kultural ditempuh dengan menggelar coffee morning serta mengadakan konsultasi publik dan sosialisasi terkait transparansi informasi publik yang menjadi hakwarga negara.
Strategic Corporate Communication dalam Proses Repositioning dan Rebranding ., Prayudi; Juanita, Jana
Jurnal Ilmu Komunikasi Vol 2, No 2 (2005)
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Abstract

Abstract: Global competition, price war, and fast growing of technology are among crucial factors that companies have to face as opportunities instead of constraints. Companies must adapt with changes based on vision and mission taht have been stated. Often, repositioning and rebranding has to be done in order to increase competitive advantage and strengthen compnany idnetity in the market place. Eventually, it is expected that companies’ stakeholders always aware and loyal towards product and company brands. This article examines the understanding of repositioning and rebranding within the context of strategic coprorate communication function.
Persepsi Jurnalis dan Praktisi Humas terhadap Nilai Berita Maha Rani, Ni Luh Ratih
Jurnal Ilmu Komunikasi Vol 10, No 1 (2013)
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Abstract

Jurnalis dan praktisi Hubungan Masyarakat (Humas) mempunyai hubungan dalam menjalankan pekerjaannya. Jurnalis membutuhkan informasi dari praktisi Humas dan praktisi Humas membutuhkan jurnalis untuk memberitakan informasinya. Oleh karena itu, keduanya membutuhkan persepsi yang sama dalam melihat nilai berita guna menjalankan fungsinya. Survey dilakukan untuk melihat perbedaan pendapat terkait nilai berita antara jurnalis dan praktisi Humas dan perbedaan karakteristik demografi yang menyebabkan perbedaan tersebut. Hasil penelitian menunjukan perbedaan yang substansial dalam melihat nilai berita di antara mereka. Tidak hanya dipengaruhi oleh karakter demografi , tetapi juga dipengaruhi oleh fakta, ketertarikan akan berita, dan informasi yang rinci untuk mengkonstruksi berita.

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