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INDONESIA
Jurnal Ilmu Komunikasi
Published by Universitas Atma Jaya Yogyakarta
ISSN : 18296564     EISSN : 25488643     DOI : -
Core Subject : Education,
Languange, Linguistic, Communication & Media
urnal ILMU KOMUNIKASI has been published since 2004 by Program Studi (Prodi) Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik (FISIP), Universitas Atma Jaya Yogyakarta. The publisher only accepts an original work, which has not been published elsewhere. The article should be submitted through this site in accordance with our format (see Author Guidelines). Submitted article will be reviewed and edited for format uniformity, term, and other procedures.
Arjuna Subject : -
Articles 684 Documents
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Politik Media dalam Membingkai Perempuan (Analisis Framing Pemberitaan Kasus Video Porno Yahya Zaini dan Maria Eva di Harian Umum Kompas dan Suara Merdeka) Mite Setiansah
Jurnal ILMU KOMUNIKASI Vol. 6 No. 2 (2009)
Publisher : FISIP Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (495.68 KB) | DOI: 10.24002/jik.v6i2.200

Abstract

Abstract: This research is a qualitative descriptive research which is aims to get an explanation about process of reality reconstruction doing by mass media, various kind of framing devices that is used, and woman representation at Kompas and Suara Merdeka news reporting about circulation of Yahya Zaini-Maria Eva porn video. In its execution, this research is using framing analysis method to gain information about way of mass media’s telling story. The data are collected by using qualitative content analysis applied to Kompas and Suara Merdeka news articles publish during December 2006. Unit of analysis determined based on Pan and Kosicki framing analysis model. Data validity is measured by triangulation technique. Data analysis is conducted by using the interactive data analysis technique. The result of this research shows that Kompas and Suara Merdeka have different point of view in reconstruction this case. Kompas showed careful news reporting while Suara Merdeka is more market oriented. Both of newspapers are uses same framing devices, including syntactic, script, thematic, and rhetoric. In representing woman, Kompas and Suara Merdeka are tending to frame woman in unfavorable ways.
Perbedaan Fungsi-Fungsi Public Relations dalam Sosialisasi Pemilihan Kepala Daerah (Pilkada) “Kasus di KPUD Yogyakarta dan KPUD Bantul” Emma Octavia Purwandari
Jurnal ILMU KOMUNIKASI Vol. 6 No. 2 (2009)
Publisher : FISIP Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (342.544 KB) | DOI: 10.24002/jik.v6i2.201

Abstract

Abstract: This research attempts to analyze the differences of Public Relations (PR) function in local election (Pilkada). Pilkada is a democratic process in Indonesia. Government needs big participation of society, as one successful point of pilkada is participation of society. Effort to bring public politics participation cannot be separate from politics socialization process. Socialization process is public attitude establishment and politics orientation process. Pilkada socialization carried out by KPUD (Komisi Pemilihan Umum Daerah) as executor. To make an effective socialization to public, KPUD needs to use specific function called Public Relation. Communication activity between organization and its public divided into some part of PR function, including publicity, advertising, press agentry, lobbying, issue management, investor relation and public affair. Basically, implementation of PR function in the process of PILKADA may be different in each region. It becomes the reason why author want to compare KPUD Yogyakarta and Bantul. Governance system differences among both regions would affect in government’s socialization policy. Those differences depend on population, social classes, demographic condition and personal motivation. It is also effecting in PR function held by government, as in media and in society as target operation
Efektivitas Loyalty Program dalam Customer Relationship Management terhadap Kepuasan dan Loyalitas Pelanggan (Studi Kegiatan Divisi Retensi dalam Pelaksanaan Loyalty Program “Im3@School Community” pada PT Indosat Tbk. Kantor Cabang Malang) Hesti Kartika Sari
Jurnal ILMU KOMUNIKASI Vol. 6 No. 2 (2009)
Publisher : FISIP Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (497.926 KB) | DOI: 10.24002/jik.v6i2.202

Abstract

Abstract: The objective of this research is to analyze the influence of Loyalty Program in Customer Relationship Management (CRM) toward satisfaction and loyalty of PT Indosat Tbk. Malang Branch costumers. Loyalty Program is one of the customer retention’s strategies from PT Indosat Tbk. that belongs to development and application process of Customer Relationship Management (CRM). Dealing with that, a corporate could design a Loyalty Program that appropriate with their customers. This program will be very helpful for corporate to increase their customers’ satisfaction, and loyalty, and also to keep their customers influenced by others competitor’s offered. The data in this research analyzed by using linier regression analysis and the result of analysis shows that there are significant influence of Loyalty Program in Customer Relationship Management (CRM) toward costumer satisfaction and customer loyalty of PT Indosat Tbk. Malang Branch; and there are significant influence of satisfaction toward loyalty of PT Indosat Tbk. Malang Branch customers. Indeed, to produce loyal customer there is a need of strategy and has done by PT Indosat Tbk. through application of Customer Relationship Management with the highlight in Loyalty Program. This strategy proved could increase corporate business performs by increasing customer satisfaction and in the end could make the loyalty grow in them.
Terapi Komunikasi sebagai Model Pembangun Ketahanan Hubungan Sosial dalam Perkawinan Hascaryo Pramudibyanto
Jurnal ILMU KOMUNIKASI Vol. 6 No. 2 (2009)
Publisher : FISIP Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (323.704 KB) | DOI: 10.24002/jik.v6i2.203

Abstract

Abstract: Many researches show that the conventional marriage counseling to establish marriage relation is not effective. It is indicated by a number of couple has divorced after the counseling. It needs a new counseling method that is more effective. Communication therapeutic is one technique to help the relationship to be stronger. This method offers a good relationship between therapist and client. It means that the therapy must encourage the client and the therapist. The two of them must have a good communication competence so that it creates a communication satisfaction for each. It leads the therapy will be effective to help the marriage relationship.
Cult Film dan Analisa Semiotika Film Pada Nagabonar Jadi 2 Akhmad Riza Faizal
Jurnal ILMU KOMUNIKASI Vol. 6 No. 1 (2009)
Publisher : FISIP Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (357.703 KB) | DOI: 10.24002/jik.v6i1.204

Abstract

Abstract: Cult films phenomena have attracts lots of discussion among film critics or communication experts especially for those who studied media, nevertheless research on the films using semiotic remains sparsely. This essay mainly discusses about intertextuality within Nagabonar Jadi 2 based on Umberto Eco’s conception about cult film and attempts to bear its narrative meaning using Greimas’ Rectangle, one among other semiotic methods. The research founded that the film has four propositions of narrative within the film which are nationalism, anti-nationalism, non nationalism, and non anti-nationalism. Salutes and flapping the national flag are the synecdoche of nationalism in this film.
Faktor-Faktor Pendukung Kompetensi Komunikasi Interpersonal: Studi Kasus pada Mahasiswa Tingkat Pertama di Universitas Paramadina Alfikalia .; Anita Maharani
Jurnal ILMU KOMUNIKASI Vol. 6 No. 1 (2009)
Publisher : FISIP Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (284.572 KB) | DOI: 10.24002/jik.v6i1.205

Abstract

 Abstract: This research is intended to explore the competence of interpersonal communication as the important factor for the students to express their opinion in the discussion, presentation in class and in oral examination. Based on research, found that the competence of students is relatively low. Also found that there is a different degree of the competence among the students in the different departments. The indicators of interpersonal communication competence are (1) the degree participation in organization, (2) frequency in public speaking, and (3) frequency in class discussion.
Public Relations: Roles, Entry Requirements and Professionalism Kadek Dwi Cahaya Putra
Jurnal ILMU KOMUNIKASI Vol. 6 No. 1 (2009)
Publisher : FISIP Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1612.078 KB) | DOI: 10.24002/jik.v6i1.206

Abstract

Abstract: This paper attempts to describe that there is a chance for non-Public Relations graduates to work as or at the Public Relations industry. Studies have shown that Public Relations practitioners are mostly from generalist background (not Public Relations) and even come into the job by chance. A Public Relations is a very sociable person, possess a mix of functional, managerial and negotiating abilities as well as analytical and well-developed communication and understand people and human psychology. With working roles of Expert Prescriber, Communication Facilitator, Problem Solving Facilitator and Communication Technician, a Public Relations needs to be well prepared by learning foreign language, joining personality improvement course, developing networking and understanding computer and communication technology. Areas of where a Public relations works are in-house (organization/company), consultancy and freelance practitioner having various titles showing their main function in the organization such as public affairs, event manager, community relations manager, marketing communication executive, employee relations manager, corporate communications manager, media coordinator. As there is an increased challenge of Public Relations’s professionalism, a true practitioner is best prepared by educational institutions with lecturers having sound education and practice combined with extensive link-and -match research and industrial-practical placement for the graduates.
Evaluasi Pelaksanaan Kampanye Sosial Perilaku Hidup Bersih dan Sehat untuk Menurunkan Angka Diare di Kabupaten Kulonprogo Tri Hastuti Nur Rochimah
Jurnal ILMU KOMUNIKASI Vol. 6 No. 1 (2009)
Publisher : FISIP Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (266.705 KB) | DOI: 10.24002/jik.v6i1.207

Abstract

 Abstract: Even though the campaign of “Perilaku Hidup Bersih dan Sehat” has become a very deep attention from government, mass organization and NGO in Indonesia for so long, this program is still ineffective. It is indicated by the increasing of diarrhea sufferers in Kabupaten Kulon Progo. It can be an impact of three factors: (1) inappropriate media and message strategy and (2) minimal political will of the government, and also (3) the campaign design is not based on the field research. Additionally, the approach of this campaign did not encourage people to participate.
Strategi Positioning Slank dalam Menanamkan Citra sebagai Salah Satu Grup Band di Indonesia M.Ronald Reagan; Yeni Rosilawati
Jurnal ILMU KOMUNIKASI Vol. 6 No. 1 (2009)
Publisher : FISIP Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1199.76 KB) | DOI: 10.24002/jik.v6i1.208

Abstract

 Abstract: This research is aimed to analyze the positioning strategy of music group band, the Slank, that still now can exist in Indonesia.The Slank is offering some differentiation that can be identified, offering an unique selling proposition (USP) that can be differentiate among their competitors. Some several findings in the research are: the Slank delivers a tagline “polos dan apa adanya” (means innocent and just be yourself) which contains solid and clear messages to their audience. This message divulged in their overall activities including in how they communicate and promote to their audience. The message “polos dan apa adanya” have been emerging in various of a medium that Slank used to communicate, including music and the lyrics of the songs, video clips, their performances or life style in their daily activities, their cover and logo, Slank’s live show and Slank’s merchandises. From their lyrics of the Slank song titled Seperti Para Koruptor, the Slank gives a clear message to persuade the audiences to live with humble and just be ourselves because in the living world, happiness and peaceful is much more worthed instead of being rich and famous. With all that efforts, the Slank tries to place their image among their audience and trying to be unique and different. Positioning strategy that pertain to the Slank should be managed and controlled in order to surviving Slank among of the competitors.
Public Relations Education at the Crossroad: Trend and Realities. Jamilah Hj. Ahmad FIPR, PhD.; I Gusti Ngurah Putra, MA
Jurnal ILMU KOMUNIKASI Vol. 5 No. 2 (2008)
Publisher : FISIP Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (295.716 KB) | DOI: 10.24002/jik.v5i2.209

Abstract

Abstract: This paper explores the issues of public relations academics credentials on teaching public relations at undergraduate level. Generally, most Asian universities look to the United States education system as the ideal model in developing their own curricula, and frequently invite American professors as visiting fellows to help set up their programmes. In addition, Asian universities, including those in Malaysia and Indonesia still harbour the view that the US offers the best public relations education and practices, and therefore follow the US model regarding any matters related to curriculum, study materials, teaching modules, learning resources and the structure of exam papers. Whilst seeming efficient, as the US leads the fields of public relations, it appears to be done blindly without considering such variables as the encompassing political, economic, legal, media and cultural factors of the society adapting these curricula that should determine the roles and functions of public relations practitioners in any given country. This paper concludes that US still offers the best public relations education in comparison to any Asian universities due to lack of academic credentials.

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